Chapter 8 Sections 1 & 2 (Public Opinion)

3,011 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
3,011
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Chapter 8 Sections 1 & 2 (Public Opinion)

  1. 1. Public Opinion Chapter 8 Sections 1 & 2
  2. 2. What is Public Opinion? <ul><li>Attitudes held by a significant number of people on matters of government and politics </li></ul><ul><ul><li>Complex collection of many different people </li></ul></ul><ul><ul><li>Many different “publics” </li></ul></ul><ul><ul><li>Relates to views only on public affairs </li></ul></ul>
  3. 3. Formation of Public Opinion <ul><li>No one’s born with political attitudes—they’re learned through “political socialization” </li></ul><ul><ul><li>Family </li></ul></ul><ul><ul><li>School </li></ul></ul><ul><ul><li>Mass Media </li></ul></ul><ul><ul><li>Peer groups </li></ul></ul><ul><ul><li>Opinion leaders </li></ul></ul><ul><ul><li>Historic Events </li></ul></ul>
  4. 4. Opinion leaders
  5. 5. Measuring Public Opinion <ul><li>Elections—accurate measure? </li></ul><ul><li>Media—mirror or molder? </li></ul><ul><li>Scientific Polls—technique started by George Gallup </li></ul><ul><ul><li>Polling organizations: Gallup, Zogby, Rasmussen </li></ul></ul><ul><ul><li>Most major media organizations partner with these groups to conduct polls </li></ul></ul>
  6. 6. The Polling Process <ul><li>Define the “Universe.” </li></ul><ul><li>Construct a “sample.” </li></ul><ul><li>Prepare valid questions. </li></ul><ul><li>Select and control how the poll will be taken. </li></ul><ul><li>Analyze and report findings to public. </li></ul>
  7. 7. Words Matter <ul><li>How you ask often determines the answer. </li></ul><ul><li>Questions should measure opinion, not shape it. </li></ul>
  8. 8. Frank Luntz— Words that Work <ul><li>Do you support the “Estate Tax?” </li></ul><ul><li>vs. </li></ul><ul><li>Do you support the “Death Tax?” </li></ul><ul><li>Do you support privatizing social security? </li></ul><ul><li>vs. </li></ul><ul><li>Do you support personalizing social security? </li></ul>
  9. 9. The Political Spectrum <ul><li>Where do you fall? </li></ul>

×