1. Asset Reallocation Made Easy
RONAStar – The Software Solution for Idle Assets
Are idle assets dragging down your balance sheet?
Do you want to reduce purchasing and procurement expenditures?
Is rapid acquisition of goods and services a priority?
Then an asset reallocation program is for you and your company.
The Corporate Dilemma
Most organizations find that idle, excess, or unutilized assets comprise at least 10-15% of their asset base. In many
cases, these assets are never redeployed, and they drag down the bottom line. For a company with $1 Billion in Assets, this
could mean more than $100 Million is idle. Redeploying even a small amount can result in tremendous savings.
An overwhelming 77% of Financial Executives are dissatisfied with their company’s ability to redeploy idle or surplus assets
internally instead of purchasing new fixed assets, according to a survey by CFO magazine.
What Type of Assets Can Be Reallocated?
 Excess assets are often overruns in production, idle capacity or time, or un-utilized assets that could be
reallocated to others or traded for other needed assets.
 Unallocated assets are usually the result of reductions in an operation’s mission, such as furniture, equipment,
software licenses, supplies, etc.
 Surplus assets occur because the required purchase lot was larger than necessary or the lot price was so
lucrative that it precluded purchasing a lesser amount.
Saving Money – By Not Purchasing!
Within a company, moving idle, excess, misallocated and over-purchased assets from one operational unit to another can
save purchasing and procurement costs. Why buy retail, when that needed item may be sitting unused in your company?
Acquire Goods and Services Quickly!
The visibility and redeployment of assets internally can make goods available to the necessary units faster than a new cash
purchase. In addition to saving cash, a reallocated asset improves your Return On Net Assets.
RONAStar TM Is the asset reallocation software solution that produces a quick and measurable ROI.
Why Do I Need RONAStar?
Questions about your asset base such as: Where is it? Who owns it? Is it being used? What does it look like? What’s its
condition? What’s its value? These are all questions that the Web based platform of RONAStar quickly and easily answers.
A stable, consistent and automated methodology, removes the wasted time discerning what assets could be reallocated,
communicating such, and then effecting a transaction. RONAStar TM provides:
 A Web Based Platform
 Quick and easy cataloging
 A mutually available database
 A powerful search engine
 One click acquisition by each participating operating unit
 Value tracking and reallocation limit controls
 Built in management and hierarchical control
 Bottom-up reporting
For an online demonstration or more information contact: Ken Feldman, COO; (818) 731-1300
Asset Reallocation Made Easy
9437 S. Santa Monica Blvd., Suite 208, Beverly Hills, CA 90210
RONAStar is a MonetaPro, LLC company.