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Measurement beyond Fan CountArun NairIndiaSocial Summit 2012
Lets examine Brand X on Facebook…
Scatter DiagramPeople Talking About                                   F/P Ratio                       Followers
Performance Baseline                                     Give me the number                       >0.3          of your ag...
Coming back to Brand X…F/P ratio~0.002
Topical Content.Milk the moment, but make itcontextual to your brand.
Crowd-sourceSense of shared ownership.
Shareable ContentHumour, entertainment, rich invisuals.
Brand BroadcastLow levels of involvement with thecommunity
Update FrequencyThe number of updates per weekaffects the F/P ratio.
Thank you!w: indianeye.orge: arun.nair@indianeye.orgt: @nairarun
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Measurement beyond Fans, Likes & Comments - Arun Nair, Club Mahindra at the IndiaSocial Summit 2012

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Arun Nair's presentation on the Power Panel: Measurement beyond fans, likes and comments at the IndiaSocial Summit 2012

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Measurement beyond Fans, Likes & Comments - Arun Nair, Club Mahindra at the IndiaSocial Summit 2012

  1. 1. Measurement beyond Fan CountArun NairIndiaSocial Summit 2012
  2. 2. Lets examine Brand X on Facebook…
  3. 3. Scatter DiagramPeople Talking About F/P Ratio Followers
  4. 4. Performance Baseline Give me the number >0.3 of your agency! 0.09 ~ 0.3 Good Job! Decent . 0.06 ~ 0.08 Can do better! Just about average. 0.03 ~ 0.05 Scale up! The “You Should Worry!” Quadrant F/P Ratio
  5. 5. Coming back to Brand X…F/P ratio~0.002
  6. 6. Topical Content.Milk the moment, but make itcontextual to your brand.
  7. 7. Crowd-sourceSense of shared ownership.
  8. 8. Shareable ContentHumour, entertainment, rich invisuals.
  9. 9. Brand BroadcastLow levels of involvement with thecommunity
  10. 10. Update FrequencyThe number of updates per weekaffects the F/P ratio.
  11. 11. Thank you!w: indianeye.orge: arun.nair@indianeye.orgt: @nairarun

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