Rheetam Mitra created a presentation on Rubanomics, an economic perspective to understand the Rubans and an exclusive approach towards sustainable growth. The objectives were to provide an overview of emerging India, understand the concepts of Rubanomics, identify its relevance and potential, and design a Model of Sustenance. Key accomplishments included analyzing trends in emerging India, defining Rubanomics, and creating a Share to Sustain and Study of Sustenance model. Recommendations proposed establishing an Institute of Rubanomics, pursuing collaboration, and transforming businesses from BPO to BPM.

1. Rubanomics
An economic perspective to understand the Rubans
and an exclusive approach towards sustainable growth
Created and presented by:
Rheetam Mitra
PGDM 12156
SDM-IMD, Mysore
30-05-2013

2. Project objectives
The research objectives were broadly
 to give a bird’s-eye view of emerging India
 to prepare content to understand what, why, where
and how of Rubanomics
 to identify relevance and potential of Rubanomics
 to Design a Model of Sustenance (MOS)
30-05-2013
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3. Accomplishments
 ‘Emerging India’
• Trends, theories, reports
 What, why, where and how of Rubanomics
• Concepts, what is & what isn’t, reasons to focus exclusively on
Rubans, theoretical identification of areas, operationalization
 Relevance and potential
 Model of Sustenance (MOS)
• Share to Sustain (STS)
• Study of Sustenance (SOS)
30-05-2013
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4. Learning
 From a student’s perspective
o Economics
• Marketing
• HR
• Operations
 From a manager’s perspective
o 67% to 100%
o Challenge norms and boundaries
30-05-2013
3

5. Recommendations
 For us
 Institute of Rubanomics (IOR)
 Collaboration
 BPO to BPM transformation
 For them
 For the business houses
 For the government
30-05-2013
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6. Thank you!
30-05-2013
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