1. Psychology is the scientific study of behavior and mental processes. It involves understanding how individuals perceive the world, act, solve problems, and learn new skills. 2. Data science involves collecting, analyzing, and modeling data to understand phenomena. It uses techniques from statistics and computer science. 3. Artificial intelligence seeks to explain and emulate intelligent behavior computationally. Goals of AI include building human-like robots, intelligent software, and self-driving cars. 4. Cognitive science is the interdisciplinary scientific study of the mind, exploring topics like perception, problem-solving, learning, and decision-making.

1. ROLE OF PSYCHOLOGY IN DAILY LIFE DATA
SCIENCE AND ARTIFICIAL INTELLIGENCE
Arham Nadeem : 19I-1896
Bazla Rashid : 19I-1693
Faiza Ashraf : 19I -1673
Fahad Baig : 19I1883
Ramsha Kamran : 19I1900

2. WHAT IS PSYCHOLOGY?
• Psychology
The scientific study of behavior and mental
processes
• Behaviorism
Certain conditions and interactions
with the society brings up certain response
• Mental Processes
Things that individuals can do with their
minds

3. DATA SCIENCE:
• Unify statistics
• Data analysis
• Analyze phenomena
• Step1:Define Problem
Statement
• Step 2: Data Collection
• Primary data collection
• Secondary data collection

4. Step 3: Data Quality
Check Remediation
Step 4: Exploratory
Data Analysis
Step 5: Data
Modelling

5. ARTIFICIAL INTELLIGENCE:
A field of study that seeks to explain
and emulate intelligent behavior in
terms of computational processes
Why artificial intelligence?

6. GOALS OF AI:
• Human like robots
• Problem solving software
• Intelligent connection of perception
and action
• Building a machine learning robots
• Self driving cars
• Systems to respond intelligently

7. COGNITIVE “SCIENCE”
• What is it?
• Interdisciplinary scientific study of the
mind.
For instance
• How do people perceive the world
through their senses?
• How do they manage to act in a timely
fashion in a changing world?
• How do they solve novel problems?
• How do they manage to learn new skills?

8. PSYCHOLOGY AND DAILY
LIFE
Communication:
• Eye contact
• Tone
Enriched Careers:
• Confidence
• Connections

9. PSYCHOLOGY AND
DAILY LIFE
Motivation:
• Set goals
• Reward yourself
Leadership skills:
• Persuasion
• Stimulating ideas

10. PSYCHOLOGY AND DAILY LIFE
Decision making:
• Potential costs and benefits
• Six thinking hats
Relationships:
• Understanding emotions
• Using first names

11. DUAL
CODING
THEORY
•Association
of images
with words
helps in
rememberi
ng things.

12. VON
RESTORFF
EFFECT
Different objects
are likely to be
remembered
jrm, tws, als, huk,
bnm, 153, fdy.

13. COGNITIVE
LOAD
Processing done by
the working memory
at a given time
Organized things
attract and are
remembered easily .

14. COGNITIVE PSYCHOLOGY AND DATA
SCIENCE
Introduction
Organizational behavior
Researches
Emotion and mindfulness

15. ORGANIZATIONAL
BEHAVIOR
Manipulation of big data
Predicting behaviors
Improving user experience

16. RESEARCHES
• Research psychologist
(general)
Cognition related
• Forensic researchers
 Study criminals record
 Jurisdiction
 Prevent criminals

17. EMOTION AND
MINDFULNESS
Role of
emotion in
advertising
Self-
improvement
More career
opportunities

18. PSYCHOLOGY AND
ARTIFICIAL
INTELLIGENCE
•Introduction
•Artificial psychology
•Role of cognition
and intuition

19. ARTIFICIAL PSYCHOLOGY
• Mimic behavior
• Artificial psychology theory :
1. Sovereign decisions
2. Environment Conscious
3. Validate condition 1 and
condition 2

20. ROLE OF
COGNITION AND
INTUITION
• Believe in gut
• Concept of
“more likely”
• Language
scanner
software

21. COGNITIVE SCIENCE AND COGNITIVE
PSYCHOLOGY
•Cognition:
 Thinking
 Observations
The mental processes involved in gaining knowledge and
comprehension.

22. COGNITIVE PSYCHOLOGY:
Studies mental processes
 Example:
One feels cold and in
result, he/she wears a warm
scarf

23. COGNITIVE SCIENCE
Analyzes the essential processes
of mind scientifically
Combination of subfields of
psychology
Basic goal

24. COGNITIVE
SCIENCE AND
COGNITIVE
PSYCHOLOGY:
Cognitive psychology:
The difference is not clear
Psychologists do those experiments that involves human participants
Cognitive science:
linked with different fields
involve objects that can help in explaining the effect of a specific thing on a
human being
rat’s brain

25. THEORIES OF COGNITIVE
PSYCHOLOGY UNDERLYING
ARTIFICIAL INTELLIGENCE AND
DATA SCIENCE

26. FRACTAL BRAIN THEORY
• A Single Unifying Structure
• A Single Unifying Process and Critical
Algorithm
• Recursive Self Modification
• The Future Significance of the Fractal Brain

27. PIAGET THEORY
The main focus
is Knowledge
acquiring
Nature of
intelligence
Schemas
Assimilation Accommodation

28. OTHER
THEORIES
• Backpropagation Algorithm
• Functionalism and
Computationalism
• Perception, episodic memory,
working memory, selective
attention and action selection

29. CONCLUSION
• Basis Of Computational models
• Implementation of human Cognition
• Industries and Governments
• Artificially intelligent world ahead