1 Unsatisfactory 0.00% 2 Less than Satisfactory 74.00% 3 Satisfactory 79.00% 4 Good 87.00% 5 Excellent 100.00% 70.0 %Content 25.0 %Detailed Description of Interview Process There is no detailed description for the interview process. A detailed description for the interview process is included, but is incomplete or lacks details. A detailed description for the interview process is included. The description minimally addresses the requirements according to the assignment. A detailed description for the interview process is included. The description addresses the requirements according to the assignment with detail and research based on observation conducted. A thorough description for the interview process is included. The description accurately addresses the requirements for the entire interview process, incorporating research based on observations conducted. 20.0 %Testing Options There are no testing options included in the interview process. Testing options are included, but are incomplete or lack details. One testing option is included in the interview process. There is a minimal explanation for selecting the testing option for the interview process. Multiple testing options are included in the interview process. There is a detailed explanation for selecting the testing options for the interview process. Multiple testing options are included with a detailed justification for using them during the interview process. There is a detailed explanation for selecting the testing options for the interview process based on observations conducted in the organization. 25.0 %Interview Questions There are no behavioral or situational questions for the interview process. The interview process includes both behavioral and situational questions, but they are incomplete or lack details. The interview process includes four behavioral and four situational questions. The interview process includes four behavioral and four situational questions. The questions relate to the job descriptions developed in previous assignments. The interview process includes four behavioral and four situational questions. The questions are well developed and there is a clear connection to the job descriptions developed in previous assignments. 20.0 %Organization and Effectiveness 7.0 %Thesis Development and Purpose Paper lacks any discernible overall purpose or organizing claim. Thesis and/or main claim are insufficiently developed and/or vague; purpose is not clear. Thesis and/or main claim are apparent and appropriate to purpose. Thesis and/or main claim are clear and forecast the development of the paper. It is descriptive and reflective of the arguments and appropriate to the purpose. Thesis and/or main claim are comprehensive. The essence of the paper is contained within the thesis. Thesis statement makes the purpose of the paper clear. 8.0 %Argument Logic and Construction Statement of purpose is not justified by the conclusion. The conclusion does not supp.

1. 1
Unsatisfactory
0.00%
2
Less than Satisfactory
74.00%
3
Satisfactory
79.00%
4
Good
87.00%
5
Excellent
100.00%
70.0 %Content
25.0 %Detailed Description of Interview Process
There is no detailed description for the interview process.
A detailed description for the interview process is included, but
is incomplete or lacks details.
A detailed description for the interview process is included. The
description minimally addresses the requirements according to
the assignment.
A detailed description for the interview process is included. The
description addresses the requirements according to the
assignment with detail and research based on observation
conducted.
A thorough description for the interview process is included.
The description accurately addresses the requirements for the
entire interview process, incorporating research based on
observations conducted.

2. 20.0 %Testing Options
There are no testing options included in the interview process.
Testing options are included, but are incomplete or lack details.
One testing option is included in the interview process. There is
a minimal explanation for selecting the testing option for the
interview process.
Multiple testing options are included in the interview process.
There is a detailed explanation for selecting the testing options
for the interview process.
Multiple testing options are included with a detailed
justification for using them during the interview process. There
is a detailed explanation for selecting the testing options for the
interview process based on observations conducted in the
organization.
25.0 %Interview Questions
There are no behavioral or situational questions for the
interview process.
The interview process includes both behavioral and situational
questions, but they are incomplete or lack details.
The interview process includes four behavioral and four
situational questions.
The interview process includes four behavioral and four
situational questions. The questions relate to the job
descriptions developed in previous assignments.
The interview process includes four behavioral and four
situational questions. The questions are well developed and
there is a clear connection to the job descriptions developed in
previous assignments.
20.0 %Organization and Effectiveness
7.0 %Thesis Development and Purpose
Paper lacks any discernible overall purpose or organizing claim.
Thesis and/or main claim are insufficiently developed and/or

3. vague; purpose is not clear.
Thesis and/or main claim are apparent and appropriate to
purpose.
Thesis and/or main claim are clear and forecast the development
of the paper. It is descriptive and reflective of the arguments
and appropriate to the purpose.
Thesis and/or main claim are comprehensive. The essence of the
paper is contained within the thesis. Thesis statement makes the
purpose of the paper clear.
8.0 %Argument Logic and Construction
Statement of purpose is not justified by the conclusion. The
conclusion does not support the claim made. Argument is
incoherent and uses noncredible sources.
Sufficient justification of claims is lacking. Argument lacks
consistent unity. There are obvious flaws in the logic. Some
sources have questionable credibility.
Argument is orderly, but may have a few inconsistencies. The
argument presents minimal justification of claims. Argument
logically, but not thoroughly, supports the purpose. Sources
used are credible. Introduction and conclusion bracket the
thesis.
Argument shows logical progressions. Techniques of
argumentation are evident. There is a smooth progression of
claims from introduction to conclusion. Most sources are
authoritative.
Clear and convincing argument that presents a persuasive claim
in a distinctive and compelling manner. All sources are
authoritative.
5.0 %Mechanics of Writing (includes spelling, punctuation,
grammar, language use)
Surface errors are pervasive enough that they impede
communication of meaning. Inappropriate word choice and/or
sentence construction are used.
Frequent and repetitive mechanical errors distract the reader.

4. Inconsistencies in language choice (register) and/or word choice
are present. Sentence structure is correct but not varied.
Some mechanical errors or typos are present, but are not overly
distracting to the reader. Correct and varied sentence structure
and audience-appropriate language are employed.
Prose is largely free of mechanical errors, although a few may
be present. The writer uses a variety of effective sentence
structures and figures of speech.
Writer is clearly in command of standard, written, academic
English.
5.0 %Format
5.0 %Paper Format (Use of appropriate style for the major and
assignment)
Template is not used appropriately or documentation format is
rarely followed correctly.
Appropriate template is used, but some elements are missing or
mistaken. A lack of control with formatting is apparent.
Appropriate template is used, but some elements are missing or
mistaken. A lack of control with formatting is apparent.
Appropriate template is fully used. There are virtually no errors
in formatting style.
All format elements are correct.
5.0 %Research Citations
5.0 %Research Citations (In-text citations for paraphrasing and
direct quotes, and reference page listing and formatting, as
appropriate to assignment and style)
No reference page is included. No citations are used.
Reference page is present. Citations are inconsistently used.
Reference page is included and lists sources used in the paper.
Sources are appropriately documented, although some errors
may be present.
Reference page is present and fully inclusive of all cited

5. sources. Documentation is appropriate and citation style is
usually correct.
In-text citations and a reference page are complete and correct.
The documentation of cited sources is free of error.
100 %Total Weightage
Running head: MARKETING PLAN
MARKETING PLAN
Institutional affiliation
Student name
Date
A marketing plan is one of the most important tools for any
business which wishes to achieve its goals. An effective market
plan should comprise of the current or expected strategies which
the company has put for its products, the price points for the
products which are provided by the company, how the company
intends to distribute the products, and the company advertises
products and marketing tools which are used by the company.
One of the main necessities of a marketing plan is to give the

6. company an opportunity to be able to develop a promotional
strategy since it helps the company to identify its target markets
and also be able to set goals which are measurable (Wood,
2014).
In this paper I will write a marketing plan for TAWADUL
which is one of the stock exchange company which is based in
Saudi. The company mainly supervised by the capital market
authority and it provides stock exchange services to the people
of Saudi and even foreigners from other countries.
Vision of TAWADUL
To be an integrated financial exchange that fosters the
development of a diverse Saudi capital market and competes
internationally.
Mission of TAWADUL
To offer sound, efficient and attractive capital market products
and services that deliver superior value to our market
participants and stakeholders.
Just like any other company TAWADUL has various objectives
which comprise of the following;
Ensuring market integrity, fairness and quality.
Supporting investor awareness efforts and education
Development of excellent services for customers who may
comprise of; brokers, vendors, investors and issuers.
Development of competencies and exchange capabilities.
To improve transparency of the capital market in Saudi
To be able to upgrade the current SACP application to the
supported version and also give room for transmission under the
XBRL.
The company is involved in provision of investors with tools
which they can use in order to be able to tools to become
skillful and investors who are more capable. The company also
provides the users with the necessary resources.
Environmental Analysis
There are several political situation which affects the
company’s competency. First political regulations hinders the
company’s operations in some areas, this makes it hard for the

7. company to be able to achieve its objectives. Being an Islamic
country most of the decisions are in most cases based on
consultation among religious establishment and the senior
princes of the royal family, this simple means that the
company’s decision making process is restricted. It is not
depended due to such limitations. General we can say that the
political situation in the country has a lot to do with the
decision making of the company.
Social and Cultural forces that affect attitudes, interests and
opinions
Social and cultural factors are vital to put into consideration
whenever creating as well as implementing any given marketing
strategy in any company there are several social and cultural
forces which also affect the general attitudes, interests and
opinions of TAWADUL. They comprise of the distinct factors
which usually have diverse effects on the decisions of buyers
and consumers, in our case we consider the factors which have
effects on the decision made by the investors. This factors
mainly comprise of; lifestyle, customs and values which
characterize the a given country or society. The cultural aspects
comprise of; education, politics, language, social organizations
and religion. All these factors affect the interests and opinions
of the investors or the company’s stakeholders in general (The
rate and direction of inventive activity: economic and social
factors, n.d.).
Technological factors
Technology is one of the most vital tool for the companies
which are developing nowadays. It plays various roles in the
companies. In the case of our chosen company which is
TAWADUL. In general the technological factors comprises of
all the variables which related to the existence, availability, as
well as development of technology within a company. In our
case TAWADUL has used various technological advancement to
be able to provide quality services to its customers, they
comprise of automation, security in cryptography and wireless
internet. All these factors have greatly improved the

8. performance of the company due to increase in productivity as
well as efficiency.
Economic factors
They mainly comprise of all the factors which dictate how
consumers, suppliers and other organizational stakeholders
behave within society. In our case there are several economic
factors which dictate various aspects of the company, they
comprise of; government policy, interest rates, labor costs and
management of the company. These factors play a major role in
dictating how various stakeholders of the company behave.
Suppliers
The company has various suppliers where it is capable of
acquiring some resources, for instance most of the technological
devices which are used in the company are supplied by
ALFANAR and EJADAR. T TAWADUL directly purchases
most of the products from the above mentioned companies. Both
the two companies are located in Saudi, the company makes
frequent orders to the two companies and many more. In most
cases orders are made after every two weeks. The amount of
suppliers to be conducted is usually based in the current
demand, there is no specified amount of consumers who are to
be conducted at any given time.
Competitors
Just like any other company TAWADUL faces competition. The
main competitors are; SARCO, BAHRI, ALDREES and many
more. SARCO is the leading Saudi oil refinery company which,
operates in the energy sector of KSA. BAHRI is the leading
national shipping carrier company which is based in Saudi
Arabia in is also one of the largest international maritime
services providers.
References
The rate and direction of inventive activity: economic and
social factors.
Wood, M. (2014). The marketing plan handbook. Harlow:
Pearson.

9. Department of Business Administration
Marketing Management- MGT 201
Semester 1, 2018-19
Assignment- 3
Marketing Plan
Learning Outcomes:
1. Demonstrate ability to think independently and
systematically on the subject of developing the business
feasibility assessment of marketing plan development.
2. Formulate overall marketing goals, objectives, strategies and
tactics within the context of an organization’s business, mission
and goals.
3. Analyze marketing opportunities using environmental
scanning market data, measurement, and analysis.
NOTE: This assignment has been divided into two parts
(Assignment 2 and Assignment-3)
Assignment Regulations:
· You are supposed to Continue Assignment-2 and while
submitting Assignment-3 include Part-A also.
· You should use references (company website, financial
databases, etc…)
· While referencing, use APA reference style.
· All students are encouraged to use their own words.
· If Plagiarism is more than 25%, you will get zero marks.
· Submit in word format only
Assignment Submissions:

10. Assignments
Point to be covered
Due Date
Recommended Words
Marks
Assignment-3 Part-B
3,4 and 5
Week 13
2000
07Write a Marketing Plan considering the following points
PART-B
3. Target Market Analysis
Identify the target market, describing how the company will
meet the needs of the consumer better than the competition
does. List out the expectations consumers have for the product.
4. SWOT Analysis
Strengths
List the strengths of the business approach such as cost
effectiveness, service quality and customer loyalty.
Weaknesses
Describe the areas of weakness in the company's operations,
such as government policies and procedures, and management
inexperience.
Opportunities
Examine how proper timing, as well as other factors such as
your company's innovativeness, may improve the business's
chances of success.
Threats
List the external threats to the business' success
5. Marketing Mix (4 P’s ) Analysis
Product or Service
Identify the product or service by what it is, who will buy it,

11. how much they will pay for it and how much it will cost for the
company to produce it, why a consumer demand exists for your
product, and where your product sits in comparison to similar
products/services now available.
Place
Identify the location of your business, why it is located there
(strategic, competitive, economic objectives), your expected
methods of distribution, and timing objectives.
Promotion
Describe the type of promotional methods you will use to spread
the word about your product. Identify techniques such as word
of mouth, personal selling, direct marketing, sales promotion
etc. television, radio, Social media and newspaper ads.
Price
The prices of your products or services that reflects the overall
company strategy. Should be competitive as well as a reflection
of the quality, costs and profit margin.
ASSIGNMENT-3
Course Code : MGT201
Student’s Name:
Academic Year: 1439/1440 H
Students ID Number:
Semester: Ist
Students Grade:
CRN:
Level of Mark :
SOLUTION OF ASSIGNMENT-3
3