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RULES OF SUCCESS OF A 
SERIAL ACQUIRER 
http://www.mergerduediligence.com 
© Dr. Karl Popp 2014
M&A leads are 
• PROFESSIONAL, 
• RELAXED, 
• SUCCESSFUL. 
Doesn´t resonate with you? 
Let´s see what we can do about it… 
© Dr. Karl Popp 2014
Rule 1: Look in the mirror – not the 
rear view mirror 
• What? 
– Analyze and adapt your capability maturity to 
integrate successfully 
• Why? 
– Buyer company and manager abilities to 
integrate are mission critical 
• How do we manage it? 
– Select integration managers carefully 
– Secure enough capacity for integration work 
© Dr. Karl Popp 2014
Capability maturity problems 
© Dr. Karl Popp 2014 
M&A 
experience 
Dedicated 
M&A 
resources 
People 
in corporate functions 
to care for acquisition 
integration 
}M&A experience gap 
Resource 
gaps
Rule 2: Shake and bake approach for 
acquisitions 
• What? 
– Structure and tailor the integration approach in 
due diligence 
• Why? 
– It is hard to drive a car while you are building it 
• How do we manage it? 
– Make use of predefined work catalogues, 
integration and management approaches, but 
tailor them to the specific case 
© Dr. Karl Popp 2014
Rule 3: Minimize process risk 
• What? 
– A structured due diligence and integration 
process is mission critical 
• Why? 
– You don´t have time to discuss process 
during integration 
• How do we manage it? 
– Define processes based on work catalogues 
© Dr. Karl Popp 2014
Rule 4: Let others go through hell for 
you 
• What? 
– WYSIATI what you see is all there is 
– you don´t foresee what you don´t know 
• Why? 
– Avoid disaster 
• How do we manage it? 
– Read the book 
„Deals from hell“ 
by Robert F. Bruner 
© Dr. Karl Popp 2014
Rule 5: Appreciate the work. Don´t 
underestimate it. 
• What? 
– Complexity and effort of merger integrations 
are often ignored or guessed to be too low 
• Why? 
– Complexity models are not used 
• How do we manage it? 
– Leverage complexity models, see next slide 
© Dr. Karl Popp 2014
Complexity and Effort of integrations 
Cultural 
changes 
Reduc-tion 
of sites 
Workforce 
reduction 
© Dr. Karl Popp 2014 
1 
2 
3 
4 
5 
6 
7 
8 
11 
10 
9 
12 
Revenue Buyer 
Revenue Target 
Buyer 
Employees 
Target 
Employees 
Operating 
countries 
Locations 
Companies 
Value Chain 
Coverage 
Profit 
increase 
Source: Prof. Lucks, Siemens 
Structural 
complexity
Rule 6: Fail early in due diligence 
• What? 
– There is nothing worse than a bad deal. 
• Why? 
– Dramatic cost of fixing things late in the process 
– Failure is no fun 
• How do we manage it? 
– Let failure in due diligence be a viable 
option 
– Drive for failure in DD, then for success 
© Dr. Karl Popp 2014
Rule 7: Maximize the likelihood for 
success 
• What? 
– Define and plan for success 
• Why? 
– Reasons and prerequisites as well as the way to 
success is mission critical 
• How do we manage it? 
– Name and monitor success factors 
– Let everybody know the way to success 
© Dr. Karl Popp 2014
Rule 8: Make your day. Blueprint! 
• What? 
– On day one you need to execute the 
integration plan. 
• Why? 
– Flawless execution is key. 
• How do we manage it? 
– Define a detailed integration plan, together 
with the target. Before closing! 
© Dr. Karl Popp 2014
Results: Ingredients for success 
• Analyze and adapt your capability maturity to 
integrate successfully 
• Structure and tailor integration approach and 
M&A process 
• Avoid deals from hell 
• Manage complexity and effort 
• Drive for failure, then for 
success in due diligence 
• Blueprint 
http://www.mergerduediligence.com 
© Dr. Karl Popp 2014
Please find more information here: 
http://www.mergerduediligence.com 
© Dr. Karl Popp 2014 
http://www.drkarlpopp.com

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Rules of success of a serial acquirer

  • 1. RULES OF SUCCESS OF A SERIAL ACQUIRER http://www.mergerduediligence.com © Dr. Karl Popp 2014
  • 2. M&A leads are • PROFESSIONAL, • RELAXED, • SUCCESSFUL. Doesn´t resonate with you? Let´s see what we can do about it… © Dr. Karl Popp 2014
  • 3. Rule 1: Look in the mirror – not the rear view mirror • What? – Analyze and adapt your capability maturity to integrate successfully • Why? – Buyer company and manager abilities to integrate are mission critical • How do we manage it? – Select integration managers carefully – Secure enough capacity for integration work © Dr. Karl Popp 2014
  • 4. Capability maturity problems © Dr. Karl Popp 2014 M&A experience Dedicated M&A resources People in corporate functions to care for acquisition integration }M&A experience gap Resource gaps
  • 5. Rule 2: Shake and bake approach for acquisitions • What? – Structure and tailor the integration approach in due diligence • Why? – It is hard to drive a car while you are building it • How do we manage it? – Make use of predefined work catalogues, integration and management approaches, but tailor them to the specific case © Dr. Karl Popp 2014
  • 6. Rule 3: Minimize process risk • What? – A structured due diligence and integration process is mission critical • Why? – You don´t have time to discuss process during integration • How do we manage it? – Define processes based on work catalogues © Dr. Karl Popp 2014
  • 7. Rule 4: Let others go through hell for you • What? – WYSIATI what you see is all there is – you don´t foresee what you don´t know • Why? – Avoid disaster • How do we manage it? – Read the book „Deals from hell“ by Robert F. Bruner © Dr. Karl Popp 2014
  • 8. Rule 5: Appreciate the work. Don´t underestimate it. • What? – Complexity and effort of merger integrations are often ignored or guessed to be too low • Why? – Complexity models are not used • How do we manage it? – Leverage complexity models, see next slide © Dr. Karl Popp 2014
  • 9. Complexity and Effort of integrations Cultural changes Reduc-tion of sites Workforce reduction © Dr. Karl Popp 2014 1 2 3 4 5 6 7 8 11 10 9 12 Revenue Buyer Revenue Target Buyer Employees Target Employees Operating countries Locations Companies Value Chain Coverage Profit increase Source: Prof. Lucks, Siemens Structural complexity
  • 10. Rule 6: Fail early in due diligence • What? – There is nothing worse than a bad deal. • Why? – Dramatic cost of fixing things late in the process – Failure is no fun • How do we manage it? – Let failure in due diligence be a viable option – Drive for failure in DD, then for success © Dr. Karl Popp 2014
  • 11. Rule 7: Maximize the likelihood for success • What? – Define and plan for success • Why? – Reasons and prerequisites as well as the way to success is mission critical • How do we manage it? – Name and monitor success factors – Let everybody know the way to success © Dr. Karl Popp 2014
  • 12. Rule 8: Make your day. Blueprint! • What? – On day one you need to execute the integration plan. • Why? – Flawless execution is key. • How do we manage it? – Define a detailed integration plan, together with the target. Before closing! © Dr. Karl Popp 2014
  • 13. Results: Ingredients for success • Analyze and adapt your capability maturity to integrate successfully • Structure and tailor integration approach and M&A process • Avoid deals from hell • Manage complexity and effort • Drive for failure, then for success in due diligence • Blueprint http://www.mergerduediligence.com © Dr. Karl Popp 2014
  • 14. Please find more information here: http://www.mergerduediligence.com © Dr. Karl Popp 2014 http://www.drkarlpopp.com