Where we live, learn, work and play impacts our health. By investing in health – personally, at work and in the community – we not only prevent disease, but also save dollars, strengthen businesses and improve quality of life in our community. Join Jen Van Den Elzen, director of Live54218, to learn about five key behaviors that affect your health and successful strategies for creating a worksite and a community that support you in living a long and healthy life!

1. Investing in Health
Jen Van Den Elzen, MPH
Director, Live54218
Jen@Live54218.org

2. VISION:
Making the Greater Green Bay Area the
Healthiest Community in the Nation!

3. So where do we start?

4. Obesity Trends* Among U.S. Adults
BRFSS, 1985
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%

5. Obesity Trends* Among U.S. Adults
BRFSS, 1987
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%

6. Obesity Trends* Among U.S. Adults
BRFSS, 1988
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%

7. Obesity Trends* Among U.S. Adults
BRFSS, 1989
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%

8. Obesity Trends* Among U.S. Adults
BRFSS, 1990
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%

9. Obesity Trends* Among U.S. Adults
BRFSS, 1991
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%
15%–19%

10. Obesity Trends* Among U.S. Adults
BRFSS, 1992
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%
15%–19%

11. Obesity Trends* Among U.S. Adults
BRFSS, 1993
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%
15%–19%

12. Obesity Trends* Among U.S. Adults
BRFSS, 1994
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%
15%–19%

13. Obesity Trends* Among U.S. Adults
BRFSS, 1995
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%
15%–19%

14. Obesity Trends* Among U.S. Adults
BRFSS, 1996
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%
15%–19%

15. Obesity Trends* Among U.S. Adults
BRFSS, 1997
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%
15%–19%
≥20%

16. Obesity Trends* Among U.S. Adults
BRFSS, 1998
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%
15%–19%
≥20%

17. Obesity Trends* Among U.S. Adults
BRFSS, 1999
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%
15%–19%
≥20%

18. Obesity Trends* Among U.S. Adults
BRFSS, 2000
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%
15%–19%
≥20%

19. Obesity Trends* Among U.S. Adults
BRFSS, 2001
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%
15%–19%
20%–24%
≥25%

20. Obesity Trends* Among U.S. Adults
BRFSS, 2002
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%
15%–19%
20%–24%
≥25%

21. Obesity Trends* Among U.S. Adults
BRFSS, 2003
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%
15%–19%
20%–24%
≥25%

22. Obesity Trends* Among U.S. Adults
BRFSS, 2004
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%
15%–19%
20%–24%
≥25%

23. Obesity Trends* Among U.S. Adults
BRFSS, 2005
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%
15%–19%
20%–24%
25%–29%
≥30%

24. Obesity Trends* Among U.S. Adults
BRFSS, 2006
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%
15%–19%
20%–24%
25%–29%
≥30%

25. Obesity Trends* Among U.S. Adults
BRFSS, 2007
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%
15%–19%
20%–24%
25%–29%
≥30%

26. Obesity Trends* Among U.S. Adults
BRFSS, 2008
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%
15%–19%
20%–24%
25%–29%
≥30%

27. Obesity Trends* Among U.S. Adults
BRFSS, 2009
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%
15%–19%
20%–24%
25%–29%
≥30%

28. Obesity Trends* Among U.S. Adults
BRFSS, 2010
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data
<10%
10%–14%
15%–19%
20%–24%
25%–29%
≥30%

29. Obesity Trends* Among U.S. Adults
BRFSS, 1990, 2000, 2010
(*BMI 30, or about 30 lbs. overweight for 5’4” person)
2000
1990
2010
No Data
<10%
10%–14%
15%–19%
20%–24%
25%–29%
≥30%

30. 67% = 2.8 Million Adults in WI
Would fill Lambeau Field
to capacity 39 times –
that’s FIVE YEARS
worth of Green Bay
Packer home games!

31. The Cost of Obesity in Wisconsin
 If trends continue, close to half of
Wisconsinites will be obese by 2018
 Each year, obese adults incur $1,429
more in medical expenses than
their normal-weight peers

32. The Cost of Obesity in Wisconsin
Wisconsin health care costs
related to obesity
$4.6 billion
$2.7 billion
$1.6 billion
2008
2013
2020
 Wisconsin spends $0 on
obesity prevention
 73% of Americans say obesity
prevention is an important
priority for the government
to focus on

33. The Impact in Brown County
 27% of our adults are obese + 40% of our adults are
overweight = 67% of adults are not at a healthy
weight

34. What About Our Youth?
 In Brown County, 18.4% of low-income two year olds and
19.4% of low-income four year olds are at the 95th
percentile or higher for BMI
 In Wisconsin High School Students:
 ¼ are overweight or obese
 1/5 eat 5 or more fruits & veggies/day
 ¼ watch TV for 3 or more hours/day
This generation of youth will likely be the first generation in the
history of our country to live shorter, sicker lives than their parents.

35. Behavior Change
% of Children
Walking/Biking to School
60
48
40
13
20
0
1969
2009
Average daily calorie
intake increased by 24.5%
(about 530 calories)
between 1970 and 2000
Childhood Obesity has more than TRIPLED
1980: 7% of 6–11 year olds and 5% of 12-19 year olds
2008: 20% of 6-11 year olds and 18% of 12–19 year olds

37. Five Key Behaviors

38. Top 10 Reasons to Eat
More Fruits & Veggies
1. Good for your health
2. Something for everyone
3. Its easy
4. Keep you at a healthy weight
5. FIBER!

39. Top 10 Reasons to Eat
More Fruits & Veggies
6. Be a good role model
7. They are delicious 
8. Versatile
9. You are probably not eating enough
10. Support a WI farmer

40. Looking for a silver bullet?

41. The drink of choice
 For more than two decades soda was
the #1 drink of choice in the USA
 Per capita consumption peaked at 54
gallons a year in 1998
 Water consumption has increased 38%,
now displacing soda as America’s
favorite beverage!

42. Screen Time
Snacking
Marketing
Inactivity
Screen
Time
Family
Meals
A study in Australia showed that adults who watched an average of 6
hours of TV a day can expect to live about 5 years less

43. What is the single best thing you can
do for your health?
 In adults: Low fitness is the strongest predictor of
death – greater than smoking, obesity, diabetes,
and high cholesterol
 Going from zero activity to just 60
minutes a week reduced rate of heart
disease in women by half
 In children: the more fit the student is
the better they perform on standardized
tests (learning readiness PE)

44. Can you limit your
sitting and sleeping to
just 23 ½ hours a day?

46. It adds up…

47. Sleep More, Weigh Less
 Lack of sleep = fatigue = less likely to be active
when you are awake
 Lack of sleep = altered hormone
concentrations = increased appetite & hunger
 Sufficient sleep = improved mental
health – better mood, improved
memory, improved self esteem

48. 4 Easy Ways to Sleep Better
1.
2.
3.
4.
Get rid of the TV in the bedroom
Turn off cell phones at night
Add physical activity into your day
Stick to a regular bedtime

49. Five Key Behaviors

50. The Built
Environment

51. Looking at more than just the
individual…

53. Worksite Wellness

54. Mission
To create environments in the community that support and
promote all residents daily in consuming 5 fruits and
vegetables, drinking 4 bottles of water, having less than
2 hours of screen time, participating in at least 1 hour of
physical activity, and sleeping 8 hours a night.

55. Active Community
Support the development of an Active Community, ensuring all residents
have access to safe and attractive places to be physically active

56. Infrastructure for Walking & Biking

57. Downtown Master Plan

58. Healthy Food System
Support the development of a Healthy Food System, ensuring all
residents have access to healthy, affordable food

59. Knowledge, Engagement
& Access

60. Education & Community Outreach

61. Educating Policymakers
Media Advocacy
Engaging Youth &
Mentoring University Students

62. Measuring Collective Impact
Provide on-going coordination for standardized data collection
countywide on obesity prevention related outcomes and
behaviors in order to measure collective impact

63. How Can YOU Get Involved?
 Like us on Facebook & Sign up for our e-Newsletter –
help spread the Live54218 message!
 Represent Live54218 and help promote healthy eating
and active living at Community Events – email
Melinda@Live54218.org to get on the volunteer list!

64. What does
success look like?

67. Questions?
Jen Van Den Elzen, MPH
Director, Live54218
Jen@Live54218.org
Making the Greater Green Bay Area
the Healthiest Community in the Nation!