Crowdfunding and Audience Development - We are Museums RigaOonagh Murphy
There are hundreds of examples of successful crowdfunding campaigns in the arts. There’s the quirky Park and Slide, which transformed Park Street in Bristol into a giant public water slide. There’s the cutting-edge Virtual Choir, which digitally brought together solo singers from all over the world. Then there’s the heartwarming Cancer sucks, Art Heals! project, which creates memorable experiences through art for children touched by cancer. But to date the focus in many how-to guides, articles and analysis is on developing a financially successful campaign.
More than simply an innovative approach to income generation, crowdfunding provides arts organisations with opportunities to develop new audiences, test new ways of working and generate advocacy and PR opportunities.
In this workshop we will look beyond the money and explore how Crowdfunding can help your museum develop new audiences and spark new ways of working.
Inbound marketing & Lead Generation - Kalyan ChandraKalyan Chandra
Kalyan Chandra explains how business orgs can leverage Inbound marketing for lead generation.
alyan Chandra is a Hyderabad based Independent Digital Marketing Consultant & Trainer with 7+ years experience in Digital Technology & Transformation, Marketing Research & Strategy, Online Advertising & Promotions. He is also a consultant faculty for Annapurna International Film School.
Http://www.kalyanchandra.com
This presentation of reward based crowdfunding by Dreamwallets deals with the benefits of reward based crowdfunding and some key steps that one should must know to launch a successful crowdfunding campaign. This presentation is very useful for startups, entrepreneurs and creative folks to convey their vision and aspiration to the crowd. To know more visit www.dreamwallets.com .
How to Plan for and Execute a Successful Crowdfunding CampaignJulia Campbell
My presentation on crowdfunding basics, including the do's and dont's of setting up a campaign, characteristics of a great campaign, and how to create a plan of action to achieve success and reach your goals.
what are things investor will see in your startup at the time of pitching?, what are things Investors will want you?..we can understand all things with the help this file.
This is a presentation given at the UNIDO Conference in Manama, Bahrain on how to spur economic development in the region through the use of crowd funding.
This event was prompted by three developments in and/or affecting the local food and drink producers:
1.Increased demand for product – including for export
2.Cessation of a number of grant schemes – historically a source of expansion funding
3.Popularity and accessibility of Crowdfunding to businesses in the sector
Crowdfunding is an effort to raise money with donations from a large number of people.
Projected to become a $90- $96 billion industry by 2025.
Suitable for nonprofit.
Available online!
-4 steps to run crowdfunding campaign
-Tips for successful crowdfunding campaign
-Give.Asia as a crowdfunding platform
Gain a better understanding of what crowdfunding is
Introduce you to the 9 stages of crowdfunding.
Understand the difference between Rewards, equity, and debt based crowdfunding.
Motivate you to use crowdfunding to achieve your organizations goals.
Understand how nonprofits use crowdfunding to their advantage.
Ncfa Craig Asano Jan 8 equity and funding presentationCraig Asano
Beyond bootstrapping raising capital is critical to launch or grow most ventures. Here's a lean overview of common funding options. Here's to your future success!
EPIP and Public Allies partnered for the third webinar in a four-part webinar series: "the future of funding social change", with two NYU Law and Social Enterprise Fellows. Our presenters led us through an exploration of crowdfunding, discussing at length what this new tool means for the future of funding, philanthropy and social change and how it can be used to make an impact. In "Crowdfunding 101", these two social enterprise experts elaborated on the nuts and bolts of the process, examined how impending legal changes may take effect, and explored the potential consequences for funders, governments, fundraising and the social sector as a whole.
Speakers:
• Robert Esposito, Law and Social Enterprise Fellow, NYU
• Shawn Pelsinger, Law and Social Enterprise Fellow, NYU
Crowdfunding and Audience Development - We are Museums RigaOonagh Murphy
There are hundreds of examples of successful crowdfunding campaigns in the arts. There’s the quirky Park and Slide, which transformed Park Street in Bristol into a giant public water slide. There’s the cutting-edge Virtual Choir, which digitally brought together solo singers from all over the world. Then there’s the heartwarming Cancer sucks, Art Heals! project, which creates memorable experiences through art for children touched by cancer. But to date the focus in many how-to guides, articles and analysis is on developing a financially successful campaign.
More than simply an innovative approach to income generation, crowdfunding provides arts organisations with opportunities to develop new audiences, test new ways of working and generate advocacy and PR opportunities.
In this workshop we will look beyond the money and explore how Crowdfunding can help your museum develop new audiences and spark new ways of working.
Inbound marketing & Lead Generation - Kalyan ChandraKalyan Chandra
Kalyan Chandra explains how business orgs can leverage Inbound marketing for lead generation.
alyan Chandra is a Hyderabad based Independent Digital Marketing Consultant & Trainer with 7+ years experience in Digital Technology & Transformation, Marketing Research & Strategy, Online Advertising & Promotions. He is also a consultant faculty for Annapurna International Film School.
Http://www.kalyanchandra.com
This presentation of reward based crowdfunding by Dreamwallets deals with the benefits of reward based crowdfunding and some key steps that one should must know to launch a successful crowdfunding campaign. This presentation is very useful for startups, entrepreneurs and creative folks to convey their vision and aspiration to the crowd. To know more visit www.dreamwallets.com .
How to Plan for and Execute a Successful Crowdfunding CampaignJulia Campbell
My presentation on crowdfunding basics, including the do's and dont's of setting up a campaign, characteristics of a great campaign, and how to create a plan of action to achieve success and reach your goals.
what are things investor will see in your startup at the time of pitching?, what are things Investors will want you?..we can understand all things with the help this file.
This is a presentation given at the UNIDO Conference in Manama, Bahrain on how to spur economic development in the region through the use of crowd funding.
This event was prompted by three developments in and/or affecting the local food and drink producers:
1.Increased demand for product – including for export
2.Cessation of a number of grant schemes – historically a source of expansion funding
3.Popularity and accessibility of Crowdfunding to businesses in the sector
Crowdfunding is an effort to raise money with donations from a large number of people.
Projected to become a $90- $96 billion industry by 2025.
Suitable for nonprofit.
Available online!
-4 steps to run crowdfunding campaign
-Tips for successful crowdfunding campaign
-Give.Asia as a crowdfunding platform
Gain a better understanding of what crowdfunding is
Introduce you to the 9 stages of crowdfunding.
Understand the difference between Rewards, equity, and debt based crowdfunding.
Motivate you to use crowdfunding to achieve your organizations goals.
Understand how nonprofits use crowdfunding to their advantage.
Ncfa Craig Asano Jan 8 equity and funding presentationCraig Asano
Beyond bootstrapping raising capital is critical to launch or grow most ventures. Here's a lean overview of common funding options. Here's to your future success!
EPIP and Public Allies partnered for the third webinar in a four-part webinar series: "the future of funding social change", with two NYU Law and Social Enterprise Fellows. Our presenters led us through an exploration of crowdfunding, discussing at length what this new tool means for the future of funding, philanthropy and social change and how it can be used to make an impact. In "Crowdfunding 101", these two social enterprise experts elaborated on the nuts and bolts of the process, examined how impending legal changes may take effect, and explored the potential consequences for funders, governments, fundraising and the social sector as a whole.
Speakers:
• Robert Esposito, Law and Social Enterprise Fellow, NYU
• Shawn Pelsinger, Law and Social Enterprise Fellow, NYU
Startup Financing 101: How to get from A to B with 0 or 100?Lubomila Jordanova
The presentation allows you to quickly understand the different financing options that exist out there and consider what is most appropriate for your company.
If you are a Greentech entrepreneur, the place to go of course is www.plana.earth!
Crowdfunding for Women: The Capital Raising EqualizerPatch of Land
Crowdfunding for Women: The Capital Raising Equalizer is a presentation given by Reality Crowd TV Media Corporation to the University of Hartford Entrepreneurial Center for Women on 10/30/14.
Websites for Crowdfunding: A Beginner's Guide
Businesses, creatives, and nonprofit organizations now frequently use crowdfunding websites to generate money for their endeavors or causes. We will provide you with a thorough overview of crowdfunding websites in this article. In this article, we'll go over everything there is to know about crowdfunding, including its fundamentals, many varieties, advantages, and best practices.
Through the use of crowdfunding, people or organizations can collect contributions from a large number of people in order to fund a project or cause. Crowdfunding makes it possible for anybody to make tiny financial contributions to a project without relying on a small number of investors. Dedicated crowdfunding platforms or websites are often used to carry out crowdsourcing campaigns online.
Varieties of crowdsourcing:
There are various forms of crowdsourcing, such as:
Rewards-based crowdfunding: In return for their donations, supporters get gifts or benefits.
Crowdfunding for equity: Investors get a piece of the business or project back.
Donation-based crowdfunding: Participants make financial contributions without anticipating payment or stock ownership.
Crowdfunding for debt entails investors lending money to borrowers in exchange for interest.
Advantages of crowdsourcing:
Websites that facilitate crowdsourcing are very advantageous for nonprofit organizations, businesses, and artists. Among the advantages of crowdsourcing are:
Access to capital: Fundraising for businesses and organizations is made simpler by crowdfunding, which gives users access to a sizable pool of possible investors. A successful crowdfunding campaign can show that there is a market for a given product or idea, which can be helpful for attracting future investors or customers.
Increased visibility: Fundraising efforts for a project or cause can attract media attention, social media buzz, and word-of-mouth recommendations.
How to Run an Effective Crowdfunding Campaign
A successful crowdfunding campaign needs to be carefully planned and carried out. Here are some pointers for developing an effective crowdsourcing campaign:
1. Decide on a reasonable budget:
Setting a reasonable funding target for your crowdsourcing effort is crucial. Your financial target should be sufficient to pay for the costs of your project, but not too lofty as to be impractical. When choosing your funding target, you should also take the platform's fees into account.
2. Offer Attractive Rewards:
Provide Valuable Rewards Rewards are an important factor in encouraging supporters to donate to a crowdfunding campaign. Offer incentives that are relevant to and appealing to your target audience.
3. Craft a Strong Pitch:
A pitch that clearly and persuasively explains your project or causes and why it merits support should be part of your crowdfunding campaign. Use pictures, videos, and other types of material to engage your audience and communicate your narrative.
Crowdfunding and Startups: Why Angels & VC's Should Love CrowdfundingPatch of Land
Crowdfunding and Startups: Why Angels & VC's Should Love Crowdfunding was a presentation given by Manolis Sfinarolakis, the Founder of Reality Crowd TV Media Corporation, at MIT in front of Venture Capitalists, Angel Investors, and Startup Companies.
For Startups: Gives specific examples of why startups should considering using crowdfunding for their business.
For Venture Capitalists / Angels: Gives specific reasons of why venture capitalists / angels should see crowdfunding as a benefit to their investment plans.
My presentation with David Rose on the general framework of equity crowdfunding under the JOBS Act. This presentation is not updated for the most recent developments. Specifically, the SEC has missed certain of their congressionally mandated deadlines and therefore both general solicitation and equity crowdfunding are still not legalas of the date of this presentation. If you have additional questions, feel free to send me a tweet at 1billionagles or email me at kiranlingam@gmail.com.
Many entrepreneurs – social, triple bottom line or otherwise – do not avail themselves of all potential capital sources when seeking funding to grow or scale, limiting prospects to cash flow their initiatives. This seminar explores a range of options for funding: external in the marketplace, internal within an organization, new ideas and classics not to overlook.
The presentation was a workshop at Evolve 2014: the annual event for the voluntary sector in London on Monday 16 June 2014.
The presentation was chaired by Caron Bradshaw, Chief Executive, Charity Finance Group and looks at the practical issues around social investment, showcasing some of the products available, hearing from charities that have successfully used social investment and social investment providers.
Find out more about the Evolve Conference from NCVO: http://www.ncvo.org.uk/training-and-events/evolve-conference
Find out more about the work NCVO does around funding: http://www.ncvo.org.uk/practical-support/funding
Crowdfunding - A Webinar From the Small Business Administrationbusinessforward
Business Forward and the Small Business Administration hosted a joint webinar to discuss the development of crowdfunding and the new rules proposed by the SEC. Pravina Raghavan, the Deputy Associate Administrator for the Small Business Administration’s (SBA) Office of Investment and Innovation, delivered a presentation and answered questions from business owners across the country. This presentation discusses the history of crowdfunding, and charts out a foreseeable path for new SEC rules, and makes a number of recommendations for businesses interested in utilizing the platform.
Crowdfunding - Will it work in India? Samir Bhatia
Samir Bhatia, Founder and CEO of SMECorner.com tackles an interesting topics - crowdfunding. He talks about the concept and examines whether this novel idea will take a strong footing in the emerging Indian Market.
Overview of the potential financing options available to Cypriot startups based on their stage of growth. Exploring the key information investors are looking for in a startup by exploring a pitch deck.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Equity Crowdfunding 101
1. Roy Morejon, President
Command Partners
www.commandpartners.com
Presented By:
Equity Crowdfunding
HQ Charlotte at Packard Place
2. Who am I?
● President @CommandPartners, A Top Marketing Agency for
Startups by Hubspot
● 2014, Best Place to Work in Charlotte
● 2015, #17 Fastest Growing Private Company in Charlotte
● Crowdfunded over 170 Successful Projects
● Raised over $65 Million in past 4+ years
● Featured in CNN, Entrepreneur, Forbes, AdWeek, SEJ, Fast
Company, Pando Daily, Yahoo! Tech, Crowdfund Insider
@RoyMorejon #HQCrowdfunding
3. @RoyMorejon #HQCrowdfunding
What is Crowdfunding?
● Is the collective cooperation, attention and trust by people
who network and pool their money together, usually via the
Internet, in order to support efforts initiated by other people
or organizations.
● Use an online community to solicit pledges
● It uses word of mouth and wisdom of the crowd to generate
interest and pledges
5. @RoyMorejon #HQCrowdfunding
● Is it a good fit?
● Video and Design
● Rewards that matter
● Realistic Funding Goal
● PR = People + Relationships
● Social Media Shares
● Stretch Goals
● Paid Media
● Friends and Family
24. @RoyMorejon #HQCrowdfunding
Crowdfunding Stats
● In 2013, crowdfunding was a $7,000,000,000 industry
● In 2014, crowdfunding was a $16,200,000,000 industry
● $34.4 Billion in 2015
● Projections for 2016 are over $80 Billion!
25. @RoyMorejon #HQCrowdfunding
What is Equity Crowdfunding?
● Investors receive equity in a company and (potentially)
receive a return on their investments in the form of the
company’s profits.
Accredited v. Non-Accredited Investors
26. @RoyMorejon #HQCrowdfunding
Are You Accredited?
● To qualify as an Accredited Investor in the US, an individual
must meet one of the following criteria:
● A net worth exceeding $1 million (excluding their primary
residence equity), either individually or jointly with their
spouse
● If single, an annual individual income of more than $200,000
for each of the last two years
● If married, a joint annual income of $300,000 for each of the
last two years
● Serve as a partner, executive officer, director or similar role
in the company seeking investment
27. @RoyMorejon #HQCrowdfunding
Are You Non-Accredited?
● Those that have a net worth (joint or individual) less than $1
million and have earned less than $200,000 annually
($300,000 including spouse) over the last two years.
28. The passage of the Jumpstart Our Business
Startups or JOBS Act in 2012 means that
Non-Accredited Investors can participate in
equity-based crowdfunding.
@RoyMorejon #HQCrowdfunding
29. April 5, 2012 - Jumpstart Our Business
Startups Act (JOBS Act)
September 23, 2013 - General Solicitation
(Title II)
June 19, 2015 - Reg A+ (Title IV)
January 29, 2016 - Reg CF Rules Set
(Title III)
May 16, 2016 - Reg CF Launches
@RoyMorejon #HQCrowdfunding
30. @RoyMorejon #HQCrowdfunding
The JOBS Act
● Equity crowdfunding made legal in 2012 when President
Obama signed into law the JOBS Act
● Goal of Act was to reduce constrictive regulations, allowing
for the funding of small businesses by outside investors
● Five Titles, each addressing problems and challenges facing
startups and small businesses
● Titles II, III and IV directly impact equity crowdfunding
31. Title II
• Enacted in September 2013
• Streamlined communication and general
solicitation of Accredited Investors
• Before, investors could only be solicited through
private, in-person meetings with family, friends
and colleagues
• Now, companies can advertise their intent to
acquire funding for their projects, including
online and through social media
32. Crowdfunding Under Title II: Accredited Investor
Equity Crowdfunding
Benefits and Drawbacks
• No limit on the amount you can raise
• Can advertise online and solicit investors
• Most affordable JOBS Act provision to use
• Only accredited investors
• Additional legal requirements over a regular
private placement
• Hard to raise private money unless company is
revenue producing
33. Title III
• Enacted in October 2015, becomes legal to use
on May 16, 2016
• Opened equity crowdfunding to Non-Accredited
Investor participation
• Startups and small businesses can raise up to
$1M in a period of a year through crowdfunding
• Significant disclosures are required for
companies to help provide transparency
34. Title III
• Investors making <$100,000 per year can
invest the greater of $2,000 or 5% of annual
income
• Investors making >$100,000 per year can
invest up to 10% of their annual income
• During a 12-month period, the aggregate of
securities offered to an investor through
crowdfunding offerings may not exceed
$100,000
35. Crowdfunding Under Title III: True Equity
Crowdfunding
Benefits and Drawbacks
• Lots of restrictions on marketing - can only use
“tombstone” ads and must do all “marketing” on the
funding portal where the offering is, can’t really build a
crowd before launch - not legal under the rules
• Biggest issue other than cost - All or nothing offerings
like Kickstarter. If you set a goal, and don’t hit it, you
do not get anything. Given the up front cost of legal,
accounting, marketing, etc. this is very dangerous
• Requires “reviewed” financials if raising more than
$500K - expensive - not as expensive as audits.
36. Title IV
• Enacted June 2015
• Also referred to as Regulation A+ or the Mini-
IPO
• Grants exemptions from certain registration
requirements for small offerings for companies
that don’t exceed $50 million in a 12 month
period (increased from $5 million)
• Gives companies the option to submit a draft
offering statement for confidential review by the
SEC before the offering goes public
37. Title IV
• Breaks offerings into two tiers:
• Tier 1: Offerings up to $20 million in a 12 month
period
• Tier 2: Offerings up to $50 million in a 12 month
period
• Tier 2 Offerings subject to additional requirements,
including audited financial statements
• Non-Accredited Investors can annually invest in a Tier
2 offering up to 10% of their income or net worth,
whichever is greater
38. Crowdfunding Under Title IV: Regulation A+/The
Mini-IPO
Benefits and Drawbacks
• Can market and generally solicit and “Test The
Waters” before you go live
• Not “all or nothing” - keep whatever is raised
• Requires filings with the SEC and “qualification”
of the offering, which is expensive and time
consuming
39. Growing Your Company Through Crowdfunding In
Multiple Steps
1. Rewards-based campaign - cheapest to do -
proof of concept, raise some seed money and give
away none of your company
2. Title III equity campaign - If already successful
with rewards, this will be a logical next extension.
Build more brand ambassadors, bring in the next
round of up to $1M
3. Mini-IPO - Now that company is revenue
producing, capitalize on this and raise up to $50M
to take it to the next level.
40. Recap: Why Choose Equity Crowdfunding?
• Allows a company to publicly fundraise
• Everyone can contribute (230 Million
Americans)
• Low cost mass market funding option
• Customers become investors and, in
turn, evangelists
41. Planning and Executing a Crowdfunding Project
Using crowdfunding for seed
money requires a concrete plan
and strategy from start to finish
42. Picking a Platform: Consider the Following…
What tools/features does the platform offer?
What features do you need?
Consider branding, multimedia, donor
databases, additional fundraising events, tax-
deduction information and more
43. Picking a Platform: Consider the Following…
Does the platform have any restrictions?
• Some platforms have deadlines, project
approval requirements and restricted
access to donor information
44. Picking a Platform: Consider the Following…
Should you go with a platform that serves a
niche market?
• Depending on your project, a niche platform
may serve you best
45. Logistics
• Create a detailed timeline of everything your
campaign will require
• Consider requirements and regulations from
both your crowdfunding platform and the
SEC
• Determine what your costs will be, and set a
funding goal depending on your costs
46. Marketing & Outreach
Start building up steam and gathering your “crowd”
well before you plan to launch. You may want to…
• Assemble a social media presence to reach
backers beyond your network
• LinkedIn can be especially helpful here!
• Create a landing page where interested
investors can enter their email address for more
information
• Run email marketing campaigns with your email
list
• Create a strong pitch and reach out to the media
47. Managing a Campaign
A crowdfunding campaign is a full-time job - you can’t
“set it and forget it.” You’ll need to…
• Communicate and interact with your investors
regularly - Keep them informed by providing regular
campaign updates
• Go beyond your platform to reach investors - Use
social media and pitch journalists to reach more
investors; don’t rely on your funding platform alone
• Be flexible - crowdfunding campaigns can be wildly
unpredictable, so be willing to change your strategy
as needed
48. Communicating With Your Investors
• Create a communication strategy, including all content
• Use videos and multimedia to make a personal connection
with potential investors
• Use the right communication platform - it may be your
website, your crowdfunding campaign page, your social
media channels, emails or a combination
• Extend your reach beyond your network through social
media
• Create a strategy for follow up and investor relations once
your campaign is over
• Stay engaged with your investors throughout your entire
campaign
50. Command Partners helped build every aspect of
Digitzs’ equity crowdfunding campaign, including:
• Creating and designing a pitch deck for the
founders to use while meeting with investors
• Design and draft the materials for the campaign
on EquityNet, such as business models,
revenue projections, board member bios, etc.
• Writing the video script for the landing page and
investor page
• Developing the landing page and investor page
wireframes and create the design work
51. Command Partners led the PR initiatives for the
entire equity campaign, including:
• Drafting several press releases for the launch of
the EquityNet campaign and other milestones
• Reaching out to interested media partners about
the startup
• Spearheading the #LessWorkMoreLife initiative
that the founder of Digitzs brainstormed- the
goal was for people to share what they wanted
to do with the time they gained through using a
payment platform such as Digitzs
52. Command Partners served as the between Digitzs
and investors. This entailed:
• Reaching out to between 20-500 investors per
day on EquityNet, Crowdfunder and AngelList
• Scheduling meetings between investors and the
Digitzs founder
• Answering any questions about Digitzs that
investors may have