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Rotenberg gfke 2014
The document discusses how consumers are losing confidence in the digital economy due to issues with big data practices. It notes that consumers experience frequent data breaches, credit card and password theft. Identity theft has become the top consumer concern in the US and predictive policing raises new issues. The problems will worsen as more personal data is collected but security and business practices remain weak. Solutions proposed include improving payment security, updating privacy laws, and developing metrics to monitor privacy, security and consumer protection issues related to big data.
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Rotenberg gfke 2014
- 1. The “Big Data”Crisis: Consumers Are Losing Confidence in the E-Economy Marc Rotenberg, EPIC President CSISAC Representative OECD Global Forum Tokyo, Japan 3 October 2014 1
- 2. COMPUTER CHESS •Pieces: 32 “Big Data” is Fascinating • Possible chess games: 1043 • Observable atoms in universe: 1081 • Possible Go games: 10170 • Strategies: “Brute force,” heuristics, evaluation algorithms, and exhaustive search • Outcomes: (1) computer beats world champion (Kasparov - Deep Blue 1996); (2) Outcomes with 7 pieces or less on board are now “solved”; (3) computers annotate chess games OECD 2014 2 epic.org
- 3. But Consumers AreNot “Big Data Scientists” OECD 2014 3 epic.org
- 4. Consumers Experience DataBreaches OECD 2014 4 epic.org
- 5. Consumers Experience CreditCard Theft OECD 2014 5 epic.org
- 6. Consumers Experience PasswordTheft OECD 2014 6 epic.org
- 7. And the Problemsare Getting Worse OECD 2014 7 epic.org
- 8. ID Theft is#1 Concern in United States OECD 2014 8 epic.org
- 9. New Issues Ahead:“Predictive Policing” OECD 2014 9 epic.org
- 10. Problems for Consumers • Payment schemes are vulnerable • Laws are out of date • Too much personal data is collected • Security is weak • Business practices are opaque • Big data will make these problems worse OECD 2014 10 epic.org
- 11. Big Data Solutions • Improve payment systems • Update privacy laws • Implement and enforce OECD Privacy Guidelines • Develop “Privacy Enhancing Techniques” • Minimize collection of Personally Identifiable Information • Make decision making more transparent OECD 2014 11 epic.org
- 12. Role for OECD • Help member countries and consumer understand scope of problem • Look at problem from consumer perspective: identity theft, financial fraud, security breach • “New statistical tools are needed to measure the digital economy . . . While existing statistics measure the diffusion of ICTs, they are less able to keep up with new and rapidly evolving technologies and usage by individuals and firms. . . OECD 2014 12 epic.org
- 13. CSISAC Endorses Action#3 #3: Develop metrics to monitor issues of security, privacy and consumer protection Source: OECD, Measuring the Digital Economy: A New Perspective (2014) OECD 2014 13 epic.org
- 14. Closing Points •Big data analytics provide powerful tools - gathering, learning, analyzing, evaluating, acting • As applied to games, there are no social concerns • As applied to people, the problems are without end OECD 2014 14 epic.org