The document discusses the 1090 initiative, which emphasizes a shift in design philosophy to prioritize serving 90% of the people instead of the traditional focus on commerce. It outlines four specific projects aimed at social change, including caring for Tibetan children and preserving design roles in urban development. The overarching goal is to redefine the role of design to better serve communities and influence the future of China.

1. 1090
shanghai
Key words: help, culture, change
1090 is a new start, a new way of thinking, it will
come up more projects and ideas.
Use the 10% of our time to help more people

2. Context: We do not only design "products" , it's more
like a kind of lifestyle. We, as designers, use 90% of our
time to serve "commerce", to serve the only 10% of the
people.
Now, maybe we can stop, and design for the 90% of the
people. Maybe we would only spend 10% of our time.

3. Project: 1090 is
not only a
project, bet also
a goal.
With this goal, we
have 4 different
projects.
1. Be loved -
caring the Tibetan
children
2. Wisdom of the
old city - focus
on the losing

4. Design role: Let the
design serve the people
actually, let the design
change the future of
China