This document outlines 11 rules and 10 steps for developing a software product. The rules emphasize listening to customers, understanding their needs through questions rather than answers, treating them as friends, paying attention to unspoken needs, and only then discussing product offerings. The steps include understanding the customer's business, gathering requirements, documenting and reviewing them, estimating timelines, coding while avoiding scope changes, testing, releasing for customer testing, production release, and ongoing maintenance. The overall process focuses on understanding the customer first before discussing solutions.

1. Rules And Steps for
Developing a Software
Product
By:-
Vikas Sharma
www.iamvikassharma.com

2. 10 + 1 Specific Rules

3. Rule 1: Keep your mouth shut and your ears open.
 Forget about "sell” and focus “why “they buy your product.
 You need to ask questions (lots and lots of them) with no
hidden agenda / motives.
Rule 2: Sell with questions, not answers
Rule 2: Sell with questions, not answers

4. Rule 3: Take it as you're on a first date with your
Customer
 Ask about
 the products and services they're already using?
 Are they happy?
 Is what they're using now too expensive, not reliable enough, and
too slow?
Remember you're not conducting survey here
ask questions that will provide you with information
about what your customers really need.

5. Rule 4: Take customer as customer, be a friend
 you should never switch into "sales mode”.
 "sales inductions" are never acceptable in today's
professional selling environments.
 Speak normally.
 “Go” as you would when you're around your friends and
loved ones.

6. Rule 5 : Pay close attention to what your Customer is
not saying
Rule 6 : If you're asked a question, answer it briefly and
then move on.
Remember:
This is not about you; it's about whether you're right
for them.

7. Rule 7 : Only after you've correctly fetched the needs
of your Customer; Now mention what you're offering
 Give a outline of your Offer
 Relate with customers business/ need
 Give example of other company( failure/ success)
Rule 8 : Ask the Customer if there are any barriers to
them taking the next logical step.

8. Rule 9: Invite your Customer to take some kind of
action.
.
Rule 10: Never argue with customer.

9. Rule 11 : Never fool the customer as well as yourself.

10. 10 Specific Steps

11. Step 1: Understand the Customer's Business Process
Flow
Step 2: Gather Specific Requirements from the
Customer
Step 3**: Document the Requirements
Step 4: Review the Requirements with the Customer
Step 5: Estimated Completion Date

12. Step 6: Code the Application and Avoid Scope Creep
Step 7: Developer Tests the Application
Step 8: Release it to the Customer for Testing
Step 9: Release to Production
Step 10**: Maintenance

13. Thank you …