12. The World Around Us 2006 6.5 billion Less developed countries More developed countries World population is increasing from 6.5b today to 8.9b in 2050
39. over 5 million members in 90 countries 1.8 million members in 150 countries 2.8 million members and offices in 41 countries 1.5 million members in 70 countries 0.5 million members in over 100 countries More people join NGO’s than political parties Many join NGO’s
40. Over 30 million signed up to Make Poverty History Even more are taking personal action
41. General Electric plans to double sales of environmental products by 2010 Toyota expects to double sales of its petrol-electric car Prius by 2010 industry leaders like GE and Toyota Market forces shaping this agenda
42. L’Oreal have bought The Body Shop Nestle have launched a fair trade Nescafe Cadbury bought organic chocolate brand Green & Black’s with brands for ‘conscience consumers’ Business is responding
43. FINANCIAL TIMES 31 January 2006 ‘ American Express believes there are 1.5 million ‘conscience consumers’ in the UK and expects that number to grow to 4 million by 2009. Conscience consumers tend to be affluent and educated, defined by this trait that doing good is important. They don’t know they are part of a group – it’s about identifying a segment that has shared values, a shared way of thinking. It has the potential to be a global product. If it succeeds in the UK we will look at other markets’ launched in the UK in January The new Product Red brand
44. Influences on consumer behaviour come from many quarters NGOs Media Experts – Professionals, Pundits & Professors Entertainment Opinion leaders Advertising WWW Celebrities
46. The Trends All Point in One Direction 1990 2010 2005 2000 1995 NGO membership Retailers taking up fair trade agenda Competitors launching social or environmental products Media coverage of CSR issues Demand for ethical products Fair Trade sales Consumer concerns about social issues Consumer concerns about the environment
47. The movement towards brands addressing social and environmental concerns is gathering momentum