Introduction
To be successive in the global market, each organization need to have a global marketing mix and global mindset. In other words, multinational and national organizations require structuring their process such that they meet the global standards to compete effectively with others. The initiative considers marketing within an integrated economy, which is stateless and with minimal restrictions. According to De Mooij (2018), global marketing involves understanding the different cultural paradoxes to achieve global competitiveness. Although the state of globalization is low for developing countries, the developed countries are making well-integrated markets. The global marketing activities must be integrated at a global level (Gillespie, & Riddle, 2015). One critical consideration is that there is a need to address the forces of globalization and localization. As a marketer, there is the need to think strategically since the global market present different challenges, and as such, the need to respond decisively to the competitive market. The marketing strategies need to be defined to enhance cost reduction to achieve profitability at the worldwide market. From the performance of different multinational companies, it is clear that real change has been taking place within the business planning focus (Gluck, Kaufman, &Walleck, n.d.). In the marketing, initiative organization needs to be committed to building a strong brand name, which will be recognized worldwide to overcome these barriers.
Globalization has changed the way of doing business, especially in developed countries such as the US. Managers need to be oriented to other cultures in their way of doing business to achieve alternative benefits. The ability to adapt and use the style which is most acceptable to the particular country market is a characteristic of having a global mindset. The world economies have been transformed significantly, and hence, all organizations need to be proactive in using diversity. For leaders to influence the multicultural world and business environment, they need to have a global mindset. The unicultural lens that initially helped employees to interpret and understand their surroundings is now a critical obstacle in performing business today, especially in the developed countries (Javidan, 2010 May 19). This paper is based on the discussion of global marketing strategies, globalization, and the need to have a global mindset. A global strategy such as a global mindset and global marketing strategies are crucial for survival in the current international market since there is a critical transformation of the worldwide economies through global connectedness.
(2) Global Marketing Mix
The global marketing strategies refer to the initiatives to coordinate the marketing efforts from different regions of the world. For all the elements of the marketing mix such as product, place, price, and promotion, the marketer reconsider the need to include ch ...
The purpose of this study is to investigate The effects of Marketing Strategies on Organizational Performance; A Study of Nigeria Bottling Company Kaduna, including Production strategy, pricing strategy, promotion strategy and place strategy, that eventually influences Marketing strategies on performance. Marketing strategy has been a focus of organizations and a tool for attaining overall firm performance. Our study contributes to the existing study of marketing strategy by supporting
This document discusses international product policy and planning. It begins by outlining the international product life cycle, from innovation in developed countries to import competition from developing countries. It then discusses standardization versus adaptation of products for international markets. The document also covers international marketing segmentation and influences on international marketing plans and budgets, including internal factors like finances and external factors like competitor actions. It concludes that international product policy and planning is crucial for successful global marketing operations and requires adapting products to meet customer needs in different markets.
1. The document discusses various marketing strategies that enterprises can use, including promotional, market segmentation, distribution channel, and packaging strategies.
2. It notes that effective marketing strategies are important for enterprises to survive in today's competitive environment by satisfying customer needs and increasing sales and profits.
3. The document reviews different types of marketing strategies such as general marketing strategies, decision area strategies, strategies based on market dominance, and integrated marketing strategies.
Global marketing involves adjusting marketing strategies to adapt to different countries and reconcile global differences and opportunities to meet worldwide objectives. It includes planning, positioning, and promoting products internationally. International marketing extends products or services into other countries through exporting or foreign investment, then developing appropriate marketing mixes. Global marketing requires understanding local and global customer needs to maintain an optimal balance of cost, customization, and control across markets.
Running head STRATEGIC FIT OF THE FIRM ASSESSMENT .docxtoltonkendal
Running head: STRATEGIC FIT OF THE FIRM ASSESSMENT 1
STRATEGIC FIT OF THE FIRM ASSESSMENT 4
Strategic Fit of the Firm Assessment
James Smith
MBA 6024
Unit 3 Assignment 1
3/12/16
The Virgin Group is a company that is doing well in the industry despite that many inconsistencies that occurred. The company’s strategies that have been made are aimed at making sure that company has achieved the objectives or the goals that have been set using these strategies. The set strategic plan is brilliant and has highlighted on some of the areas that need to be improved. The establishment of the strategy is also likely to bring about motivation to the individuals. The application of the strategies is also likely to impact the organization's performance in a positive manner since the individuals will be having set aspirations as well as motivations to inspire the members of the given organization.
The firm is in full control of the available resources and also has the required capabilities that will assist in ensuring that the strategies have been implemented. The functions of the company are usually structured in a way that they are easily applicable, and they can be of many benefits to the organization. The issue of the differentiation has also made it possible for the organization to gain a competitive advantage in the issues that they will be tackling especially the ones that are concerned with the increased productivity of the organization. The resources belonging to the firm are also properly allocated to make sure that the level of productivity has continued to increase.
The organization structure of the organization as well as the management system of design has been on the forefront in making sure that they have accomplished the desired goals of the organization as well as making sure that the business strategies have been applied without any delay. The organizational structure of the organizational structure of the organization has created an environment that is best suited for the increase performance and productivity. The resource allocation has made it possible for the firm to remain in a better environment that will enhance the performance of the firm (Garlichs, 2011).
Shareholders and stakeholders have the opportunity of benefiting from the implementation of the strategies. Shareholders will receive a higher value for the money that they have invested in the company. The shareholders including customers, suppliers and the society at large will benefit as the project will benefit them by giving suppliers a high income and offering goods to customers that suit them. The distribution of excess profit will be done in accordance to what one has invested in the company such that where the amount contributed is small then the amount of profit to be giv ...
Test review 1@5 5-07 answers-for ed to use in classRandy Hawthorne
The document discusses key concepts in marketing including definitions of marketing, relationship marketing, and the differences between strategic planning, functional planning, and operational planning. It also summarizes the marketing mix, segmentation, targeting, and positioning, quality management benchmarks, international market entry strategies, and characteristics of services.
Running Head Marketing PlanSWOT Analysis .docxcowinhelen
Running Head: Marketing Plan/SWOT Analysis 1
Marketing Plan/SWOT Analysis 14
Marketing plan/ SWOT analysis
Heather Taylor
Kaplan
MT499: Bachelors Capstone in Management-peregrine
Prof: Angie Sokol
July 31, 2016
Part 1
A well-developed strategy will aid in the realization of the business goals and build a strong reputation for your products. This marketing strategy helps in the focusing of the company products and services to the market segment most appropriate for them. The development process usually involves the creation of two ideas that are powerful to create awareness of the business and its products thereof (Hooley and Saunders 2004)
Marketing strategy is a component of a marketing plan that aims at directing the program toward the achievement of the organisational goals and objectives. Marketing plan is therefore a comprehensive document that lays bare all the regulatory advertising and marketing efforts and activities that are geared towards achieving these goals within a given duration of time. Marketing strategy has a pivotal role in increasing the sales volume of every organisation and realizing sustainable competitive edge. (Viardot, 2004) It encompasses all primary, short-term and long-term activities in the marketing field and it entails analysis of the initial strategic position of business together with the creation, evaluation and selection of market-geared strategies and hence lend to the goals of the firm as well as its marketing objective.
The process of marketing strategy development begins with the evaluation of the environmental factors, which entails the strategic constraints. It is therefore necessary to have a clear understanding of the external environment, including, technological, economic, cultural, political and legal elements of the environment. Secondly, goals are chosen and objectives set. A marketing strategy is, therefore, the explanation of all the specific actions to be taken to achieve the set goals. Marketing strategies are interactive and dynamic; partially planned and partially unplanned (Luke, 2004) this is to give room for the business to react to unforeseen challenges within the marketing environment as they try to keep focussed on a particular direction. A longer time span is preferred, usually five years. Simulation models such as customer lifetime value models aid marketers to conduct “what if” analysis to try and predict what might happen in future if certain conditions are met, and rate the extent to which such actions can affect the organisation’s revenue per customer and the churn rate. Strategies offer specification on how to adjust the marketing mix; firms can use tools such as marketing mix model to aid the resource allocation decision for various media and distribution of funds across a portfolio of brands.
An effective marketing heavily leans a well-informe ...
The purpose of this study is to investigate The effects of Marketing Strategies on Organizational Performance; A Study of Nigeria Bottling Company Kaduna, including Production strategy, pricing strategy, promotion strategy and place strategy, that eventually influences Marketing strategies on performance. Marketing strategy has been a focus of organizations and a tool for attaining overall firm performance. Our study contributes to the existing study of marketing strategy by supporting
This document discusses international product policy and planning. It begins by outlining the international product life cycle, from innovation in developed countries to import competition from developing countries. It then discusses standardization versus adaptation of products for international markets. The document also covers international marketing segmentation and influences on international marketing plans and budgets, including internal factors like finances and external factors like competitor actions. It concludes that international product policy and planning is crucial for successful global marketing operations and requires adapting products to meet customer needs in different markets.
1. The document discusses various marketing strategies that enterprises can use, including promotional, market segmentation, distribution channel, and packaging strategies.
2. It notes that effective marketing strategies are important for enterprises to survive in today's competitive environment by satisfying customer needs and increasing sales and profits.
3. The document reviews different types of marketing strategies such as general marketing strategies, decision area strategies, strategies based on market dominance, and integrated marketing strategies.
Global marketing involves adjusting marketing strategies to adapt to different countries and reconcile global differences and opportunities to meet worldwide objectives. It includes planning, positioning, and promoting products internationally. International marketing extends products or services into other countries through exporting or foreign investment, then developing appropriate marketing mixes. Global marketing requires understanding local and global customer needs to maintain an optimal balance of cost, customization, and control across markets.
Running head STRATEGIC FIT OF THE FIRM ASSESSMENT .docxtoltonkendal
Running head: STRATEGIC FIT OF THE FIRM ASSESSMENT 1
STRATEGIC FIT OF THE FIRM ASSESSMENT 4
Strategic Fit of the Firm Assessment
James Smith
MBA 6024
Unit 3 Assignment 1
3/12/16
The Virgin Group is a company that is doing well in the industry despite that many inconsistencies that occurred. The company’s strategies that have been made are aimed at making sure that company has achieved the objectives or the goals that have been set using these strategies. The set strategic plan is brilliant and has highlighted on some of the areas that need to be improved. The establishment of the strategy is also likely to bring about motivation to the individuals. The application of the strategies is also likely to impact the organization's performance in a positive manner since the individuals will be having set aspirations as well as motivations to inspire the members of the given organization.
The firm is in full control of the available resources and also has the required capabilities that will assist in ensuring that the strategies have been implemented. The functions of the company are usually structured in a way that they are easily applicable, and they can be of many benefits to the organization. The issue of the differentiation has also made it possible for the organization to gain a competitive advantage in the issues that they will be tackling especially the ones that are concerned with the increased productivity of the organization. The resources belonging to the firm are also properly allocated to make sure that the level of productivity has continued to increase.
The organization structure of the organization as well as the management system of design has been on the forefront in making sure that they have accomplished the desired goals of the organization as well as making sure that the business strategies have been applied without any delay. The organizational structure of the organizational structure of the organization has created an environment that is best suited for the increase performance and productivity. The resource allocation has made it possible for the firm to remain in a better environment that will enhance the performance of the firm (Garlichs, 2011).
Shareholders and stakeholders have the opportunity of benefiting from the implementation of the strategies. Shareholders will receive a higher value for the money that they have invested in the company. The shareholders including customers, suppliers and the society at large will benefit as the project will benefit them by giving suppliers a high income and offering goods to customers that suit them. The distribution of excess profit will be done in accordance to what one has invested in the company such that where the amount contributed is small then the amount of profit to be giv ...
Test review 1@5 5-07 answers-for ed to use in classRandy Hawthorne
The document discusses key concepts in marketing including definitions of marketing, relationship marketing, and the differences between strategic planning, functional planning, and operational planning. It also summarizes the marketing mix, segmentation, targeting, and positioning, quality management benchmarks, international market entry strategies, and characteristics of services.
Running Head Marketing PlanSWOT Analysis .docxcowinhelen
Running Head: Marketing Plan/SWOT Analysis 1
Marketing Plan/SWOT Analysis 14
Marketing plan/ SWOT analysis
Heather Taylor
Kaplan
MT499: Bachelors Capstone in Management-peregrine
Prof: Angie Sokol
July 31, 2016
Part 1
A well-developed strategy will aid in the realization of the business goals and build a strong reputation for your products. This marketing strategy helps in the focusing of the company products and services to the market segment most appropriate for them. The development process usually involves the creation of two ideas that are powerful to create awareness of the business and its products thereof (Hooley and Saunders 2004)
Marketing strategy is a component of a marketing plan that aims at directing the program toward the achievement of the organisational goals and objectives. Marketing plan is therefore a comprehensive document that lays bare all the regulatory advertising and marketing efforts and activities that are geared towards achieving these goals within a given duration of time. Marketing strategy has a pivotal role in increasing the sales volume of every organisation and realizing sustainable competitive edge. (Viardot, 2004) It encompasses all primary, short-term and long-term activities in the marketing field and it entails analysis of the initial strategic position of business together with the creation, evaluation and selection of market-geared strategies and hence lend to the goals of the firm as well as its marketing objective.
The process of marketing strategy development begins with the evaluation of the environmental factors, which entails the strategic constraints. It is therefore necessary to have a clear understanding of the external environment, including, technological, economic, cultural, political and legal elements of the environment. Secondly, goals are chosen and objectives set. A marketing strategy is, therefore, the explanation of all the specific actions to be taken to achieve the set goals. Marketing strategies are interactive and dynamic; partially planned and partially unplanned (Luke, 2004) this is to give room for the business to react to unforeseen challenges within the marketing environment as they try to keep focussed on a particular direction. A longer time span is preferred, usually five years. Simulation models such as customer lifetime value models aid marketers to conduct “what if” analysis to try and predict what might happen in future if certain conditions are met, and rate the extent to which such actions can affect the organisation’s revenue per customer and the churn rate. Strategies offer specification on how to adjust the marketing mix; firms can use tools such as marketing mix model to aid the resource allocation decision for various media and distribution of funds across a portfolio of brands.
An effective marketing heavily leans a well-informe ...
This document discusses the role of promotional mix elements in international marketing. It addresses four main elements: product, promotion, price, and place. For each element, it notes that companies must consider adapting their strategy to local needs and conditions versus standardizing globally. For product, it gives examples of how McDonald's and Coca-Cola adapt offerings in different countries. For promotion, it emphasizes adapting messages and strategies to local cultures, languages, and media environments. Pricing requires considering transportation costs, tariffs, exchange rates, and local incomes. Distribution or 'place' involves understanding different local distribution chains and partners in overseas markets. The document also provides brief definitions of sales promotion, public relations, and digital media as promotional mix tools
MKT574 WK1 Assignment Concepts and Applications WorksheetWorksIlonaThornburg83
MKT/574 WK1 Assignment: Concepts and Applications Worksheet
Worksheet
Name:
Question
Answer
Application
Citation
What is marketing?
Marketing is a process through which an organization engages the target market to build strong relationships and, in return, get sales.
It involves the promotion and selling of products or services and will involve much research and then advertising.
The marketing department in the company implements this.
Several strategies can be applied: social media marketing, email marketing, conversational marketing, TV advertising, and direct selling.
(Blythe & Martin, 2019)
What are common misconceptions of marketing?
Marketing misconceptions are wrong thoughts that people have about how to approach marketing. The following are some examples:
1. Small businesses do not need marketing-this misconception leads many small businesses to fail.
2. The marketing plan only involves advertising-this is not true because marketing plans do not only use the traditional advertising strategies today.
3. A business does not need to market to existing customers-this is a severe misconception because keeping customers involves keeping them engaged or through.
Having marketing misconceptions costs the business because it fails to fully take advantage of marketing strategies that can help to bring in more customers and keep the loyalty of the existing customers.
An example will be a scenario where the business fails to advertise because it feels that it has enough customers.
(Pride & Ferrell, 2021)
What role do value and exchange play in marketing?
Value is the difference between what the customer perceives to be the product's benefit and the product's cost compared with other products. It plays a critical role in determining the worth of the product being provided in the market.
Exchange is what happens when people trade products or services. The role of the exchange is to provide utility which means that the product the company is selling should be less in value than the benefits.
Value and exchange result in profit for the business.
Value and exchange provide a means for a company to determine the best marketing strategies and set the correct prices. The goal is to ensure that the company can gain profits throughout the whole process.
(Wood, 2016)
What is the marketing mix? [Hint: 4Ps]
The marketing mix can be considered the tactics that any business uses to promote its product(s) or service(s) in the market.
It is centered around the 4P's: price, place and promotion of the product or service. These 4P's interact significantly with each other and, they are usually limited in different ways by both internal and external issues.
The marketing mix is necessary to help companies identify what the customers want, how the product or service they are producing meets that need, how it is perceived in the market, and the competitive advantage compared to competitors.
The marketing mix is a marketing tool that determines the specific aspects t ...
Running head MARKETING COMMUNICATION AND BRAND STRATEGY 1MA.docxcowinhelen
Running head: MARKETING COMMUNICATION AND BRAND STRATEGY 1
MARKETING COMMUNICATION AND BRAND STRATEGY 4
Marketing Communication and Brand Strategy
Victor J. Ayala
University of Phoenix
MKT/571
Patricia Estabrooks
June 5, 2017
Situational analysis
Introduction and objectives
The company intends to brand Ikea products to resonate with the expectation of the consumers. In the first step, the organization has to communicate its vision, which is excelling as a leader in the delivery of excellent products. Afterward, the team surcharged with branding the product will outline the objectives and values treasured in propelling the venture to greater heights of excellence.
Analysis
An exploration of the markets suggests that the demand for technological gadgets is on the rise. Ikea, therefore, has a greater reputation when it comes to addressing the needs of the consumer. The process can commence with evaluating the product using a SWOT analysis. The market comprises of competitors capable of producing similar technologies at a lower cost. The taxation by governments among other policies affects trading. Those demanding exemplary products outnumber those needing traditional merchandise.
The trend is the use of digital media is guiding communication in the markets. The creation of elaborate distribution channels is a complex process. Additional dynamics is that the number of younger shoppers is on the rise with the demand for sophisticated merchandises exceeding the need for traditional brands. Another dynamics is that incomes and age affect decision-making. Lastly, the use of technology in improving product quality is critical in accomplishing success in the markets.
Products
SWOT analysis
The adoption of a SWOT analysis indicates that the brand has a long tradition of guaranteeing satisfaction. Therefore, in making the decision to brand, the team must communicate to consumers the positive history of the brand. They should adopt techniques that resonate with the expectation of consumers such as the use of simple and definite language. According to Pickton & Broderick (2001), the opportunities available in making the decision are that the global demand for technological products is on the rise. The use of technology also creates an opportunity to reach wider audiences. Hence, Ikea can capitalize on the opportunity in reaching consumers. The company can also leverage on its expertise in marketing
The challenges to the process of branding are that the company faces competition from other reputable brands. The penetration of new markets comprising of conservative consumers is also a daunting task considering that other players have tried exploiting the strategies. The weakness of the company is that it undertakes most of its duties in-house yet there are immense opportunities in outsourcing some of the operations. The marketing team also confronts the challenges of adopting a global strategy at the expense of maintaining the local identity o ...
Global marketing Strategies (McDonald’s)waQas ilYas
This document discusses global marketing strategies. It begins by defining a global marketing strategy as one that coordinates a company's marketing efforts across multiple regions. It then outlines some key components of a global strategy, such as identical branding and standardized products. The document also lists some pros and cons, such as reduced costs from uniformity but also potential cultural insensitivity. It provides examples of companies that employ global strategies, such as Coca-Cola, Nike, and Starbucks.
Enhancing Business Value through Competitive Advantage Strategies in the Onli...ijtsrd
Market actors are always developing business strategies to address the dynamics of economic change as a result of the altered market interpenetration brought about by globalization. Investigating the effect of business strategy on increasing business value through a competitive advantage approach is the goal of this study. The data was examined using linear regression with the intervening model after convenience sampling was utilized to choose 100 businessmen from Surakartas online retail industry. According to the research findings, business strategy has a significant effect on competitive advantage, competitive advantage has a significant effect on business value, and business strategy has a significant effect on increasing business value through a competitive advantage strategy, indicating that increasing business value is the main goal of implementing strategy in business and products with uniqueness accompanied by innovation. Asih Handayani | Adcharina Pratiwi | Dasmadi "Enhancing Business Value through Competitive Advantage Strategies in the Online-Based Fashion Industry in Surakarta" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-1 , February 2023, URL: https://www.ijtsrd.com/papers/ijtsrd52694.pdf Paper URL: https://www.ijtsrd.com/economics/development-economics/52694/enhancing-business-value-through-competitive-advantage-strategies-in-the-onlinebased-fashion-industry-in-surakarta/asih-handayani
Dabur India Ltd is one of India's leading FMCG companies with revenues of US$750 million and a market capitalization of over US$3.5 billion. Dabur was founded in 1884 and is India's largest Ayurvedic and natural health care company with over 250 herbal products. Dabur operates in key categories like hair care, oral care, health care, skin care, home care, and foods, with a wide distribution network of over 2.8 million retail outlets in both urban and rural India. Dabur's products are also available in over 60 countries globally, with 20% of revenues coming from overseas markets. Dabur has transformed from a family-run business into a
DiscussionChoose a problem or issue that you would like to resolDustiBuckner14
Discussion
Choose a problem or issue that you would like to resolve. Of course, only share what you are comfortable sharing. Address the following items about your problem or issue:
1. Describe a problem/issue.
2. As a solution-focused therapist treating a client with this same issue, describe what techniques you would use.
3. Describe possible goals for this client.
4. Describe possible interventions for this client.
5. Identify the possible outcome with this client.
Please include in your answer some of the following "solution-focused therapy" terminology: alternative story, coauthoring a new story, deconstruction, dominant story, exception questions, externalizing conversations, miracle question, not-knowing position, problem-saturated story, re-authoring, scaling questions, storied lives, problem talk, change talk, narrative letters.
MARKETING MIX 1
Marketing Mix: Energy Drink
Anthony Bahlman
UMG
MKTU/605
05/29/2022
MARKETING MIX 2
Marketing Mix Description
Product
The company maintains a simple product mix. The company has established different
flavors for the energy drink to ensure that they suit the customer needs and tastes. Some of the
flavors that will include cranberry, coconut, blueberry, and kiwi. Due to the growing need for
having sugar-free drinks among the millennials has led to the introduction of the sugar-free energy
drink. The energy drink will be packaged in a bottle that is white with a combination of blue color
and a sparking image to show that the drink is bursting with energy. The container will be
cylindrical with the brand name written horizontally in sparkling red color.
Pricing
The energy drink is a new product in town. Therefore, the pricing strategy that will be used
is market skimming. The company wants to ensure that the investments are recovered in the
shortest time possible before there are more imitations and the rise in the price competition. Thus,
enforcing the brand position as a unique healthy product will require the prices of the new product
to stay higher than the competitors (Rajavi et al., 2019). The price will however, be set at a
reasonable level and be realistic to ensure it adds value to the consumers. The company will also
use special pricing methods and tactics to ensure it stimulates purchases. The use of discounts for
bulk purchases is meant to enhance purchases in high quantities. The company will also use
discrimination tactics to ensure the prices are lower for some customer segments such as the
students in colleges, sports centers, bars, and restaurants.
Promotion
The company will use push promotional strategies to ensure the energy drink reaches a
greater market. This is a strategy that ensures that the company takes the products to the
MARKETING MIX 3
consumers. The goal of this strategy is to ensure the products are taken directly to the consumers.
The company will thus work with contracting different wholesalers and retai ...
The document discusses building a winning organizational culture focused on customers through a MarketCulture transformation model. It provides examples of companies that underwent transformations to become more customer-centric and drive business growth. The MarketCulture company offers services across four phases to help organizations assess, transform, embed, and continuously monitor their culture shift to a customer-focused MarketCulture mindset.
This document provides an overview of international marketing promotion strategies. It discusses topics like promotion mix, personal selling, international advertising, and global e-marketing. The document outlines the composition of a promotion strategy, including objectives, budget, and integrating advertising, sales promotion, public relations, personal selling, and direct marketing. It also summarizes strategies for advertising, including objectives, budget, creative strategy, media planning, and evaluating effectiveness. Sales promotion strategies target consumers, salespeople and business buyers through various incentive-based activities. The overall role of promotion is to stimulate demand by building customer relationships and focus.
Using theWaters Bottling CompanyinModule 1, continue t.docxcarissaraleigh8985
Using the
Waters Bottling Company
in
Module 1
, continue to build the
Marketing Plan Sections
for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.
This assignment represents Section 2 of the Marketing Plan. Use the Marketing Plan
guide
to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 – Marketing Research & Target marketing (
Module 2
).
Section 2 – Market Research & Targeting (Module 2)
Market Research
Research Methods & Data Mining
Market Research Process
Consumer Behavior
B2C vs. B2B
Consumer Decision Making Process
Factors Affecting B2C and B2B consumer behavior
Market Segmentation
Market Segmentation Concepts
Segmentation Process
Segmentation Strategies
Target Marketing
Relate all responses using the WBC scenario and the product you have selected to market in
Module 1
.
Create a 4- to 6-page Word document for your Marketing Plan sections. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.
The preceeding is the assignment and the following is my marketing plan:
MARKETING PLAN FOR WATERS BOTTLING COMPANY
Introduction
Organizations exist under two main categories namely non-profit organizations and for-profit organizations (Westwood, 2013). Non-profit organizations are founded with the aim to provide services or products to the community without the main agenda of the company as making a profit. Whether the business makes a profit or not, the firm continues to operate. On the other hand, we have corporations that exists with the main aim of making a profit. These companies make a profit by selling services and products to the target market (Ferrell & Hartline, 2014).
Therefore, all the activities that the profit-making companies undertake are aimed at maximizing profit. There are some ways that a business can increase the chances to make more money. For instance, a company might cut the operations costs, production costs, increase prices and do marketing as well. Marketing in this context refers to the process of creating awareness via communication to the target market (Westwood, 2013). Note that this communication is based on the value of the product and the objective of the firm is to sell the product to their target market.
In this study, a company has been founded know as Waters Bottling Company. The company needs a marketing plan that covers their product from the establishing the target market, packaging, and labelling of the mineral water packages. From my perspective, the company requires an extensive marketing plan that will propel the products from processing to making sales. Therefore, the plan needs to cover the marketing mix, environmen.
This unit introduces students to marketing principles and developing a basic marketing plan. Students will learn theories and frameworks and apply them to real world examples. Organizations of all sizes use marketing to influence customers. Students who successfully complete this unit will gain knowledge, skills, and understanding to enhance their career opportunities. The document then provides learning outcomes on the roles and responsibilities of marketing, the 7Ps marketing mix, and components of a marketing plan including segmentation, objectives, strategy, and monitoring. It also provides examples of Toyota's corporate structure and marketing processes.
More communication and technological advances have made it possible than ever for companies to offer their services and products internationally. Today, to achieve success, even the smallest businesses ought to plan on their global marketing strategies in order to attract consumer interests outside of their local markets. You can learn more by visiting our blog. https://www.laowaicareer.com/blog/contrast-global-marketing-strategies/
The document discusses the influence of marketing mix strategy on Zayurku's ready food business plan in Indonesia. It analyzes Zayurku's use of the 7P marketing mix strategy, which includes product, price, place, promotion, people, process, and physical evidence. The findings indicate that Zayurku's marketing approach utilizes both traditional and digital promotional elements. Customer satisfaction is expected from Zayurku's products and services due to their strong reputation resulting from their marketing strategy.
This unit introduces students to marketing principles and developing a basic marketing plan. It discusses how organizations like Apple, Google, and Coca-Cola use marketing techniques to influence customers. Students will learn theories, frameworks, and how to relate them to real world examples. Successfully completing the unit will enhance students' career opportunities. The document then provides learning outcomes on the roles and functions of marketing, the marketing mix (7Ps), and developing a marketing plan. It includes an example case study of Toyota Motor Corporation.
1000 words, 2 referencesBegin conducting research now on your .docxvrickens
1000 words, 2 references
Begin conducting research now on your company/client. After brainstorming on your company’s industry and after your preliminary research information-gathering techniques, create a research profile proposal to deliver to your company’s management that includes the following:
State the specific research goal for the proposal.
What is the company’s current business problem?
Who is the company’s competition?
Establish your population sample for researching customer attitudes and behaviors about the company and product.
Identify the steps in the research process.
.
1000 words only due by 5314 at 1200 estthis is a second part to.docxvrickens
1000 words only due by 5/3/14 at 12:00 est
this is a second part to this assignment due at a different time
Part 1
Your fast-food franchise has been cleared for business in all 4 countries (United Arab Emirates, Israel, Mexico, and China). You now have to start construction on your restaurants. The financing is coming from the United Arab Emirates, the materials are coming from Mexico and China, the engineering and technology are coming from Israel , and the labor will be hired locally within these countries by your management team from the United States. You invite all of the players to the headquarters in the United States for a big meeting to explain the project and get to know one another. The people seem to be staying with their own groups and not mingling.
What is the cultural phenomenon at play here (what is it called/ term)?
How do you explain the lack of intercultural communication and interaction?
What do you know about these cultures—specifically their economic, political, educational, and social systems—that could help you in getting them together?
What are some of the contrasting cultural values of these countries?
You are concerned about some of the language barriers as you start the meeting, particularly the fact that the United States is a low-context country, and some of the countries present are high-context countries. Furthermore, you only speak English, and you do not have an interpreter present.
How will this affect the presentation?
What are some of the issues you should be concerned about regarding verbal and nonverbal language for this group?
What strategy would you use to begin to have everyone develop a relationship with each other that will help ease future negotiations, development, and implementation?
.
1000 words with refernceBased on the American constitution,” wh.docxvrickens
1000 words with refernce
Based on the American “constitution,” which internal and external stakeholders, in the policy making process, possess “constitutional legitimacy” for their role in making public policy? Do entities with explicit power have more influence than those entities with implied powers in making public policy? Should they? Why or why not?
1000 words with reference
Accountability and ethical conduct are important concepts in public administration. In Tennessee, recent political stakeholders and some bureaucratic stakeholders have been caught up in various scandals (Operation Tennessee Waltz, Operation Rocky Top etc.). Based on the readings, what could Tennessee do to make political and bureaucratic functionaries more accountable?
.
10.1. In a t test for a single sample, the samples mean.docxvrickens
10.1. In a
t
test for a single sample
,
the sample
'
s mean is
c
o
m
par
ed to the
population
.
10.2. When we use a paired-samples
t
test to compare the pret
es
t and
p
ostt
est
scores for a group of 45 people, the degrees of freedom
(
df
)
ar
e _____.
10.3. If we conduct a
t
test for independent samples
,
and
n1
=
32 and
n2
=
35,
the degrees of freedom
(df)
are
_____.
10.4
.
A researcher wants to study the effect of college education on p
eo
p
le's
earning by comparing the annual salaries of a randomly
-
selecte
d g
ro
up
of 100 college graduates to the annual salaries of 100 randoml
y-selected
group of people whose highest level of education is high
schoo
l.
To
compare the mean annual salaries of the two groups
,
th
e resea
r
cher
should use a
t
test for
______.
10.5. A training coordinator wants to determine the effectiveness
of a program
that makes extensive use of educational technology when t
raining new
employees. She compares the scores of her new emplo
yees who
completed the training on a nationally-normed test to th
e
me
a
n
s
c
ore of
all
those in the country who took the same test.
The a
p
pro
p
riate
statistical test the training coordinator should use for h
er analysis
i
s the
t
test for ______.
10
.
6. As part of the process to develop two parallel forms o
f a q
u
es
t
io
nn
aire
,
the persons creating the questionnaire may admin
i
st
e
r b
o
th
f
or
ms to a
group of students, and then use a
t
test for ______ s
a
mpl
es
t
o com
p
are
the mean scores on the two forms
.
Circle the
correct
answer:
10.7. A difference
o
f 4 points between two
homogeneous group
s
is lik
e
ly to
be
more/less
statistically significant than the
s
ame
d
i
ffe
r
e
n
ce (of 4
points) between two
heterogeneous
groups
,
when all fou
r g
r
o
up
s are
taking completing the same survey and have appro
x
im
a
tel
y t
h
e same
number of subjects.
10.8. A difference of 3 points on a 100-item test taken b
y t
w
o g
rou
ps is likely to be
more/less
statistically significant than a difference of 3 po
i
nt
s on a 30-item test taken by the sa
m
e
t
w
o g
r
oups.
10.9 When
a
t
test for paired samples is u
s
ed to
c
ompare th
e
p
re
t
est an
d
the posttest
means
,
the number of pretest scores i
s
the
same as/different than
the number of
po
s
t-t
e
st scor
e
s.
10.10. W
hen
w
e
w
ant to compar
e w
h
e
th
e
r female
s
' scor
es
on th
e
G
MAT are
di
fferent f
rom males' scores
,
we should use a
t
test for
paired samples/independen
t
samples
.
10
.11 In studi
e
s
w
h
e
re the alte
r
nati
ve (
r
es
ear
c
h
)
h
y
poth
es
i
s
i
s
directiona
l
,
t
h
e critical va
lu
es
for
a
one tailed test/two-tailed test
should b
e us
ed t
o
d
e
t
erm
i
ne the
l
e
vel o
f
signi
fi
cance (i
.
e.
,
the
p
va
lue).
10.12 W
h
e
n
t
h
e
alt
e
rnati
ve
h
y
poth
e
si
s
is: H
A
: u1=u2
,
the c
ri
ti
ca
l
v
alu
es for
one
tailed test/
two-tailed
test
should b
e
u
se.
100 WORDS OR MOREConsider your past experiences either as a studen.docxvrickens
100 WORDS OR MORE
Consider your past experiences either as a student, early child care professional, or teacher. Describe a creative episode similar to the two boys who found a frog in the text (Creativity and the Arts with Young Children, p.309), when the teacher (maybe you) seized the opportunity (the teachable moment) to inspire the children to branch out using their imagination, creativity, and interests. Why do you think this was such a memorable moment?
WHAT WAS OBSERVED?
Two boys were exploring the outdoors and found a small frog. The teacher recognized their high interest and determined that this was an appropriate topic for a study. Their experience in nature provided the interest and stimulus for a long-term project on frogs. The teacher demonstrated her belief that this study could not only include informational learning but also be enriched by the use of the arts. She didn't know a lot about frogs, so she joined the children in looking for information about them. Stories provided the content for the drama about frogs, and the music selection encouraged listening and moving to the “frog music.” A group mural was created through the collaboration of several children, who created visual representations of the frog's environment. Another group of children investigated building a habitat for the frog in their classroom aquarium. All of the children were involved in active learning and used methods that matched their interests. At the conclusion of the study, the children shared their learning by making a giant book about frogs, creating a song about frogs, and demonstrating the development of the frog aquarium that emulated its outdoor environment. Finally, they returned the frog to its home, which led to their understanding that it needed to live in its natural habitat.
.
1000 to 2000 words Research Title VII of the Civil Rights Act of.docxvrickens
1000 to 2000 words
Research Title VII of the Civil Rights Act of 1964 and discuss why it is so significant.
Your paper should discuss the state of race relations in the United States prior to the Civil Rights Act of 1964. It should also discuss the political environment that led to the passing of the Civil Rights Act of 1964. Additionally, please include a response to the following in your analysis:
What is the purpose of this law?
What groups does it protect? What groups does it not protect?
How were the Jim Crow laws tested during this time period?
What is the U.S. Supreme Court case
Plessy v. Ferguson
about? Is the rule established in the Plessy case still the rule today?
.
1000 word essay MlA Format.. What is our personal responsibility tow.docxvrickens
1000 word essay MlA Format.. What is our personal responsibility toward the natural world, toward what we term our natural resources? Use one of these readings and interpet it to the question reflecting your answer. Add perentheses when using quotes.
“May’s Lion” (Le Guin)
“Deer Among Cattle” (Dickey)
“Meditation at Oyster River” (Roethke)
“The Call of the Wild” (Snyder)
“Eco-Defense” (Abbey)
“The Present” (Dillard)
“Time and the Machine” (Huxley)
Mending wall(Frost)
.
100 wordsGoods and services that are not sold in markets.docxvrickens
100 words
Goods and services that are not sold in markets, such as food produced and consumed at home and some household articles, are generally not included in GDP.
How might the absence of these values mislead one when comparing the economic well-being of the United States and India?
What other items are not included in GDP and how might their exclusion impact policy?
.
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This document discusses the role of promotional mix elements in international marketing. It addresses four main elements: product, promotion, price, and place. For each element, it notes that companies must consider adapting their strategy to local needs and conditions versus standardizing globally. For product, it gives examples of how McDonald's and Coca-Cola adapt offerings in different countries. For promotion, it emphasizes adapting messages and strategies to local cultures, languages, and media environments. Pricing requires considering transportation costs, tariffs, exchange rates, and local incomes. Distribution or 'place' involves understanding different local distribution chains and partners in overseas markets. The document also provides brief definitions of sales promotion, public relations, and digital media as promotional mix tools
MKT574 WK1 Assignment Concepts and Applications WorksheetWorksIlonaThornburg83
MKT/574 WK1 Assignment: Concepts and Applications Worksheet
Worksheet
Name:
Question
Answer
Application
Citation
What is marketing?
Marketing is a process through which an organization engages the target market to build strong relationships and, in return, get sales.
It involves the promotion and selling of products or services and will involve much research and then advertising.
The marketing department in the company implements this.
Several strategies can be applied: social media marketing, email marketing, conversational marketing, TV advertising, and direct selling.
(Blythe & Martin, 2019)
What are common misconceptions of marketing?
Marketing misconceptions are wrong thoughts that people have about how to approach marketing. The following are some examples:
1. Small businesses do not need marketing-this misconception leads many small businesses to fail.
2. The marketing plan only involves advertising-this is not true because marketing plans do not only use the traditional advertising strategies today.
3. A business does not need to market to existing customers-this is a severe misconception because keeping customers involves keeping them engaged or through.
Having marketing misconceptions costs the business because it fails to fully take advantage of marketing strategies that can help to bring in more customers and keep the loyalty of the existing customers.
An example will be a scenario where the business fails to advertise because it feels that it has enough customers.
(Pride & Ferrell, 2021)
What role do value and exchange play in marketing?
Value is the difference between what the customer perceives to be the product's benefit and the product's cost compared with other products. It plays a critical role in determining the worth of the product being provided in the market.
Exchange is what happens when people trade products or services. The role of the exchange is to provide utility which means that the product the company is selling should be less in value than the benefits.
Value and exchange result in profit for the business.
Value and exchange provide a means for a company to determine the best marketing strategies and set the correct prices. The goal is to ensure that the company can gain profits throughout the whole process.
(Wood, 2016)
What is the marketing mix? [Hint: 4Ps]
The marketing mix can be considered the tactics that any business uses to promote its product(s) or service(s) in the market.
It is centered around the 4P's: price, place and promotion of the product or service. These 4P's interact significantly with each other and, they are usually limited in different ways by both internal and external issues.
The marketing mix is necessary to help companies identify what the customers want, how the product or service they are producing meets that need, how it is perceived in the market, and the competitive advantage compared to competitors.
The marketing mix is a marketing tool that determines the specific aspects t ...
Running head MARKETING COMMUNICATION AND BRAND STRATEGY 1MA.docxcowinhelen
Running head: MARKETING COMMUNICATION AND BRAND STRATEGY 1
MARKETING COMMUNICATION AND BRAND STRATEGY 4
Marketing Communication and Brand Strategy
Victor J. Ayala
University of Phoenix
MKT/571
Patricia Estabrooks
June 5, 2017
Situational analysis
Introduction and objectives
The company intends to brand Ikea products to resonate with the expectation of the consumers. In the first step, the organization has to communicate its vision, which is excelling as a leader in the delivery of excellent products. Afterward, the team surcharged with branding the product will outline the objectives and values treasured in propelling the venture to greater heights of excellence.
Analysis
An exploration of the markets suggests that the demand for technological gadgets is on the rise. Ikea, therefore, has a greater reputation when it comes to addressing the needs of the consumer. The process can commence with evaluating the product using a SWOT analysis. The market comprises of competitors capable of producing similar technologies at a lower cost. The taxation by governments among other policies affects trading. Those demanding exemplary products outnumber those needing traditional merchandise.
The trend is the use of digital media is guiding communication in the markets. The creation of elaborate distribution channels is a complex process. Additional dynamics is that the number of younger shoppers is on the rise with the demand for sophisticated merchandises exceeding the need for traditional brands. Another dynamics is that incomes and age affect decision-making. Lastly, the use of technology in improving product quality is critical in accomplishing success in the markets.
Products
SWOT analysis
The adoption of a SWOT analysis indicates that the brand has a long tradition of guaranteeing satisfaction. Therefore, in making the decision to brand, the team must communicate to consumers the positive history of the brand. They should adopt techniques that resonate with the expectation of consumers such as the use of simple and definite language. According to Pickton & Broderick (2001), the opportunities available in making the decision are that the global demand for technological products is on the rise. The use of technology also creates an opportunity to reach wider audiences. Hence, Ikea can capitalize on the opportunity in reaching consumers. The company can also leverage on its expertise in marketing
The challenges to the process of branding are that the company faces competition from other reputable brands. The penetration of new markets comprising of conservative consumers is also a daunting task considering that other players have tried exploiting the strategies. The weakness of the company is that it undertakes most of its duties in-house yet there are immense opportunities in outsourcing some of the operations. The marketing team also confronts the challenges of adopting a global strategy at the expense of maintaining the local identity o ...
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This document discusses global marketing strategies. It begins by defining a global marketing strategy as one that coordinates a company's marketing efforts across multiple regions. It then outlines some key components of a global strategy, such as identical branding and standardized products. The document also lists some pros and cons, such as reduced costs from uniformity but also potential cultural insensitivity. It provides examples of companies that employ global strategies, such as Coca-Cola, Nike, and Starbucks.
Enhancing Business Value through Competitive Advantage Strategies in the Onli...ijtsrd
Market actors are always developing business strategies to address the dynamics of economic change as a result of the altered market interpenetration brought about by globalization. Investigating the effect of business strategy on increasing business value through a competitive advantage approach is the goal of this study. The data was examined using linear regression with the intervening model after convenience sampling was utilized to choose 100 businessmen from Surakartas online retail industry. According to the research findings, business strategy has a significant effect on competitive advantage, competitive advantage has a significant effect on business value, and business strategy has a significant effect on increasing business value through a competitive advantage strategy, indicating that increasing business value is the main goal of implementing strategy in business and products with uniqueness accompanied by innovation. Asih Handayani | Adcharina Pratiwi | Dasmadi "Enhancing Business Value through Competitive Advantage Strategies in the Online-Based Fashion Industry in Surakarta" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-1 , February 2023, URL: https://www.ijtsrd.com/papers/ijtsrd52694.pdf Paper URL: https://www.ijtsrd.com/economics/development-economics/52694/enhancing-business-value-through-competitive-advantage-strategies-in-the-onlinebased-fashion-industry-in-surakarta/asih-handayani
Dabur India Ltd is one of India's leading FMCG companies with revenues of US$750 million and a market capitalization of over US$3.5 billion. Dabur was founded in 1884 and is India's largest Ayurvedic and natural health care company with over 250 herbal products. Dabur operates in key categories like hair care, oral care, health care, skin care, home care, and foods, with a wide distribution network of over 2.8 million retail outlets in both urban and rural India. Dabur's products are also available in over 60 countries globally, with 20% of revenues coming from overseas markets. Dabur has transformed from a family-run business into a
DiscussionChoose a problem or issue that you would like to resolDustiBuckner14
Discussion
Choose a problem or issue that you would like to resolve. Of course, only share what you are comfortable sharing. Address the following items about your problem or issue:
1. Describe a problem/issue.
2. As a solution-focused therapist treating a client with this same issue, describe what techniques you would use.
3. Describe possible goals for this client.
4. Describe possible interventions for this client.
5. Identify the possible outcome with this client.
Please include in your answer some of the following "solution-focused therapy" terminology: alternative story, coauthoring a new story, deconstruction, dominant story, exception questions, externalizing conversations, miracle question, not-knowing position, problem-saturated story, re-authoring, scaling questions, storied lives, problem talk, change talk, narrative letters.
MARKETING MIX 1
Marketing Mix: Energy Drink
Anthony Bahlman
UMG
MKTU/605
05/29/2022
MARKETING MIX 2
Marketing Mix Description
Product
The company maintains a simple product mix. The company has established different
flavors for the energy drink to ensure that they suit the customer needs and tastes. Some of the
flavors that will include cranberry, coconut, blueberry, and kiwi. Due to the growing need for
having sugar-free drinks among the millennials has led to the introduction of the sugar-free energy
drink. The energy drink will be packaged in a bottle that is white with a combination of blue color
and a sparking image to show that the drink is bursting with energy. The container will be
cylindrical with the brand name written horizontally in sparkling red color.
Pricing
The energy drink is a new product in town. Therefore, the pricing strategy that will be used
is market skimming. The company wants to ensure that the investments are recovered in the
shortest time possible before there are more imitations and the rise in the price competition. Thus,
enforcing the brand position as a unique healthy product will require the prices of the new product
to stay higher than the competitors (Rajavi et al., 2019). The price will however, be set at a
reasonable level and be realistic to ensure it adds value to the consumers. The company will also
use special pricing methods and tactics to ensure it stimulates purchases. The use of discounts for
bulk purchases is meant to enhance purchases in high quantities. The company will also use
discrimination tactics to ensure the prices are lower for some customer segments such as the
students in colleges, sports centers, bars, and restaurants.
Promotion
The company will use push promotional strategies to ensure the energy drink reaches a
greater market. This is a strategy that ensures that the company takes the products to the
MARKETING MIX 3
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The document discusses building a winning organizational culture focused on customers through a MarketCulture transformation model. It provides examples of companies that underwent transformations to become more customer-centric and drive business growth. The MarketCulture company offers services across four phases to help organizations assess, transform, embed, and continuously monitor their culture shift to a customer-focused MarketCulture mindset.
This document provides an overview of international marketing promotion strategies. It discusses topics like promotion mix, personal selling, international advertising, and global e-marketing. The document outlines the composition of a promotion strategy, including objectives, budget, and integrating advertising, sales promotion, public relations, personal selling, and direct marketing. It also summarizes strategies for advertising, including objectives, budget, creative strategy, media planning, and evaluating effectiveness. Sales promotion strategies target consumers, salespeople and business buyers through various incentive-based activities. The overall role of promotion is to stimulate demand by building customer relationships and focus.
Using theWaters Bottling CompanyinModule 1, continue t.docxcarissaraleigh8985
Using the
Waters Bottling Company
in
Module 1
, continue to build the
Marketing Plan Sections
for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.
This assignment represents Section 2 of the Marketing Plan. Use the Marketing Plan
guide
to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 – Marketing Research & Target marketing (
Module 2
).
Section 2 – Market Research & Targeting (Module 2)
Market Research
Research Methods & Data Mining
Market Research Process
Consumer Behavior
B2C vs. B2B
Consumer Decision Making Process
Factors Affecting B2C and B2B consumer behavior
Market Segmentation
Market Segmentation Concepts
Segmentation Process
Segmentation Strategies
Target Marketing
Relate all responses using the WBC scenario and the product you have selected to market in
Module 1
.
Create a 4- to 6-page Word document for your Marketing Plan sections. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.
The preceeding is the assignment and the following is my marketing plan:
MARKETING PLAN FOR WATERS BOTTLING COMPANY
Introduction
Organizations exist under two main categories namely non-profit organizations and for-profit organizations (Westwood, 2013). Non-profit organizations are founded with the aim to provide services or products to the community without the main agenda of the company as making a profit. Whether the business makes a profit or not, the firm continues to operate. On the other hand, we have corporations that exists with the main aim of making a profit. These companies make a profit by selling services and products to the target market (Ferrell & Hartline, 2014).
Therefore, all the activities that the profit-making companies undertake are aimed at maximizing profit. There are some ways that a business can increase the chances to make more money. For instance, a company might cut the operations costs, production costs, increase prices and do marketing as well. Marketing in this context refers to the process of creating awareness via communication to the target market (Westwood, 2013). Note that this communication is based on the value of the product and the objective of the firm is to sell the product to their target market.
In this study, a company has been founded know as Waters Bottling Company. The company needs a marketing plan that covers their product from the establishing the target market, packaging, and labelling of the mineral water packages. From my perspective, the company requires an extensive marketing plan that will propel the products from processing to making sales. Therefore, the plan needs to cover the marketing mix, environmen.
This unit introduces students to marketing principles and developing a basic marketing plan. Students will learn theories and frameworks and apply them to real world examples. Organizations of all sizes use marketing to influence customers. Students who successfully complete this unit will gain knowledge, skills, and understanding to enhance their career opportunities. The document then provides learning outcomes on the roles and responsibilities of marketing, the 7Ps marketing mix, and components of a marketing plan including segmentation, objectives, strategy, and monitoring. It also provides examples of Toyota's corporate structure and marketing processes.
More communication and technological advances have made it possible than ever for companies to offer their services and products internationally. Today, to achieve success, even the smallest businesses ought to plan on their global marketing strategies in order to attract consumer interests outside of their local markets. You can learn more by visiting our blog. https://www.laowaicareer.com/blog/contrast-global-marketing-strategies/
The document discusses the influence of marketing mix strategy on Zayurku's ready food business plan in Indonesia. It analyzes Zayurku's use of the 7P marketing mix strategy, which includes product, price, place, promotion, people, process, and physical evidence. The findings indicate that Zayurku's marketing approach utilizes both traditional and digital promotional elements. Customer satisfaction is expected from Zayurku's products and services due to their strong reputation resulting from their marketing strategy.
This unit introduces students to marketing principles and developing a basic marketing plan. It discusses how organizations like Apple, Google, and Coca-Cola use marketing techniques to influence customers. Students will learn theories, frameworks, and how to relate them to real world examples. Successfully completing the unit will enhance students' career opportunities. The document then provides learning outcomes on the roles and functions of marketing, the marketing mix (7Ps), and developing a marketing plan. It includes an example case study of Toyota Motor Corporation.
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1000 words, 2 referencesBegin conducting research now on your .docxvrickens
1000 words, 2 references
Begin conducting research now on your company/client. After brainstorming on your company’s industry and after your preliminary research information-gathering techniques, create a research profile proposal to deliver to your company’s management that includes the following:
State the specific research goal for the proposal.
What is the company’s current business problem?
Who is the company’s competition?
Establish your population sample for researching customer attitudes and behaviors about the company and product.
Identify the steps in the research process.
.
1000 words only due by 5314 at 1200 estthis is a second part to.docxvrickens
1000 words only due by 5/3/14 at 12:00 est
this is a second part to this assignment due at a different time
Part 1
Your fast-food franchise has been cleared for business in all 4 countries (United Arab Emirates, Israel, Mexico, and China). You now have to start construction on your restaurants. The financing is coming from the United Arab Emirates, the materials are coming from Mexico and China, the engineering and technology are coming from Israel , and the labor will be hired locally within these countries by your management team from the United States. You invite all of the players to the headquarters in the United States for a big meeting to explain the project and get to know one another. The people seem to be staying with their own groups and not mingling.
What is the cultural phenomenon at play here (what is it called/ term)?
How do you explain the lack of intercultural communication and interaction?
What do you know about these cultures—specifically their economic, political, educational, and social systems—that could help you in getting them together?
What are some of the contrasting cultural values of these countries?
You are concerned about some of the language barriers as you start the meeting, particularly the fact that the United States is a low-context country, and some of the countries present are high-context countries. Furthermore, you only speak English, and you do not have an interpreter present.
How will this affect the presentation?
What are some of the issues you should be concerned about regarding verbal and nonverbal language for this group?
What strategy would you use to begin to have everyone develop a relationship with each other that will help ease future negotiations, development, and implementation?
.
1000 words with refernceBased on the American constitution,” wh.docxvrickens
1000 words with refernce
Based on the American “constitution,” which internal and external stakeholders, in the policy making process, possess “constitutional legitimacy” for their role in making public policy? Do entities with explicit power have more influence than those entities with implied powers in making public policy? Should they? Why or why not?
1000 words with reference
Accountability and ethical conduct are important concepts in public administration. In Tennessee, recent political stakeholders and some bureaucratic stakeholders have been caught up in various scandals (Operation Tennessee Waltz, Operation Rocky Top etc.). Based on the readings, what could Tennessee do to make political and bureaucratic functionaries more accountable?
.
10.1. In a t test for a single sample, the samples mean.docxvrickens
10.1. In a
t
test for a single sample
,
the sample
'
s mean is
c
o
m
par
ed to the
population
.
10.2. When we use a paired-samples
t
test to compare the pret
es
t and
p
ostt
est
scores for a group of 45 people, the degrees of freedom
(
df
)
ar
e _____.
10.3. If we conduct a
t
test for independent samples
,
and
n1
=
32 and
n2
=
35,
the degrees of freedom
(df)
are
_____.
10.4
.
A researcher wants to study the effect of college education on p
eo
p
le's
earning by comparing the annual salaries of a randomly
-
selecte
d g
ro
up
of 100 college graduates to the annual salaries of 100 randoml
y-selected
group of people whose highest level of education is high
schoo
l.
To
compare the mean annual salaries of the two groups
,
th
e resea
r
cher
should use a
t
test for
______.
10.5. A training coordinator wants to determine the effectiveness
of a program
that makes extensive use of educational technology when t
raining new
employees. She compares the scores of her new emplo
yees who
completed the training on a nationally-normed test to th
e
me
a
n
s
c
ore of
all
those in the country who took the same test.
The a
p
pro
p
riate
statistical test the training coordinator should use for h
er analysis
i
s the
t
test for ______.
10
.
6. As part of the process to develop two parallel forms o
f a q
u
es
t
io
nn
aire
,
the persons creating the questionnaire may admin
i
st
e
r b
o
th
f
or
ms to a
group of students, and then use a
t
test for ______ s
a
mpl
es
t
o com
p
are
the mean scores on the two forms
.
Circle the
correct
answer:
10.7. A difference
o
f 4 points between two
homogeneous group
s
is lik
e
ly to
be
more/less
statistically significant than the
s
ame
d
i
ffe
r
e
n
ce (of 4
points) between two
heterogeneous
groups
,
when all fou
r g
r
o
up
s are
taking completing the same survey and have appro
x
im
a
tel
y t
h
e same
number of subjects.
10.8. A difference of 3 points on a 100-item test taken b
y t
w
o g
rou
ps is likely to be
more/less
statistically significant than a difference of 3 po
i
nt
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100 WORDS OR MOREConsider your past experiences either as a studen.docxvrickens
100 WORDS OR MORE
Consider your past experiences either as a student, early child care professional, or teacher. Describe a creative episode similar to the two boys who found a frog in the text (Creativity and the Arts with Young Children, p.309), when the teacher (maybe you) seized the opportunity (the teachable moment) to inspire the children to branch out using their imagination, creativity, and interests. Why do you think this was such a memorable moment?
WHAT WAS OBSERVED?
Two boys were exploring the outdoors and found a small frog. The teacher recognized their high interest and determined that this was an appropriate topic for a study. Their experience in nature provided the interest and stimulus for a long-term project on frogs. The teacher demonstrated her belief that this study could not only include informational learning but also be enriched by the use of the arts. She didn't know a lot about frogs, so she joined the children in looking for information about them. Stories provided the content for the drama about frogs, and the music selection encouraged listening and moving to the “frog music.” A group mural was created through the collaboration of several children, who created visual representations of the frog's environment. Another group of children investigated building a habitat for the frog in their classroom aquarium. All of the children were involved in active learning and used methods that matched their interests. At the conclusion of the study, the children shared their learning by making a giant book about frogs, creating a song about frogs, and demonstrating the development of the frog aquarium that emulated its outdoor environment. Finally, they returned the frog to its home, which led to their understanding that it needed to live in its natural habitat.
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1000 to 2000 words Research Title VII of the Civil Rights Act of.docxvrickens
1000 to 2000 words
Research Title VII of the Civil Rights Act of 1964 and discuss why it is so significant.
Your paper should discuss the state of race relations in the United States prior to the Civil Rights Act of 1964. It should also discuss the political environment that led to the passing of the Civil Rights Act of 1964. Additionally, please include a response to the following in your analysis:
What is the purpose of this law?
What groups does it protect? What groups does it not protect?
How were the Jim Crow laws tested during this time period?
What is the U.S. Supreme Court case
Plessy v. Ferguson
about? Is the rule established in the Plessy case still the rule today?
.
1000 word essay MlA Format.. What is our personal responsibility tow.docxvrickens
1000 word essay MlA Format.. What is our personal responsibility toward the natural world, toward what we term our natural resources? Use one of these readings and interpet it to the question reflecting your answer. Add perentheses when using quotes.
“May’s Lion” (Le Guin)
“Deer Among Cattle” (Dickey)
“Meditation at Oyster River” (Roethke)
“The Call of the Wild” (Snyder)
“Eco-Defense” (Abbey)
“The Present” (Dillard)
“Time and the Machine” (Huxley)
Mending wall(Frost)
.
100 wordsGoods and services that are not sold in markets.docxvrickens
100 words
Goods and services that are not sold in markets, such as food produced and consumed at home and some household articles, are generally not included in GDP.
How might the absence of these values mislead one when comparing the economic well-being of the United States and India?
What other items are not included in GDP and how might their exclusion impact policy?
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100 word responseChicago style citingLink to textbook httpbo.docxvrickens
100 word response
Chicago style citing
Link to textbook: http://books.google.com/books?id=zutRiJJMBQYC&printsec=frontcover#v=onepage&q&f=false
Article is attached
The overwhelming similarities between the articles are perception of identity through self-focus or self-identity through culture. Mulvaney tells us “truth is socially constructed through language and other symbol systems” (Mulvaney, 222). And as an example, it was just such self-focus that landed Galileo in jail by asserting that the universe was sun-centered as opposed to earth centered. The people of that time had socially constructed their own truths based on their perceptions of that time, although we now know that both were incorrect. It was from this perception of correctness that power was assumed and asserted by the majority, which in this case led to Galileo’s arrest (Mulvaney 2004).
Jandt touches on an interesting fact regarding existentialism, the idea of the “other” and the idea that both the observer and the observed are changed in the process. He states, “that the observer is not independent of the observed; the observed is in some sense “created” or changed or both by the act of observation” (Jandt, 212). It is from this dynamic that Jandt speaks of that we can see the formation of societal roles, i.e. the roles of those in positions of power and those in a subservient roles.
The interesting culmination of the information from all three articles is that the process is not a stagnant one, but rather one that can, and often times does change. Through introspective analysis, asking ourselves the question “Who am I?” we can embrace our cultural differences and through the acceptance of our individual qualities can take back some of the power that was perhaps lost (Jandt, 210). For example, take the labels “Feminist” and “Gay” along with “queer” and “Chicano,” which were certainly negative when created, have been transformed into positive labels embraced by those within each perspective community (Jandt 2004).
Works Cited
Jandt, Fred E., Dolores V. Tanno. "Decoding Domination, Encoding Self-Determination - Intercultural Comminication Research Process." In Intercultural Communication: A Global Reader, by Fred E. Jandt, 205 - 221. Thousand Oaks, CA: Sage Publications, Inc., 2004.
Mulvaney, Becky Michelle. "Gender Differences in Communication - An Intercultural Experience." In Intercultural Communication - A Global Reader, by Fred E. Jandt, 221 - 229. Thousand Oaks, CA: Sage Publications, Inc., 2004.
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100 word response to the followingBoth perspectives that we rea.docxvrickens
100 word response to the following:
Both perspectives that we read referenced Hofstede’s work. Merrit and Helmreich focused closely on Hofstede’s principles of individualism and power distance. They studied how American flight crews differed in these areas from Asian flight crews. The American flight crews proved to have much more individualism than the Asian, although power distance perceptions were mixed between pilots and flight attendants, with the flight attendants perceiving more power distance than the pilots (in Jandt, 2004). Aldridge also focused on individualism and power distance, with regards to the American culture. It is Aldridge’s thesis that it is the idea of the “natural rights of man” that underpins American culture (in Jandt, 2004, p.94). The natural rights of man are a value that is espoused by a culture with high individuality and low power distance. If man has natural rights, then he is an independent being, and in order to value all men, we must have a lower perception of the distance between those of high status and those with lower status.
I enjoyed both perspectives. I felt that the aviation study was very strong, as they were careful to make sure that they accounted for cultural differences in their measurements. I agree with the authors that although they confirmed some sociological theories and demonstrated that flight crews tend to follow their cultural norms, the study is likely skewed. In order to understand how different flight crews behave from standard Asian social norms, the surveys would have to be done from an Asian perspective and even then, there is not just one Asian culture, so that should be taken into account. We likely miss many of the subtle differences between Asian flight crews and their home culture, by not having a sensitive test to that culture.
My main complaint about Aldridge’s perspective is a lack of strong comparison to other cultures. I felt that the argument that American culture is strong based on our belief in natural human rights would have been better served by showing more comparison to other cultures that also espouse this value and/or to cultures that clearly do not. The comparison to Nazi culture was a start, but one that gets kind of old after a while, and is not a culture that is as current as I would prefer in a comparison.
Readings:
Texbook: Jandt, Fred E. (editor) Intercultural Communication: A Global Reader. Thousand Oaks, CA: Sage. 2004
“Human Factors on the Flight Deck: The Influence of National Culture,” Merritt and Helmreich, Jandt pages 13-27
“What is the Basis of American Culture,” Aldridge, Jandt pages 84-98
100 word response to the following
The perspectives learned this week relate to the evolution of human beings and their ability to evolve and survive. As it was state in Aldridge’s readings human beings have the capability to communicate and this ability makes them superior, than animals. All human beings came from the same land and eventually with th.
100 word response to the followingThe point that Penetito is tr.docxvrickens
100 word response to the following:
The point that Penetito is trying to make is that it is important for indigenous cultures to survive. He uses the case of the education of the Maori in New Zealand as an example to exhibit the declining influence of the culture because of the influence of the more dominant British culture. Penetito strengthens his argument by referencing problems that come with colonization and the negative on natives, most notably, the educational system. By attacking this one issue and using facts about the culture to enrich the discussion helps to focus his message that cultures being dominated is a bad thing. The Maori educational system has been moulded to fit the mainstream framework rather than a Maori one (Jandt, 2004, p. 173) and this creates many of the problems and contributes to the extinction of culture. He could use other examples of how colonizing countries leads to the destruction of less important areas of indigiounous cultures such as dress, language, or food in order to strengthen his arguments about the educational systems. The lack of attention in the educational field is having lasting effects on Maoris living in New Zealand and any more information he could use to support this would be important to know. Also examples of educational systems in other colonized countries, to compare and contrast them to New Zealand's would also help to influence readers. He references a report done by the Ministry of Maori Development which states that, "disparities between Maori and non-Maori in a variety of economic sectors such as employment and income" (Jandt, 2004, p. 181). The Maori are just an example of one culture that is fighting for survival out of many. The problem is that through colonization, diversity dwindles. Penetito's writing is valid for all endangered languages because all cultures can use it as a template and useful knowledge for preserving their cultures before they are completely gone.
Textbook: Jandt, F. (2004). Intercultural Communication:A Global Reader. Thousand Oaks, CA: Sage Publications Inc.
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100 word response to the following:
I would like to ask a provocative question, or two.
Given that all of the indigenous languages in the USA are on the brink of extinction, should there be federal funding to protect these languages and these cultures?
Along the same lines, what do you think of English-only initiatives? Do these aid or hurt American culture?
http://www.endangeredlanguages.com/
.
100 word response to the folowingMust use Chicago style citing an.docxvrickens
The document discusses different perspectives on culture from authors Levi-Strauss and Hofstede. Levi-Strauss was interested in structuralism and the differences between cultures. He believed cultures should remain distinct from one another. Hofstede analyzed business cultures and categorized them into symbols, heroes, rituals, and values. He identified four dimensions of national cultural variation: power distance, individualism, masculinity, and uncertainty avoidance. When interacting with those from other cultures, it is important to understand these cultural dimensions and not force our own values, but rather be respectful of different perspectives and find common values to effectively communicate.
100 word response using textbook Getlein, Mark. Living with Art, 9t.docxvrickens
100 word response using textbook: Getlein, Mark. Living with Art, 9th Ed., New York: McGraw-Hill, 2010. Citing in MLA Format:
Between the Baroque and Rococo era, according to Getlein in Living with Art 2010, Rococo is a development and extension of the baroque style. Rococo is not only a play on the word baroque, but also French for rocks and shells. Rococo is known for its ornate style and several points of contrast. Baroque on the other hand was an art of cathedrals and palaces (Getlein p. 397). The Mirror Room of the Amailienburg in Nymphenburg is a great example of the Rococo style of art with its gentle pastels, overall intimacy, multiple mirrors and its illusion of the sky and with that baroque is large in scale and rococo is lighter. According to Getlein p. 398, Rococo architecture first originated in France but was soon exported, some examples of this type of art are found in Germany. Hall of mirrors on page 392 by Charles Le Brun is an example of baroque art, it is a more intense piece of work that is more vibrant and energetic vice the lighter decoration s used in The Mirror Room.
100 word response using textbook: Getlein, Mark. Living with Art, 9th Ed., New York: McGraw-Hill, 2010. Citing in MLA Format:
The Renaissance covered the period from 1400 to 1600, which brought numerous changes that included new techniques in art, the way art was viewed, and how people viewed themselves. The term renaissance means "rebirth" and it refers to the renewal of interest in Roman and Greek cultures. During the period scholars who called themselves humanists believed in the pursuit of knowledge and striving to reach their full creative and intellectual potential. This new way of thinking had many impacts for art during this period. Artists became interested in observing the natural world and studied new techniques on how to accurately depict it. Various techniques were developed such as the effect of light known as chiaroscuro; noting that distant objects appeared smaller than nearer ones they developed linear perspective; seeing how detail and colored blurred with distance, they developed atmospheric perspective. (Getlein page 361) The nude also reappeared in art, for the body was one of God's most noble creations; an example of this can be seen in figure 16.8 the statue of David, by the artist Michelangelo. (Getlein page 368) The primary difference between the Renaissance and the prior period of time was that artists were no longer viewed craftsmen, they were now recognized as intellectuals. (Getlein page 362)
The Northern Renaissance developed more gradually than in Italy. Northern artists did not live among the ruins of Rome nor did they share the Italians’ sense of a personal link to the creators of the Classical past; thus affecting the focus and characteristics between the two cultures. (Getlein page 374) Renaissance artists in northern Europe focused more on small details of the visible world, such as decoration or the outer appearanc.
100 word response to the following. Must cite properly in MLA.Un.docxvrickens
This document summarizes key differences between Egyptian and Islamic architecture and art. It notes that unlike Egyptians, Muslims did not create statues or idols in their mosques due to Islamic doctrine prohibiting images of animate beings. Instead, Islamic architecture used geometry and plants in designs like the Egyptian pyramids. Mosques featured grand designs incorporating textiles, brick, ceramics and calligraphy. A popular example is the Cordoba mosque in Spain, which utilized Roman and Byzantine architectural techniques like arches and domes. Overall, Islamic art and architecture focused more on imagination than depicting history visually like Egyptian art.
100 original, rubric, word count and required readings must be incl.docxvrickens
This document outlines the requirements for an assignment involving a strategy audit report and presentation for a company. It requires conducting an internal and external assessment of the company including analyzing its value proposition, market position, competitive advantage, external environment, internal environment, SWOT analysis, and balanced scorecard. The strategy audit report must identify 5-7 strategic issues, provide recommendations in areas like products, structure, culture, and performance measures, and explain how the recommendations will help achieve the company's strategy and vision. It includes appendices with previously completed analyses. The assignment aims to integrate all coursework into a comprehensive strategy audit for a company.
100 or more wordsFor this Discussion imagine that you are speaki.docxvrickens
Play is important for children to learn and develop. Through play, children learn skills like problem solving, motor skills, social skills, and cognitive development. Parents and childcare professionals can encourage play by providing toys and opportunities for pretend play, outdoor active play, and creative arts to support children's learning and development.
10. (TCOs 1 and 10) Apple, Inc. a cash basis S corporation in Or.docxvrickens
10.
(TCOs 1 and 10) Apple, Inc. a cash basis S corporation in Orange, Texas, formerly was a C corporation. Apple has the following assets and liabilities on January 1, 2010, the date the S election is made:
Adjusted Basis
Fair Market Value
Cash
$200,000
$200,000
Accounts receivable
-0-
$105,000
Equipment
$110,000
$100,000
Land
$1,800,000
$2,500,000
Accounts payable
-0-
$110,000
During 2010, Apple collects the accounts receivable and pays the accounts payable. The land is sold for $3 million, and taxable income for the year is $590,000. What is Apple's built-in gains tax?
(Points : 5)
.
10-12 slides with Notes APA Style ReferecesThe prosecutor is getti.docxvrickens
10-12 slides with Notes APA Style Refereces
The prosecutor is getting feedback from local law enforcement officers explaining that they are discouraged from making arrests in cases of domestic violence and child abuse. They claim that they have been either not making arrests in domestic violence situations or arresting both parties when they go out on a call. It seems that abused women often go back to the abusers, and children who get removed from the homes where they have been abused often return after removal. These occurrences have been especially demoralizing to law enforcement.
One of your jobs in working as a victim witness assistant is to help educate law enforcement on the nature and behaviors involved in domestic violence and child abuse. The prosecutor’s office has decided that you should present each of these topics for the next training session:
Topic 1: Domestic violence:
Your goal is to educate law enforcement to use best practices in the investigation of domestic abuse cases. Include the following topics:
How to approach a domestic violence situation when responding to an emergency call
when the parties should be separated
how to interview parties
what information needs to be in the report and why
how best to help a victim
what laws protect victims, including the use of protection orders
why victims return to abusers
length of time it may take to stay away from their abusers
Arrests
the legal standard needed to make an arrest in a domestic violence case
What evidence should be collected at the arrest?
Are dual arrests effective law enforcement?
how to assist domestic violence victims
reluctant victims
help for victims
Topic 2: Child Abuse:
Your goal will be to educate law enforcement about the dynamics of abuse and neglect cases. Include the following topics:
signs of child abuse and categories (physical, sexual, emotional)
difference between abuse and neglect
legal description of neglect
use of guardian
ad litems
the legal standards that must be met in removal from the home
termination of parental rights
requirements of Indian Child Welfare Act (ICWA)
role of court-appointed special advocates (CASA) in child abuse and neglect cases
role of social services in abuse and neglect cases
For more information on creating PowerPoint Presentations, please visit the Microsoft Office Applications Lab.
.
10-12 page paer onDiscuss the advantages and problems with trailer.docxvrickens
10-12 page paer on
Discuss the advantages and problems with trailers for temporary housing, the issues for FEMA, and recommendations for improvements to the housing program. Discuss how Public Assistance was used in New York for Hurricane Sandy recovery, and why this was so different than previous housing policies.
.
10. Assume that you are responsible for decontaminating materials in.docxvrickens
10. Assume that you are responsible for decontaminating materials in a large hospital.
How would you sterilize each of the following? Briefly justify your answers.
a. A mattress used by a patient with bubonic plague
b. Intravenous glucose-saline solutions
c. Used disposable syringe
d. Tissues taken from patients
.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Introduction To be successive in the global market,.docx
1. Introduction
To be successive in the global market, each organization
need to have a global marketing mix and global mindset. In
other words, multinational and national organizations require
structuring their process such that they meet the global
standards to compete effectively with others. The initiative
considers marketing within an integrated economy, which is
stateless and with minimal restrictions. According to De Mooij
(2018), global marketing involves understanding the different
cultural paradoxes to achieve global competitiveness. Although
the state of globalization is low for developing countries, the
developed countries are making well-integrated markets. The
global marketing activities must be integrated at a global level
(Gillespie, & Riddle, 2015). One critical consideration is that
there is a need to address the forces of globalization and
localization. As a marketer, there is the need to think
strategically since the global market present different
challenges, and as such, the need to respond decisively to the
competitive market. The marketing strategies need to be defined
to enhance cost reduction to achieve profitability at the
worldwide market. From the performance of different
multinational companies, it is clear that real change has been
taking place within the business planning focus (Gluck,
Kaufman, &Walleck, n.d.). In the marketing, initiative
organization needs to be committed to building a strong brand
name, which will be recognized worldwide to overcome these
barriers.
Globalization has changed the way of doing business,
2. especially in developed countries such as the US. Managers
need to be oriented to other cultures in their way of doing
business to achieve alternative benefits. The ability to adapt and
use the style which is most acceptable to the particular country
market is a characteristic of having a global mindset. The world
economies have been transformed significantly, and hence, all
organizations need to be proactive in using diversity. For
leaders to influence the multicultural world and business
environment, they need to have a global mindset. The
unicultural lens that initially helped employees to interpret and
understand their surroundings is now a critical obstacle in
performing business today, especially in the developed
countries (Javidan, 2010 May 19). This paper is based on the
discussion of global marketing strategies, globalization, and the
need to have a global mindset. A global strategy such as a
global mindset and global marketing strategies are crucial for
survival in the current international market since there is a
critical transformation of the worldwide economies through
global connectedness.
(2) Global Marketing Mix
The global marketing strategies refer to the initiatives to
coordinate the marketing efforts from different regions of the
world. For all the elements of the marketing mix such as
product, place, price, and promotion, the marketer reconsider
the need to include characteristics of multicultural dimensions.
A multinational organization like Boeing often focuses on
standardization of the marketing mix elements to ensure that
they meet the global standards (Coe, & Yeung, 2015). Boeing is
a US-based company, but in its global marketing strategies,
several adaptations are made to the conditions of the other
countries. The company has offices in countries other than the
US in which it markets its products. The company has the
strength to compete in the global market with other companies
such as Airbus, and the purpose is to ensure it expands the
3. market potential. Efforts to launch production plants in other
countries like Europe and Asia are initiatives to capture the
global market. With the presence of information and
communication technology (ICT), organizations manage to
collect useful information about the markets and develop
marketing strategies.
Global Marketing Strategies and Organization Goals
A global marketing strategy by the organization is an
essential tool for achieving different organizational goals.
Every organization adopts a global marketing strategy to
increase its profitability and to improve the customers’ value.
The role of the marketing strategy to each of the goals is
discussed below. Positioning each of the elements in the global
environment will help to improve the organization performance,
promoting competitiveness. Many organizations conflicts hinder
development and cultural change. For instance, the systems of
organized labor increase production costs and local market
constraints reduce revenue; hence, global marketing strategy
would be necessary to polarize such forces.
Addressing Cost Reduction
A global marketing strategy enhances cost-effectiveness.
By establishing standard methods of production and packaging
as well as the promotion of the products, costs efficiency would
be attained. By maintaining the operations of an organization
nationally, it leads to increased costs. With a global marketing
strategy, the organization will have a standardized process. The
process helps to reduce duplication and waste of resources. For
instance, promotion initiatives are designed such that no such
costs would be duplicated across cultures (Steenkamp, 2017).
The product design, packaging, and advertising will be uniform,
which would help maintain the costs low. In the absence of
global marketing strategies, an organization incurs similar costs
such as in promotion that can otherwise be avoided. A global
marketing mix is characterized by uniformity of products and
4. services. Also producing a large number of identical units will
offer the organization economies of scale. In the absence of
global marketing strategies, the organization incurs duplicated
costs of providing nonstandard products and services.
Considering products that are unique in each of the subsidiary
company significantly raises the operation costs. In terms of the
distribution of products coordination in the various subsidiary
also leads to a significant reduction in the costs. With global
marketing strategies, the product prices and delivery are well
coordinated, and hence, critical control measures are employed.
Enhanced Customers Preference
A global marketing strategy promotes enhancing customers
preference. In other words, the global marketing strategies will
improve positive demand effect on the customers. The global
marketing strategies include standardization of the products and
hence increase the customers' exposure to the product. This
leads to a positive impact on preferences. The level of
competition that is built on standardized products leads to
increased awareness. When products become common across
countries, there is a likelihood for increased preferences among
the customers. In this case, the effect arises from building the
brand in which customer awareness rises. Global marketing
strategies also include competitive imitation. The impact of this
is to make the customers value for particular products. In other
words, in the process of product standardization, some product
and quality features are enhanced, promoting customers value
for a given brand. The global marketing strategies also include
price standardization, which would also increase the demand
effect for a particular product. Customers' preference is also
dependent on the fact that the quality of the products is
improved. A company with more extended series maximize on
investment in specialized technology and enhance it is
consistent in the quality of the products that are produced. The
consistency in the quality of the product will promote the
customers' preference for a product even in the broader market.
5. Improved Program Effectiveness
Global marketing strategies increase organization
competencies for a particular product and services. In the
process of standardization of the needs of customers across
cultures, the company will be exposed to information that
enhances the building and improving particular programs. The
company will be useful in promoting products within a specific
country. The response to particular products helps the company
to respond accordingly to the needs of the customers. The
discoveries that are established in marketing a product for a
specific market will be useful for marketing in another market.
For instance, coca cola advanced its product in India in the late
20th century the discovery of religious barriers led to building
new products and using that knowledge in marketing the
products in similar cultures. For all the elements of the
marketing mix, the GMS initiative increases awareness for a
given intervention. Also, globalization shows that the needs of
the consumers across the world have been harmonized and the
customers even from a distance will prefer similar products
(Skarmeas, Zeriti, & Baltas, 2016). A company will gather
knowledge on the need for standardization of programs based on
the customer's effectiveness. For all the elements of the product
mix product, pricing, promotion, and distribution, the company
will build on adaptation and standardization, which leads to
improved program effectiveness.
Increased Competitive Leverage
The global marketing strategies will help a company to
achieve a competitive advantage. This achieved both by cost
reduction compared to the local competitors selling quality
products at relatively low products. The GMS initiatives also
increase the scope of the market, and hence, the company
revenues will increase. As the company financial performance
improvement, the company increases investment in technology
and research for competitive advantage on quality products and
services. The effect will also arise from the quick adaptation to
6. the needs of customers achieving competitive advantage in new
markets. Increased consumer awareness also promotes customer
preference for a brand relative to competitors’ local brands.
Addressing the Needs to Achieve Economies of Scope
Global marketing strategies enhance cost-effectiveness
from the scale and scope. In global marketing strategies, the
economies of scope refer to the initiative to use the investment
for producing a particular standardized product in producing
other similar related products. Coca Cola achieve economies of
scope. According to Sloman, Norris, and Garrett, (2013), the
company provides a wide range of soft drinks other than the
Coca Cola range. The latter is the renowned brand but the
marketing initiatives that include the sale of these products
enhance cost efficiencies. The company has invested in the
diversification of the products in two ways. In 2007 the
company announced expanding its product portfolio to include
‘flavored milk, energy, juice, and tea-based drinks' (Sloman et
al., 2013) and the alcoholic goods markets. The company
strategy is to utilize the production and distribution networks it
has created in Coca Cola range to market these other brands.
One of such networks is with the SAB Miller to construct a new
brewery. For all the elements of the global marketing mix
economies of scope can be enhanced, leading to decreased
operation costs, which would allow for improved cost reduction.
The global marketing strategies and the economies of scope are
based on the fact that such initiatives would be found on the
market efforts already established. The economies of scope are
a product of adaptation to the changing customers' need and
standardization efforts to ensure improved output. The
diversification efforts that are based on a global scale would
lead to improved efficiency.
Creating and Maintaining a Global Brand Name
The global marketing strategies are built on the fact that
such considerations as building a brand name as an asset in the
worldwide market. Most organizations benefit from a renowned
7. global brand name. Boeing has a global brand name in the
aerospace an asset that enhances the advancement of the
operations. The global branding initiatives involve the
marketing of a product under the same name worldwide, which
enhances adopting in international marketing. Customers easily
identify branded products across different countries. This
increases the demand for the products over those of the
competitors. Another advantage is increased customers
confidence in the products. The global brand name can also be
used to promote new products and programs within the product
portfolio. Secondly, the initiatives to build a global brand create
a competitive advantage (Teeboom, Leon, 2019 February 19).
Companies like Boeing and Coca Cola uses the name as an asset
for the advancement of marketing efforts in the international
market. Considering that the companies take the direct
responsibilities of the quality of their products within the global
market to advance these initiatives, there is a direct benefit
achieved from them. The global brand name also reduces the
costs of marketing the products both locally and internationally.
(4) Global Mindset
The global marketing strategies take advantage of
globalization, which has transformed the world economies into
a single borderless frontier. This transformation that has
occurred, especially among the developed countries, has
pioneered the need to have a global orientation. Managers in
business need to be oriented to other cultures in their way of
doing business to achieve alternative benefits. The ability to
adapt and use the style which is most acceptable to the
particular country market is a characteristic of having a global
mindset. Boeing has a global mindset shifting from being an
American country a move that has pioneered some conflicts
between the management and the local stakeholders, especially
the employees.
Description of the Global transformation and Impact on
8. Business
The global transformation has been a significant
occurrence within the international market. There are minimal
restrictions in marketing and selling products across the
countries. The increased foreign direct investment is a clear
indicator of the level of globalization that has been achieved in
the international market. Boeing, an American based company
recently established plant in the UK an initiative that indicate
reduced trade barriers between the two regions (Lawrence, &
Thornton, 2017). In many of the US firms, there is the increased
integration of the skilled workforce from other countries. The
technology companies in the US utilize the skilled workforce
from the Asian countries. The restriction in the movement of the
raw materials is minimal, an indication of the integration of the
different economies. According to Noyes et al., 2019, there is
evidence that shows that the developed countries are more
globalized than the developing countries. One contribution to
the level of global transformation is information and
communication technology. The state of globalization has a
significant impact on the US business and the work
environment. The company in the US has a diverse workforce in
efforts to increase global connectedness. The increased foreign
work opportunities mean that there is a reduced likelihood to
work in US-based firms.
Description of Global mindset and its transformation
Global mindset refers to the series of adaptation to the
needs and characteristics of different cultures to maximize
value. The global mindset is necessary for the managers
considering the state of globalization. To survive in the
international markets, managers need to have a global mindset.
The global mindset will enhance integration and effective
management of a diverse workforce. The initiative, in return,
will promote the transformation of various techniques to
achieve global competitiveness. The global mindset involves
increasing the company skill set to deliver culturally sensitive
9. interventions. The overall impact will be increased efficiency
and cost reduction. A global mindset has helped the Boeing
executive to promote strategic goals that overcome competition
at the international market. The primary evidence is that there is
an increased need to reduce labor costs and integrate new skills
and technologies. The global mindset promotes the success of a
company both locally and in the international market. Locally it
enhances improvement in the quality of the product and a
decrease in costs. The global mindset helps to improve
management relationships with stakeholders in the company
subsidiaries outside the US.
Principal Leadership Challenges in Implementation of a Global
Mindset
Implementing a global mindset is characterized by
different challenges that affect leaders. One of the difficulties is
a conflict with local stakeholders. For Boeing, a global mindset
has pioneered conflict with employees. According to Peterson
(2011), Boeing employees consider that the company is
offloading opportunities abroad. The regional tension in which
the company is most established disrupts the normal functioning
and profitability. As the company outsource operation across
cultures and increasing foreign investment, the locals strike on
the lack of job security. In other words, there is tension for the
sustainability of the company benefits. Globalization is yet to
be fully achieved primarily for developing countries. In other
words, the leaders have to focus investment only to some
designated regions. The products are standardized at the
expense of other potential markets. It is not easy to lead and
manage a diverse workforce, and hence, leaders have to allow
for culturally based groups which limit integration. Boeing
leaders have approved for groups affiliation by cultures and
promote team leadership through these groups. While this
technique can enhance management, it reduces leadership
control.
Conclusion
10. Globalization has transformed the world economies, and
hence, there is a need to implement different global strategies to
achieve economic benefits. Global connectedness among the
developed countries is high while in developing countries it is
relatively low. To survive in the international market, there is a
need to implement global marketing strategies which enhance
cost reduction and improvement in customer's value. Leaders
and managers in a multinational organization are expected to
adopt an orientation that favors the overall market. There are
critical considerations that such decisions are the only way to
survive in the multicultural based worldwide economy.
Addressing the local and international needs of the market is a
significant challenge to the global mindset. Trade across
countries account for the exchange rate influenced by the
economic factors those changes over time. The financial
markets act as an essential indicator of these forces through the
influence on foreign investment to a particular country.
Problem:
(a) Inflation rate and currency value in the global market
-UK inflation rate: 8%
-US inflation rate :4%
- The spot rate of USD 1.46=1 GBP
Forward Rate 1.08 GBP= 1.5184 USD
(1+8%) = (1.46+4%)
1 GBP = 1.4059 USD
Expected rate of appreciation for USD
Spot Rate 1USD =1/1.46= 0.6849 GBP
Forward Rate 1USD= 1/1.4059= 0.7113 GBP
Appreciation =(Forward Rate-Spot Rate/Spot Rate)*100
11. Expected Rate of depreciation for GBP
= (Forward Rate-Spot Rate/Spot Rate)*100
(b) Forward rate and transaction within 45 days
USD
Chinese RMB
Interest Rate
3.2%
6.125%
For 45 Days Interest Rates (365 Days taken)
(3.2*45/365:6.125*45/365)
0.3945%
0.7551%
Sport Rate 1 USD= 6.831 RMB
Forward Rate=1.003945=6.88258
* 1.003945= (1+0.3945%)
** 6.88258= (6.831+0.7551%)
Therefore 1 dollar=6.8555
(6.88258/1.003945*1)
Expected rate of appreciation for USD at the time of Delivery=
12. =0.3586%
Thus, she is going to receive the dollars and the dollars is going
to be appreciated so she will get more units of their home
currency due to home currency is going to weak and dollar is
going to up by 0.3586%, So, she needs to take any forward
hedging strategy.
Forward hedging strategy is required when she feels that the
home is going to be strong which results in she will get less
number units of home currency when home currency is strong
,so she can short sell dollars by putting 45 days time.
(c) Factors that Determine the Foreign Exchange Rate and Link
to Financial Markets
The definition of foreign exchange is a rate at which a
country’s currency is converted into another country’s currency.
The foreign exchange rates provide an overview of the
country’s economic stability so it's important to be constantly
monitored and analyzed.
Several factors influence the exchange rates between countries.
An expectation that the demand for a particular currency will
increase cause a rise in the exchange rate. A country such as the
US that has stable economic performance draw investment from
other countries. The financial market thus influences the foreign
exchange rate through changes in the investment to a given
stock exchange market. The terms of trade also affect foreign
exchange rates. The measures for the balance of payment, which
shows an increase in export value over imports improve the
terms of trade. The rise in revenue for exports increases the
demand for a currency; hence, appreciation of the exchange
rate. Public debts and deficits are not attractive to foreign
investors and thus affect the foreign exchange rates (Engel,
2016). The primary link to the financial market is the influence
on foreign investment decisions. The investment decisions are
13. the key indicator of the changes in these factors. The foreign
exchange rate determinants are directly linked to country
economic performance and as such, enhance market equilibrium.
References
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De Mooij, M. (2018). Global marketing and advertising:
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Engel, C., (2016). Exchange rates, interest rates, and the risk
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Gillespie, K., & Riddle, L., (2015). Global marketing.
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advantage
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Lawrence, P. K., & Thornton, D. W. (2017). Deep stall: the
turbulent story of Boeing commercial airplanes. Routledge.
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Branding and Advertising. Small Business - Chron.com.
Retrieved from http://smallbusiness.chron.com/advantages-
global-branding-advertising-18190.html
PLEASE NOTE THE FOLLOWING:1. Each question is worth
40 points. I suggest using concise language, however; please
use an essay format. 2. I suggest you choose those questions
regarding topics that interest you most. Please be sure to
identify which question, you are answering in your response;
and please include your name in the name of the document you
submit.3. Please limit the resulting document to a total of five
pages, single-spaced, 12-point font or bigger.
(1) Global Marketing Mix
Firms cannot reasonably expect to standardize all elements of
their marketing program across the entire world. Indeed, there
are probably diminishing returns upon reaching a certain level
of standardization and uniformity worldwide. “The key in
global strategy is to find the best balance between local
adaptation and global standardization. So global marketing is
not a blind adherence to standardization of all marketing
elements for its own sake, but a different, global approach to
developing marketing strategy and programs that blends
flexibility with uniformity.” Global marketing comprises all the
elements of the marketing mix – product, price,
promotion/advertising, and distribution – conducted across the
firms markets worldwide.
15. (i) Applying the global marketing approach is said to result in
cost reduction, enhanced customer preference, improved
program effectiveness, and increased competitive leverage.
Please explain how this is true. That is, please explain how
having a global marketing strategy leads to each of these
particular benefits.
(ii) Global advertising is a key approach for economies of scope
and generally minimizing the costs of doing business globally.
Please describe a strategic approach that firms should follow in
order to succeed with global advertising, based on your
understanding of chapter 6. You can frame your answer in
terms of advertising strategy, execution, and media.
(iii) Ultimately the firm should seek to create and maintain a
global brand name. E.g., Coca-Cola, Sony, and BMW all have
succeeded by having brand names that are recognized
worldwide. What are the advantages of having a global brand
name?
Problems:
Show your work for complete credit. 20 points
a. If the rate of inflation in the UK is 6% and the rate of
inflation in the US is 4%, given a spot rate of USD 1.46=1 GBP,
what is the expected forward rate one year hence? What is the
expected rate of appreciation/depreciation for the USD?
b. Suppose a manufacturer of tractors secures a sale to a
Chinese company of 480 million USD for delivery in 45 days.
If market interest in China is 6.5% and market interest in the US
is 3.0 %, spot rate is RMB 6.831=1USD, calculate the expected
forward rate and rate of appreciation/depreciation at the time of
delivery. Show how the manufacturer can use a forward market
hedge to lock in his/her profit.
16. c. Explain the factors that determine foreign exchange rates and
their link to financial markets. In terms of balancing
mechanisms, how does covered interest arbitrage ensure market
equilibrium?