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Leveraging Social Media for Your Law Practice

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Workshop conducted by Louellen S. Coker of Content Solutions at the LawPact (http://www. lawpact.org) Fall 2010 Conference in Las Vegas, NV on November 5, 2010.

Learn more about Content Solutions and Social Media Marketing on our website (http://www.yourcontentsolutions.com) and blog, Content Notes (http://www.yourcontentnotes.com).

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Leveraging Social Media for Your Law Practice

  1. 1. Leveraging Social Media for Your Practice LawPact Conference, Fall 2010
  2. 2. Louellen S. Coker Founder, Chief Content Coach Web: www.yourcontentsolutions.com Blog: www.yourcontentnotes.com LinkedIn: louellencoker Facebook: Content Solutions Twitter: @ContentNotes www.yourcontentsolutions.com (972) 987-0567
  3. 3. Our Discussion What is Why Invest Reaching Introducing ROI Social in Out: Other and Q&A Media Social Establish Social Strategies Marketing? Media? a Blog Media www.yourcontentsolutions.com (972) 987-0567
  4. 4. What is Social Media Marketing? What is Why Invest Reaching Introducing ROI Social in Out: Other and Q&A Media Social Establish Social Strategies Marketing? Media? a Blog Media www.yourcontentsolutions.com (972) 987-0567
  5. 5. The Rules Have Changed! • Marketing means advertising • Advertising appeals to masses • Interruption • One-way • Selling • Campaigns with limited shelf-life • Creative • Advertisers go for awards, not results • Advertising & PR were separate disciplines www.yourcontentsolutions.com (972) 987-0567
  6. 6. The Rules Have Changed! • Marketing means advertising X • Advertising appeals to masses • Interruption • One-way • Selling • Campaigns with limited shelf-life • Creative • Advertisers go for awards, not results • Advertising & PR were separate disciplines www.yourcontentsolutions.com (972) 987-0567
  7. 7. The Rules Have Changed! • Marketing more than advertising • PR extends beyond mainstream • You are what you publish • Authentic, not spin • Participation, not propaganda • Deliver content when it’s needed • Reaches the underserved audience • Not about notoriety, about buyers seeing your company www.yourcontentsolutions.com (972) 987-0567
  8. 8. Why Traditional Marketing Fails • Expensive • Little guys can’t compete • “Interruption marketing” is tiresome www.yourcontentsolutions.com (972) 987-0567
  9. 9. ~Erica O’Grady www.yourcontentsolutions.com (972) 987-0567
  10. 10. “Word-of-Mouth or Community Based Marketing that leverages Technology as a Platform for Conversations.” ~Erica O’Grady www.yourcontentsolutions.com (972) 987-0567
  11. 11. Why Be Present for Online Users? ...91% say consumer reviews are the #1 aid to buying decisions -JC Williams Group Source: Market Tools, August/September 2009 Insight Report www.yourcontentsolutions.com (972) 987-0567
  12. 12. Why Be Present for Online Users? ...87% trust a friend’s recommendation over critic reviews -Marketing Sherpa Source: Market Tools, August/September 2009 Insight Report www.yourcontentsolutions.com (972) 987-0567
  13. 13. Why Be Present for Online Users? ...3 times more likely to trust peer opinions over advertising for purchasing decisions -Jupiter Research Source: Market Tools, August/September 2009 Insight Report www.yourcontentsolutions.com (972) 987-0567
  14. 14. Why Be Present for Online Users? ...1 word-of-mouth conversation has impact of 200 TV ads -Buzz Agent Source: Market Tools, August/September 2009 Insight Report www.yourcontentsolutions.com (972) 987-0567
  15. 15. Reach an Unreachable Audience Sense of Community Personal Bond Stories that share who you are Allow them to share opinions Helpful tips (no strings attached) www.yourcontentsolutions.com (972) 987-0567
  16. 16. What is Social Media? Paid Internet Advertising PPC - Search Marketing Mobile Advertising Sponsorships Paid Applications www.yourcontentsolutions.com (972) 987-0567
  17. 17. What is Social Media? Paid Internet Advertising PPC - Search Marketing Mobile Advertising Sponsorships Paid Applications www.yourcontentsolutions.com (972) 987-0567
  18. 18. What is Social Media? Paid Earned Internet Social Media Advertising (Pages & Feeds) PPC - Search Word of Mouth Marketing Mobile User Forums Advertising News, PR, Sponsorships Announcements Blogger Paid Applications Relationships www.yourcontentsolutions.com (972) 987-0567
  19. 19. What is Social Media? Paid Earned Owned Internet Social Media Brand & Product Advertising (Pages & Feeds) Websites PPC - Search Mobile Brand & Word of Mouth Marketing Product Websites Mobile Proprietary User Forums Advertising Mobile Apps News, PR, Customer Care Sponsorships Announcements Services Blogger Proprietary Blogs Paid Applications Relationships & Digital Content www.yourcontentsolutions.com (972) 987-0567
  20. 20. www.yourcontentsolutions.com (972) 987-0567
  21. 21. Facebook is like a Class Reunion (with a few party crashers) www.yourcontentsolutions.com (972) 987-0567
  22. 22. Facebook is like a Class Reunion (with a few party crashers) Facebook Fan Page is like being a Rock Star www.yourcontentsolutions.com (972) 987-0567
  23. 23. Facebook is like a Class Reunion (with a few party crashers) Facebook Fan Page is like being a Rock Star LinkedIn/Avvo is like a Trade Show www.yourcontentsolutions.com (972) 987-0567
  24. 24. Facebook is like a Class Reunion (with a few party crashers) Facebook Fan Page is like being a Rock Star LinkedIn/Avvo is like a Trade Show Twitter is like a Cocktail Party www.yourcontentsolutions.com (972) 987-0567
  25. 25. Facebook is like a Class Reunion (with a few party crashers) Facebook Fan Page is like being a Rock Star LinkedIn/Avvo is like a Trade Show Twitter is like a Cocktail Party YouTube is like Times Square on New Year’s Eve www.yourcontentsolutions.com (972) 987-0567
  26. 26. Why Invest in Social Media? What is Why Invest Reaching Introducing ROI Social in Out: Other and Q&A Media Social Establish Social Strategies Marketing? Media? a Blog Media www.yourcontentsolutions.com (972) 987-0567
  27. 27. Why Should I Care? • 7% of Americans are on Twitter • 41% of Americans have Facebook pages • Search Engine Optimization (SEO) • Expand your referral sources • Become the “perceived expert” in your field • Re-brand yourself or your business • The Yellow Pages are dead • You are already behind the curve www.yourcontentsolutions.com (972) 987-0567
  28. 28. Why Should I Care? www.yourcontentsolutions.com (972) 987-0567
  29. 29. Why Should I Care? www.yourcontentsolutions.com (972) 987-0567
  30. 30. Investing in an online presence will... www.yourcontentsolutions.com (972) 987-0567
  31. 31. Investing in an online presence will... 1 Generate exposure for your business. • 65% of entrepreneurs, executives and career professionals experience increased exposure through social media marketing efforts www.yourcontentsolutions.com (972) 987-0567
  32. 32. Investing in an online presence will... 1 Generate exposure for your business. • 65% of entrepreneurs, executives and career professionals experience increased exposure through social media marketing efforts 2 Increase traffic. • 80% of entrepreneurs, executives and career professionals reported an increase in traffic to their websites • 67% increased e-mail/newsletter lists through social marketing www.yourcontentsolutions.com (972) 987-0567
  33. 33. Investing in an online presence will... www.yourcontentsolutions.com (972) 987-0567
  34. 34. Investing in an online presence will... 3 Build new business partnerships. • 62% of entrepreneurs, executives and career professionals who participated in social media marketing for only a few months closed new business and established new partnerships. www.yourcontentsolutions.com (972) 987-0567
  35. 35. Investing in an online presence will... 3 Build new business partnerships. • 62% of entrepreneurs, executives and career professionals who participated in social media marketing for only a few months closed new business and established new partnerships. 4 Bring in new qualified leads. • Over 50% of entrepreneurs, executives, and career professionals generated qualified leads after only a few months of participation in social media marketing. www.yourcontentsolutions.com (972) 987-0567
  36. 36. Why? • Currently, more people use Facebook more often and for longer periods of time than Google. • YouTube is the second most popular search engine behind Google. • Over 10% of lawyers have found new clients through social media alone. • Most in-house counsels use social media outlets such as LinkedIn, Avvo, and even blogs when seeking outside counsel assistance. www.yourcontentsolutions.com (972) 987-0567
  37. 37. Need More Evidence? If that isn’t convincing enough, then how about the fact that other lawyers are using it? • 63% of lawyers use social media for personal reasons • 12% of lawyers use it for professional reasons only When it comes to competition, you don’t want to be the last to the party. www.yourcontentsolutions.com (972) 987-0567
  38. 38. Power of Social Networking www.yourcontentsolutions.com (972) 987-0567
  39. 39. Power of Social Networking 0? 20 www.yourcontentsolutions.com (972) 987-0567
  40. 40. Power of Social Networking 0? 20 2006 www.yourcontentsolutions.com (972) 987-0567
  41. 41. Power of Social Networking 0? 20 2006 2008 www.yourcontentsolutions.com (972) 987-0567
  42. 42. Power of Social Networking 0? 20 2006 pril A 9 200 2008 www.yourcontentsolutions.com (972) 987-0567
  43. 43. Power of Social Networking N ov 200 em 9 0? be 20 r 2006 pril A 9 200 2008 www.yourcontentsolutions.com (972) 987-0567
  44. 44. Reaching Current & Potential Clients: Establish a Blog What is Why Invest Reaching Introducing ROI Social in Out: Other and Q&A Media Social Establish Social Strategies Marketing? Media? a Blog Media www.yourcontentsolutions.com (972) 987-0567
  45. 45. Ready to get started? www.yourcontentsolutions.com (972) 987-0567
  46. 46. What a Blog IS - • Content • Syndication • Conversation www.yourcontentsolutions.com (972) 987-0567
  47. 47. What a Blog is NOT- • A newspaper • Boilerplate Marketing Materials • Just about YOU, YOU, YOU! www.yourcontentsolutions.com (972) 987-0567
  48. 48. Tools You’ll Need www.yourcontentsolutions.com (972) 987-0567
  49. 49. Tools You’ll Need • Ideas for a username www.yourcontentsolutions.com (972) 987-0567
  50. 50. Tools You’ll Need • Ideas for a username • An email address www.yourcontentsolutions.com (972) 987-0567
  51. 51. Tools You’ll Need • Ideas for a username • An email address • Your zip code www.yourcontentsolutions.com (972) 987-0567
  52. 52. Tools You’ll Need • Ideas for a username • An email address • Your zip code • Your street address www.yourcontentsolutions.com (972) 987-0567
  53. 53. Tools You’ll Need • Ideas for a username • An email address • Your zip code • Your street address • A memorable password www.yourcontentsolutions.com (972) 987-0567
  54. 54. Tools You’ll Need • Ideas for a username • An email address • Your zip code • Your street address • A memorable password • A web-friendly logo www.yourcontentsolutions.com (972) 987-0567
  55. 55. Tools You’ll Need • Ideas for a username • An email address • Your zip code • Your street address • A memorable password • A web-friendly logo • Permission from your decision makers www.yourcontentsolutions.com (972) 987-0567
  56. 56. Now is the Time! www.yourcontentsolutions.com (972) 987-0567
  57. 57. Now is the Time! www.yourcontentsolutions.com (972) 987-0567
  58. 58. www.yourcontentsolutions.com (972) 987-0567
  59. 59. www.yourcontentsolutions.com (972) 987-0567
  60. 60. Home Page www.yourcontentsolutions.com (972) 987-0567
  61. 61. Home Page About Page www.yourcontentsolutions.com (972) 987-0567
  62. 62. Home Page About Contact Page Page www.yourcontentsolutions.com (972) 987-0567
  63. 63. Blog Policy Page Home Page About Contact Page Page www.yourcontentsolutions.com (972) 987-0567
  64. 64. Conversation Starters www.yourcontentsolutions.com (972) 987-0567
  65. 65. Conversation Starters Website Links www.yourcontentsolutions.com (972) 987-0567
  66. 66. RSS Feed Conversation Starters Subscribe Website Links www.yourcontentsolutions.com (972) 987-0567
  67. 67. RSS Feed Conversation Starters Subscribe Social Media Links Website Links www.yourcontentsolutions.com (972) 987-0567
  68. 68. RSS Feed Conversation Starters Subscribe Social Media Links Website Links E-newsletter www.yourcontentsolutions.com (972) 987-0567
  69. 69. RSS Feed Conversation Starters Subscribe Social Media Links Website Links E-newsletter Site Map www.yourcontentsolutions.com (972) 987-0567
  70. 70. 5 Steps to Content Success www.yourcontentsolutions.com (972) 987-0567
  71. 71. 5 Steps to Content Success 1 Strategy www.yourcontentsolutions.com (972) 987-0567
  72. 72. 5 Steps to Content Success 1 Strategy Establish Presence 2 www.yourcontentsolutions.com (972) 987-0567
  73. 73. 5 Steps to Content Success 1 Strategy Establish Presence 2 Expand Reach 3 www.yourcontentsolutions.com (972) 987-0567
  74. 74. 5 Steps to Content Success 1 Strategy Nurture Establish Relationships Presence 2 4 Expand Reach 3 www.yourcontentsolutions.com (972) 987-0567
  75. 75. 5 Steps to Content Success 1 5 Properly Maintain Strategy Presence Nurture Establish Relationships Presence 2 4 Expand Reach 3 www.yourcontentsolutions.com (972) 987-0567
  76. 76. Creating Great Content www.yourcontentsolutions.com (972) 987-0567
  77. 77. Creating Great Content Employment Business Non- Recent Physicians Agreements Defamation Competition Rulings www.yourcontentsolutions.com (972) 987-0567
  78. 78. Creating Great Content Recent Rulings www.yourcontentsolutions.com (972) 987-0567
  79. 79. Creating Bimbo Bakeries USA, Great Content Inc. v. Botticella American Mohr v. Bank Control of New York Systems, Inc. Mellon v. Boyce Recent Rulings Fine v. Nike Communications vs. Woo Trends, Inc www.yourcontentsolutions.com (972) 987-0567
  80. 80. Creating Great Content Bimbo Bakeries USA, Inc. v. Botticella Recent Rulings www.yourcontentsolutions.com (972) 987-0567
  81. 81. Creating Great Content Precedent Bimbo Bakeries USA, Inc. v. Case
Facts Botticella How
the
ruling
 applies
in
state Recent government Rulings Repercussions
 of
the
ruling www.yourcontentsolutions.com (972) 987-0567
  82. 82. Elements of Great Content www.yourcontentsolutions.com (972) 987-0567
  83. 83. Elements of Great Content • Scannable www.yourcontentsolutions.com (972) 987-0567
  84. 84. Elements of Great Content • Scannable • Succinct www.yourcontentsolutions.com (972) 987-0567
  85. 85. Elements of Great Content • Scannable • Succinct • Neat www.yourcontentsolutions.com (972) 987-0567
  86. 86. Elements of Great Content • Scannable • Succinct • Neat • Comprehensive www.yourcontentsolutions.com (972) 987-0567
  87. 87. Elements of Great Content • Scannable • Succinct • Neat • Comprehensive • Persuasive www.yourcontentsolutions.com (972) 987-0567
  88. 88. Elements of Great Content • Scannable • Succinct • Neat • Comprehensive • Persuasive • Breaks Down Complicated Ideas www.yourcontentsolutions.com (972) 987-0567
  89. 89. Introducing Other Social Media What is Why Invest Reaching Introducing ROI Social in Out: Other and Q&A Media Social Establish Social Strategies Marketing? Media? a Blog Media www.yourcontentsolutions.com (972) 987-0567
  90. 90. www.yourcontentsolutions.com (972) 987-0567
  91. 91. Finding Bull Markets www.yourcontentsolutions.com (972) 987-0567
  92. 92. Finding Bull Markets • WordPress • LinkedIn • Facebook, MySpace • Slideshare • YouTube • Flickr, Picasa • Twitter www.yourcontentsolutions.com (972) 987-0567
  93. 93. Success Requires a Plan of Action www.yourcontentsolutions.com (972) 987-0567
  94. 94. Success Requires Effort e ss u cc S t = o r E ff www.yourcontentsolutions.com (972) 987-0567
  95. 95. Choose Your Campgrounds Wisely www.yourcontentsolutions.com (972) 987-0567
  96. 96. Choose Your Campgrounds Wisely • Blogs www.yourcontentsolutions.com (972) 987-0567
  97. 97. Choose Your Campgrounds Wisely • Blogs • Professional Networks www.yourcontentsolutions.com (972) 987-0567
  98. 98. Choose Your Campgrounds Wisely • Blogs • Professional Networks • Social Networks www.yourcontentsolutions.com (972) 987-0567
  99. 99. Choose Your Campgrounds Wisely • Blogs • Professional Networks • Social Networks • Media Networks www.yourcontentsolutions.com (972) 987-0567
  100. 100. Choose Your Campgrounds Wisely • Blogs • Professional Networks • Social Networks • Media Networks • Microblogs www.yourcontentsolutions.com (972) 987-0567
  101. 101. 156,000,000+ registered users www.yourcontentsolutions.com (972) 987-0567
  102. 102. 5.4 Billion+ updates each month www.yourcontentsolutions.com (972) 987-0567
  103. 103. 31% of users follow a brand www.yourcontentsolutions.com (972) 987-0567
  104. 104. 7,800,000 + brand recommendations per month www.yourcontentsolutions.com (972) 987-0567
  105. 105. Active Worldwide Users X 500,000,000 + www.yourcontentsolutions.com (972) 987-0567
  106. 106. Pieces of Content Shared Per Month X 45,000,000,000 + www.yourcontentsolutions.com (972) 987-0567
  107. 107. 1,500,000+ Local Businesses with Active Facebook Pages www.yourcontentsolutions.com (972) 987-0567
  108. 108. Creating more than 5,300,000,000 fans! www.yourcontentsolutions.com (972) 987-0567
  109. 109. September 2010: 144,200,000 + viewers www.yourcontentsolutions.com (972) 987-0567
  110. 110. Users: 100+ videos per viewer www.yourcontentsolutions.com (972) 987-0567
  111. 111. Most Searched: Google #1, YouTube #2 www.yourcontentsolutions.com (972) 987-0567
  112. 112. Those statistics are great! But how can they apply to me? facebook www.yourcontentsolutions.com (972) 987-0567
  113. 113. What YOU Can Do With 140 characters? www.yourcontentsolutions.com (972) 987-0567
  114. 114. What YOU Can Do With 140 characters? • Promote contests • Share timely information • Spread useful links • Personify your brand • Build credibility and influence • Follow competitors www.yourcontentsolutions.com (972) 987-0567
  115. 115. What YOU Can Do With Facebook, Avvo, YouTube and LinkedIn www.yourcontentsolutions.com (972) 987-0567
  116. 116. What YOU Can Do With Facebook, Avvo, YouTube and LinkedIn • Create online profiles • Share photos, videos, and audio links • Send private message and instant message • Learn more about people and organizations • Join groups and gain fans www.yourcontentsolutions.com (972) 987-0567
  117. 117. Social Media Dos www.yourcontentsolutions.com   www.yourcontentsolutions.com      (972) 987-0567          phone: (940) 384­9407
  118. 118. Social Media Dos • Sound like someone who just happens to work at your company www.yourcontentsolutions.com   www.yourcontentsolutions.com      (972) 987-0567          phone: (940) 384­9407
  119. 119. Social Media Dos • Sound like someone who just happens to work at your company • Put a friendly face on your product www.yourcontentsolutions.com   www.yourcontentsolutions.com      (972) 987-0567          phone: (940) 384­9407
  120. 120. Social Media Dos • Sound like someone who just happens to work at your company • Put a friendly face on your product • Answer and pose questions www.yourcontentsolutions.com   www.yourcontentsolutions.com      (972) 987-0567          phone: (940) 384­9407
  121. 121. Social Media Dos • Sound like someone who just happens to work at your company • Put a friendly face on your product • Answer and pose questions • Announce sales, deals, news and updates, and build buzz for big releases or events www.yourcontentsolutions.com   www.yourcontentsolutions.com      (972) 987-0567          phone: (940) 384­9407
  122. 122. Social Media Dos www.yourcontentsolutions.com (972) 987-0567
  123. 123. Social Media Dos • Create a page to promote your brand www.yourcontentsolutions.com (972) 987-0567
  124. 124. Social Media Dos • Create a page to promote your brand • Point your friends to your company blog or contest www.yourcontentsolutions.com (972) 987-0567
  125. 125. Social Media Dos • Create a page to promote your brand • Point your friends to your company blog or contest • Encourage a discussion and participate frequently www.yourcontentsolutions.com (972) 987-0567
  126. 126. Social Media Dos • Create a page to promote your brand • Point your friends to your company blog or contest • Encourage a discussion and participate frequently • Explore targeted advertising opportunities www.yourcontentsolutions.com (972) 987-0567
  127. 127. Social Media Don’ts www.yourcontentsolutions.com (972) 987-0567
  128. 128. Social Media Don’ts • Sound like a press release www.yourcontentsolutions.com (972) 987-0567
  129. 129. Social Media Don’ts • Sound like a press release • Spam with constant links to your company website, either in tweets or private messages www.yourcontentsolutions.com (972) 987-0567
  130. 130. Social Media Don’ts • Sound like a press release • Spam with constant links to your company website, either in tweets or private messages • Create a page and fail to maintain it www.yourcontentsolutions.com (972) 987-0567
  131. 131. Social Media Don’ts www.yourcontentsolutions.com (972) 987-0567
  132. 132. Social Media Don’ts • Try a hard sell approach www.yourcontentsolutions.com (972) 987-0567
  133. 133. Social Media Don’ts • Try a hard sell approach • Censor comments www.yourcontentsolutions.com (972) 987-0567
  134. 134. Social Media Don’ts • Try a hard sell approach • Censor comments • Spam your fans/friends with frequent private messages -- you’ll drive them away. www.yourcontentsolutions.com (972) 987-0567
  135. 135. Feel Like You’re Being Stalked? Stalking is a good thing! www.yourcontentsolutions.com (972) 987-0567
  136. 136. Feel Like You’re Being Stalked? You DON’T sell your firm through social networking Stalking is a good thing! www.yourcontentsolutions.com (972) 987-0567
  137. 137. Feel Like You’re Being Stalked? You DON’T sell your firm through social networking You DO create relationships that are ultimately beneficial Stalking is a good thing! www.yourcontentsolutions.com (972) 987-0567
  138. 138. Return of Investment and Strategies What is Why Invest Reaching Introducing ROI Social in Out: Other and Q&A Media Social Establish Social Strategies Marketing? Media? a Blog Media www.yourcontentsolutions.com (972) 987-0567
  139. 139. Biggest Fears • Losing control • Time/ROI • Leaking secrets • Making sense of it all • Branding www.yourcontentsolutions.com (972) 987-0567
  140. 140. Losing Control • Signing up for EVERY social media site • Being inconsistent • Focusing too much on BUZZ • Focusing too much on the “virtual” world • Bankrupting your social capital www.yourcontentsolutions.com (972) 987-0567
  141. 141. Success Requires Focus on Your Community www.yourcontentsolutions.com (972) 987-0567
  142. 142. Be Consistent www.yourcontentsolutions.com (972) 987-0567
  143. 143. Be Consistent • Find your message and stick to it www.yourcontentsolutions.com (972) 987-0567
  144. 144. Be Consistent • Find your message and stick to it • Focus your efforts on keywords, key target www.yourcontentsolutions.com (972) 987-0567
  145. 145. Be Consistent • Find your message and stick to it • Focus your efforts on keywords, key target • Have a look and feel your customers recognize www.yourcontentsolutions.com (972) 987-0567
  146. 146. Don’t Be Overwhelmed www.yourcontentsolutions.com (972) 987-0567
  147. 147. Don’t Be Overwhelmed www.yourcontentsolutions.com (972) 987-0567
  148. 148. Don’t Be Overwhelmed • Set reasonable goals www.yourcontentsolutions.com (972) 987-0567
  149. 149. Don’t Be Overwhelmed • Set reasonable goals • Schedule a time to socialize www.yourcontentsolutions.com (972) 987-0567
  150. 150. Don’t Be Overwhelmed • Set reasonable goals • Schedule a time to socialize • You can manage your time www.yourcontentsolutions.com (972) 987-0567
  151. 151. Don’t Be Overwhelmed • Set reasonable goals • Schedule a time to socialize • You can manage your time • Just do it! www.yourcontentsolutions.com (972) 987-0567
  152. 152. Don’t Be Overwhelmed • Set reasonable goals • Schedule a time to socialize • You can manage your time • Just do it! • Branding www.yourcontentsolutions.com (972) 987-0567
  153. 153. www.yourcontentsolutions.com (972) 987-0567
  154. 154. Update TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed Disqus FriendFeed ping.FM www.yourcontentsolutions.com (972) 987-0567
  155. 155. Update RSS TweetDeck Alltop Co-Tweet AddThis Seesmic MuckRack Hootsuite Tweetake TwitterFeed Google Reader Disqus FriendFeed ping.FM www.yourcontentsolutions.com (972) 987-0567
  156. 156. Update RSS Listen & Connect TweetDeck Alltop Co-Tweet AddThis Monittor Seesmic MuckRack TweetGrid Hootsuite Tweetake Mr. Tweet TwitterFeed Google Reader Twitter Karma Disqus Refollow FriendFeed Twellow ping.FM Wefollow www.yourcontentsolutions.com (972) 987-0567
  157. 157. Update RSS Listen & Image Connect TweetDeck Alltop Tube Mogul Co-Tweet AddThis Monittor Ustream Seesmic MuckRack TweetGrid JustinTV Hootsuite Tweetake Mr. Tweet Twitcam TwitterFeed Google Reader Twitter Karma Blip.TV Disqus Refollow Twitpic FriendFeed Twellow ping.FM Wefollow www.yourcontentsolutions.com (972) 987-0567
  158. 158. Nurturing Your Community www.yourcontentsolutions.com (972) 987-0567
  159. 159. Nurturing Your Community • Make PEOPLE important www.yourcontentsolutions.com (972) 987-0567
  160. 160. Nurturing Your Community • Make PEOPLE important • Stop focusing on the influencers www.yourcontentsolutions.com (972) 987-0567
  161. 161. Nurturing Your Community • Make PEOPLE important • Stop focusing on the influencers • Treat everyone like a VIP www.yourcontentsolutions.com (972) 987-0567
  162. 162. Nurturing Your Community • Make PEOPLE important • Stop focusing on the influencers • Treat everyone like a VIP • Stand out from those around you www.yourcontentsolutions.com (972) 987-0567
  163. 163. Nurturing Your Community www.yourcontentsolutions.com (972) 987-0567
  164. 164. Nurturing Your Community • Show a genuine interest in your community members www.yourcontentsolutions.com (972) 987-0567
  165. 165. Nurturing Your Community • Show a genuine interest in your community members • Promote and support the things your community cares about, too! www.yourcontentsolutions.com (972) 987-0567
  166. 166. Whuffie www.yourcontentsolutions.com (972) 987-0567
  167. 167. social capital Whuffie www.yourcontentsolutions.com (972) 987-0567
  168. 168. social capital reputation Whuffie www.yourcontentsolutions.com (972) 987-0567
  169. 169. social capital reputation Whuffie access www.yourcontentsolutions.com (972) 987-0567
  170. 170. social capital reputation Whuffie access reciprocity/favors www.yourcontentsolutions.com (972) 987-0567
  171. 171. social capital reputation Whuffie accomplishments access reciprocity/favors www.yourcontentsolutions.com (972) 987-0567
  172. 172. social capital trust reputation Whuffie accomplishments access reciprocity/favors www.yourcontentsolutions.com (972) 987-0567
  173. 173. reputation social capital trust reputation Whuffie accomplishments access reciprocity/favors www.yourcontentsolutions.com (972) 987-0567
  174. 174. Guidelines www.yourcontentsolutions.com (972) 987-0567
  175. 175. Guidelines www.yourcontentsolutions.com (972) 987-0567
  176. 176. Guidelines • Get over yourself www.yourcontentsolutions.com (972) 987-0567
  177. 177. Guidelines • Get over yourself • Don’t think you’re going to solve every problem www.yourcontentsolutions.com (972) 987-0567
  178. 178. Guidelines • Get over yourself • Don’t think you’re going to solve every problem • Integrate social media into your current marketing mix www.yourcontentsolutions.com (972) 987-0567
  179. 179. Guidelines • Get over yourself • Don’t think you’re going to solve every problem • Integrate social media into your current marketing mix • Relax, be the brand (aka your friendly self) www.yourcontentsolutions.com (972) 987-0567
  180. 180. Guidelines (continued) www.yourcontentsolutions.com (972) 987-0567
  181. 181. Guidelines (continued) www.yourcontentsolutions.com (972) 987-0567
  182. 182. Guidelines (continued) • Be a risk taker, yet be careful www.yourcontentsolutions.com (972) 987-0567
  183. 183. Guidelines (continued) • Be a risk taker, yet be careful • Add value and be helpful www.yourcontentsolutions.com (972) 987-0567
  184. 184. Guidelines (continued) • Be a risk taker, yet be careful • Add value and be helpful • Be open be open and honest www.yourcontentsolutions.com (972) 987-0567
  185. 185. Guidelines (continued) • Be a risk taker, yet be careful • Add value and be helpful • Be open be open and honest • Pay attention to your community www.yourcontentsolutions.com (972) 987-0567
  186. 186. Pay Attention! They’ll let you know when they’re not happy! www.yourcontentsolutions.com (972) 987-0567
  187. 187. www.yourcontentsolutions.com (972) 987-0567
  188. 188. Recovery www.yourcontentsolutions.com (972) 987-0567
  189. 189. Recovery www.yourcontentsolutions.com (972) 987-0567
  190. 190. Recovery • Respond rapidly www.yourcontentsolutions.com (972) 987-0567
  191. 191. Recovery • Respond rapidly • Acknowledge your mistake www.yourcontentsolutions.com (972) 987-0567
  192. 192. Recovery • Respond rapidly • Acknowledge your mistake • Think out loud www.yourcontentsolutions.com (972) 987-0567
  193. 193. Recovery • Respond rapidly • Acknowledge your mistake • Think out loud • Connect with peers www.yourcontentsolutions.com (972) 987-0567
  194. 194. Recovery • Respond rapidly • Acknowledge your mistake • Think out loud • Connect with peers • Show you’re human www.yourcontentsolutions.com (972) 987-0567
  195. 195. Recovery • Respond rapidly • Acknowledge your mistake • Think out loud • Connect with peers • Show you’re human • Feature those you serve www.yourcontentsolutions.com (972) 987-0567
  196. 196. Question & Answer Session What is Why Invest Reaching Introducing ROI Social in Out: Other and Q&A Media Social Establish Social Strategies Marketing ? Media? a Blog Media www.yourcontentsolutions.com (972) 987-0567
  197. 197. Creative Cross-Pollination of Content Engagingly Integrated. User Driven. Strategically Deployed. Writing Design Web Solutions www.yourcontentsolutions.com | 972-987-0567
  198. 198. Works Consulted • Coker, Louellen S. Setting Up a WordPress.com Hosted Blog. http:// www.youtube.com/watch?v=-mM3t4B-AJs • Content Solutions. Content Notes. http://www.yourcontentnotes.com • Hunt, Tara. The Whuffie Factor: Using the Power of Social Networks to Build Your Business. • Lupin, Jonah. 6 Reasons Every Small Business Should Be Blogging... Are You Missing the Boat? http:/ /blog.hubspot.com/blog/tabid/6307/bid/1676/6- Reasons-Every-Small-Business-Should-Be-Blogging-Are-You-Missing-the- Boat.aspx • Marketing Profs, LLC. Formulate Your Content Strategy in 10 Simple Steps. http://www.marketingprofs.com/articles/2010/3873/formulate-your- content-strategy-in-10-simple-steps • Mirchindani, Roshni. Fortune 100 Giants Making Splashes in Social Media. http://blog.hubspot.com/blog/tabid/6307/bid/5662/Fortune-100-Giants- Making-Splashes-in-Social-Media.aspx www.yourcontentsolutions.com (972) 987-0567
  199. 199. Works Consulted • Mirman, Ellie. Don’t Know What to Blog About? Ask Someone Else. http:// blog.hubspot.com/blog/tabid/6307/bid/4249/Don-t-Know-What-to-Blog- About-Ask-Someone-Else.aspx • Morejon, Roy. Facebook Hits Half-a-Billion Users. http://roymorejon.com/ facebook-hits-half-a-billion-users/. • Morris, Tee. All a Twitter. • My Free SEO Tips. http:/ /www.myfreeseotips.com/2009/09/twitter- explodes-in-india. • Pilkington, Nikki. Why Small Businesses Should Blog More. • Rowse, Darren. 31 Days to Build a Better Blog. • Rowse, Darren and Chris Garret. ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. • Sponder, Steve. Content Strategy for Social Media. http:/ / blog.stevesponder.com/lets-create-awesome-content • Women Business Owners of Denton County Blog. http/ / www.wbodc.wordpress.com. www.yourcontentsolutions.com (972) 987-0567

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