This document discusses opportunities and challenges for a nonprofit organization to implement a fee-based home safety service. It notes that 70% of nonprofit income comes from earned income sources and fee-based services rank third among nonprofit business models. The document outlines potential service offerings like fall prevention, accessibility, home safety, and energy efficiency. It identifies community partners to promote the services and challenges like staff investment, financial investment, branding, and accounting needs. The next steps proposed are to conduct market research, develop a business plan and board support, identify resources, make an operational plan, and launch the fee-based service.

1. A Fee-based Service
warmth, safety & <financial> independence

2. Market Summaryfor earned income business
Social Enterprise
Social Venture
SocialEntrepreneur
Nonprofit Business
Commercial Venture
Affirmative Business
Social Business EarnedIncomeInitiativePricing-a-Service
Fee-based Structure
INCOME generated by the nonprofit sector in the US
($1.4 trillion) comes through earned income sources.
70%
Rank of HOUSING related nonprofits operating social
enterprises. Education & Training nonprofits rank first.
2nd
Rank of Fee-based SERVICES among other earned
income nonprofit business approaches. Education,
followed by Retail rank 1st & 2nd respectively.
3rd
With a 400% growth in the late 1990s, nonprofit
earned income enterprise has been around since
the 1970s. Since the economic recession in 2008, a
renewed interest in social enterprise can been seen
(albeit, by various names).
$$$
Source: Social Enterprise Alliance

3. Key Opportunities
• Timing
– Maturity of S@H & RD programs
• Financial Independence
• Established community rapport
• Public Awareness/Marketing
• Outreach & Community Engagement
– Being known as the “go-to” resource for fall prevention
• New/Improved Community Ally relationships
• Professional Development
for a fee-based service offering

4. Business Proposaland approach for a fee-based service
Shower
safety
Accessibility
/ Mobility
Fire
Safety
Grab
Bars
Plumbing
Home
Security
Ramps Fall PreventionWindows
Aging in
place
Heating Misc
Flooring Energy Efficiency
Water
Heaters
RampsLighting
Debris
Removal
Fences
/Gates
Screens
Interior
Painting
Exterior
Painting
Doors/Locks Appliances
Roofing WeatherizationCabinetry
Electrical
Emergency
Response
Landscape
FALL
PREVENTION
AGING-IN-
PLACE
ACCESSIBILITY
/ MOBILITY
HOME & FIRE SAFETY
Peepholes, fire/CO2 detectors, seismic
strapping (water heater), security doors,
locksets, security/motion lights, etc.
Energy Efficiency/Weatherization
CFLs, weather stripping, insulate piping,
clean refrigerator coils, UV window film,
Water bags for toilet, etc.
Phase X
Safe At Home
Phase A
- Launch

5. • Councils on Aging
• Veterans Association
• Local/Regional Affiliates
• Senior Centers
• Local government
(accessibility programs)
• Occupational Therapists
Organizations
• Physical Therapist
Organizations
• Clinics & Hospitals
• Senior Services Agencies
Accessingour community partners

6. Challenge
• Staff Investment
• Financial Investment
• Managing Expectations
• Branding/Messaging
• Organizational Culture
• Licensing/Credentials
• Accounting
• Zero-maintenance Services
Impact
• Upfront time investment to develop business plan and dedicated staff
time for accounting & managing outreach, intake and repair.
• Cost of staffing, business license, contractors license, CAP certification,
marketing communications, equipment/tools needed, etc.
• Ensure that we are all on the same page. This is a business, and it is
not uncommon for a startup to incur investment needs ($ and people)
• Avoid confusing clients/community partners/sponsors. Create a clear,
concise message that we are a full-service provider, regardless of
income.
• Higher quality of service/product is expected for a paid service. We
must change our “non-profit”-thinking when operating for a fee.
• If we are going to charge, then we must be experts. Licensing and
credentials where applicable to establish credibility.
• Understanding and implementing the appropriate accounting
measures to support an earned income business.
• Understanding and implementing products & services that require no
maintenance / low-risk of product failure.
Key Challengesfor implementing a fee-based service

7. • Market Research
• Develop Business Plan
– Identify potential board
member that would be
interested in contributing
• Identify Resources
• Develop Operational Plan
• Develop support materials
• Launch
Next Stepsfor team