Jobina Hardy, Lost My Name , @iamjobina At the start we’re all chasing product/market fit and every entrepreneur is the driving force behind their product. But as the company grows and the customer base evolves, how do you keep an eye on your product whilst juggling all the other requirements for business growth? Jobina Hardy, Product Manager at GV-backed London tech business Lost My Name, charts the steps they took to keep an appropriate amount of focus on their core product and its impact on customer happiness as the business grew.

1. @ I A M J O B I N A

2. @ I A M J O B I N A

3. @ I A M J O B I N A

4. @ I A M J O B I N A

5. C U S T O M B O O K
P R I N T E D
A S S E T S P U L L E D
F R O M S E R V E R
C U S T O M E R
V I S I T S
U P D A T E B O O K -
C R E A T I O N
I N T E R F A C E
U P D A T E B O O K
P R I N T
A S S E T S
C R E A T E S B O O K
O N L I N E
@ I A M J O B I N A

6. C U S T O M E R
S E R V I C E
O P E R A T I O N S
& D E L I V E R Y
B R A N D & P A I D
M A R K E T I N G
@ I A M J O B I N A

7. @ I A M J O B I N A

8. 4 4 0X X 2
X 1 0
@ I A M J O B I N A

9. Photo of Pedro illustrating
@ I A M J O B I N A

10. @ I A M J O B I N A
N A M E
G E N D E R
L A N G U A G E

11. L O W E F F O R T
H I G H R E W A R D
@ I A M J O B I N A

12. @ I A M J O B I N A

13. @ I A M J O B I N A

14. @ I A M J O B I N A
C O N S
COMPLEXITY OF CHANGE
RUINING A GOOD THING
HUMAN NATURE

15. M O R E
M A G I C
@ I A M J O B I N A
C O N S
COMPLEXITY OF CHANGE
RUINING A GOOD THING
HUMAN NATURE
P R O S

16. @ I A M J O B I N A

17. C U S T O M E R
H A P P I N E S S
O P E R A T I O N SM A R K E T I N G
@ I A M J O B I N A

18. @ I A M J O B I N A

19. FOCUS ON ITERATION
CUSTOMER RESEARCH
EXPANDING RANGE
@ I A M J O B I N A
C O N S
COMPLEXITY OF CHANGE
RUINING A GOOD THING
HUMAN NATURE
P R O S

20. MORE THINGS THAT WE THINK
MAKING.LOSTMY.NAME
@ I A M J O B I N A