The document outlines a team business model for providing value added services to Yamaha through a smarter approach using cloud computing, software as a service, and crowd sourcing. The team's core capabilities include developers, marketing, and partnership networks. The business model proposes offering faster and cheaper web and mobile solutions to customers while reducing costs through cloud infrastructure and shared resources.

1. Team Business Model Let us build a smarter way to success!!! 2009/Nov/17 YMSLI

2. Contents Insight Let us build a smarter way to success!!! DNA Emerging business models “Smarter world after recession” Team’s Vision, Strategy, Objective Team Business Model Infrastructure Core Capability Partner Network Value Configuration Offers Value Proposition Customer Customer Relationship Distribution Channel Target Customer Finance Cost Structure Revenue Streams A Simple Idea to Start

3. 1. Insight 1.1 Let us build a smarter way to Success!!!

4. SaaS Cloud Computing Crowd Sourcing MVAS - Mobile Value Added Service Co-Innovation Enterprise Social Media Maturity Model (ESM3) E-Business Web lead management (b2c) 2. DNA 2.1 Emerging business models “Smarter world after recession”

5. Team’s Vision, Strategy & Objective Vision: Provide value added services to Global Yamaha on 1.) On demand base 2.) At Software & hardware cost zero 3.) Manpower cost reduce at 35~50% Strategy: 30% resource in R&D, Innovation and New product development (NPD) Objective: Create a business model Create Strategic Infrastructure Come-up with a smart way to success!! 1.2 Team’s Vision, Strategy, Objective

6. Team’s Business model (Bird’s eye view) Core Capability 6 developer, LAMP Technology, Zend Framework, Drupal CMS, Creative Designers, R&D and Innovation, Internet Marketing, Client Relationship, Business Development, Projects Assets, DBA & LAMP Admin, Shared Resource (Testing, QMS, Japanese Language Team) Partner Network Existing - Torrid, EasySMS, YMSL and YMSLX Proposed – IaaS and PaaS provider, Google, Yahoo, Zend, Drupal Value Configuration YMSLI – SaaS based NPD, API Integration, CMS, Internet Marketing. Partners – PaaS, IaaS, MVAS Gateway etc. Value Proposition Faster, Better, Cheaper, Max Value, Min Risk, Long life cycle, Complete range web and mobile based Solution in B2C, B2B, B2E, Business Intelligence, MVAS, Internet/Social Media Marketing , 24x7 BPO/Call Center Support Customer Relationship Customer Equity – Acquisition, Retention, Add-on. Mechanism – Creating Kando, Brand, Personalization, Recommendation Distribution Channel Direct, eShop, Partners Reach Channel – Internet, Social Media, Trade show, Email, SMS, Phone, Referrals Target Customer IYM, YMC and Group Co., Japanese MNC in India, Automobiles OEM, European SME (Application testing), Australian SME (Selling/Profit), Existing YMSL Group clients Revenue Streams Subscription, Products (Sale), Ecosystem, Advertising, Ancillary, Services, Network Effects Cost Structure Partners – PaaS, IaaS, MVAS Gateway YMSLI – SaaS, Marketing, Operation, Maintenance INFRASTRUCTURE OFFERS CUSTOMER FINANCE

7. Team User Experience Design 1. Web 2.0 based GUI 2. Jquery & Ajax expertise 3. Creative Designing Team R&D Innovation 1. 30% resources in R&D 2. Co-innovation conceptual framework 3. Stage-Gate process 4. Idea-Point – Ideas & Concepts pool Internet Marketing 1. 1~3 members for blogging, Social Meadia Marketing and profile maintaining on facebook, orkut etc. 3. Achieved 2 nd highest ranking of India Yamha website within YMC group and 1 st within Indian competitor's websites Client Relationship and Business Development 1. Prompt responsiveness 2. 24x7 Support 3. User Story – Agile req. collection process 4. Team Intranet for client & team collaboration (Under Dev.) LAMP Admin, DBA, Testing, QMS, Call Center, Japanese Team 1. One fulltime/Dedicated DBA & LAMP Admin 2. Three Shared resource for testing 3. Call Center/BPO shared resource for event management, SMS & email marketing for IYM 4. Two Quality facilitator, One QMS Consultant as shared resource 5. One Japanese Business Relationship Manager and Two Translator/Interpreters Projects Assets/Showcase 1. Enterprise Blog for Internet and Intranet 2. Social Community Portal 3. eContest 4. Photo Contest 5. KPI dashboard (Business Intelligence) 6. Dealer on Map 7. Creative Micro-sites 8. Creative templates, cards etc. 9. Mobile site/application 10. Web Lead Management (Under Dev.) 11. GarageSale – C2C portal (Under Dev.) 12. IYM website maintenance (many new modules added) 13. Products catalogue/showcase (under dev.) LAMP based Web & mobile application development 1. Six PHP, Zend, Drupal developer 2. W3C certified in PHP 3. UML Certified 4. Young, Smart and Highly motivated 3.1 Infrastructure >> 3.1.1 Core Capability 3. Team Business Model

8. 3. Team Business Model New Business Model Ecosystem Cloud Computing Service Provider Google, Yahoo, Drupal, Zend Crowd Sourcing Open Community Torrid (LAMP Admin) Team YMSLI YMSL & YMSLX Easy SMS & Mobile services provides Drive Towards the 10% Economy Growth Target Existing partner Proposed Partner 3.1 Infrastructure >> 3.1.2 Partners

9. 3. Team Business Model Team YMSLI Google, Yahoo, Zend, Drupal YMSL Group (YMSLJ & YMSLX) Cloud Computing Service Provider Crowd Sourcing (Open Community Domain experts) SMS & Mobile Services Provider Co-Innovation Mobile Value Added Services (Network, Gateway etc.) Customization (Drupal, Wordpress & other Open Source Application) Testing as a Service Guidance & Support Platform as a service Infrastructure as a service Content Creator (Multilingual Content creation) Working together (Collaborate in Apps dev.) Market Optimization (Customer Acquisition) Partner’s Activity Enterprise Support on their Application Software as a service SaaS (New Product Development) Integration as a service (Google & other API) Internet, Social Media Marketing of Client’s Products & Services + YMSLI Services Call Center & Back Office Support 3.1 Infrastructure >> 3.1.3 Value Configuration

10. Faster, Better, Cheaper with More relax like fun Maximum Value ( me-too, innovation/imitation, innovation) Minimum Price (free, economy, market, high-end) Minimum Risk & effort Long lifecycle ( use, renewal, transfer) Complete Range/Category Web Applications/Software as a Service B2C, B2B, B2E and Business Intelligence Mobile Value Added Services - MVAS Market Creator Online Campaign Internet Marketing (Social Media/Viral Marketing) Content Provider/Writer – In Blogging, Twittering etc. (Specially in English & Japanese) 24x7 Support by BPO/Call center Website’s enquiry/Web Lead Management Online chat/support etc. 3. Team Business Model 3.2 Offers >> 3.2.1 Value Proposition Know more http://www.flickr.com/photos/elishams/2168658764/

11. Customer Equity Acquisition Increase awareness about YMSL group strength and this (SaaS) business model eShop for browsing all solution, online SaaS subscription etc. – Under development News Letter Subscription model Software bundling model – Offering with others (IBM, Java, Navision, Oracle) Credit Cards Bill Model – Sending print/PDF catalogue with all invoices/business communication Proposal Base Marketing Co-Innovation – Idea Sponsor model Customer Retention Creating Kando YMSL Privilege Card/ID (for customer loyalty & rewards) Add-on Selling Kaizen activity, offering more, innovate/update product with changing time & business needs Relationship Mechanisms Trust (Creating Kando) Personalization – One to One Brand (Bearing Yamaha Cap) Loyalty, Recommendation…. Certification CMMI & ISO certified Expertise Guarantee of quality Rating Rating by Users & Clients Insurance Risk management/SLA 3.3 Customer >> 3.3.1 Customer Relationship 3. Team Business Model

12. Delivery Channel Direct eShop on company website Distributor & Partner Network Reach Channel Social Media/Viral Marketing Trade Show and Conferences Email, SMS & Phone Marketing Referral Marketing Exclusive Social Media Campaign for YMSL Products & Services Need to put YMSLI trade show pic and some conference pic attended by Singh Sir and Aggarwal Sir 3.3 Customer >> 3.3.2 Delivery Channel 3. Team Business Model

13. India Yamaha Motor Yamaha Motor Co. Japan Yamaha Motor Group Companies within Japan Global Yamaha Motor Group Companies Japanese MNC in India (Non Yamaha Competitors) Japanese Automobiles MNC in the world Indian MNC and SME Others… 3.3 Customer >> 3.3.3 Target Customer 3. Team Business Model

14. Platform-As-A-Service (PaaS) Delivers a computing platform and/or solution stack as a service Facilitates deployment of applications without the cost and complexity of buying and managing the underlying hardware and software layers Infrastructure-As-A-Service (IaaS) The delivery of computer IasS, typically platform virtualization For example: Virtual desktops Grid computing Applications-As-A-Service (AaaS) /Software-As-A-Service (SaaS) Leverages the Cloud in software architecture Eliminates the need to install and run the application on the customer's own computer For Example: SalesForce.com 3. Team Business Model YMSLI, YMSL and YMSLX 3.4 Finance >> 3.4.1 Cost Structure Variable costing, Costing per User, Per Uses, Monthly/ Annually Application Development - One time cost, Business Partner agreement cost, Resource Training, Marketing, Maintenance

15. Revenue Model Revenue Streams 3.4 Finance >> 3.4.2 Revenue Streams 3. Team Business Model

16. Infrastructure Consolidation Global Information Grid Capacity Services Virtualization Rapid Provisioning Facility Analysis User: Builds a web application, Using a standard platform Using a standard database Upload this application to a cloud provider Only pays for what s/he uses when s/he needs it. Everything else is an implementation detail. Cloud provider automatically Provisions the services Scales the application and the database together 4.0 A Simple Idea to Start Multi-faceted Enablement Software Network-centric Services Saas Processes ITIL Security (C&A) Computing Service Provider (CSP) A Simple Idea Clear Tenets Application Flexibility Standardized Increasing “click to run” services Live in remote Internet data centers Scalable to millions Procurement Efficient Rapid Commoditized “ Pay by the sip” Security Simplified Streamlined Let Us Build a Smarter Way to Success!!! 4.0 A Simple Idea to Start

17. ? Any Question?