This document provides steps to automatically publish RSS feeds to multiple social media platforms like Twitter and Facebook. It involves using Yahoo Pipes to manipulate RSS feeds, FeedBurner to track statistics and create SEO-friendly feeds, Twitterfeed to post to Ping.fm which distributes updates to various networks, and Bit.ly for URL shortening and stats. The process takes an initial RSS feed as input, transforms it through these various tools, and ultimately shares updates across social media in an automated way.