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Roy assignment(1)
- 1. How Mc.Donalds runtheir business in China? Identify some of their strategies for doing business in East Asia? s1190130 Yuki Tanaka
- 2. Introduction 'Mc.Donalds open restaurantsin China 'McDonald's have a problem in China. 'Food safety is important problem. 'History of Mc.donald's in China. 'How Mc.donalds spread business in China 'McDonald's entry and expansion strategies in the Chinese market
- 3. Mc.Donalds open restaurantsin China The world's largest burger chain also plans to remodel 80 percent of its stores in China in by 2013 and offer new health-conscious menu items this year. China has been a strong region for the company, which is based in Oak Brook, Ill. Third-quarter revenue in its restaurants there that have been open at least one year rose 12.7 percent. That compares to 5.3 percent growth in the U.S. McDonald's Corp. operates 32,000 restaurants in about 100 countries,
- 4. McDonald's have aproblem in China. McDonald's and French retailer Carrefour of selling expired chicken products in separate incidents amid public anxiety in China over food safety. McDonald's restaurant in Beijing sold chicken wings 90 minutes after they were cooked while the company's rules set a 30-minute limit. The McDonald's store in question was shuttered temporarily, Reuters reports. It said employees at a Carrefour store in the central city of Zhengzhou changed expiration dates on some chicken and sold regular chickens as more expensive free-range birds.
- 5. Food safety isimportant problem. McDonald's restaurant in Beijing sold chicken wings 90 minutes after they were cooked while the company's rules set a 30-minute limit. The McDonald's store in question was shuttered temporarily, Reuters reports. It said employees at a Carrefour store in the central city of Zhengzhou changed expiration dates on some chicken and sold regular chickens as more expensive free-range birds. Food safety is a sensitive issue in China, which has been rocked by scandals ranging from deadly infant formula to chemical-laced pork and recycled restaurant oil.
- 6. History of Mc.donald'sin China. Mc.donalds started business in China in 1992. Built on the southern end of Wangfujing Street near Tiananmen Square the center of all public politics in the People's Republic of China this restaurant had become an important landmark in Beijing by the summer of 1994, and the image of the Golden Arches appeared frequently on national television programs. It also became an attraction for domestic tourists, as a place where ordinary people could literally taste a bit of American culture. New McDonald's restaurants appeared in Beijing one after another.
- 7. How Mc.donalds spreadbusiness in China There is a new tendency to absorb foreign cultural influences and transform them into local institutions, a trend that the Chinese political system resisted during the Maoist era. In the case reviewed here, both the McDonald's management and staff on the one hand and the Beijing customers on the other have been active participants in the localization process. To analyze this process, I first examine the image of McDonald's in the minds of ordinary Chinese people.
- 8. McDonald's entry andexpansion strategies in the Chinese market The case focuses on the US- based fast food chain McDonald's entry and expansion strategies in the Chinese market. McDonald's entered China in 1990 with its first restaurant in Shenzhen. Since then McDonald's in China has been expanding steadily by providing outstanding quality, service, and value to its customers. For McDonald's other than its home market - the United States, China was the largest growth market with 960 restaurants and over 60,000 employees as of 2008. McDonald's strategic plan in China was to focus on core menu extensions, convenience and value. The case details the operational strategies of McDonald's in China.
- 9. The Chinese peoplelike the traditional culture of food Chinese customers were loyal to Chinese cuisine and felt that the fast food chains did not offer much variety to suit their palate. The Chinese preferred the traditional culture of food and drink complete with color, fragrance, flavor, and variety. So Mc.donald's make foos likes that is liked by Chinese people.
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