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Running
Lean Startup
with Agile
kulawat@proteus-agility.com
amp.tanawat@proteus-tech.com
SIPA Angel in The City
Aug 10, 2013
http://vizualize.me/kulawat
Agile Coach Goes Entrepreneur
Found Proteus Agility Eidos, Humane Software for Human
Agile66 Founder
Dad of a 3-Year-Old Rebellious Son
Amp Intro
Agile is Culture - Eidos , Disruptive Agile Tool
- Share our culture/experience
- Aki Story
Warm Up
● Line up based on How much you know
about Agile?
○ 1 - Never heard of it
○ 5 - I should teach this class
● Write down and read aloud
○ Nickname
○ Team
○ What is your pain point in software development?
● Count to 3, Go!
Outline
● Why Lean Startup needs Agile? (1h)
● Agile Lego Workshop (2h)
● Lunch Break (1h)
● Practical Agile Management Practices for Startup (1.5h)
● Agile Technical Practices for Scalable Startup (1.5h)
● Feedback Tools for Startup (0.5h)
● Wrap-Up
Note Before We Start
● It takes me 3 years to start to “get” Agile
● Interrupt me to ask questions any time
● The more you ask, the more you get
● Focus on WHY, not HOW
Why Lean
Startup
Need Agile?
60m
What is a Startup?
“A startup is an organization formed to search for
a repeatable and scalable business model”
[Steve Blank]
“A startup is a human institution designed to deliver a new product or service
under conditions of extreme uncertainty”
[Eric Ries]
http://startupweekend.org/
What is your Lean Startup?
http://thebln.com/
5m
The Lean Startup Video by Joone Studios
(2:29m)
http://www.youtube.com/watch?v=WAdikBfKeD8
What is Lean Startup?
http://theleanstartup.com/
Loop as fast as possible!
Problem & Solution
Problem
Known
Known
Unknown
Solution
Known
Unknown
Unknown
Product Manager
Product Owner
Customer Development
Waterfal
Agile
Agile
http://images.nationalgeographic.com/
AGILE?
5m
12 Agile Principles
Customer is Priority
Welcome Change
Deliver Frequently
Business & Dev Together
Trust the Team
Face-to-Face
Measure with Working Software
Sustainable Pace
Good Design
Simplicity
Self Organized Team
Retrospect Regularly http://agilemanifesto.org/
We are uncovering better waysof developing software
by doing it and helping others do it.
Through this work we have come to value:
Individuals and interactions
over processes and tools
Working software
over comprehensive documentation
Customer collaboration
over contract negotiation
Responding to change
over following a plan
http://agilemanifesto.org/
“The Agile Manifesto”
Why Lean Startup Need Agile?
5m
Why Agile?
AGILITY
Loop as fast as possible!
Agile Lego
Workshop
Startup Edition - 120m
Agile Lego
● To build “a city” as a product to sell to a
customer
● Work as a team
○ Pre-Game - 45m
■ Organize Your Team (5m)
■ Customer Interview (15m)
■ Release Plan (25m)
○ 3 Iterations - 60m
■ Build - Iteration Plan (3m) & Build (7m)
■ Measure - Iteration Review (5m)
■ Learn - Retrospective (5m)
Agile Lego Rules
Buildings MUST be built by LEGO bricks
Customers will pay for your product with LEGO bricks
Organize Your Team - 5m
● 3 teams based on “the number”
● Roles?
● Process?
● Team Name? Join hands and shout it!
Customer Interview - 15m
● Write these basic requirements on sticky
○ House 1
○ House 2
○ House 3
○ School
○ Hospital
○ Fire Station
○ Park
● All teams ask the customer more questions
to find out more about what he wants.
● Each team should have around
12-15 cards
Park
blank
square
you can take
some note here
Release Plan (25m)
Estimation
fruit 1 fruit 2 fruit 3 fruit 4
5
● Pick Five Fruits
● Pick Second Smallest Story
● 1,2,3,5
● Hand Vote
● Write Down
Estimation Wall
Release Plan (25m)
Prioritization
release
backlog
iteration 1
iteration 2
iteration 3
sum = x
x
1 2 3
● sum total points
● pick stories for 3 i
● estimate velocity
● draw burndown
● draw projection
to do doing done learned
top
priority
Build - Iteration Plan (3m)
release
backlog
iteration 1
iteration 2
iteration 3
sum = x
x
1 2 3
to do doing done learned
Build - Build (7m)
http://ourlegocity.files.wordpress.com/2010/02/img_0524.jpg
Measure - Iteration Review
(5m x3)
● Present your city to the customers, one team
at a time
● Find out if your customer will pay for any of
your card
● Decide if each card is “learned” and update
burndown accordingly
Learn - Iteration
Retrospective (5m)
Good Bad
Try
● 2m Good/Bad/Try
● 1m 3-Dot Vote
● 2m Pick 1 Iteam
Closing Thoughts
● One-Word Feeling
● Key Takeaway
BREAK
for Startup - 90m
Practical Agile
Management
Practices
● Daily Standup Meeting
● User Story
● Hypothesis
● Planning Poker
● Iteration
● (Retrospective)
Practical Agile
Management Practices
Daily Standup
● Pattern
○ What did I do?
○ What will I commit to do?
○ Will problems are blocking me?
● Typically
○ 15 min
○ In front of the board or just form circle
○ works with remote team (with TC, e-board)
Daily Standup
● When it is done right
○ Fun
○ Team Building
○ Rhythm
○ Happen with or without the boss
● Watch Out For
○ Status Report - “Avoid Eye Contacts”
○ Talking Too Long - “Take It Off-Line”
4 Volunteers
&
Observers
5m
● 4 volunteers + 2 coach
○ talk about real work
○ pretend it is the same project
● other observes
○ take it offline
○ avoid eye contacts
WHY?
5m
User Story - a Template
As a (WHO , Persona)
I want (WHAT, Small Feature)
So that (WHY, Reason)
User Story - exercise
5m
Write the story of
adding the Twitter registration
● write story
● pick the best one from the group
● read it out loud
User Story - example
As a potential user,
I want to register using twitter
so that I don’t have to fill out
a registration form.
http://www.infoq.com/presentations/Questions-Stories
User Story - exercise
5m In group, write high-level test cases for this story
● write test cases
● read it out loud
User Story - Acceptance
Acceptance Criteria
● testable condition
● manual test steps
● or even better be automated (BDD, ATDD)
● just free style
● or a Template
○ Given [initial context],
○ when [event occurs],
○ then [ensure some outcomes]
User Story - Acceptance
Acceptance Criteria Example
● Twitter registration icon is the same size as Facebook
● Given a new user, when the user register with their
Twitter account, then the user should be able to register
● Given existing user, when the user register with their
Twitter account with associated existing email, the user
account should be linked with this Twitter account
● Given existing Twitter linked account, when the user
register with the same Twitter account, the user should
be alerted with “duplicated account” message
User Story - Characteristic
Independent
Negotiable
Valuable
Estimable
Small
Testable
http://emmottontechnology.com/wp-content/uploads/2012/06/cut-cake-de-5170669.jpg
http://www.agilemodeling.com/artifacts/userStory.htm
http://theeidos.com/
http://nigelshaw.files.wordpress.com/2010/04/042710_0014_nowonderagi121.png?w=540 http://theeidos.com/
User Story - Benefits
Independent -> Prioritization
Negotiable -> Flexibility
Valuable -> Customer Focus
Estimable -> Predictability
Small -> Early Feedback
Testable - Clear
User Story - Essence
Card
Conversation
Confirmation
WHY?
5m
Who write User Story?
● Traditional Agile
(Scrum) relies
heavily on Product
Owner or “specific”
small number of
customers.
● What about Startup
with mass
customers?
http://corradosimeoniparis.files.wordpress.com/2010/07/christ-in-the-crowd-2005-oil-on-panel-cm-50-x-40.jpg
Hypothesis
● Value of the user (WHY) in User Story does
not necessary mean value for business!
● Customers may like it but will it make
money?
● Everything in Startup is Hypothesis
● Turn Story to Hypothesis in 3 steps
STEP 1 : Add ?
As a potential user,
I want to register using twitter
so that I don’t have to fill out
a registration form?
http://www.infoq.com/presentations/Questions-Stories
STEP 2 : Ask Whys
● Increase # registrations?
● More social media penetration for
marketing?
● Allow notification features?
http://www.infoq.com/presentations/Questions-Stories
STEP 3 : What’s our
hypothesis?
Allowing users to
register with twitter
will <do something measurable>
http://www.infoq.com/presentations/Questions-Stories
STEP 3 : What’s our
hypothesis?
Allowing users to
register with twitter
will drop abandoned
registrations by 5%
http://www.infoq.com/presentations/Questions-Stories
Paradigm Shift
TO DO DOING DONE (HYPOTHESIS)
VALIDATED
Working software
over comprehensive documentation
LEARNING
over
WHY?
5m
Agile Estimating
● Accurate Estimation is Oxymoron
English!
● Plans are worthless, but planning is
everything”
Dwight D. Eisenhower
● “Creative processes are not easily planned,
and so predictability may well be an
impossible target.”
The New Methodology ,Martin Fowler
Agile Estimating
Group
Estimating
5m
● Absolute
● Relative
● We Suck!
Agile Estimating
Story Point
● Measure Relative Complexity
● Include Entire Team Efforts
● Avoid Precision
● Prevent “Manager Math”
10m
Volunteer & Observe
Planning Poker
● Tool for Estimating
● Encourages Full Team Participation
● Builds Rapid Consensus
● Quick on Easy Story
● Fun!
Sequence which prevents arguments over a tiny estimate difference.
○ Fibonacci : 1, 2, 3, 5, 8, 13, 21, etc…
○ Mike Cohn's : 0, ½, 1, 2, 3, 5, 8, 13, 20, 40, 100, ?
○ Simple : 0, 1, 2, 3, 5, 8, BIG
WHY?
5m
Agile Project Rhythm
Plan Code & Test
Review
&
Retro
0.5
day
0.5
day
9
days
a 2-Week Iteration
Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5 Iteration 6
a 3-Month Release
more than iterative
- prioritized
- welcome change
- inspect & adapt
Release Planning
http://www.mountaingoatsoftware.com/uploads/blog/Index-Card-Stack.jpg
i1 i2 i3 i4 i5
100 pts
Release Burndown Chart
i6
top priority more detail
Real
Life!
Iteration - Time-Boxing
Time People
Scope
(prioritized)
Time-Boxed
HobbyTime-Crunched
Unknown Cost
Iteration
● Shorten Feedback Loop
● Focus
● Reduced Risk
● Inspect and Adapt
● Done-Done, not just a phase
traditional
agile
Effort
Time
WHY?
5m
Agile Technical
Practices
for Scalable Startup - 90m
AndroidWinXPWin7
MacMiniServer
OSXMountainLion(10.8)
VMware
Fusion
Android
Developer
Tools
Continuous Delivery
? || /* */
for startup - 30m
Feedback Tools
Feedback Tools
Qualitative
● Customer Interview
● DIY Usability Test
Quantitative
● Google Analytic
● MixPanel
DIY Usability Test
DIY Usability Test
● Easy & Cheap
● A Morning A Month
● Start earlier than you think makes sense
● Test other people’s sites
● Tester does not have to match your target
● Three testers is enough for each test
● Make the tasks into scenarios
● Give your tester small thanking you gift
DIY Usability Test
FACILITATOR = TOUR GUIDE + THERAPIST THINK OUT LOUD
QUIET ROOM
Test Script
● Welcome (4m)
● Pre-Test Questions (2m)
● The Home Page Tour (3m)
● The Tasks (35m)
● Probing (5m)
● Wrapping Up (5m)
● Prepare For The Next Test (10m)
“SEEING IS BELIEVING”
DIY Usability Test
● Debrief
● Take on the worst first!
DIY Usability Test
● Volunteer 1 tester
● Eidos Usability Test
a. Sign up at http://theeidos.com/
b. Create a project
c. Add john@theeidos.com and paul@theeidos.com to
your project
d. Create a story on the storyboard of your iteration 1
10m
Vanity vs Actionable Metric
something that always goes up
t
Vanity Metric
Vanity vs Actionable Metric
http://practicetrumpstheory.com/2010/07/3-rules-to-actionable-metrics/
Vanity vs Actionable Metric
http://practicetrumpstheory.com/2010/07/3-rules-to-actionable-metrics/
MixPanel - Funnel
MixPanel - Retention
Retrospective
● Critical to Agile team
● Easily ignored
● Easy to do
● Challenging for team with blame-culture
5m
Pretend you are the trainers
and do retrospective for this course
Final Thought
Final Thought
http://www.hhar.ie/wp-content/uploads/relay-2.jpg
Final Thought
http://answers.bettor.com/images/Articles/thumbs/extralarge/UAB-women-volleyball-team-receive-two-more-players-for-2012-season-Volleyball-news-162802.jpg
Good Reads
theeidos.com

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Running lean startup with agile 20130810