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Assim A.Amer.
Professional Medical Representative.
DBU – Opth/Derm - Merck Saudi Arabia .
12th Feb. 2014
“Running successful
meeting “
go beyond expectations
Objectives :
• Practice setting realistic objectives , titles &
invitations for different types of meetings.
• Prepare and manage all types of meetings :
( RTDs , Group presentations & Semposia )
using different A/V equipments.
 What is meeting ?
A gathering of three or more persons
sharing common objectives , where
communications ,verbal and/or
written , is primary mean of
achieving those objectives.
 Types of meeting :
• Group discussion / Round table discussion.
• Group meeting / Group presentation.
• Symposia / Conference .
 For all meetings types :
• Set the “ Meeting Objective “ .
• Define the “ meeting Title “
• Create the “ Meeting Invitations “.
 Setting meeting objectives :
• To overcome certain problems or objections.
• To promote a new concept , indication &
certain paper related to your product.
• To launch new product.
• To involve & gain KOLs.
• To keep & improve contacts with juniors.
• To increase sales potential of a hospital or
region.
 Define the meeting title :
• Informative.
• Attractive.
• Represent the subject.
• Understandable.
• Brief & effective .
 Create the meeting invitation :
• Name of the physician.
• Name of the company.
• Type of the activity.
• The chosen title for the meeting.
• Name of the speaker.
• Place , date & time of the meeting.
• Invitation must be personal.
“ Meetings Types “
1) Round table discussion or RTD:
• A method of meeting used by small
group of participants to achieve a
particular purpose.
• Participants should :
Brand heavy , Medium and non – prescribers.
Contribute their own experience .
Learn from each other.
2) Group
presentation:
• Meeting at which
Rep(s) talks on
specific aspect or
F/B , selling point
or specific studies
to over
competitors and
reach a specific
commitment .
3) Symposium :
• Meeting at which
several talk on
various aspects of
the same subjects
, uncovering either
different facets or
variety of views .
“ P O P T A “ Approach
Purpose
Organization
Preparation
Time Audience
 Conclusion :
• What is meeting ?
• Types of meetings.
• Setting meeting objectives.
• Define the meeting title .
• Create meeting invitations.
• Meeting types : RTD , Group presentation
and Symposia
• P O P T A approach .
“ THANKS “


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Running successful meeting

  • 1. Assim A.Amer. Professional Medical Representative. DBU – Opth/Derm - Merck Saudi Arabia . 12th Feb. 2014 “Running successful meeting “ go beyond expectations
  • 2. Objectives : • Practice setting realistic objectives , titles & invitations for different types of meetings. • Prepare and manage all types of meetings : ( RTDs , Group presentations & Semposia ) using different A/V equipments.
  • 3.  What is meeting ? A gathering of three or more persons sharing common objectives , where communications ,verbal and/or written , is primary mean of achieving those objectives.
  • 4.  Types of meeting : • Group discussion / Round table discussion. • Group meeting / Group presentation. • Symposia / Conference .  For all meetings types : • Set the “ Meeting Objective “ . • Define the “ meeting Title “ • Create the “ Meeting Invitations “.
  • 5.  Setting meeting objectives : • To overcome certain problems or objections. • To promote a new concept , indication & certain paper related to your product. • To launch new product. • To involve & gain KOLs. • To keep & improve contacts with juniors. • To increase sales potential of a hospital or region.
  • 6.  Define the meeting title : • Informative. • Attractive. • Represent the subject. • Understandable. • Brief & effective .
  • 7.  Create the meeting invitation : • Name of the physician. • Name of the company. • Type of the activity. • The chosen title for the meeting. • Name of the speaker. • Place , date & time of the meeting. • Invitation must be personal.
  • 9. 1) Round table discussion or RTD: • A method of meeting used by small group of participants to achieve a particular purpose. • Participants should : Brand heavy , Medium and non – prescribers. Contribute their own experience . Learn from each other.
  • 10. 2) Group presentation: • Meeting at which Rep(s) talks on specific aspect or F/B , selling point or specific studies to over competitors and reach a specific commitment . 3) Symposium : • Meeting at which several talk on various aspects of the same subjects , uncovering either different facets or variety of views .
  • 11. “ P O P T A “ Approach Purpose Organization Preparation Time Audience
  • 12.  Conclusion : • What is meeting ? • Types of meetings. • Setting meeting objectives. • Define the meeting title . • Create meeting invitations. • Meeting types : RTD , Group presentation and Symposia • P O P T A approach .