11. The Productivity Gap The Rural Market Productivity growth essential to cater to food requirement Current level of productivity Productivity requirement to meet growing demand Source: Ministry of Agriculture & Cooperation, India
17. Rural Household Consumption The Rural Market Per Household spending in Rural India expected to reach current urban levels in next ten years SOURCE: MGI INDIA & NCAER
18. Gaps in the Rural Economy Gaps – Rural Economy
26. Hariyali Kisaan Bazaar “ Hariyali” means “Greenery” in Hindi It signifies “Prosperity in Agriculture” “ Kisaan Bazaar” means “Farmer’s market” Hariyali Concept The business is designed to unlock the latent opportunity in rural markets facilitating inclusive growth
36. … Hariyali….creating a scalable, viable business having a transformational impact www.dscl.com
Editor's Notes
But, the agricultural productivity in India has been at near stagnant levels over the last decade. Agricultural production in India currently stands at around 220 mn tons which just about meets the domestic requirements. This requirement is projected to increase to a level of 340 mn tons by 2011, which is nearly 50% higher over the present situation. This would mean that productivity needs to dramatically improve in the next 5 years for India to avoid potential food security issues.
But, the agricultural productivity in India has been at near stagnant levels over the last decade. Agricultural production in India currently stands at around 230 mn tons which just about meets the domestic requirements. This requirement is projected to increase to a level of 340 mn tons by 2011, which is nearly 50% higher over the present situation. This would mean that productivity needs to dramatically improve in the next 5 years for India to avoid potential food security issues.
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