Software as a service (SaaS) is software provided through a subscription or pay-per-use model and accessed over the internet, allowing multiple customers to use a single platform simultaneously. SaaS has driven significant market growth due to advantages for both vendors and customers, including predictable revenue, lower upfront costs, faster deployment, and easier maintenance for customers, as well as shorter sales cycles and instant updates for vendors. Common SaaS applications include enterprise resource planning, customer relationship management, human resource management, collaboration software, and consumer-oriented services.

1. Software As A Service Market Overview

2. What is SaaS? Software-as-a-Service (SaaS) is… available on a subscription or per-use basis provisioned over the Internet built to service multiple customers on a single platform rapidly replacing packaged software and perpetual licenses

3. SaaS Market Drivers, Size & Growth

4. SaaS Enables Addressable Market Expansion

5. Comparison of Software Delivery Models

6. Comparison of Software Delivery Models (cont.)

7. SaaS Examples, General Market SaaS For Enterprises SaaS For Consumers

8. Evolution of SaaS

9. SaaS Adoption

10. SaaS Application Examples

11. SaaS Examples, Broadband Video Market Established Emerging

12. Advantages of SaaS SaaS Vendors: Shorter sales cycles Shorter development cycles (can introduce new features instantly) Predictable revenue stream SaaS Customers: Time-to-Market (Easy test drive, quick to implement) Lower up-front costs & Total Cost of Ownership (pay as you go) Vendor accountability (managing upgrades, bug releases and initial deployment setup) Low switching cost (although subtle data lock-in effects are real)