The document discusses the role of media in climate change adaptation and communication. It defines mass media and its ability to shape public perceptions. The media can inform, educate, entertain and advocate. Regarding climate change, the media needs to understand the issues, disseminate information relevant to audiences, and help stimulate action. Specifically, the media should communicate how climate change affects areas like food security and explain concepts like adaptation and mitigation in simple terms. It also discusses challenges like skepticism and the need to build media capacity to effectively report on climate change.