De Pere Fire Chief Dennis Rubin has developed a list of "rules to live and lead by” over the past three decades as a fire fighter. Rubin will share four of his 13 "Mission Critical" rules in an open, honest and sometimes humorous way. Chief Rubin will engage the audience in a discussion as to how these rules can be adopted and implemented into the attendees’ own leadership styles in any walk of life. Chief Rubin has served in a few of America's largest fire & rescue departments prior to coming to De Pere. Remember that success is “Always About Leadership”: this brief presentation will reinforce this sound life’s principle.

1. “Rube’s Rules For
LEADERSHIP”

2. Prepared for
Green Bay
Young Professionals
February 12, 2015

3. RUBE’s RULES For Leadership
Represent “Core Values & Beliefs”
“It’s Always About LEADERSHIP!”
Important Information for Everyone
In fact - use this information in all walks of life
No special priority order for the Rules being presented
How The Program Was Developed - 35 Years of Service.

4. RUBE’s RULES For Leadership
Notes on 3” x 5” Cards for years - urged to put into a presentation
“Rube’s Rules For Leadership” published into a Textbook
Idea was to keep employees out of trouble
What To Do With The Information?

5. RULE - #1
YOU GOTTA SHOW UP!
At Your Office
At Company Celebrations
At Community Events

6. RULE - #1
YOU GOTTA SHOW UP!
M./L.B.W.A. - “Undercover Boss”
The Secret to Micro Management
Be a “Cheer Leader”
Be a “Hot Coach”
Assume “Command”.

7. RULE - #1
YOU GOTTA SHOW UP!
Good Leaders are Always Curious
Good Leaders are Good Readers
The Ministry of “Being Present”
The Leader’s Absence is
Deafening.

8. RULE - #2
LEAD FROM THE FRONT!
Military Model of Leadership
“Follow Me”!
Well Prepared & Motivated
“Been There - Done That”
Loyalty is mission critical
Be a good follower
Everyone has a Boss.

9. RULE - #2
LEAD FROM THE FRONT!
Set your Standard High
Follow The Policies (or justify variance)
Suggest Policy Changes
Train on Policies
Must Enforce Policies.

10. RULE - #2
LEAD FROM THE FRONT!
Ethical & Moral Behavior Matters Most
“Where the Rubber Meets The Road!”
Do the Right Thing -
Even When No One is Watching
“Someone is always watching.”
~ General Colin Powell
Wall Street Journal says 22 times per
day (on average) someone is watching.

11. RULE - #2
LEAD FROM THE FRONT!
The Public Trust - Greatest Importance
Most Businesses are Highly Visible
Most Businesses are Highly Scrutinize

12. RULE - #5
COMMUNICATE, COMMUNICATE,
COMMUNICATE!
Perfect Communications?
Even under “Ideal Conditions”
Spouse & Teenagers
Two-way nature of communications.

13. RULE - #5
COMMUNICATE, COMMUNICATE,
COMMUNICATE!
Be A Skilled LISTENER - (United 173)
Various Ways people communicate
Use Multiple Methods to communicate
Learning Management System - Very
Helpful
Crush Rumors with facts.

14. RULE - #6
CONSISTENT PERFORMANCE!
Name One Excellent Example
of Consistency?
The McDonald’s Restaurant
Model
Purely by accident - right?

15. Mickey D’s Basic Consistency Model
Clear Vision - Becomes The Plan
Written Policies (SOP & SOG’s)
Training (Initial & On-Going)
Implementation of the Plan
Supervision & Enforcement
Reward, Retrain or Discipline
Evaluate The Plan & Revise
Plan Revision - Starts all over.

16. RULE - #7
TELL THE TRUTH – ALWAYS!
The Entire Truth the First Time
The Entire Truth Every Time
Lies are Hard to Remember & Lead to
More Lies - Many Have Tried...
Lying Makes A Bad Situation Worse -
“Macon Fire Department fake
shooting/new member hazing case.

17. RULE - #7
TELL THE TRUTH – ALWAYS!
Likely a person cannot recover from a
single untruthful episode
Many examples to consider
What was the national leading news
story on September 10, 2001?

18. RULE - #7
TELL THE TRUTH – ALWAYS!
US Congressman Gary Condit (D-CA)
arrested for suspicion 1st degree
murder
Condit’s arrest - Chandra Levy
Murder Case
Condit did not recover
Many other examples
Honest is still the best policy!

19. RULE - #13
BE NICE!
Huge concept for personal success
Greatly improves personal effectiveness
Be Nice First!
Be Nice to everyone not just those that
look like, act and dress like you.
Not a public “door mat” but a public
servant

20. Chief Dennis Rubin’s Contact
Information
Email: chiefrubin@icloud.com
Website: www.ChiefRubin.net
On Twitter: @ChiefRubin
FaceBook: “DC FIRE”

21. Questions?

22. THANK YOU.
Enjoy your ride.