Learn how to create a strong social media strategy by crafting a strong foundation with this guide put together by 5WPR CEO Ronn Torossian.

1. The Foundation of a Strong
Social Media Campaign

2. As social media continues to evolve around both our personal and
professional lives, it’s even more important than ever for marketers to
have a basic knowledge of how it works. Although social media is a
dynamic channel that literally changes everyday, the essential core
actually stays the same based on two key principles: networking and
communication.
Working with the fundamental values of social media will help you to
adapt to the inevitable changes in the industry as well as help you
progress on a professional level within a key organization. Here’s what
you need to know to ensure your success.

3. Create an Effective Strategy
Once you have a workable strategy in place, it will be easier for you to
achieve your goals regarding all your efforts in social media. A
successful strategy means fully understanding your brand, your target
audience, and how it affects them. This will enable you to develop a
good content and communication plan, which is essential for any
strong social media campaign.
Developing a good content plan as well as learning how to use analytics
are calculated activities that will naturally evolve based on your
fundamental strategy. Although most people incorporate these social
media tactics, they somehow lose sight of the big picture. Daily focus
and persistence is the key to success.

4. Your Content Marketing Must Add Value
Some marketers make the mistake of only adding content to their call-
to-actions (CTA) through their tweets and Facebook updates. Your
content is very valuable and should not be seen as just an agent to
engage potential clients. Content marketing entails adding important
value for your target audience. It should offer them something that
they can relate to and resonates with them, whether it’s insightful, sad,
funny, or nostalgic. Your primary job is to ensure that the time your
visitors spend reading your content is actually time well spent.

5. Stay Connected to Your Digital Presence
As a social media expert, you can no longer afford to lose touch from
the digital world and your online presence since the industry can
literally change from day to day. Be sure that you’re aware of all the
insightful, quality blogs out there in addition to staying on top of the
latest updates regarding the world of digital marketing.

6. Understand the Different Social Media Platforms
Social media consists of various platforms that allow individuals to connect
with one another through various means. Therefore, in order for you to
create a good strategy that will boost your brand’s presence on different
social media platforms, it’s crucial that you know how their key features
work, including advertising options and user behavior. Sites like Reddit and
Stumbleupon are much different than Instagram andPinterest. However,
each channel should have its own clean strategy in place.
While these steps may appear simple to just put in place and move forward,
they do require careful planning. In order to achieve success, you’ll need a
great deal of practice and focus to create a strong social media platform.

7. This post was repurposed for distribution.
To read more news and updates from Ronn Torossian,
go to www.ronntorossianupdate.com.