Running head: SETTING UP COMPANY 1 SETTING UP A COMPANY 2 Setting Up a Company Name: Institution: Date: Name if the company: Instant Technologies Vision To provide the world with the best software and hardware items and within the set time frame after an order has been made. Brand story Instant technologies is an international company which is involved in provision of solutions to the modern hardware and software across different countries. Instant Technologies is involved in these practices in the endeavour of solving a problem of unnecessary delays in the delivery of essential products and solutions to items involved in production of commodities in various sectors. The main difference between Instant Technologies and other companies in the same field is that Instant Technologies is time sensitive and provides the required technological solutions in the shortest time possible. Product planning To be ready for the next step, the most important thing is to gain trust from my clients since without trust it can be hard to transact with them. Also, I will need a well-planned schedule of how to provide solutions to individuals in various parts of the world to avoid inconveniencing any person. The company is offering new services of delivering technological products to other countries. Initially, it dealt with provision of such solutions only within the country but it’s now expanding to other countries. The customers will be early adopters. Communications The three components which I will use in my integrated marketing include promotions, events and partnering with other organizations and especially the ones in other countries. Through events such as the tradeshows, the company’s brand name will be established and thus attracting more clients. Through promotions, potential clients will contact the company in anticipation of gaining the benefits of the promotion while through partnering, the company will be in a position of entering the markets in the foreign countries more easily. The problem the company will encounter will involve packing items into the various means which will be used in transporting them to other countries in the endeavour of providing the best solutions. Email: To: [email protected] Subject: Packing services Instant Technologies is in need of your services on a renewable contract deal of 9 months. Marketing Name of the company Instant Tacnologes The vision of the company To provide the user with the best experience of modern hardware and software solutions. Values i. Collection of information applicable information from other relevant sources and through assessment ii. Consideration of the alternatives that will assist in the achievement of the objectives of the company iii. Picking the perfect choice after considering all other factors The essential consideration in making decision The most crucial thing, in this.

1. Running head: SETTING UP COMPANY 1
SETTING UP A COMPANY 2
Setting Up a Company
Name:
Institution:
Date:
Name if the company: Instant Technologies
Vision
To provide the world with the best software and hardware items
and within the set time frame after an order has been made.
Brand story

2. Instant technologies is an international company which is
involved in provision of solutions to the modern hardware and
software across different countries. Instant Technologies is
involved in these practices in the endeavour of solving a
problem of unnecessary delays in the delivery of essential
products and solutions to items involved in production of
commodities in various sectors. The main difference between
Instant Technologies and other companies in the same field is
that Instant Technologies is time sensitive and provides the
required technological solutions in the shortest time possible.
Product planning
To be ready for the next step, the most important thing is
to gain trust from my clients since without trust it can be hard
to transact with them. Also, I will need a well-planned schedule
of how to provide solutions to individuals in various parts of
the world to avoid inconveniencing any person. The company is
offering new services of delivering technological products to
other countries. Initially, it dealt with provision of such
solutions only within the country but it’s now expanding to
other countries. The customers will be early adopters.
Communications
The three components which I will use in my integrated
marketing include promotions, events and partnering with other
organizations and especially the ones in other countries.
Through events such as the tradeshows, the company’s brand
name will be established and thus attracting more clients.
Through promotions, potential clients will contact the company
in anticipation of gaining the benefits of the promotion while
through partnering, the company will be in a position of
entering the markets in the foreign countries more easily.
The problem the company will encounter will involve packing
items into the various means which will be used in transporting
them to other countries in the endeavour of providing the best
solutions.
Email: To: [email protected]
Subject: Packing services

3. Instant Technologies is in need of your services on
a renewable contract deal of 9 months.
Marketing
Name of the company
Instant Tacnologes
The vision of the company
To provide the user with the best experience of modern
hardware and software solutions.
Values
i. Collection of information applicable information from other
relevant sources and
through assessment
ii. Consideration of the alternatives that will assist in the
achievement of the objectives
of the company
iii. Picking the perfect choice after considering all other factors
The essential consideration in making decision
The most crucial thing, in this case, is the collection of relevant

4. information which will
assist in knowing much on how to conduct the marketing. This
will then follow the order of
priority whereby the most significant factors are considered
first before handling the minor ones.
Instructions to achieve the three top priorities of the company
The employees will have no doubt or any other difficulty in
doing what is expected in the
achievement of the top priorities o the company. The employees
will achieve their priorities
perfectly.
Market segmentation: criteria
The consumer groups of the products of the company include;
The retailers
These are the category of young and energetic people who buy
the products from the company in
bulk and sell to the other people for a profit. They are usually
based in urban centers. They can
walk from one place to another.
Households

5. These are the direct consumers of the products. They are located
in both urban and rural areas.
They depend on the products to facilitate their well being in
their houses.
Organizations
This type of people is located in the urban centers in most cases
but can also be found in the
rural. They also use the products to facilitate their businesses.
For example, information
technology organizations.
Market segmentation: targeting
The segment that I will focus on first is the organizations. This
is because they can easily
be reached through media channels. They also by the goods in
bulk, therefore spend more
money.
Marketing brand positioning
The brand is relative to the competition in the sense that it is
cheaper, last longer and
more reliable as opposed to other company’s similar products.
Furthermore, they are easily

6. reached as a result of the proper means of communication.
Marketing: message
✔ Narrowly defined positioning: Our brand is the most reliable,
cheaper, and last
longer than any other company and therefore used by almost
everyone.
✔ Meaningful specifics: The technological equipment is
delivered to you in your
doorstep in 40 minutes of your order.
✔ Guarantee: You will never regret using our products; instead,
you will be a living
testimony of their perfect effectiveness.
Marketing: media
The most prominent media channels to my target market are:
o TV shows
o Social media such as Facebook
o Magazines
This is because these media channels are easily accessible and
mostly accessed by a large
number of people in a day, especially Facebook.
Public relations

7. For the case of meeting others to talk about the company, search
engine marketing is
the most appropriate because it seems cheaper to the customers.
The customers can easily search
and communicate their concerns without pay. Direct email can
also be used for more details on
the products of the company.
Content marketing
In content marketing, articles are mostly used. Additionally, the
YouTube channels are
also employed to assist the customers in having a good view of
the products they want to
purchase.
The media channels above selected are owned media of the
company, and therefore, the
customer only needs to log in and check for the details he or she
requires.
Marketing: Marketing mix
The most crucial aspect of my target market is the product of
our company. The company
produces the best quality software products that perform their

8. work correctly. The products are
also the newest in the technology market, and this keeps you
updated technologically you use the
latest technological tool.
A note to the board of advisors
We need to emphasize more labor on social media. This is
because the company has
realized that the most customers use the social media for the
communications on the inquiry of
the products of the company, but we have inadequate personnel
on social media to guide and
answer their concerns.
Marketing
Name of the company
Instant Tacnologes

9. The vision of the company
To provide the user with the best experience of modern
hardware and software solutions.
Values
i. Collection of information applicable information from other
relevant sources and
through assessment
ii. Consideration of the alternatives that will assist in the
achievement of the objectives
of the company
iii. Picking the perfect choice after considering all other factors
The essential consideration in making decision
The most crucial thing, in this case, is the collection of relevant
information which will
assist in knowing much on how to conduct the marketing. This
will then follow the order of
priority whereby the most significant factors are considered
first before handling the minor ones.
Instructions to achieve the three top priorities of the company
The employees will have no doubt or any other difficulty in
doing what is expected in the

10. achievement of the top priorities o the company. The employees
will achieve their priorities
perfectly.
Market segmentation: criteria
The consumer groups of the products of the company include;
The retailers
These are the category of young and energetic people who buy
the products from the company in
bulk and sell to the other people for a profit. They are usually
based in urban centers. They can
walk from one place to another.
Households
These are the direct consumers of the products. They are located
in both urban and rural areas.
They depend on the products to facilitate their well being in
their houses.
Organizations
This type of people is located in the urban centers in most cases
but can also be found in the
rural. They also use the products to facilitate their businesses.
For example, information

11. technology organizations.
Market segmentation: targeting
The segment that I will focus on first is the organizations. This
is because they can easily
be reached through media channels. They also by the goods in
bulk, therefore spend more
money.
Marketing brand positioning
The brand is relative to the competition in the sense that it is
cheaper, last longer and
more reliable as opposed to other company’s similar products.
Furthermore, they are easily
reached as a result of the proper means of communication.
Marketing: message
✔ Narrowly defined positioning: Our brand is the most reliable,
cheaper, and last
longer than any other company and therefore used by almost
everyone.
✔ Meaningful specifics: The technological equipment is
delivered to you in your

12. doorstep in 40 minutes of your order.
✔ Guarantee: You will never regret using our products; instead,
you will be a living
testimony of their perfect effectiveness.
Marketing: media
The most prominent media channels to my target market are:
o TV shows
o Social media such as Facebook
o Magazines
This is because these media channels are easily accessible and
mostly accessed by a large
number of people in a day, especially Facebook.
Public relations
For the case of meeting others to talk about the company, search
engine marketing is
the most appropriate because it seems cheaper to the customers.
The customers can easily search
and communicate their concerns without pay. Direct email can
also be used for more details on
the products of the company.

13. Content marketing
In content marketing, articles are mostly used. Additionally, the
YouTube channels are
also employed to assist the customers in having a good view of
the products they want to
purchase.
The media channels above selected are owned media of the
company, and therefore, the
customer only needs to log in and check for the details he or she
requires.
Marketing: Marketing mix
The most crucial aspect of my target market is the product of
our company. The company
produces the best quality software products that perform their
work correctly. The products are
also the newest in the technology market, and this keeps you
updated technologically you use the
latest technological tool.
A note to the board of advisors
We need to emphasize more labor on social media. This is
because the company has

14. realized that the most customers use the social media for the
communications on the inquiry of
the products of the company, but we have inadequate personnel
on social media to guide and
answer their concerns.