RONAStar is asset reallocation software that helps companies reduce costs by redeploying idle assets internally instead of purchasing new ones. Most companies have 10-15% of assets sitting idle, costing over $100 million for large companies. RONAStar provides a web-based platform for cataloging, searching, and acquiring idle assets within a company to save on purchasing costs. It offers benefits like quick asset visibility, easy internal transactions, and tracking of asset value and reallocations.