This document provides advice for corporations considering establishing corporate venture capital programs and startups raising capital from CVCs. It recommends that corporations clearly define investment goals, commit long-term funding, expand investment topics, and locate the CVC in Silicon Valley. For startups, it advises understanding any strings attached to CVC funding, pursuing strategic partnerships, and pushing for revenue partnerships to mitigate corporate slowness. It also introduces Rubicon Venture Capital's US focus, software sector focus, and strategy of leveraging its diverse LP network to source deals and help portfolio companies.