The document discusses the lack of access to sanitary products among women in Bangladesh and the health and economic impacts. It notes that 51% of women cannot afford sanitary napkins due to high prices, while 19% report they are not always available. As a result, 44% of women do not use napkins, and 73% miss school or work during their period. It then presents a proposal for a new affordable sanitary napkin made from sugarcane bagasse to address this issue and increase access among low-income women and students.

2. 51% do
not use
sanitary
napkin
because of
the pricing
19%of the
girls and women
reported that
sanitary napkins
are not always
readily available
in their vicinity
44%of
Bangladeshi
girls and
women do
not use
sanitary
napkins
73%of
women in
Bangladesh are
absent in work
or school during
menstruation

3. Women miss
workdays during
menstruation
Most women in the
country cannot
afford sanitary
napkin

4. Sanitary
Napkin made
from
Sugarcane
Bagasse

5. PRODUCT FEATURES
PRODUCT TYPE
BELT SYSTEM
COMFORTABLE
DURABLE
HIGHLY ABSORBANT
EASY TO USE
HIGHEST AFFORDABILITY
LOWEST COST
MODERATE QUALITY
Packaging: Newspaper like
BIODEGRADABLE

7. Usage of
clothes
Deem sanitary
napkins as
unnecessary
Expensive
Buying it
won’t have
that much
effect

8. Low income working women miss working
days due to menstrual health issues
Students miss their regular
classes and exams
Infections and body odors
Sexually transmitted diseases

9. 5 PIECE PACKET @ TK 35
Profit Margin of TK 10 per packet.
Margin of TK 5 per packet for the
retailer.
Margin of TK 2.5 per packet for the
distributor.

10. Factory
Distributor
Retailer
Customer
Initial Special Distribution
Kiosks at Factories and Schools

11. Push
+
Pull

12. High QualityLow quality
High price
Low price
•
• •
MITALI
•
WHISPER
JOYA
SENORA
•MONALISA
• FREEDOM

13. Most affordable and healthy solution to missed classes and workdays
for poor working women and high school going girls

15. To aware
80%
of the target
market in the
first 2 years
To gain
market share
of 17% in
the first 2
years

16. TO COMMUNICATE THE MESSAGE:

17. Announcement of
launchingAll media invited

18. Momtaj song for awareness
Very popular among target market
Campaign kick-off with the song
Popular singer Momtaj

19. Free iron tablet with each pack
Menstruation often causes iron
deficiency

20. Direct customer feedback
Trained employee of Mitali
Kiosks in RMG Factories

21. Sponsored prizes to 100%
attendance achievers in girls’
schools

22. Urban slums, Schools, Villages
Attendants get to participate in
lottery
Prizes like lipsticks, free samples, wall
clock

23. Near high schools
Near RMG Factories

24. MY TV
DEEPTO TV
BTV
School girls
RMG Factory Workers
100% attendance

25. Fun and catchy
Momtaj Song
x4)
x4)

26. মেলা ১৪২৭ Sponsored fair
Two Eids
Noboborsho, Pitha utshob

27. Clinics
Government health workers
Activation lottery winners

28. Smallest size freezers
Government clinics
Doctor chambers

31. Income Statement for YEAR 1 YEAR 2 YEAR 3
REVENUE
Net Sales BDT 2,062,500 BDT 4,125,000 BDT 5,775,000
COST OF GOODS SOLD
COGS BDT 1,312,500 BDT 2,187,500 BDT 3,675,000
GROSS MARGIN BDT 750,000 BDT 1,937,500 BDT 2,100,000
EXPENSES
Direct Costs
Machinery Purchase BDT 37,518,000 BDT - BDT -
Equipment Rentals BDT 800,000 BDT 800,000 BDT 800,000
Salaries and Wages of Machine
Operators BDT 600,000 BDT 770,000 BDT 825,000
Total Direct Costs BDT 38,918,000 BDT 1,570,000 BDT 1,625,000
Selling and Administration (S&A) Costs
Accounting and Legal Fees BDT 150,000 BDT 50,000 BDT 50,000
Advertising and Promotion BDT 3,000,000 BDT 3,500,000 BDT 2,800,000
Vehicle and Transport BDT 800,000 BDT 820,000 BDT 875,000
Office Rent BDT 1,500,000 BDT 1,800,000 BDT 1,800,000
Utilities BDT 2,722,000 BDT 2,022,240 BDT 1,600,000
Total S&A BDT 8,172,000 BDT 8,192,240 BDT 7,125,000
TOTAL EXPENSES BDT 47,090,000 BDT 9,762,240 BDT 8,750,000
NET INCOME BDT (46,340,000) BDT (7,824,740) BDT (6,650,000)