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One of the challenges of leadership is allocating resources amongst competing ideas and projects. In this presentation, Mike Devereux, president and CEO of Nature’s Way Brands, will describe the strategic planning process that takes place at Nature’s Way. This includes how they evaluate their business strategy over multiple horizons, short term/medium term/long term, in order to build a growing and sustaining business over the long term. Mike will share his experiences with this process including the tough decisions that can sometimes be controversial when balancing the dilutive impact of investments on short-term performance.