ROYAL ENFIELD PPT.pptx
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Royal Enfield is an Indian motorcycle brand established in 1901 that is known as the "oldest global motorcycle brand in continuous production". It manufactures classic styled motorcycles in factories near Chennai, Tamil Nadu. Royal Enfield aims to be the industry leader in modernizing biking in India and developing markets through high quality, premium priced motorcycles that appeal to middle-aged men seeking adventure touring. It faces threats from rising fuel costs and competition but is expanding globally and in growing motorcycle markets.
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Royal Enfield
1. Royal Enfield was founded in 1891 in the UK and began motorcycle production in India in 1955 through a partnership with Madras Motors.
2. Their vision is to be the industry leader for modernizing motorcycling in India and developing countries, while their mission focuses on improving motorcycling and prioritizing customers.
3. Their target market is mainly men aged 20 and older from India's middle and upper middle class who want a stylish and powerful bike.
4. Their product line includes several cruiser, street, and classic motorcycle models priced between 1,16,000 to 2,10,000 rupees, and they promote through rides and social media with over 500 sales and service centers
royal enfield
Royal Enfield began manufacturing bicycles in 1893 in England and gained popularity in India in 1955 when the government ordered Bullet 350 models. It is now the oldest motorcycle brand still in production. Royal Enfield targets adventure-seeking customers aged 25-45 with its cruiser bikes like the Bullet and Classic models. It has a niche in the premium motorcycle segment in India and has experienced strong sales growth, with a market share of 4.69% and 46% CAGR. Royal Enfield focuses on heritage, durability, and adventure through campaigns like Himalayan Odyssey and distributes exclusively through dealers.
Royal enfield marketing plan
Royal Enfield is an Indian motorcycle brand known for manufacturing motorcycles in the 350cc and 500cc segments. It aims to improve biking efficiency in India and developing markets while making customers integral to the organization. Royal Enfield faces competition from Jawa, Bajaj, and Benelli but has advantages of decades of experience developing vintage motorcycles and proven durability. It distributes motorcycles through a dealer network and engages customers through rider communities and events to increase sales.
Royal Enfield
The document provides a history and overview of Royal Enfield motorcycles. It discusses how Royal Enfield originated in England in 1893 and gained popularity in India in 1955. It also outlines Royal Enfield's recent expansion globally and their interest in acquiring Ducati. The document analyzes Royal Enfield's position in the Indian motorcycle market and their main competitors like Bajaj. It discusses Royal Enfield's various models and marketing strategies to target adventure-seeking consumers.
Presentation of royal enfield of miraroad
The document discusses the history and specifications of Royal Enfield motorcycles. It traces Royal Enfield's origins in England and its establishment in India in 1955 through a partnership to assemble the 350cc Bullet motorcycle. Today, Royal Enfield is an independent Indian manufacturer that still produces upgraded 350cc and 500cc Bullet models. The document also provides details about Royal Enfield's global stores, themes for an Indian showroom layout, and specifications for the 500cc Bullet model.
Royal Enfield
Royal Enfield is a British motorcycle brand founded in 1893. It is currently owned by Eicher Motors Limited of India. Royal Enfield manufactured bicycles, lawn mowers, and motorcycles under the name Royal Enfield out of its factory in Redditch, England. It is best known for its classic styled motorcycles like the Bullet and Continental GT. Royal Enfield has a niche in the 350cc and 500cc motorcycle market in India with over 95% market share. It aims to expand into higher engine capacity segments while retaining its classic cruiser bike positioning and cultural status symbol image.
Royal Enfield: A historical journey of 118 years (1901 to 2018)
1) Royal Enfield began in 1891 in Redditch, UK as a bicycle manufacturer and later began producing motorcycles. It gained fame for supplying the British military during World Wars 1 and 2.
2) In the 1950s, Royal Enfield motorcycles were introduced to India through an importer. This led to the establishment of an Enfield factory in India.
3) Royal Enfield is now hugely popular in India, with the 350cc Bullet as their iconic model. Their retro styled motorcycles have experienced booming sales growth in recent decades.
Royal Enfield project
it is a Royal Enfield (bullet) project report. and it's used on education propose.
in project report detail about Royal Enfiled ( bullet) motor cycle company.
Recommended
Royal Enfield
1. Royal Enfield was founded in 1891 in the UK and began motorcycle production in India in 1955 through a partnership with Madras Motors.
2. Their vision is to be the industry leader for modernizing motorcycling in India and developing countries, while their mission focuses on improving motorcycling and prioritizing customers.
3. Their target market is mainly men aged 20 and older from India's middle and upper middle class who want a stylish and powerful bike.
4. Their product line includes several cruiser, street, and classic motorcycle models priced between 1,16,000 to 2,10,000 rupees, and they promote through rides and social media with over 500 sales and service centers
royal enfield
Royal Enfield began manufacturing bicycles in 1893 in England and gained popularity in India in 1955 when the government ordered Bullet 350 models. It is now the oldest motorcycle brand still in production. Royal Enfield targets adventure-seeking customers aged 25-45 with its cruiser bikes like the Bullet and Classic models. It has a niche in the premium motorcycle segment in India and has experienced strong sales growth, with a market share of 4.69% and 46% CAGR. Royal Enfield focuses on heritage, durability, and adventure through campaigns like Himalayan Odyssey and distributes exclusively through dealers.
Royal enfield marketing plan
Royal Enfield is an Indian motorcycle brand known for manufacturing motorcycles in the 350cc and 500cc segments. It aims to improve biking efficiency in India and developing markets while making customers integral to the organization. Royal Enfield faces competition from Jawa, Bajaj, and Benelli but has advantages of decades of experience developing vintage motorcycles and proven durability. It distributes motorcycles through a dealer network and engages customers through rider communities and events to increase sales.
Royal Enfield
The document provides a history and overview of Royal Enfield motorcycles. It discusses how Royal Enfield originated in England in 1893 and gained popularity in India in 1955. It also outlines Royal Enfield's recent expansion globally and their interest in acquiring Ducati. The document analyzes Royal Enfield's position in the Indian motorcycle market and their main competitors like Bajaj. It discusses Royal Enfield's various models and marketing strategies to target adventure-seeking consumers.
Presentation of royal enfield of miraroad
The document discusses the history and specifications of Royal Enfield motorcycles. It traces Royal Enfield's origins in England and its establishment in India in 1955 through a partnership to assemble the 350cc Bullet motorcycle. Today, Royal Enfield is an independent Indian manufacturer that still produces upgraded 350cc and 500cc Bullet models. The document also provides details about Royal Enfield's global stores, themes for an Indian showroom layout, and specifications for the 500cc Bullet model.
Royal Enfield
Royal Enfield is a British motorcycle brand founded in 1893. It is currently owned by Eicher Motors Limited of India. Royal Enfield manufactured bicycles, lawn mowers, and motorcycles under the name Royal Enfield out of its factory in Redditch, England. It is best known for its classic styled motorcycles like the Bullet and Continental GT. Royal Enfield has a niche in the 350cc and 500cc motorcycle market in India with over 95% market share. It aims to expand into higher engine capacity segments while retaining its classic cruiser bike positioning and cultural status symbol image.
Royal Enfield: A historical journey of 118 years (1901 to 2018)
1) Royal Enfield began in 1891 in Redditch, UK as a bicycle manufacturer and later began producing motorcycles. It gained fame for supplying the British military during World Wars 1 and 2.
2) In the 1950s, Royal Enfield motorcycles were introduced to India through an importer. This led to the establishment of an Enfield factory in India.
3) Royal Enfield is now hugely popular in India, with the 350cc Bullet as their iconic model. Their retro styled motorcycles have experienced booming sales growth in recent decades.
Royal Enfield project
it is a Royal Enfield (bullet) project report. and it's used on education propose.
in project report detail about Royal Enfiled ( bullet) motor cycle company.
Royal Enfield
Royal Enfield is a motorcycle company based in India that was originally founded in England in 1893. In the early 2000s, Royal Enfield faced declining sales and quality issues. In 2005, Eicher Motors appointed a new CEO, Siddhartha Lal, to revive the brand. Lal and his team modernized Royal Enfield's technology while retaining vintage styling, improved manufacturing practices, and launched new models. These changes helped increase sales and resolve quality problems. Royal Enfield has since grown in popularity in India and globally with models like the Classic 500 and Himalayan motorcycle.
Bajaj
Bajaj Auto Ltd. is an Indian motorcycle and auto manufacturer founded in 1930. It began by importing two- and three-wheelers before obtaining a license to manufacture vehicles domestically in 1959. Bajaj is now India's second largest motorcycle maker and ranks as the world's fourth largest manufacturer of two- and three-wheelers. It is known for R&D and low-cost manufacturing. Bajaj's popular motorcycle brands include Pulsar, Avenger, and Discover and it has a widespread distribution network in India.
Royal endfield 1.0
- Royal Enfield is an Indian motorcycle manufacturer established in 1851 that is best known for making classic style motorcycles still used in parts of the world today.
- Their brand is positioned around powerful, masculine, and rugged motorcycles targeted towards middle-class adventurers between ages 24-44.
- Their marketing strategy focuses on building a sense of brotherhood among riders through clubs, communities, social media engagement, and branding in films.
Royal Enfield
Royal Enfield is a British motorcycle company that was originally established in 1893. It is now an Indian company and subsidiary of Eicher Motors. Royal Enfield primarily manufactures the Bullet motorcycle and other single-cylinder motorcycles. It has a niche market focus and sells motorcycles in over 50 countries globally, surpassing Harley-Davidson in sales in 2015. The company aims to be a leader in modernizing motorcycling in India and developing markets through continuously improving biking efficiency for customers.
Royal Enfield-Detailed 4P's Analysis
Royal Enfield is one of the oldest motorcycle brand. This PPT contains the analysis of Royal Enfield's 4 P' s of Marketing.
Marketing royal enfield
Royal Enfield was originally founded in Britain in 1901 as a manufacturer of motorcycles, bicycles, lawnmowers and engines. It began selling motorcycles in India in 1949 and established a local assembly plant there in 1955. Royal Enfield is now an Indian company and brand focused on manufacturing cruiser-style motorcycles. Its most popular model is the 350cc Bullet, known for its classic styling and popularity with the Indian military and police forces. Royal Enfield has expanded globally to over 50 countries and aims to increase production volumes significantly in the coming years through new models and markets.
All About Royal Enfield
Royal Enfield, a motorcycle brand known for its classic styling and heritage, has seen strong growth in India in recent years. The document discusses Royal Enfield's history, business strategy, and financial performance. It summarizes that Royal Enfield has a niche segment as a leisure and adventure cruiser bike, targets customers aged 25-45, and has grown its market share and revenue significantly in India, with a CAGR of 46% and revenue of nearly 10 billion rupees in 2018-19. Royal Enfield also engages in corporate social responsibility programs focused on rural development, livelihood, and road safety.
Brand Management - Royal Enfield
Royal Enfield is an iconic motorcycle brand known for its classic styling and heritage. It focuses on lifestyle branding through activities like rider clubs and tours. Its marketing emphasizes independence, power and adventure. Royal Enfield builds brand loyalty through social media engagement and merchandise. It has a dominant market share in the 350-500cc segment in India and is expanding globally. The brand is perceived as aspirational and elite, associated with strength and authority. Customers are highly loyal to Royal Enfield and see it as a proud possession that is passed down through generations.
Report on Royal Enfield Motorcycles
Report based on Royal Enfield motor cycles, a detailed forecasting is also done. It is done for VITBS chennai.
Analysis of close competitors
Royal Enfield's main competitors in India are Bajaj, KTM, and Harley Davidson India. Bajaj has resurrected its Avenger cruiser brand and offers several Avenger models at competitive price points. KTM has a strong presence in India through its Duke 125 motorcycle and extensive sales and service network provided by partner Bajaj Auto. Harley Davidson India focuses on the luxury cruiser segment but has high prices and limited manufacturing capacity. Royal Enfield will need to upgrade features like ABS to remain competitive as technology and customer expectations advance.
Royal enfield project report
The document traces the history of motorcycles from their origins in 1885 with Gottlieb Daimler creating the first motorcycle by fitting an engine to a bicycle frame. It then discusses early experimentation and innovations, the first commercial motorcycles in the 1890s, and the growth of the motorcycle industry in the early 20th century led by companies like Harley-Davidson and Indian. After World War II, Japanese manufacturers like Honda rose to dominance in the 1960s-70s with affordable modern designs, leading British brands to decline. Today Japanese brands remain dominant globally though Harley-Davidson and European brands have regained popularity.
Company fact presentation of ROYALENFILED
Royal Enfield is an Indian motorcycle manufacturer founded in England in 1901. It is now owned by Eicher Motors and is headquartered in Chennai, India. Royal Enfield started as a bicycle company and began motorcycle production in 1904. It is best known for making the Bullet, one of the longest-running motorcycle nameplates still in production. Royal Enfield acquired the rights to use the name in 1971 and has since focused on the Indian market, where it is now the top premium motorcycle brand.
Royal enfield Counsumer behaviour
this presentation is on royal enfield with respect to the Counsumer behaviour & attitude of counsumer towards royal enfiled. this will give you inside about royal enfield.
Royal enfield - Management of Technology
The document discusses Royal Enfield, an Indian motorcycle company. It provides an overview of Royal Enfield's history and evolution over time. It analyzes how Royal Enfield used technology to modernize its bikes while retaining their vintage identity, which helped the company grow into a global player. The document outlines Royal Enfield's objectives to identify key technology areas, evaluate its technology use, analyze growth competitiveness, and evaluate future strategies.
Royal enfield presentation
Royal Enfield was facing declining sales and mounting losses by 2000, producing only 2,000 bikes per month against its 6,000 bike capacity. Siddhartha Lal and R.L. Ravichandran took over, aiming to increase market share without compromising the brand. They studied customer satisfaction issues and developed a new engine. Royal Enfield focused on leisure customers by introducing cruiser variants like the Thunderbird instead of lower-priced bikes. This strategy along with company-owned showrooms, promotional tours and factory visits helped production increase from 72,000 to 150,000 bikes annually to meet growing domestic and international demand. While new competition from Harley-Davidson may emerge, Royal Enfield's new Continental
Brand analysis of Royal Enfield
The Research is aimed at the study of Royal Enfield Brand in Indian Markets – So far how they have performed and suggestions for them to grab more market share and be profitable. Every year, they have sold modest numbers but despite low numbers, they continue to command a position of respect and awe in the Indian motorcycle market. The objective of the study was to study the different product lines, marketing strategy and Brand Management of Royal Enfield Bullets in Indian market.
1. Bullet riders are mostly Value-Expressive, with an internal locus of control and a strong sense of independence.
2. The company has been cashing in on the iconic status it has and has done little to reinforce its image amongst an exploding two-wheeler market.
3. The pricing of the motorcycle might also be looked upon as conservative.
Royal Enfield has for a while now targeted the youth market with lure of freedom. However, they have done little to reinforce their position. Maybe advertising campaigns targeted at the Value-expressive customer would enable the brand to reap the benefits of its iconic position in a much more productive way. Also, most users find it imperative for the company to improve its After Sales Service and Spares availability.
Segmentation and satisfaction level royal enfield
The document discusses customer satisfaction and market segmentation in the context of a study on Royal Enfield motorcycles. It provides background on customer satisfaction, defining it as managing expectations and experience. It also defines market segmentation as dividing consumers into groups with similar needs. The study will examine Royal Enfield's segmentation strategies, targeting, positioning, and customer satisfaction based on their marketing mix of product, price, place and promotion. It notes the importance of customer retention and measuring satisfaction to meet consumer needs better than competitors.
Royal enfield- Operations, Production, market mix, brand value
Slide explains about operations management, production procedure, sales estimate, interesting videos (from movies), important terms in academic point of view! customize and edit ur slides accordingly ;)
https://www.facebook.com/abhi4abhimanue
abhimanue.2008@gmail.com
Royal Enfield- Financial Aspects of Marketing
Financial management refers to the efficient and effective management of money (funds) in such a manner as to accomplish the objectives of the organization. It is the specialized function directly associated with the top management. The significance of this function is not seen in the 'Line' but also in the capacity of 'Staff' in overall of a company. It has been defined differently by different experts in the field.Royal Enfield was the brand name under which the Enfield Motor Cycle Company (founded 1909) manufactured motorcycles, bicycles, lawnmowers and stationary engines. The first Royal Enfield motorcycle was built in 1901; the original British concern was defunct by 1970. The Enfield Cycle Company is responsible for the design and original production of the Royal Enfield Bullet, the longest-lived motorcycle design in history.
Royal enfield
history,role in indian maket,manufacturing units,market share,perceptual mapping,market share,global aspects,different models,its journey,swot analysis,4P's,Porters 5,
Royal_Enfield.pptx
Royal Enfield began in 1893 in the UK manufacturing bicycles and later motorcycles. They are considered the oldest motorcycle brand still in production. In India, Royal Enfield gained popularity after the government ordered 800 of their 350cc Bullet models in 1955 for border patrolling. Their current product line includes Classic, Meteor, Himalayan, Continental GT and Bullet models between 350-650cc. Their mission is to get more people exploring on their motorcycles. Strengths include their strong brand name and growth, though weaknesses include higher prices and lower mileage.
Bikes lover ppt
This document provides an overview of the major motorcycle manufacturers in India, including Hero Honda, Bajaj Auto, TVS Motors, Honda Motors, Yamaha Motors, and Royal Enfield. It discusses the origins and founders of each company, as well as some of their popular bike models. For example, it notes that Hero Honda was founded by Brijmohan Munjal and Pawan Munjal and produces bikes like the Splendor and Passion, while Royal Enfield is known for the iconic Bullet model. The document aims to give readers background information on the history and key players in India's bike industry.
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Royal Enfield
Royal Enfield is a motorcycle company based in India that was originally founded in England in 1893. In the early 2000s, Royal Enfield faced declining sales and quality issues. In 2005, Eicher Motors appointed a new CEO, Siddhartha Lal, to revive the brand. Lal and his team modernized Royal Enfield's technology while retaining vintage styling, improved manufacturing practices, and launched new models. These changes helped increase sales and resolve quality problems. Royal Enfield has since grown in popularity in India and globally with models like the Classic 500 and Himalayan motorcycle.
Bajaj
Bajaj Auto Ltd. is an Indian motorcycle and auto manufacturer founded in 1930. It began by importing two- and three-wheelers before obtaining a license to manufacture vehicles domestically in 1959. Bajaj is now India's second largest motorcycle maker and ranks as the world's fourth largest manufacturer of two- and three-wheelers. It is known for R&D and low-cost manufacturing. Bajaj's popular motorcycle brands include Pulsar, Avenger, and Discover and it has a widespread distribution network in India.
Royal endfield 1.0
- Royal Enfield is an Indian motorcycle manufacturer established in 1851 that is best known for making classic style motorcycles still used in parts of the world today.
- Their brand is positioned around powerful, masculine, and rugged motorcycles targeted towards middle-class adventurers between ages 24-44.
- Their marketing strategy focuses on building a sense of brotherhood among riders through clubs, communities, social media engagement, and branding in films.
Royal Enfield
Royal Enfield is a British motorcycle company that was originally established in 1893. It is now an Indian company and subsidiary of Eicher Motors. Royal Enfield primarily manufactures the Bullet motorcycle and other single-cylinder motorcycles. It has a niche market focus and sells motorcycles in over 50 countries globally, surpassing Harley-Davidson in sales in 2015. The company aims to be a leader in modernizing motorcycling in India and developing markets through continuously improving biking efficiency for customers.
Royal Enfield-Detailed 4P's Analysis
Royal Enfield is one of the oldest motorcycle brand. This PPT contains the analysis of Royal Enfield's 4 P' s of Marketing.
Marketing royal enfield
Royal Enfield was originally founded in Britain in 1901 as a manufacturer of motorcycles, bicycles, lawnmowers and engines. It began selling motorcycles in India in 1949 and established a local assembly plant there in 1955. Royal Enfield is now an Indian company and brand focused on manufacturing cruiser-style motorcycles. Its most popular model is the 350cc Bullet, known for its classic styling and popularity with the Indian military and police forces. Royal Enfield has expanded globally to over 50 countries and aims to increase production volumes significantly in the coming years through new models and markets.
All About Royal Enfield
Royal Enfield, a motorcycle brand known for its classic styling and heritage, has seen strong growth in India in recent years. The document discusses Royal Enfield's history, business strategy, and financial performance. It summarizes that Royal Enfield has a niche segment as a leisure and adventure cruiser bike, targets customers aged 25-45, and has grown its market share and revenue significantly in India, with a CAGR of 46% and revenue of nearly 10 billion rupees in 2018-19. Royal Enfield also engages in corporate social responsibility programs focused on rural development, livelihood, and road safety.
Brand Management - Royal Enfield
Royal Enfield is an iconic motorcycle brand known for its classic styling and heritage. It focuses on lifestyle branding through activities like rider clubs and tours. Its marketing emphasizes independence, power and adventure. Royal Enfield builds brand loyalty through social media engagement and merchandise. It has a dominant market share in the 350-500cc segment in India and is expanding globally. The brand is perceived as aspirational and elite, associated with strength and authority. Customers are highly loyal to Royal Enfield and see it as a proud possession that is passed down through generations.
Report on Royal Enfield Motorcycles
Report based on Royal Enfield motor cycles, a detailed forecasting is also done. It is done for VITBS chennai.
Analysis of close competitors
Royal Enfield's main competitors in India are Bajaj, KTM, and Harley Davidson India. Bajaj has resurrected its Avenger cruiser brand and offers several Avenger models at competitive price points. KTM has a strong presence in India through its Duke 125 motorcycle and extensive sales and service network provided by partner Bajaj Auto. Harley Davidson India focuses on the luxury cruiser segment but has high prices and limited manufacturing capacity. Royal Enfield will need to upgrade features like ABS to remain competitive as technology and customer expectations advance.
Royal enfield project report
The document traces the history of motorcycles from their origins in 1885 with Gottlieb Daimler creating the first motorcycle by fitting an engine to a bicycle frame. It then discusses early experimentation and innovations, the first commercial motorcycles in the 1890s, and the growth of the motorcycle industry in the early 20th century led by companies like Harley-Davidson and Indian. After World War II, Japanese manufacturers like Honda rose to dominance in the 1960s-70s with affordable modern designs, leading British brands to decline. Today Japanese brands remain dominant globally though Harley-Davidson and European brands have regained popularity.
Company fact presentation of ROYALENFILED
Royal Enfield is an Indian motorcycle manufacturer founded in England in 1901. It is now owned by Eicher Motors and is headquartered in Chennai, India. Royal Enfield started as a bicycle company and began motorcycle production in 1904. It is best known for making the Bullet, one of the longest-running motorcycle nameplates still in production. Royal Enfield acquired the rights to use the name in 1971 and has since focused on the Indian market, where it is now the top premium motorcycle brand.
Royal enfield Counsumer behaviour
this presentation is on royal enfield with respect to the Counsumer behaviour & attitude of counsumer towards royal enfiled. this will give you inside about royal enfield.
Royal enfield - Management of Technology
The document discusses Royal Enfield, an Indian motorcycle company. It provides an overview of Royal Enfield's history and evolution over time. It analyzes how Royal Enfield used technology to modernize its bikes while retaining their vintage identity, which helped the company grow into a global player. The document outlines Royal Enfield's objectives to identify key technology areas, evaluate its technology use, analyze growth competitiveness, and evaluate future strategies.
Royal enfield presentation
Royal Enfield was facing declining sales and mounting losses by 2000, producing only 2,000 bikes per month against its 6,000 bike capacity. Siddhartha Lal and R.L. Ravichandran took over, aiming to increase market share without compromising the brand. They studied customer satisfaction issues and developed a new engine. Royal Enfield focused on leisure customers by introducing cruiser variants like the Thunderbird instead of lower-priced bikes. This strategy along with company-owned showrooms, promotional tours and factory visits helped production increase from 72,000 to 150,000 bikes annually to meet growing domestic and international demand. While new competition from Harley-Davidson may emerge, Royal Enfield's new Continental
Brand analysis of Royal Enfield
The Research is aimed at the study of Royal Enfield Brand in Indian Markets – So far how they have performed and suggestions for them to grab more market share and be profitable. Every year, they have sold modest numbers but despite low numbers, they continue to command a position of respect and awe in the Indian motorcycle market. The objective of the study was to study the different product lines, marketing strategy and Brand Management of Royal Enfield Bullets in Indian market.
1. Bullet riders are mostly Value-Expressive, with an internal locus of control and a strong sense of independence.
2. The company has been cashing in on the iconic status it has and has done little to reinforce its image amongst an exploding two-wheeler market.
3. The pricing of the motorcycle might also be looked upon as conservative.
Royal Enfield has for a while now targeted the youth market with lure of freedom. However, they have done little to reinforce their position. Maybe advertising campaigns targeted at the Value-expressive customer would enable the brand to reap the benefits of its iconic position in a much more productive way. Also, most users find it imperative for the company to improve its After Sales Service and Spares availability.
Segmentation and satisfaction level royal enfield
The document discusses customer satisfaction and market segmentation in the context of a study on Royal Enfield motorcycles. It provides background on customer satisfaction, defining it as managing expectations and experience. It also defines market segmentation as dividing consumers into groups with similar needs. The study will examine Royal Enfield's segmentation strategies, targeting, positioning, and customer satisfaction based on their marketing mix of product, price, place and promotion. It notes the importance of customer retention and measuring satisfaction to meet consumer needs better than competitors.
Royal enfield- Operations, Production, market mix, brand value
Slide explains about operations management, production procedure, sales estimate, interesting videos (from movies), important terms in academic point of view! customize and edit ur slides accordingly ;)
https://www.facebook.com/abhi4abhimanue
abhimanue.2008@gmail.com
Royal Enfield- Financial Aspects of Marketing
Financial management refers to the efficient and effective management of money (funds) in such a manner as to accomplish the objectives of the organization. It is the specialized function directly associated with the top management. The significance of this function is not seen in the 'Line' but also in the capacity of 'Staff' in overall of a company. It has been defined differently by different experts in the field.Royal Enfield was the brand name under which the Enfield Motor Cycle Company (founded 1909) manufactured motorcycles, bicycles, lawnmowers and stationary engines. The first Royal Enfield motorcycle was built in 1901; the original British concern was defunct by 1970. The Enfield Cycle Company is responsible for the design and original production of the Royal Enfield Bullet, the longest-lived motorcycle design in history.
Royal enfield
history,role in indian maket,manufacturing units,market share,perceptual mapping,market share,global aspects,different models,its journey,swot analysis,4P's,Porters 5,
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Royal enfield- Operations, Production, market mix, brand value
Royal enfield- Operations, Production, market mix, brand value
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Royal_Enfield.pptx
Royal Enfield began in 1893 in the UK manufacturing bicycles and later motorcycles. They are considered the oldest motorcycle brand still in production. In India, Royal Enfield gained popularity after the government ordered 800 of their 350cc Bullet models in 1955 for border patrolling. Their current product line includes Classic, Meteor, Himalayan, Continental GT and Bullet models between 350-650cc. Their mission is to get more people exploring on their motorcycles. Strengths include their strong brand name and growth, though weaknesses include higher prices and lower mileage.
Bikes lover ppt
This document provides an overview of the major motorcycle manufacturers in India, including Hero Honda, Bajaj Auto, TVS Motors, Honda Motors, Yamaha Motors, and Royal Enfield. It discusses the origins and founders of each company, as well as some of their popular bike models. For example, it notes that Hero Honda was founded by Brijmohan Munjal and Pawan Munjal and produces bikes like the Splendor and Passion, while Royal Enfield is known for the iconic Bullet model. The document aims to give readers background information on the history and key players in India's bike industry.
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Royal Enfield is an Indian motorcycle brand that has been in continuous production since 1901. It is the oldest motorcycle brand in the world. Royal Enfield manufactures motorcycles in Chennai, India, including classic models like the Bullet, which holds the record for the longest production run of any motorcycle. In the 1990s, Royal Enfield collaborated with the Eicher Group and merged with them to help expand production. More recently, Royal Enfield has focused on designing new models to attract younger riders and expanding its market, with models now ranging from 350cc to 650cc. It has become the largest selling motorcycle brand in the middleweight segment in India.
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Royal Enfield was founded in 1893 in England and began as a bicycle manufacturer. It started producing motorcycles in 1911 and supplied the British army. Production fully moved to Chennai, India in 1962. Royal Enfield is considered the oldest motorcycle brand still in production. It offers cruiser style motorcycles like the Bullet, Classic, and Thunderbird. To expand its customer base, Royal Enfield introduced accessories and extended its brand into apparel. It also faces challenges of improving after-sales service and managing costs as demand increases. Future strategies include expanding the dealership network and promoting a "challenging real men" brand image through ambassador partnerships and adventure trips.
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This document provides an overview of the motorcycle industry in India. It discusses the origins of motorcycles and traces the development of the industry in India from 1955. It profiles the major players in the Indian motorcycle market including Hero Honda, Bajaj Auto, TVS Motors, Honda Motors, Yamaha Motors and Royal Enfield. It analyzes the market share and best-selling models of each manufacturer. Key factors influencing growth in the Indian motorcycle market are also examined.
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Arthur Davidson and William Harley developed their first motorcycle in 1901 by attaching a two-horsepower engine to a bicycle frame. They sold three motorcycles that year. In 1907, Harley-Davidson developed a reputation for winning motorcycle races. During World War I and II, Harley-Davidson produced thousands of motorcycles for the US military. The company struggled in the 1980s but has since set new production records, especially in the early 2000s.
Project on bajaj Auto Ltd
This document provides an overview of Bajaj Auto Ltd, an Indian motorcycle and auto manufacturer. It discusses Bajaj's history beginning in 1945, products including motorcycles, scooters, and commercial vehicles. Financial data on sales and income are presented from 2005-2010. The management structure, vision, and social responsibility efforts are described. A SWOT analysis identifies strengths in R&D, distribution and performance products, while weaknesses include lack of brand recognition globally. Opportunities exist in emerging markets and new vehicle segments, while threats include low-cost competition.
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Honda is known for its exceptional products and engineering excellence across a wide range of industries. As the world's largest engine manufacturer, Honda produces cars, motorcycles, power equipment, marine engines, aircraft and robots. Honda has a long history of innovation dating back to its founding in 1948 and is respected for its focus on quality, reliability and environmental stewardship.
CASE STUDY ON THE SUCCESSFUL JOURNEY OF ROYAL ENFIELD BULLET BIKES IN INDIA
Royal Enfield is an Indian motorcycle manufacturing company with factories in Chennai, India. Originally a British motorcycle company, Royal Enfield and indigenous Madras Motors, it is now a subsidiary of Eicher Motors Limited, an Indian automaker.[9] The company makes the Royal Enfield Bullet, and other single-cylinder motorcycles.[10] Established in 1893, Royal Enfield is the oldest motorcycle brand in the world still in production, with the Bullet model enjoying the longest motorcycle production run of all time.
Harley Davidson
Presentation on Harley Davidson explaining the brand identity prism briefing the physical product, personality, relationship, culture, reflection, self image. also mentioning the Indian queen's of harley, fans following and explaining the current strategies in India and the recommendations for the harley davison
Harley davidson
This document provides an overview of Harley-Davidson's history and operations. It discusses how the company was founded in 1903 in Wisconsin and became a leading American motorcycle manufacturer. It also outlines Harley-Davidson's mission and brand positioning. The document analyzes the company's competitive position in various markets and pricing strategy. It considers ways Harley-Davidson can improve its market share and reduce price pressures, such as expanding into new markets and customization options.
HD
This document provides an overview of Harley-Davidson, including:
- A brief history of the company founded in 1903.
- Details on its organizational structure and branding approach focused on freedom and adventure.
- Analysis of its market position in India and competition in the Indian motorcycle market.
- Description of Harley-Davidson's product portfolio and strategies around branding, promotions, and community events like rallies.
- SWOT analysis and suggestions to target new customer groups in India to remain successful.
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三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号:176555708】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号:176555708】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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ROYAL ENFIELD PPT.pptx
- 1. ROYAL ENFIELD -Made like a gun, Goes like a bullet TEAM MEMBERS Thota Gowthami Priya SVS Siddheswara reddy Willson Soubhagya Panda Aneesh Vengurlekar Sangam Manoj
- 2. ABOUT ROYAL ENFIELD • Indian motorcycle manufacturing brand • “The oldest global motorcycle brand in continuous production“ • Manufactured at factories in Chennai • Est. 1901 • EICHER MOTORS
- 3. RECENT BIKE PROMOTION VIDEO OF ROYAL ENFIELD
- 4. VISION To be recognized as the industry leader driving modernization in biking in India and the developing world MISSION Aims to continuously improve biking efficiency in India and developing markets. Customers are the integral part of the Organization & Creating a Family of Bikers Bond VISION & MISSION
- 5. ROYAL ENFIELD COMPETITORS • Jawa • Triumph Motorcycles • Honda • MotoCorp • Bajaj Auto • TVS
- 6. 4P’S Royal Enfield PRODUCT • CLASSIC STREET • CRUISER • RETRO STREET • CAFÉ RACER PRICE • PREMIUM PRICING • OPTIONAL PRODUCT • NO DISCOUNTS OR ALLOWANCE • COLOUR PLACE • 3,542 Royal Enfield dealerships in India • Manufacturing Units in near Chennai, Tamil Nadu. PROMOTION • Organise nation wide tour • Rider mania in Goa • Promotion in magazine and media • Factory tour
- 7. ADVERTISMENT OF ROYAL ENFIELD
- 8. SWOT Strength • Strong R&D • Strong Brand • Quality Standards • Embracing Global Markets • Amazing Social Media Content Weaknesses • Costly • Low Mileage • Delay in Delivery & After- Sale Service
- 9. Opportunities • Global Expansion • Growing Market • Higher Disposable Incomes Threats • Rise in Fuel Prices Strong Competition • Hatred on Social Media
- 10. STP SEGMENTATION • Bikers who want a bike that is stylish and powerful • Has a niche segment • Status symbol TARGET MARKET • Middle class youth from the age bracket of 25-35 • Commercials like Army and travel agencies POSITIONING • Powerful motorcycle for bike adventures • Masculine durable and rugged product • Heritage over hundred years • Powerful engine
- 11. POLITICAL • Strong presence across the world • Government policies • Tax policy ECONOMICAL • Global exposure • Inflation SOCIAL • Gender ratio • Population growth Technological • International influences • Tech transfer
- 12. CONCLUSION
Editor's Notes
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