1. Click on the icon below to insert a key image
Location: Yakou and showing the project as a whole...
Guangzhou
Key words: crafts, design, social most characteristic,
Choose the economy
recognisable image to make the cover of the
presentation...
Rural Design in PRD: revive rural
handcrafts industry for ‘left-behind’ people
(PHASE I)
Insert also website: under construction…… involved in the project...
the logos/names of the main institutions

2. Context:
There are over 87 million ‘left-behind’ elderlies, women
and children in rural China, as its younger citizens
mirgrated to the rapidly industrialized cities. While the
‘left-behind’ people in the rural RPD confront similar
hardships of workforce shortage, insufficient income
and care alike elsewhere in China, the current economic
crisis has offered its citizens an opportunity to
reorganize themselves a better form of social economy.

3. Click on the icon below to insert one or
more images showing the project...
What are the starting concept,
strategies, what are the development in-
progress, the results achieved?
Project:
To explore alternative social economy that could
strike a balance between economic growth,
sustainability and social development in the rural
context of PRD. The initial phase (a pilot) of the
project is to facilitate the utilization of native
materials, knowledge and skills for reviving
indigenous handicrafts of ‘Yakou’ into commercially
viable craft products and industry via design.

4. Click on the icon below to insert one or
more images showing the design role...
What are the tools and process and how
did it support the local project
development?
Design Role:
(1) to facilitate the revival of indigenous handcraft
knowledge and skills, (2) to co-create craft products and
micro production practice; (3) to co-design shops for the
selling of the products; (4) to promote ‘fair trade’ of
agricultural products in urban PRD via social media
[‘SMAD’ site]; (5) to promote sustainable consumption
via connecting the cycle of regional rural production and
consumption in urban PRD.