Running Head REFLECTIVE ESSAY .docx

Running Head: REFLECTIVE ESSAY
1
REFLECTIVE ESSAY
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Reflective essay
Student Name:
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Course Title:
Date of Submission:
Reflective essay
It is while and I will out to the corporate world. I intend to join
my uncle’s enterprise as I prepare to start my enterprise in the
next five years. I thought I had financial intellect until I began
my finance classes. Everything seemed okay then. I thought I
would manage the finances of the biggest company in the world
and emerge successful.
I have overtime amassed so much knowledge and understanding.
This has been possible the lecture and other academic activities
that I have engaged in. The exams I have been writing have not
been easy. I would get excited, nervous and curious as I wrote

my papers within the semester and at the end of it. The feeling
would escalate when I went to check my grades. The fear of
failure always made me read harder and smarter; thankfully, I
have never received a failing grade.
It was quite challenging to make decisions on eating, studying,
time management, socializing and health matters when I first
joined campus. This was made worse by status as an
international student. This to me was a major transition. I was
responsible of my actions and choices. I had to learn juggling
and flexibility. It was of great importance that I balance my
freedom with the needs at home, freedom and my
responsibilities as well as my studies and social life. Worse
still, I had to pay so much fees since I was an international
student.
Knowledge in finance is critical in managing fiancés in an
organization effectively, wealth creation as well as increasing
the value of an organization. This has been facilitated by the
topics we studied in the course. These topics include planning,
raising finances, making wise investments and controlling
finances. This knowledge has highly shaped my desire in
venturing in corporate finance.
In our contemporary society, business leaders are looking for a
well-rounded finance student and one who is well-skilled in
matters finance.
Moreover, the course has impacted additional skills like
communication, critical decision making, strategic and
quantitative skills. This was possible by the fact the course
offers quality services that are outside the traditional
curriculum.
The value of a finance course
The value of a career in finance cannot be underestimated. The
profession is not about to expire any soon. As long as money
navigates the world, a finance graduate will be highly valuable.
The world needs the finance professional. Any industry can hire
a finance professional. This tells you the value of this course.
During our study, the lectures used a real-life approach. The

subject becomes highly practical. This was beneficial has it
stimulated real-life opportunities to managing business and
people within and without the business environs.
Future prospect
As a plan for the future, the course has highly helped me realize
how to manage the finances, both at an individual and an
organizational level. In addition, it has helped me acquire the
skills that are needed as a financial controller and manager.
Experience is the best for a person to learn from. And finance
has given me the best experience of my stay in the college. I
intend to set up my own enterprise in the future. Through the
vast knowledge gained in the course, I think will be able to the
meet the financial needs of my company and come up with the
best enterprise model that will benefit the community through
its services.
It is worth pointing out that team work has been an awesome
experience. These experiences will be critical as I work with
different people as I venture in my future business. Thus, I
congratulate myself for opting for this course as whatever
aspect I have engaged as i pursued the course as been a life time
experience. I thank my fellow course mates and my lectures for
making my experience amazing.
A strategic plan for my business
Strengths
· The research and development are almost complete
· Foundation for a strong management team has been
established.
· Initial product can transform to a number of offerings
· Target customers have been identified
· Dedicated staff
Weakness
· Board of management is too narrow
· Over dependent on borrowing
· Lack of awareness amongst targeted buyers
· Lack of marketing expertise
· Technological advancements likely to shift the market

Opportunities
· Target market segment likely to grow.
· Available export markets
· Distribution channels seeking novice products
Threats
· Technological advancements may make products old-
fashioned.
· Instability of the Yuan against the dollar
· Market likely to become price sensitive
Vision
My business (Chin Technologies) will operate 150 sq. unit in
Beijing; China’s capital city. There will be 5000$ annually and
be profitable. The firm will employ a hundred personnel mainly
engaging in Research and development, support and marketing
activities. Chin Technologies will offers 20 core products.
Moreover, we offer value-added services to a wide client base
throughout the China market segment and other oversee
countries. The firm will offer services that are technically
advanced as well vast as clear cut advantages and improvements
over any possible services that can be offered by our
competitors. Chin Technologies will pursue expansions via
organic growth and acquisitions in the markets that are related
to what we offer.
Mission statement
Chin Technologies build and market advanced systems for
specified capturing of data and transactions processing
management. The web-based structures work with specialized
hardware combined by major integrators. These are sold to
small, medium-sized and large enterprise. Chin Technologies
are differentiated from their competitors by their sophisticated
interfaces, expansively patented and easiness of modification.
Corporate values
· Chin Technologies functions in line with the highest standards
while relating with clients, suppliers, society and environs
· Chin Technologies promotes a climate which encourages

modernism and meticulousness amongst employees and rewards
consequently.
Business Objectives
· Expanding the enterprise aggressively by offering returns that
are beyond average.
· To be the leading, innovation enterprise within the market
which we operate in.
Key strategies
Chin technologies will pursue the following critical strategies
· Improve launches of the system by strengthening research and
development staff.
· Expanding senior managers
· Recruit non-executive directors
· Search fresh market segments
· Begin participating in trade shows and missions
Major goals
· The Chin technologies will be attained after three years
· Achieve sale of 50 Million by 2025
· Employ 100 people including twenty technically qualified by
2025
· Be the biggest system supplier in china by 2025.
Strategic Action programs
Chin Technologies will embrace the following strategic action
programs:
· The entire staff will build and put into practice plans in eth
entry to the market and development
· The Board of Management will establish an independent
financial, technical and industrial personnel
· The CEO will prepare extensively business plans and establish
contacts to better vision achievement in six months
Part 2
Despite the challenges experienced in the University, I have
acquired a lot of knowledge can is useful in working in the
corporate world.
Swot analysis
Strengths

· The research and development are almost complete
· Foundation for an strong management team has been
established.
· Initial product can transform to a number of offerings
· Target customers have been identified
· Dedicated staff
Weakness
· Board of management is too narrow
· Over dependent on borrowing
· Lack of awareness amongst targeted buyers
· Lack of marketing expertise
· Technological advancements likely to shift the market
Opportunities
· Target market segment likely to grow.
· Available export markets
· Distribution channels seeking novice products
Threats
· Technological advancements may make products old-
fashioned.
· Instability of the Chinese currency against the dollar
· Market likely to become price sensitive
STEEP analysis
Social
· Predictable demographics
· Consumers buying patterns that are favourable
· Accessible fashions and role models
· Major events and influences
· Good ethical issues
· Affordable advertising and publicity
Technological
· Funding researches
· Competing technological developments
· Dependent technology
· Innovation potential

· Intellectual property issues
Political
· Stable environmental matters
· Favourable prospective legislation
· Favourable regulatory processes
· Strong international pressure grouping
· Good commerce policies
Economic
· Suitable home economy situations and trends
· Good overseas economies and patterns
· Predictable market and trade cycles
· Conducive particular industry factors
Competitor’s analysis
Strengths
· Strong financial base
· Adequate staff
· Varied products
· Narrow Strategic position
Weaknesses
· High prices
· Disloyal customers
· Small market share
· Low brand recognition
The analysis of
Evil Corp.
Group#3

Mission Statement
"At EvilCorp, our mission is to help end users throughout the
world reach their full potential by striving to lead in the
invention, development and manufacturing of the industry’s
most technologically advanced computer systems in the World.
EvilCorp's R&D department will continually provide end users
with the latest technology while maintaining high product
quality, reliability, and reasonable prices to conquer there
competitors.”
Quarter 1: The start1st PriorityTraveler2nd PriorityWorkhorse
EVIL CORP.
Goal and Responsibility: To provide high quality computers at a
low cost for individuals and businesses around the world. 1) Be
the low price provider in the market. 2) Be the market share
leader. 3) Be the profit Margin leader.
Strategic direction: 1) Build a market position and defend it. 2)
Be the first to market it. 3) Sidestep the competition whenever
possible. 4) Open sales offices faster than the competitors.
Target segments:

Brands, Office location, and Plant (Quarter 1)
*Tianjie Hu
Our brands
Sinful Horse (Workhorse-Economy)
Conqueror Tvlr (Traveler-Economy)
Plant
25, units per day.
Office Location Chicago, Shanghai

Quarter 2: Testing The Market
Strategy: To offer an affordable computer with rebates attached
to it, and have a decent compensation for the employees versus
our competitors.
Decisions: 1) Purchase market research. 2) Open another sales
office for next quarter. 3) Hire sales people.
Sales people, and Production. (Quarter 2)
Happy employees = More sales.
Sales Force Compensation (Quarter 2)
Annual Salary
Health Benefits
Vacation
Pension

Quarter 3: Results from quarter 2
We have the largest market share in total out of all the
competitors.
Traveler market share was the largest, and we tied for
Workhorse market.
Even though we took up the market share we came in second
place for the quarter because ViZioN occupied the Mercedes
Market by more than 50% who only had one competitor
(Metamor).
Decision: Internal adjustment to conquer the market (Quarter 3)

Strategy for next quarter
Add new brands to the market which were Conqueror 2.0, Sinful
Horse 2.0 and Evil Ratchet (Mercedes).
We offered a Mercedes brand so we can eat up some of
ViZioN’s profit and market share.
Offer better compensation packages.
Open a sales office in San Paulo (The last office we need)
Add more advertisements throughout the cities the focuses on
the brands.
Increase operating capacity size.
Hire additional sales people.
Strategy for next quarter (Quarter 3)

Quarter 4: Rising to the top (Results from quarter 3)
New brands have successfully entered the market
Higher performance model has higher demand
Demand exceeds supply which caused stock-outs.
Quarter 4: Strategy for the final quarter
Add Sinful Horse3.0 into the market
Offer a better compensation package than other companies for
increased productivity.
Lower prices and offer bigger rebates on previous brands.
More advertisements, and more sales people.
Sell more computers for each brand so stock-out does not occur
again.

Results from Quarter 4. The end of the simulation
EvilCorp ended up dominating the overall performance by
463.958 points, and second overall was 76.365 by ViZion.
The market demand more computers from us.
We also tied for the market share in general.
We sold 100% of the units we produced.
Most profitable brands were Sinful Horse 3.0, Evil Ratchet, and
Conqueror 2.0
FIRM LEVEL STRATEGY

Tangible = Factories, Sales Offices
Intangible = Brand reputation, intellectual property
Resource – based view
Experience (failures and successes), market research,
employee’s
Knowledge – based view
Customer service, reliability, innovation, quality products,
flexibility
Core Competence view
Positive company culture and leadership with the ability to
change and grow in order to keep up with the changing market
Dynamic Capabilities view
VALUE CHAIN ANALYSIS
Differentiation Strategy
Consistent superior product design
Consistent optimal design choices
Consistent multiple dominant designs
Consistency View
Reduce: Wait times for customer service and products
Raise: Green processes and products whenever possible

Eliminate: All excess waste in manufacturing and throughout
the company
Create: a software company
Blue Ocean opportunity
Dynamic Strategy
Key Success Factors
Investment in employee’s
Asset management (new and updated equipment and factories)
Financial stability
Optimal design choices
Loyal customer base
SWOT analysis
Strengths = Brand judgement, product design, price judgement
Weakness = Slow responsiveness by sales people, stock-outs
Opportunities = Booming global market, customer preferences
Threats = New entrants, imitators, unpredictable or unstable
suppliers
16
Functional strategy
Marketing strategy-Pull approach.
Focus on After-Sell Service (Customer Service).
We already have the highest demand and highest market share.

We have to start to create brand loyalty.
Therefore, we can maintain long-term brand image.
Operation-Craft/Flexible Approach.
We customized different product depend on market location.
Mercedes in Chicago & Paris
Workhourse in Shanghai & Sao Paulo
Human Resources & Finance
-High Commitment Approach & Formative Approach
We believe our soul in the company is our Employee.
We focus on employee career training
we share company success with employee as well.
Stakeholder Strategy
High salary, long vacation, pension, and full coverage health
insurance.
Share company success with our people
Productivity increase
Employee
Provide the best product with reasonable price in the market
Provide the best customer service for our clients.
We have highest demand and highest market share.
Customer
Share our company success with our supplier.
Do not monopoly the business supply chan.

Share our befit with them.
Supplier
Alternatives
Growth through Scaling Opportunity
Business operations
“Do more of what were already doing” (dont want to grow in
wrong direction)
Continue expanding in the global market
Grow network and market share
Creating more factories (intentional reaction to pressuress)
Utilize all resources and capabilities
Reach full potential
essential to our business strategy
Alternatives
Growing through Innovation Opportunity
Strategic managment that support streams of Innovations
Optimize systems in every department (completely fcuntional)
“Adapt and Survive” (be flexible) (grow across the board)
Compete at another level with product development
generate new technology and link design with marketing

Alternatives
Growing through Improvement Opportunity
“Upgrade and Advance”
Redefine Production
Operating Capacity
Process Improvements
Supply and Demand
Meet/ Exceed needs of Customers
Eliminate Stockouts
Recomendations
“What we should do and why?”
Maintain Workhorse Market Share
Product Development Plans
Maintain Operating Capacity
Develop Overall Performance
Implementation Plan
Compete with pricing based on competitor prices
Develop new design for Workhorse with every upgrade
Continue improving Traveler in moderation,
Every other design development when we see opportunity for
returns
Analyze market competition
Move into markets with less competition
Maintain zero stock outs

Accountability
Customer Value
Create new segments
Spend more on advertising
Open more sales offices along with more sales force
Focus on being a unique organization
Course material
Module 1: Strategic Analysis
Module learning objective: Understand competing challenges
and identify competing priorities in strategic decision-
making and conduct SWOT, STEEP, and competitor analysis.
Module 2: Firm Level Strategy
Module Learning Objective: Categorize the different hypotheses
on firm-level strategy, and identify conceptual reasons for the
entropy in a firm's performance/ competitive advantage.
A(1).Napster's created was a revolution of spreading music
using software. Napster transformed threat of new entrants by

creating a music-sharing program that meets people’s demand.
Costumers just use their finger to download music on the
Internet for free without driving a car to the music store and get
pay, and for sure the most attractive this software has is all of
the music are free. There is no bargaining power of costumers,
which could be proved by the speed of spreading. It almost
spread by one night. Because all of the music is free and very
easy to be searched by the name, seem like no one has reason to
refuse such good software. However, this software almost
destroyed record industry. There is forcefulness to bargain
suppliers, cause they just make every music available for
everyone for free that destroyed the benefit of music producer
and traditional music market. That is why Napster was accused
about the problem of copyright. Next for the rivalry among
firms, at the beginning of Napster had completely advantages if
no limited about copyright. Obvious, Napster has less
competitiveness if suffer attack by the traditional music
company. As power of substitutes, Napster's technology covers
every basic detail. There will be no more software could replace
it function. That is way a lot if the software uses it technology
for support, such as iTunes. Napster is the revolution of
bringing a new challenge and opportunity into music market.
A(2).About why the US music firm gets a big success not only
in the US but also around the world, I would like to explain it
use Porter's diamond model. Because the US has a long time
period of modern music develop history, the music product has
dominated music market for a long time. The music style is
always be simulated by other countries. For example, pop music
plays an important role in Korea music, which is very famous
but still has major gaps with the US . Music record film has
organized music produce system in the US, good technology,
and education gives them biggest support by uprising increasing
good musicians. However, American will never get such big
success if no good strategy made by Music Company. Set some
of the rules to encourage the creation and protect copyright.

American companies are very strict with copyright to encourage
musicians’ creativity. About demand factor, there is fixed
demand from costumers around the world that is not so easy to
become less in short time period. Last but not least, for related
and supporting industries, American’s technology product and
drama are very popular around the world, we use I phone, play
American’s application and watch American drama which all of
them do advertise for American music.
Module 3: Industry-Level Strategy
Module Learning Objective: Analyze how a firm may transform
the structure of value capture and the process of value creation
in an industry, and explain when a nation is a productive/
competitive base for firms in a specific industry.
Module 4: Business Strategies Based on Value Chain
Module Learning Objective: Demonstrate understanding of how
a firm uses any specific business strategy using different parts
of the value chain and of the risks entailed, and design a blue
ocean strategy for a firm using four actions and value canvas
tools.
Module 5: Dynamic Strategy - Market context and competitive
games
Module Learning Objective: Conduct competitive life cycle
analysis, and explain market structures in different contexts.
Additionally, identify offensive and defensive strategies using
case scenarios, and discuss rules of engagement for the firms to
prepare for a future scenario.
1.I think Australia will win in the battle of the global wine
industry. Like the table indicates, Australia has big change in
the production of wine between 2011 and 1997-2000 that reach
34.8%. If they could keep production growth like this, they will
have good prospect in. Australia is in good position to provide
large amount of fresh grasps with their adaptive conditions.
“Large-scale producers and their interest for foreign
investments.” Those factors are providing them with a strong

competitive advantage in the global wine industry. Also
Australia is famous for their manufacture product and food with
high quality. With time goes by, I believe Australia’s wine will
be very competitive together with their other products.
2.France, Italy, Spain and the united state are major competitors
in the global wine industry. Among of those four countries.
Italy exports 1.83 million liters to the world that exceed France,
which occupies 26.5%. Italy has mature wine industry and their
steady stream of the consumer. Their status of the wine industry
has a big share of the market, which is really difficult to be
shaken. However, the united state is new world, wine industry
will growth together with their economic boosted and
technology innovation. “The United States is the fourth-largest
producer worldwide at 2 billion liters in 2001 (Table 1)” and I
believe the data will be changed in the future since the good
quality of grapes produced there.
3.In my viewpoint, the quality of wine is significance for a
wine industry that makes it possible to be the market leader.
France’s wine is famous for its high quality and mellow also
with a long history that has good public praise in the costumers.
Customer will have no doubt that the wine is of good quality,
which produced in France. That factor also applies to other
countries, which is major competition in the global industry.
Furthermore, a competitive wine industry should also set better
strategy such as making it products differed from the others,
keeping technology innovation and so on. Those factors will
lead wine industry has the advantage to be the leader in the
wine industries.
4.The beginning stage of a competitive life cycle for wine
producers is trying to experiment different flavor of wine and
jumping into the market. Wine producers make effort on holding
their business with any idea that design wine bottle; package
and advertising wine then sell wine within one nation. The next
step is trying to export wine to foreign countries. They would
sell wine in a foreign country that is close to, then get feedback
to improve wine’s flavor or design of bottle that match what

customer need. the mature stage would be the final stages of the
competitive life cycle when the wine company becomes strong
and the market gets stability. They will more focus on
technology innovation and customer satisfied that could
improve the quality of wine and keep their company does not
fall down.
5.Chinese is a big market for wine, but Chinese people are used
to drinking Chinese wine. The major offensive strategy of
Chinese wine producers is increasing the number of people who
drink wine. So they held a customer experience center to give
the chance to Chinese people to know wine and taste wine even
making wine as well. Chinese wine producers also connect wine
culture with traditional Chinese philosophy, interpreting
Chinese wine culture to pure and natural. For the defensive
strategy, Chinese wine producers experiment different flavor of
wine and make it taste good.
6.The wine industry in China is a newborn baby. For future
development, it is better to China if they lay the foundation at
first. Like the video said, Chinese wine producer should get
political support to regulation vineyard. Making sure high
quality grapes supplied constantly. And also regulate wine
industries, concentrate small product line that is unregulated.
Decrease the unnecessary cost. Because if so many small wine
industries exist, that will make market disorder. In the
meanwhile, the quality of wine keeps in low level. Wine
producer should also innovation technology and seeking
experiment into creating good and different flavor. I believe the
flavor of wine will always be selling point, so if Chinese wine
producer paves the basis for the wine industry, Chinese wine
will be introduced to the world.
Module 6: Functional Strategies
Module Learning objective: Using 9 M analysis, evaluate the
nine functional areas in terms of their consistency with cost
leadership or differentiation. Further, identify the overall

business strategy of a company, and explain how it achieves
some differentiation and cost efficiency using different
functional strategies. Finally, develop recommendations to help
firms adopt technologies that support functional strategies
aligned with their business strategy
Module 7: Stakeholder Eco-system & Strategy
Module learning objective: Develop skills to recognize, balance,
and prioritize stakeholders, and to manage stakeholder power.
Deconstruct the eco-system of a firm, and analyze how values
and linkages of various stakeholders shape firm's performance
over time.
1.Being the CEO of GE Raja should critically analyze the
negative impacts been associated with the use of ultrasounds in
the Indian communities so that policies may be put in place in
order to ensure that these ultrasound machines are not being
used for the wrong purpose i.e. for sex determination before
birth which may result to illegal abortion if the gender of the
fetus is found to be female because this in due course has
resulted to sex ratio drop. Raja should keenly consider its
market for the ultrasound machines and this can be achieved by
ensuring that when the machines are sold to the radiologist, they
use them for the right purpose and they ensure that these
machines are not used for sex determination, this will ensure
that their good image is portrayed for their use and also ensure
that the market of the machines is also maintained. Raja should
ensure that customers comply with the law. This can be
achieved by educating its sale force about the regulatory regime
that should demand affidavits from customers that the machines
will not be used for sex determination.
2.GE draws insights of experts across the company and around
the globe to assess the sustainability priorities and relate them
to the business strategy. GE works regularly with hundreds of
customers, regulators, non-governmental organizations,
academics, government bodies and also other partners to help in
identifying emerging issues and develop collaborative solutions.

GE itself is being characterized as an investor, one which is out
to sell the ultrasound machines to the customers specifically to
make profit. The hundred of customers who are buying the
machine being the doctors are actually the first beneficiaries of
these machines because they will be useful in their clinics for
doing scan for their patients. The regulators who are the policy
makers are for the perspective that the ultra sound machines are
been used for the right purposes and not for sex determination. ,
the non-governmental organization are actually for the idea that
human rights should be protected and no abortion should take
place because every human being has the right to life. The
government bodies are for the perspective that sex ratio should
be maintained.
3.From a product economic perspective: The medical equipment
market is driven by technology, Imaging machines, patient
monitoring systems and other equipments that offer higher
resolution videos, images or more accurate monitoring are
preferred by doctors and hospitals. Raja should invest in
technology to occupy leadership position in ultrasound,
computed tomography and molecular imaging segments and also
is fast in progressing in magnetic resonance. Company should
also expand its product portfolio to address the pricing
challenge in the market.
4.From a customer economic perspective: Raja should focus on
research and innovation to allow it grows by allowing the
company retains its competitive advantage in the market.
Through thorough research the company will be able to come up
with the best ultrasound machines for the customers and this in
due course will increase their sales. Still the company should
also embark on proper training to the customers on the
importance of the appropriate use of the ultrasound machine so
that when they are handling the customers who are in due
course the patients they are handling they can advise them
accordingly in order to avoid unnecessary abortions.
5.From a network economic perspective: Raja should expand its
presence in the fast growing emerging market. To increase its

presence in these markets the company should expand its
product portfolio to address the pricing challenge that is
specific particularly to some markets in India. Raja should also
ensure an increase in the healthcare’s employees headcount in
the emerging market in order to ensure a proper advertisement
for its ultrasound machines. Then Raja should also ensure that
its customers are been abided by the legal policy instructing
them not to use the machine for sex determination, this will
reduce the case of abortions because the sex of a fetus has
probably been found to be a female, this will enable the
company create a good image for its product hence in due
course attracting large market from different areas.
6.From a business eco-system perspective: Raja should come up
with new cloud system whose applications will connect
radiologists and clinicians in order to increase speed,
efficiency, and collaboration across care pathways and
multidisciplinary teams both inside and outside the hospital
setting, the ultimate goal of this will be to help improve patient
care and drive superior clinical, financial and operational
outcomes alongside healthcare providers. By connecting
clinicians with insights needed, when and where they need
them, clinicians take action to improve healthcare outcomes and
delivery along the globe and in due course they will be
marketing the ultrasound machines.
Module 8: Growth Strategy
Module learning objective: Appreciate the motivations,
alternatives, and risks associated with growth strategy.
Module 9: Corporate-level Strategy
Module learning objective: Explain the motivations of a firm in
acquiring another firm, and the risks faced in using acquisition
as a mode of growth, as opposed to other modes. Evaluate the
strategic, financial and cultural fit of acquisitions.
1. Unilever being one of the multinationals that is vibrant
across the globe entered the Russian market in 1991. The

acquisition of Inmarko was established in 2008 where the
company became 100% shareholder of the subsidiary. Unilever
deals in four product segments namely, personal care products,
refreshments, household maintenance products and oral care
products. Citing the acquisition of Inmarko by Unilever, the
multinational found a leeway to making amends for market
share in the region. The Russian market is composed of three
vital markets comprising of Belarus, Russia, and Ukraine.
Apparently, Unilever was not part of the production of ice
cream therefore the acquisition came as an added advantage to
the company. Moreover, the company was focused on increasing
market share and the distribution of the products it produces
using the share market of the subsidiary. Furthermore, the
company wanted to diversify its products and services
complementing the products the company offered initially.
Another reason for the merge was the fact that Inmarko
produced some products that the company offered. In this case,
the company was eyeing the reduction of costs from the
acquisition. Contrasting to other modes of growth, Unilever
faces a setback in merging two divergent cultures and services
standards. Transitioning the company to the Unilever matrix
organisation is also an issue since the company has to make sure
the subsidiary has harmonised its organisational system. It is
acceptable to assert that there is resistance to change in any
institution therefore the company faced some resistance to
change.
2. The company’s financial position of the company is credible
owing to the long existence of the company in the market. The
acquisition of Inmarko is a strengthening package to the
company’s financial packet. The company is focused on making
sustainable growth in its businesses citing the financial form of
the company. The company has an aim in capital maximization
of shareholder since the dividend policy of the company is
unique. The cash position of the company needs some
managerial attention in relation to the acquisition. The cultural
strategy of the company towards the acquisition of Inmarko was

based on harmonisation of the two dissimilar cultures. The
company sort to make the subsidiary’s culture of openness,
individuality, and drive part of Unilever’s initiative towards
good synergy of the new company. Some similar cultures are
identical in the acquisition thus the merge was plausible.

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