Public relations can complement digital marketing in 3 key ways: 1. It can foster conversation about the brand online to increase recognition and sales. 2. It can create organic content that supports digital marketing goals by having customers and media discuss the business positively. 3. It can strengthen the brand's presence on social media, which provides important data to guide business decisions.

1. 3 Unique Advantages that Public
Relations Bring to Digital Marketing

2. Digital marketing requires that your business be able to reach as many people as
possible before working to gradually turn fans into loyal customers of your brand.
This is an effort that takes countless amounts of time, money and effort, but the
results are measurable by the increased amount of sales you will have when it’s
done right.
Public relations complements digital marketing and extends its versatility by
enabling three unique activities to occur. Let’s take a look at them to touch upon
why they’re crucial advantages that your business needs.

3. 1. Foster Conversation About Your Brand
By committing yourself to PR activities that make your brand more liked by people
online, you will naturally foster discussion about your business among like-minded
people.
This conversation about your business will work to increase your brand recognition,
which in turn makes it easier for you to sell products and services to people.

4. 2. Create Organic Content that Supports Your Digital Marketing Ventures
With the rise in popularity of content marketing due to the results it gets, business
are constantly looking for more cost-efficient ways to go about creating content to
link back to their website. Public relations can accomplish this by giving your
customers, media outlets and other businesses reason to talk about your business
in a positive light.
This leads to content that links back to your website, your landing pages and
anything else that works towards your digital marketing goals.

5. 3. Strengthen Your Hold on Social Media
Of all the digital assets that you have, the ones that deal with social media are likely
the most important. Social media itself provides you with important statistics,
information and other points of data that can be used to direct where your
business should go.

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