Rory Sutherland, vice chairman at Ogilvy Group UK, gave an unfamiliar take on decision-making at Newsworks’ Shift 2015 conference at the British Library.

1. #shift2015
Reality Check
Rory Sutherland
vice chairman
Ogilvy Group UK

2. The (other) system one business

3. Problems
agencies might
solve
Problems
agencies are
asked to solve

4. Marketing
“The science of knowing what
economists are wrong about.”

19. “Thus, the conventional view that
natural selection favors nervous
systems which produce ever
more accurate images of the
world must be a very naive view
of mental evolution”
(Trivers 1976/2006)

24. Rory Sutherland’s reading list