2. About Mc.donalds and china
● Jim Skinner set up the first McDonald's
in China in Shenzhen in 1990.
● For 2008, China represents one third of
all capital expenditures in the Asia-
Pacific, Middle East and Africa region,
where the fast-food giant is in 37
markets, according to Skinner.
3. About china
● There are 800 McDonald's restaurants in
china and 200 more in Hong Kong.
● China is the No 1 growth market for
McDonald's, with 960 restaurants and
over 60,000 employees.
4. History in 1990
● McDonald’s first opened in China in
1990.
● the leading global fast food chain chose
Shenzhen, a pioneer Special Economic
Zone in Guangdong province bordering
Hong Kong, to open its first 500-seat
store in the developing market.
● When McDonald’s opened its first
mainland store in 1990, rival KFC had
already been there for three years.
5. History in 1992〜2002
● The largest restaurant in terms of area
for the fast-food behemoth was opened in
1992 at Beijing Wangfujing Street, the
bustling commercial street of the
capital city.
● By the first quarter of 2002, there were
460 McDonald's around China.
6. History in 2004〜2005
● There are 600 Mc.donalds at the end of
2004.
At the same time, its arch rival in
China KFC expanded its network to 1,200.
● The Mc.Donalds opened the first drive-
thru in 2005.
7. History in 2006〜2008
● In 2006, McDonald’s signed an agreement
with the Chinese state oil company,
Sinopec, granting it the right to open
McDonald’s stores at any of Sinopec’s
new and existing gas stations ? all
30,000 of them.
● McDonald's plans to have 1,000 stores in
China by the end of 2008.
8. In summary
● Mc.Donalds are going to continue our
growth at a faster rate in China, while
it has little to do with the association
with Olympics, China is a huge market
with great opportunities for businesses
around the world, and it's no different
for McDonald's.
9. In summary
● With more than half of its store in
foreign countries, McDonald’s has long
since given up trying to count how many
burgers it’s sold. What it is counting
on is a future where the Golden Arches
continue to spread across the globe,
generating more French fries, income,
visibility.
