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Uploaded byDavid Strom
S L U Social Media
The document discusses leveraging social media and provides tips for making social media a daily habit. It recommends checking social media sites like LinkedIn daily for new connections and job postings. It also suggests building an audience slowly over time by providing regular updates rather than focusing on going viral. The document provides dos and don'ts for using social media and recommends integrating social media sites like Twitter and LinkedIn by updating your LinkedIn status with noteworthy tweets.
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S L U Social Media
- 1. Leveraging Social MediaDavid Strom SLU March 2010 [email_address] (c) David Strom (310) 857-6867 http://strominator.com
- 2. Agenda Making socialmedia a daily habit Being more productive and building your social media workflow Do’s and don’ts (c) David Strom (310) 857-6867 http://strominator.com
- 3. Check them alldaily For new job postings on your LinkedIn groups For new connections with your network To tweak your profiles Update your status with noteworthy activities, meetings, or plans (c) David Strom (310) 857-6867 http://strominator.com
- 4. Build audience slowlyAnd you will keep them longer, too It isn’t always about “going viral” Need regular infusions of new content, just like a magazine or newspaper (c) David Strom (310) 857-6867 http://strominator.com
- 5. (c) David Strom(310) 857-6867 http://strominator.com
- 6. Facebook makes ithard sometimes (c) David Strom (310) 857-6867 http://strominator.com
- 7. Facebook “marriage” (c)David Strom (310) 857-6867 http://strominator.com
- 8. Other no-nos Keeppolitics, religion and sex out (c) David Strom (310) 857-6867 http://strominator.com
- 9. (c) David Strom(310) 857-6867 http://strominator.com
- 10. (c) David Strom(310) 857-6867 http://strominator.com
- 11. (c) David Strom(310) 857-6867 http://strominator.com
- 12. Twitter for instantnotification (c) David Strom (310) 857-6867 http://strominator.com
- 13. (c) David Strom(310) 857-6867 http://strominator.com
- 14. (c) David Strom(310) 857-6867 http://strominator.com
- 15. (c) David Strom(310) 857-6867 http://strominator.com
- 16. (c) David Strom(310) 857-6867 http://strominator.com
- 17. (c) David Strom(310) 857-6867 http://strominator.com
- 18. Two worthwhile books(c) David Strom (310) 857-6867 http://strominator.com
- 19. (c) David Strom(310) 857-6867 http://strominator.com
- 20. Do’s Make surethey are people you can visualize in your mind or have some memory Do check LinkedIn daily Make sure you have your settings the way you intended Constantly cultivate and feed your network (c) David Strom (310) 857-6867 http://strominator.com
- 21. Don’ts Don’t sendout mass invites to more than 30 people at once Don’t put non-professional items in your status updates Don’t obsess about the number of connections and build slowly over time Don’t just get started on the site two weeks before you are changing jobs Don’t worry too much about using InMail (c) David Strom (310) 857-6867 http://strominator.com
- 22. Join Groups (c)David Strom (310) 857-6867 http://strominator.com
- 23. Here are justa few in the area (c) David Strom (310) 857-6867 http://strominator.com
- 24. Claim a PublicProfile URL (c) David Strom (310) 857-6867 http://strominator.com
- 25. Should you payfor it? (c) David Strom (310) 857-6867 http://strominator.com
- 26. Build your workflow(c) David Strom (310) 857-6867 http://strominator.com
- 27. Twitter connection Tweets===> update your LinkedIn status Can limit the updates if you include a special hashtag (c) David Strom (310) 857-6867 http://strominator.com
- 28. (c) David Strom(310) 857-6867 http://strominator.com
- 29. (c) David Strom(310) 857-6867 http://strominator.com
- 30. (c) David Strom(310) 857-6867 http://strominator.com
- 31. Productivity tools Pixelpipefor multiple postings Bit.ly for URL shortening TubeMogul for multiple video uploads (c) David Strom (310) 857-6867 http://strominator.com
- 32. Promotions/links important (c)David Strom (310) 857-6867 http://strominator.com
- 33. Pixelpipe.com covers: (c)David Strom (310) 857-6867 http://strominator.com
Editor's Notes
- #7 This is a big fear -- on Facebook you have the option to indicate all sorts of personal things, including your sexuality, your politics, and religion. Some of the answers are pretty whisical, as Buddy Brown is the name of this fellow’s dog. And I am not sure what the Republican Party of the Virgin Islands has to do with anything.
- #12 Dell found out about a keyboard problem from Tweets on one of their Netbooks and fixed it as a result
- #13 companies w/ own Twitter page. This is another notification system, better than email because it can reach people’s cell phones via text messages, so it is even more immediate than IM. started by a single person within the company who now has the job responsibility to check the feed and resolve any customer complaints You can resolve ticketing issues with Southwest, banking fees with Bof A, or even keep track of the latest community alerts from the LA Fire Department!
- #16 Inuit finds customers of its competitors via Twitter and then sends them offers to try their services
- #17 They make use of a service called Webpartner that automatically collects interested Twitterers in the DC area to market their service
- #18 business.twitter.com
- #19 Shel Israel’s Twitterville Laura Fitton (pistachio consulting) Dummies book
- #25 And use it on your resume!
- #27 “ Reserve” your name for LinkedIn, Facebook, Twitter, email lists, and other places around the Internet
- #29 Twitter > LinkedIn status, only can use one Twitter account per Lin account
- #34 Best sites: VideoJug.com, 5min.com, and Viddler.com -- the Backup Exec video got 700 views from these three sites in two weeks alone