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ROI What's the Fuss About, Aseem Sood,COO, Impact Research & Measurement Pvt. Ltd.pptx
1. ROI: WHAT'S THE FUSS? Aseem Sood COO Impact Research & Measurement Pvt. Ltd. twitter: @aseemsood Email : asood@impactmeasurement.co.in www.impactmeasurement.co.in
2. ROI IS NOT # OF FOLLOWERS Source: KD Paine Cost Savings + Cost of program - Cost elimination Greater Efficiency + Cost of program - Cost old way Greater Revenue + Cost of program - Value of leads/ sales INVESTMENT
6. ROI CAN BE MEASURED AT EACH STEP Cost Savings Greater Efficiency Greater Revenue LISTEN ENGAGE ACT
7. RETURN ON LISTENING = HIGHER REVENUE “ I think the way to win in social media or have success is to not talk but to listen“ Gary Vaynerchuk host of Wine Library TV example 1
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9. RETURN ON LISTENING = GREATER EFFICIENCY Source: 2009 study performed by Mzinga and Babson Executive Education In a survey in 2009, 80% of respondents reported that customer stories and suggestions helped them shape their products and services better
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11. DELL MEASURES SM REVENUES AS WELL Total Online Community Size 2 billion people 3.5 million people Revenue $52 billion - Twitter 1.5 million people $6.5 million from Twitter @DellOutlet $3mn @DellnoBrasil $0.8 mn @DellHomeSalesCA $150K Cont... example 3 Source: Dell
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15. START LISTENING – Telecom Example *Green color number denotes Positive Conversation Red color number denotes Negative Conversation
16. OBSERVE TRENDS *Green color number denotes Positive Conversation Red color number denotes Negative Conversation
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