Measurement beyondfans, likes & comments                         Karthik Nagarajan
A ‘like’ is an opportunity.
Not the destination.
What is the ROI of taking your client out to golf?
“   ROI? we    don’t know.    Today the    equation to    measure    that doesn’t    exist…
Digital conversations about your brand        Conversations        in your        social        communities               ...
Overall chatter about your brand Conversations in the intended   direction / rooting for you
Your overall reachThe number of conversations your     last message generated
Conversations    Conversations  about you     generated by you
Upcoming SlideShare
Loading in …5
×

Measurement beyond Fans, Likes & Comments - Karthik Nagarajan, GroupM at the IndiaSocial Summit 2012

981 views

Published on

Karthik Nagarajan's presentation on the Power Panel: Measurement beyond fans, likes and comments at the IndiaSocial Summit 2012

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
981
On SlideShare
0
From Embeds
0
Number of Embeds
47
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Measurement beyond Fans, Likes & Comments - Karthik Nagarajan, GroupM at the IndiaSocial Summit 2012

  1. 1. Measurement beyondfans, likes & comments Karthik Nagarajan
  2. 2. A ‘like’ is an opportunity.
  3. 3. Not the destination.
  4. 4. What is the ROI of taking your client out to golf?
  5. 5. “ ROI? we don’t know. Today the equation to measure that doesn’t exist…
  6. 6. Digital conversations about your brand Conversations in your social communities Your brand’s TG
  7. 7. Overall chatter about your brand Conversations in the intended direction / rooting for you
  8. 8. Your overall reachThe number of conversations your last message generated
  9. 9. Conversations Conversations about you generated by you

×