Rural retailing
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Rural retailing presents a tremendous opportunity for growth in India. Over 50% of India's GDP comes from rural areas where the population is growing and disposable incomes are rising. While rural consumers traditionally had traditional outlooks, increased education and exposure are making them more brand conscious. Companies need to adapt their approach to respect local needs and flavors to succeed in rural India. Specifically, they should sell directly to producers, provide knowledge sharing, and treat farmers as customers to build trust. The opportunities outweigh the weaknesses but threats like urban migration must be addressed through strategic expansion of rural markets and support of supply chains.
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Rural retailing
Rural retailing presents a tremendous opportunity for growth in India. Over 50% of India's GDP comes from rural areas where the population is growing and disposable incomes are rising. While literacy rates are still low, exposure to technology is increasing brand awareness. Companies need to gain the trust of rural communities by respecting local needs, flavors and traditions. They must also provide reliable infrastructure to support farmers in selling produce directly. Strategies include establishing fresh produce stores and rural hypermarkets to connect farmers and consumers while bypassing intermediaries.
Rural retailing
Rural retailing in India is an important and growing sector. Approximately 70% of India's population lives in rural areas across 66,000 villages. Rural retail is growing at 7% annually and represents a significant portion of India's overall GDP and consumption in various industries such as FMCG. However, rural retailing also faces challenges including poor infrastructure, lack of suitable dealers and retailers, and low investment capacity. To succeed in rural markets, companies must focus on availability, affordability, acceptability, and awareness of products for rural consumers. Various models for rural retailing have emerged such as Hariyali Kisaan Bazaar, Aadhaar, and E-Chaupal which aim to be one-stop shops
Rural retailing in India
Rural retailing in India is a major opportunity as over 70% of India's population lives in rural areas. Major players like Godrej, Reliance, and MAX are establishing rural retail hubs and stores to provide farmers with supplies and sell their produce. Rural consumption is growing at over 10% annually. Effective supply chain management, including cold storage infrastructure, is key to success. Horticulture is experiencing a 4% growth in India, driven by retail demand and investments from groups like the World Bank. Public-private partnerships are improving rural infrastructure like roads, warehouses, and IT networks to support rural retailing.
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India is a developing country. Today 65% of India’s population is living in rural areas, and today their purchasing needs are witnessing a change. Today there is a huge opportunity in the retail sector due to FDI clearances in retail and only a good vision is required.
This presentation deals with changing scenario of retail in rural sector .Other part of presentation covers various challenges and optimum strategies for the rural sector. A ray of light have also been thrown on few successful models such as ITC’s Choupal Saagar, DCM’s Hariyali Kisaan Bazaar, Triveni Khushali Bazaar, Future group and Godrej’s joint venture Aadhar etc.
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The document discusses rural retailing in India and its challenges. It notes that rural India contributes significantly to sales across various industries like FMCG and consumer durables. It also provides an example of a successful rural retail model called E-Choupal, launched by ITC, which sets up knowledge centers and directly sources from farmers. This approach builds trust with locals and benefits farmers through higher prices and the company through an alternative procurement channel. Some key challenges for rural retailing include high initial costs due to a vast, scattered market and low purchasing power. Regulations like the Essential Commodities Act also impact the fertilizer industry. Success requires focusing on availability, affordability, acceptability and awareness.
Rural Retailing
“Retailing includes all activities involved in selling goods or services directly to final consumers for personal , non business use.” - Philip Kotler
70% population lives in villages
About 6 lakh villages are in India
Rural retail are growing @7%
A real source of energy
Hub of raw materials
Rural retail
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Rural Retailing
Rural India is characterized by low per capita income, low productivity, low literacy and low rate of industrialization along with absence of basic amenities. The unprivileged class is set back by a lack of educational opportunities that could empower them to confidently pursue economic progress and overcome the debilitating effects of low literacy and rigid social hierarchies. India’s rural markets are growing at double the rate of urban markets. The retail revolution is going to act as a catalyst. So, the new concept that is hitting the market today is the "Rural Retailing".
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Rural retailing presents a tremendous opportunity for growth in India. Over 50% of India's GDP comes from rural areas where the population is growing and disposable incomes are rising. While literacy rates are still low, exposure to technology is increasing brand awareness. Companies need to gain the trust of rural communities by respecting local needs, flavors and traditions. They must also provide reliable infrastructure to support farmers in selling produce directly. Strategies include establishing fresh produce stores and rural hypermarkets to connect farmers and consumers while bypassing intermediaries.
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“Retailing includes all activities involved in selling goods or services directly to final consumers for personal , non business use.” - Philip Kotler
70% population lives in villages
About 6 lakh villages are in India
Rural retail are growing @7%
A real source of energy
Hub of raw materials
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This document provides an overview of opportunities and challenges for marketing in rural India. It begins with 12 questions to consider about rural India's economy and demographics. The majority of India's population lives in rural areas and depends on agriculture. Rural marketing can generate profits by developing new markets, driving innovation, and strengthening value chains. However, challenges include poor infrastructure, fragmented markets, and lack of supply chains. Successful rural marketing requires innovations tailored to local needs as well as focused execution through strategies like aggregating demand and minimizing distribution costs. The rural market potential is large but also heterogeneous, requiring an understanding of regional differences. The document examines myths and realities about rural consumers and expenditures. Opportunities exist due to rising incomes and changing consumption patterns
Rural Retailing
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Rural Retail
This document discusses rural retailing in India and its future outlook. It notes that rural markets represent a large opportunity as two-thirds of India's consumers live in rural areas. Rural demand is growing for packaged foods, personal care products, and other goods. Several companies have customized their products, pricing, and distribution for rural consumers. While rural retailing faces challenges like infrastructure and taxation issues, the future outlook remains positive as rural incomes and consumption are expected to significantly increase over the next decade. Organized retailers and FMCG companies are recognizing the potential of rural markets.
rural retail
Rural retailing in India is an important and growing sector. Some key points:
- Rural markets account for a large portion of India's private sector and economy. They offer vast potential for growth.
- Traditional rural retail is dominated by small kirana stores, but modern formats like Chaupal Sagar rural malls are being introduced by companies like ITC.
- Other companies exploring rural retail include DCM Shriram, Godrej Agrovet, and Indian Oil with models like Hariyali Bazaars and Kisan Seva Kendras.
- Rural consumers are becoming more modernized with rising incomes, changing consumption patterns, and greater access to technology and information.
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The document discusses rural retail in India, including defining characteristics of rural India, regulations and policies around rural retail, and significant players in the rural retail space such as Godrej Adhar, ITC Chaupal, and Hariyali Kisan Bazaar. It outlines the business models of these companies and impediments to rural retail, recommending increasing infrastructure and education to better tap into the rural market opportunity.
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Hariyali Kisaan Bazaar
“HARIYALI” MEANS “GREENERY” IN HINDI
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“KISAAN BAZAAR” MEANS “FARMER’S MARKET”
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- Rural haats generate around Rs. 50,000 crore in annual sales and are an important part of rural life, with over 75% of villagers visiting weekly.
- States like Uttar Pradesh, Bihar, and West Bengal have the most haats. They provide shopping and entertainment for rural communities.
- Companies can benefit from haats by directly marketing and selling products without high advertising costs. Several companies have initiatives distributing samples and promoting health/products at haats.
- As rural incomes rise, demand for branded goods at haats is expected
challenges and opportunities of rural market
- 70% of India's population lives in rural areas, representing a large potential market. However, rural markets face several challenges including lack of infrastructure, low literacy rates, seasonal incomes, cultural differences, and difficulties with distribution and media access.
- Some opportunities in rural markets include improving infrastructure, rising literacy rates due to government programs, increased access to credit and communication technologies, and a decline in poverty levels.
- Marketers must understand the uniqueness of rural areas to effectively tap into the large rural consumer base in India despite the challenges. With innovative marketing strategies tailored to rural needs, substantial growth can be achieved.
Rural Marketing Icici Case Study
ICICI Prudential Life Insurance is looking to expand into rural markets in select states in India. They want to target rural affluent customers in the SEC R1 and R2 categories. Their objective is to launch ICICI Prudential as a trusted and credible life insurance company for this target segment. The presentation discusses using market research tools to select priority districts and villages, understanding the rural customer, and developing a communication strategy aligned with ICICI Prudential's brand positioning of "being there at every step".
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Rural markets in India offer great potential for growth given that 2/3 of India's population lives in rural areas. Rural India has a large consuming class that accounts for 41% of the middle class and 58% of total disposable income. The size of key rural markets are FMCG at 80,000 crores, durables at 10,000 crores, and agri inputs including tractors at 55,000 crores. Rural consumers have less strict social structures now, improved infrastructure, and more disposable income. Companies need strategic marketing management, research and development, communication, and systematic structures to tap opportunities in rural markets and address challenges like rationalization and marketing indigenous goods.
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This document provides an overview of rural marketing in India. It discusses the evolution of rural marketing from the 1960s to present day, characteristics of rural markets, importance and scope of rural marketing, differences between rural and urban consumers, factors influencing rural consumer behavior, and rural consumer tastes compared to urban tastes. Key points include that 75% of India's population lives in rural areas, rural markets have high growth potential, environmental, personal, psychological, cultural and social factors all influence rural consumer behavior, and rural consumers prefer bold colors and entertainment like folk performances compared to urban preferences.
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Rural retailing in India is an important and growing sector. Some key points:
- Rural markets account for a large portion of India's private sector and economy. They offer vast potential for growth.
- Traditional rural retail is dominated by small kirana stores, but modern formats like Chaupal Sagar rural malls are being introduced by companies like ITC.
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“HARIYALI” MEANS “GREENERY” IN HINDI
IT SIGNIFIES “PROSPERITY IN AGRICULTURE”
“KISAAN BAZAAR” MEANS “FARMER’S MARKET”
Hariyali - India
The document summarizes the rural market context and opportunities in India. It notes that rural India has a large population and economy, generating $450 billion in income annually. However, rural markets have significant gaps like poor infrastructure, low agricultural productivity, and a lack of quality products and services. The Hariyali Kisaan Bazaar business model aims to address these gaps. It plans to increase rural incomes through agricultural services and a "one stop shop" retail approach, while also sourcing quality farm produce directly from farmers. The goal is to provide rural customers with better choices, trust, and value.
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This document discusses rural haats (markets) in India and how they can be effectively used to penetrate rural markets. Some key points:
- Rural haats generate around Rs. 50,000 crore in annual sales and are an important part of rural life, with over 75% of villagers visiting weekly.
- States like Uttar Pradesh, Bihar, and West Bengal have the most haats. They provide shopping and entertainment for rural communities.
- Companies can benefit from haats by directly marketing and selling products without high advertising costs. Several companies have initiatives distributing samples and promoting health/products at haats.
- As rural incomes rise, demand for branded goods at haats is expected
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- 70% of India's population lives in rural areas, representing a large potential market. However, rural markets face several challenges including lack of infrastructure, low literacy rates, seasonal incomes, cultural differences, and difficulties with distribution and media access.
- Some opportunities in rural markets include improving infrastructure, rising literacy rates due to government programs, increased access to credit and communication technologies, and a decline in poverty levels.
- Marketers must understand the uniqueness of rural areas to effectively tap into the large rural consumer base in India despite the challenges. With innovative marketing strategies tailored to rural needs, substantial growth can be achieved.
Rural Marketing Icici Case Study
ICICI Prudential Life Insurance is looking to expand into rural markets in select states in India. They want to target rural affluent customers in the SEC R1 and R2 categories. Their objective is to launch ICICI Prudential as a trusted and credible life insurance company for this target segment. The presentation discusses using market research tools to select priority districts and villages, understanding the rural customer, and developing a communication strategy aligned with ICICI Prudential's brand positioning of "being there at every step".
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Rural markets in India offer great potential for growth given that 2/3 of India's population lives in rural areas. Rural India has a large consuming class that accounts for 41% of the middle class and 58% of total disposable income. The size of key rural markets are FMCG at 80,000 crores, durables at 10,000 crores, and agri inputs including tractors at 55,000 crores. Rural consumers have less strict social structures now, improved infrastructure, and more disposable income. Companies need strategic marketing management, research and development, communication, and systematic structures to tap opportunities in rural markets and address challenges like rationalization and marketing indigenous goods.
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This document provides an overview of rural marketing in India. It discusses the evolution of rural marketing from the 1960s to present day, characteristics of rural markets, importance and scope of rural marketing, differences between rural and urban consumers, factors influencing rural consumer behavior, and rural consumer tastes compared to urban tastes. Key points include that 75% of India's population lives in rural areas, rural markets have high growth potential, environmental, personal, psychological, cultural and social factors all influence rural consumer behavior, and rural consumers prefer bold colors and entertainment like folk performances compared to urban preferences.
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The document discusses rural marketing in India. It defines rural marketing and discusses the rural consumer market, including classifications of rural consumers based on economic status. It also covers characteristics of rural consumers and marketing challenges in rural areas. Some key points made include that rural marketing became important after economic liberalization in the 1990s in India, and that understanding rural consumers who differ from urban consumers is a main challenge for marketers. Distribution remains a large problem for reaching rural areas due to infrastructure issues and remoteness. The document also provides examples of successful rural marketing strategies and initiatives by companies like ITC and HUL.
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This document discusses rural marketing in India. It begins by defining rural marketing and describing how it differs from urban marketing. Key points include:
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Some key points made in the document are:
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3) Factors influencing rural consumer behavior include their environment, culture, social class, personal characteristics, and marketing mix elements.
Marketing practices by fmcg companies for rural market shailu (2)
This document provides a literature review and background on marketing practices by fast-moving consumer goods (FMCG) companies in rural markets in India. The literature review covers strategies used by companies like ITC and Hindustan Unilever to target rural consumers. It also discusses the differences between rural and urban markets in India and the need for tailored rural marketing strategies. The background section provides an overview of major FMCG companies in India like Nestle, Hindustan Unilever, Colgate, and Britannia and their history in the Indian market. It also discusses the evolution of the FMCG sector in India and key factors that have shaped marketing to rural consumers.
Marketing practices by fmcg companies for rural market shailu (2)
This document provides a literature review and background on marketing practices by fast-moving consumer goods (FMCG) companies in rural markets in India. The literature review covers strategies used by companies like ITC and Hindustan Unilever to target rural consumers. It also discusses the differences between rural and urban markets in India and the need for tailored rural marketing strategies. The background section provides an overview of major FMCG companies in India like Nestle, Hindustan Unilever, Colgate, and Britannia and their history in the Indian market. It also discusses the evolution of the FMCG sector in India and key factors that have shaped marketing to rural consumers.
rural products
The document summarizes the rural market in India and provides details about marketing a new herbal shampoo brand called "Super Shampoo" in rural areas. It notes that the rural market is expected to double in size compared to urban India. It then discusses rural marketing challenges like low income and literacy. It proposes targeting women aged 18-50 in South India with an affordable shikakai-based shampoo promoted through channels like Haats, kirana stores, and self-help groups.
Rural marketing ppt
The document discusses rural marketing in India. It defines rural marketing and describes the two-way flow of products between rural and urban areas. Rural marketing involves transactions between urban marketers and rural consumers as well as agricultural marketing from rural producers to urban markets. Rural marketing has evolved over phases from agricultural marketing pre-1960s to developmental marketing in the 21st century. Key aspects of rural marketing include segmentation, lifestyle analysis, and defining target markets. The rural market plays a significant role in the Indian economy as rural areas account for 74% of India's population and over half of India's income.
Introduction to Retail
This document provides an overview of retailing in India. It defines retailing as the last stage of moving goods to consumers. Retailing involves selling products directly to consumers for personal use. The retail industry in India is large and growing, contributing 10% to GDP. However, 92% of the retail market remains unorganized. Organized retail is growing at 26.8% annually and increasing opportunities are available in areas like operations, supply chain management, marketing, and human resources. The industry faces challenges like infrastructure issues, but FDI is helping drive competition and improvements. Overall the future of retailing in India looks strong.
Rural marketing
I am glad to share my views on Rural Marketing and it’s opportunities and challenges.
- Ravi Guntaka
PROJECT MT1&2 RURAL MARKETING
Rural India represents a significant market opportunity for FMCG and durable goods companies due to its large population and growing incomes. Many FMCG companies have launched small pack sizes and used innovative marketing strategies like village fairs to reach rural consumers. While rural markets offer potential for growth, they also present challenges like low literacy, lack of infrastructure, and cultural diversity that require customized marketing approaches. Government policies aim to promote growth in the FMCG sector by reducing duties and regulations.
Social entrepreneurship series: Product distribution in Rural India
In this workshop, Vernie explored various product distribution models for Rural markets. He discussed ways of building a last mile distribution network, managing relationships & partnerships, training and cultivating the supply chain up to providing comprehensive after sales service. While presenting the roadblocks and challenges that can (and have) upset this kind of distribution, he pointed out the ‘low hanging fruits’ that can be leveraged.
He discussed alternative models through market segmentation and targeted distribution and also highlighted the role of the end consumer in the distribution chain.
Presentation by Vernie Sannoo
Managing Director
Barefoot Power* India
Branding in rural areas
1. The document discusses consumer behavior and brand preferences in rural India, specifically regarding fast moving consumer goods (FMCG).
2. Rural incomes are rising and lifestyles changing, creating major opportunities for FMCG companies in rural markets, which now account for around half of India's FMCG consumption.
3. Companies need innovative rural marketing strategies that consider differences between rural and urban consumers and variations within rural regions.
Rural marketing mod 3 rural marketing of fmcg's
This document discusses rural marketing of fast-moving consumer goods (FMCG) in India. It notes that the Indian FMCG industry is the fourth largest in India and is estimated to grow to $74 billion by 2018. It faces several challenges in rural areas, including poor transportation infrastructure, lack of warehousing, high packaging costs, low literacy rates, and seasonal demand. However, some companies have found success through products tailored to rural needs, such as low-voltage TVs and hand-cranked radios. Overall, rural marketing in India offers growth opportunities for FMCG companies but requires an understanding of rural consumers' characteristics and challenges.
FDI in RETAIL
FDI in the retail sector in India presents both opportunities and challenges. It could boost the supply chain and bring investment in technology and skills development. However, there are concerns about the impact on small retailers and employment. If regulated properly with a gradual opening and conditions on investment in rural areas, FDI could benefit farmers and consumers while curbing inflation. The human resource challenges include developing skills to match the demands of the modern organized retail sector. Overall, FDI in retail has the potential to modernize retail and improve efficiency if risks are mitigated and inclusive growth is ensured.
Hariyali Kisaan Bazaar | Rural Retail Initiative
The document provides information about Hariyali Kisaan Bazaar, an initiative by Delhi Cloth and General Mills Company Limited (DSCL) to address challenges faced by Indian farmers. It discusses how Hariyali set up retail outlets called "Centers" and "Stores" within 15-30 km of villages to provide farmers access to inputs, advisory services, and output purchase. The initiative helped improve farmers' productivity, incomes and access to technology, credit, and markets. It also discusses the organization structure of Hariyali Kisaan Bazaar and alignment with objectives of inclusive growth in rural India. The document concludes by outlining some challenges faced in expanding the initiative such as maintaining profit margins, adapting to different customer
Overview Of The
The retail industry in India is large and fast-growing, accounting for over 10% of GDP. Modern organized retailing is increasing in India through large shopping malls and complexes. Global retail giants are attracted to India due to its large population, rising incomes, and increasing purchasing power. The retail industry is expected to grow at 25% annually and organized retail alone could be worth $107 billion by 2013. While over 99% of retailers currently operate in small spaces, the growth of modern retail is transforming India's retail landscape.
Rural Marketing in India
Rural marketing in India is important because approximately three-fourths of India's population lives in rural areas. Rural areas contribute significantly to India's GDP and employment. While rural markets offer great potential, they also present many challenges for companies. Some key challenges include a lack of infrastructure, low literacy rates, seasonal demand, and different cultural factors than urban areas. Effective rural marketing requires tailored strategies for distribution, sales, promotions, and product innovations that account for the rural context. With the right integrated approaches, the rural market is very promising for companies that view rural populations as important customers.
Indian rural market- Gold under the beneath of India
This article is written by me with the help of some reference about Indian rural market scenario which is untapped for the years after venturing big FMCG companies in rural areas they got to know the potential of Rural market in India as half of population is residing in Rural area only. I had talked about my Grandfather how he came from Mumbai to Open a Organised Store in Village of U.P and Tapped the potential.
Rural marketing challenges, opportunities & strategies
Rural markets in India offer significant opportunities for companies due to the large population size and increasing purchasing power. However, rural consumers have unique needs and preferences compared to urban consumers. Successful rural marketing strategies require understanding rural consumer behaviors and leveraging existing rural infrastructure like local markets. Examples of companies that have effectively tapped the rural market include Escorts, HLL, ITC, and BPCL through tailored approaches like focused local advertising, introducing smaller product packages, and establishing rural retail points of presence.
NATURE AND IMPORTANCE AND NEED OF RURAL MARKETING
Rural marketing involves the procurement of farm inputs by farmers and the movement of agricultural products from farmers to consumers. Rural markets differ significantly from urban markets as agriculture is the primary economic activity. Rural products include crops, vegetables, fruits as well as industrial and consumer goods meant for direct use or further processing. Marketers are increasingly targeting rural markets due to their large size, growth potential, and saturation of urban markets. However, rural markets pose unique challenges such as poor infrastructure, seasonal demand, and low literacy levels. Successful rural marketing requires an understanding of rural consumers and strategies for product development, pricing, distribution, and promotion tailored to rural needs and preferences.
Final fdi in retail ppt
deals with the various aspects related to opening up pf fdi in multi brand retailing. and the answers to the discussion paper by dip
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Marketing practices by fmcg companies for rural market shailu (2)
Marketing practices by fmcg companies for rural market shailu (2)
Marketing practices by fmcg companies for rural market shailu (2)
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Social entrepreneurship series: Product distribution in Rural India
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Indian rural market- Gold under the beneath of India
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Rural retailing
- 1. Rural Retailing -The next captivating sector? By: R. Veena bhargavi 0911-057 PGDM-RM
- 5. Rural India accounts for over 50 per cent of India’s GDP. Rural retail-Tremendous potential as the rate of disposable income is increasing, growing middle class, advent of IT infrastructure and enormous grouped population. Though sales are expected to be much lower in early stage, but the break even is reached in four-five months of being set up, as against eight-nine months earlier.