1. TRUSTED ADVICE
ABOUT WHAT
YOU NEED FOR
YOUR BABY

2. HAVING A BABY IS OVERWHELMING...
FIGURING OUT WHAT YOU NEED SHOULDN’T BE.

3. @WEE_SPRING
“There are some brief periods in a person’s life when
old routines fall apart and buyinghabitsaresuddenly
influx. One of those moments —- THE moment, really —-
is rightaroundthebirthofachild, when parents are
exhausted and overwhelmed and their shopping
patterns and brand loyalties are up for grabs.”
-- New York Times Magazine, February 2012
PREGNANCY IS AN UNPARALLELED OPPORTUNITY
TO INFLUENCE CONSUMERS’ BUYING HABITS.

4. @WEE_SPRING
$5K+PER FAMILY IN
YEAR ONE
$49.2BILLION IN SALES
ESTIMATED FOR 2013
Source: Packaged Facts Research. Family spending includes gear, diapers, and baby food; aggregate $50B figure is all spending in the baby products industry.

5. @WEE_SPRING
Word of Mouth Bloggers Retailer Reviews
Accessible?
Not really.
It takes work… you
have to be pro-active.
Maybe.
You have to search
archives or wait for a
relevant post.
Yes!
The info is at your
fingertips.
Organized?
Nope.
It’s virtually impossible
to aggregate this info.
Maybe.
Some have checklists.
Nope.
It’s still a lot of info to
consume.
Trustworthy?
Yes!
Who do you trust more
than friends and
family?
Maybe.
A lot are compensated
for their reviews.
Nope.
Who knows who
these people are and
what they care about?
NONE OF THE EXISTING SOURCES PROVIDE
PARENTS WITH THE ADVICE THEY NEED.

6. @WEE_SPRING
WEESPRING HELPS PARENTS COLLECT ADVICE
FROM THE PEOPLE THEY TRUST.
On desktop or mobile, browse the
best products in baby, as selected
by your friends, parents like you,
or the weeSpring community.
Contribute your own ratings -- love
or regret -- to help your friends, or
add a product to your weeList of
wants.

7. 40kTOTAL RATINGS
OUR COMMUNITY IS HIGHLY ENGAGED AND GROWING FAST.
10+RATINGS/
ACTIVE USER
30%OF USERS RATE
June 62%
May 32%
April 21%
Month Over Month User Growth During TechStars
January
June
10k users

8. @WEE_SPRING
FOR BRANDS, WE PROVIDE A PLATFORM FOR
ENGAGING THEIR PROSPECTIVE CUSTOMERS.
MONTHLY RECURRING REVENUEMONTHLY RECURRING REVENUE
POTENTIAL MONTHLY COST TIERED SERVICES
$1K - $2.5K brand page template
respond to reviews
$2.5k - $10k custom brand page
engage with reviewers
brand dashboard / analytics
rating syndication widget
$10k - $100k advanced brand page
target reviewers
competitive dashboard / analytics
rating syndication API
access to influentials
LEAD GENERATION
email marketing
sponsored listings
re-/pre-targeting data
display ads
(Assuming $1 - 3 value per “want” item.)
1,000+BRANDS
IN BABY

9. @WEE_SPRING
TOP BRANDS HAVE ALREADY SIGNED ON TO OUR PILOT
AND WE PROJECT REVENUE BY Q4.

10. @WEE_SPRING
ALLYSON DOWNEY, CEO
• Led NYS gubernatorial campaign,
worked at Credit Suisse and
Random House.
• B.A. Colby College,
M.B.A. Columbia Business School
JACK DOWNEY, COO
• Managed digital strategy for
Governors Spitzer and
Paterson
• B.A. Dartmouth College,
M.B.A. NYU Stern
MELISSA POST, CMO
• Led site redesign for AmEx;
consultant at Monitor Group.
• B.A. Dartmouth College,
M.B.A. NYU Stern

11. @WEE_SPRING
ALEXANDRA WILKIS WILSON
CO-FOUNDER
AKSHAY NAVLE
FMR. DIR. E-COMMERCE
ALEX ISKOLD
FOUNDER/CEO
ROB PLATZER
CTO
OUR ADVISORY BOARD IS COMPRISED OF TOP TALENT
WITH DEEP TECHNICAL AND E-COMMERCE EXPERTISE.

12. @WEE_SPRING
MILESTONES
Improve product for our users to increase virality:
continue to achieve 50% month/month growth
Invest in proven user acquisition channels
Build our products for brands to enable them to
connect with our passionate user base.
• Content syndication
• Customized brand pages
• Competitive landscape dashboard
• Widget / API
• Pre-targeting & re-targeting
• Email marketing
RAISING UP TO
$1M

13. “weeSpring has really identified the issue: that parents want
recommendations from their peers... And the company that
figures out how to harness that power and influence into a
purchase is going to win big. I love this company. “
- Carley Roney, founder of the XO Group
founders@weespring.com