Rocking the boat but staying in it: How to be a great change agent
1. @LynneMaher1 @helenbevan #qfm9 #quality2016
Rocking The Boat But Staying In It:
How to be a great change agent
Supported by:
http://www.theedge.nhsiq.nhs.uk/school/
Taken from the
2. @LynneMaher1 @helenbevan #qfm9 #quality2016
Taken from the School for Health and Care
Radicals
A global community of change agents
Over 7000 people have now taken part in The School
for Health and Care Radicals, from around the world,
including:
Argentina, Australia, Austria, Belgium, Brazil, Canada,
Denmark, England, France, Georgia, Germany, Greece,
India, Ireland (Republic), Italy, Netherlands, New Zealand,
Nigeria, Norway, Northern Ireland, Pakistan, Qatar, Russian
Federation, Saudi Arabia, Scotland, Singapore, Slovenia,
South Africa, Spain, Sweden, Switzerland, Thailand, Tunisia,
Ukraine, USA, Wales
4. @LynneMaher1 @helenbevan #qfm9 #quality2016
Today is a PRIMER
ā¢ Context: emerging directions in transformation and
change
ā¢ Some challenges for health and care radicals
ā¢ Creating connections and building communities
ā¢ Rolling with resistance
ā¢ Making change happen
Sourceofimage:www.freshnessmag.com
6. @LynneMaher1 @helenbevan #qfm9 #quality2016
How are you feeling today?
Iām ready to be
radical!
Iām cautiously
optimistic.
I remain
unconvinced or
sceptical.
Iām feeling
positive, letās see
how I can make
this work!
7. @LynneMaher1 @helenbevan #qfm9 #quality2016
ā¢ Please tweet using hashtags #qfm5 and #quality2016
ā¢ Download the slides from SlideShare
ā¢ Follow us on Twitter @LynneMaher1 and @HelenBevan
Joining in today
9. @LynneMaher1 @helenbevan #qfm9 #quality2016
āNew truths begin as heresiesā
(Huxley, defending Darwinās theory of natural selection)
Source of image:
installation by the
artist Adam Katz
www.thisiscolossal.com
Via @NeilPerkin
15. @LynneMaher1 @helenbevan #qfm9 #quality2016
āIn a connected world, power no
longer emanates from the top of
the heap, but the centre of the
network.ā
Greg Satell, 2015
Greg Satell: http://www.digitaltonto.com/2015/how-power-is-shifting-from-
corporations-to-platforms/
19. @LynneMaher1 @helenbevan #qfm9 #quality2016
Starts on the fringe
(at the edge)
Starts with the activists
Gary Hamel
always
20. @LynneMaher1 @helenbevan #qfm9 #quality2016
Why go to the edge?
ā Leading from the edge brings us
into contact with a far wider range
of relationships, and in turn, this
increases our potential for diversity
in terms of thought, experience
and background. Diversity leads to
more disruptive thinking, faster
change and better outcomes
Aylet Baron
21. @LynneMaher1 @helenbevan #qfm9 #quality2016
Jeremy Heimens TED talk āWhat new power looks likeā
https://www.youtube.com/watch?v=j-S03JfgHEA
old power new power
Currency
Held by a few
Pushed down
Commanded
Closed
Transaction
Current
Made by many
Pulled in
Shared
Open
Relationship
22. @LynneMaher1 @helenbevan #qfm9 #quality2016
The essential flaw of quality improvement
methods
The essential flaw of [quality
improvement methodology] is
that, when implemented, it tends
to reinforce the mechanistic and
hierarchical models that are
consistent with the mental maps
of most managers
Chris Argyris, Flawed advice and
the management trapSource of image:
www.biblicalcreation.org.uk
Read more at: http://www.slideshare.net/jurgenappelo/management-30-workout
23. @LynneMaher1 @helenbevan #qfm9 #quality2016
ā¢ systematic āchange
managementā
ā¢ too often, leaders
prescribe outcome
and method of change
in a top-down way
ā¢ change is experienced
by people at the front
line as āhave toā
(imposed) rather than
āwant toā (embraced)
Change
Programmes
ā¢ everyone (including
service users and families)
can help tackle the most
challenging issues
ā¢ value diversity of thought
ā¢ connect people, ideas and
learning
ā¢ Role of formal leaders is to
create the conditions and
get out of the way
Change
Platforms
āTear down the wallsā
24. @LynneMaher1 @helenbevan #qfm9 #quality2016
āTomorrowās management systems
will need to value diversity, dissent
and divergence as highly as
conformance, consensus and
cohesion.ā
Gary Hamel
Image by neilperkin.typepad.com
is the new normal!
25. @LynneMaher1 @helenbevan #qfm9 #quality2016
āTomorrowās management systems
will need to value diversity, dissent
and divergence as highly as
conformance, consensus and
cohesion.ā
Gary Hamel
Image by neilperkin.typepad.com
āThe single biggest mistake to
avoid? Creating disruption at work.
Focus on developing relationships,
not disrupting and alienating
people. Peter Vander Awera on
learning from setbacks and failures
is the new normal!
26. @LynneMaher1 @helenbevan #qfm9 #quality2016
What is a rebel?
ā¢The principal champion of a change initiative, cause
or action
ā¢Rebels donāt wait for permission to lead, innovate,
strategise
ā¢They are responsible; they do what is right
ā¢They name things that others donāt
see yet
ā¢They point to new horizons
ā¢Without rebels, the storyline never
changes
Source : @PeterVan http://t.co/6CQtA4wUv1
27. @LynneMaher1 @helenbevan #qfm9 #quality2016
If you put fences around people, you
get sheep. Give people the room they
need
William L McKnight
30. @LynneMaher1 @helenbevan #qfm9 #quality2016Source: Lois Kelly http://www.slideshare.net/Foghound/rocking-the-boat-without-falling-out
31. @LynneMaher1 @helenbevan #qfm9 #quality2016
We need to be boatrockers!
ā¢ Walk the fine line between
difference and fit, inside and
outside, rock the boat but
manage to stay in it
ā¢ Able to challenge the status
quo when we see that there
could be a better way
ā¢ Conform AND rebel
ā¢ Capable of working with others
to create success NOT a
destructive troublemaker Source: Debra Meyerson
32. @LynneMaher1 @helenbevan #qfm9 #quality2016
Source : Lois Kelly www.foghound.com
Thereās a big difference between a rebel
and a troublemaker
Rebel
33. @LynneMaher1 @helenbevan #qfm9 #quality2016
Reflection
ā¢ What are your insights around ārebelsā and
ātroublemakersā?
ā¢ What moves people from being ārebelā to
ātroublemakerā?
ā¢ How do we protect against this?
34. @LynneMaher1 @helenbevan #qfm9 #quality2016
Source : Lois Kelly www.rebelsatwork.com
Thereās a big difference between a
rebel and a troublemaker
Rebel
36. @LynneMaher1 @helenbevan #qfm9 #quality2016
"Thereās only one
corner of the
universe you can
be certain of
improving, and
thatās your own
self."
Aldous Huxley
Source of image: timcoffeyart.wordpress.com
37. @LynneMaher1 @helenbevan #qfm9 #quality2016
1. able to join forces with others to create action
2. able to achieve small wins which create a sense
of hope, possibility and confidence
3. More likely to view obstacles as challenges to
overcome
4. strong sense of āself-efficacyā
ļ§ belief that I am personally able to create the change
Four things we know about successful
boat rockers
Source: adapted from Debra E Meyerson
CHANGE
me
BEGINS WITH
38. @LynneMaher1 @helenbevan #qfm9 #quality2016
Self-efficacy
There is a positive, significant
relationship between the
self-efficacy beliefs of a
change agent and her/his
ability to facilitate change
and get good outcomes
Source of image:www.h3daily.com
40. @LynneMaher1 @helenbevan #qfm9 #quality2016
Source: @NHSChangeDay
What is the issue here?
āpermissionā ?
(externally generated)
or
Self efficacy ?
(internally generated)
41. @LynneMaher1 @helenbevan #qfm9 #quality2016
Building self-efficacy: some tactics
1. Create change one small step at a time
2. Reframe your thinking:
ā¢ failed attempts are learning opportunities
ā¢ uncertainty becomes curiousity
3. Make change routine rather than an exceptional
activity
4. Get social support
5. Learn from the best
49. @LynneMaher1 @helenbevan #qfm9 #quality2016Source: http://www.slideshare.net/AndreaWaltz/gfn-slidesharegfnhandling-rejectionpositively
Make it a personal
PERFORMANCE target.
51. @LynneMaher1 @helenbevan #qfm9 #quality2016
You donāt know youāre going to get a
āNoā until you ask, and if you donāt
ask, youāve given yourself the āNoā
Jack Canfield
Source of image: blog.mindjet.com
52. @LynneMaher1 @helenbevan #qfm9 #quality2016
Research from the sales industry:
How many NOs should we be seeking to get?
ā¢ 2% of sales are made on the first contact
ā¢ 3% of sales are made on the second contact
ā¢ 5% of sales are made on the third contact
ā¢ 10% of sales are made on the fourth contact
ā¢ 80% of sales are made on the fifth to twelfth
contact
Source: http://www.slideshare.net/bryandaly/go-for-no
53. @LynneMaher1 @helenbevan #qfm9 #quality2016
āPapers that are more likely to contend against
the status quo are more likely to find an
opponent in the review systemāand thus be
rejected ābut those papers are also more
likely to have an impact on people across the
system, earning them more citations when
finally publishedā
V. Calcagno et al., āFlows of research manuscripts among
scientific journals reveal hidden submission patterns,ā
Science, doi:10.1126/science.1227833, 2012.
ā
55. @LynneMaher1 @helenbevan #qfm9 #quality2016
The Network Secrets of Great Change Agents
1. As a change agent, my centrality in the informal
network is more important than my position in
the formal hierarchy
2. If you want to create small scale change, work
through a cohesive network
If you want to create big change, create
bridge networks between disconnected groups
56. @LynneMaher1 @helenbevan #qfm9 #quality2016
People who are highly connected
have twice as much power to
influence change as people with
hierarchical power.
Leandro Herrero
http://t.co/Du6zCbrDBC
57. @LynneMaher1 @helenbevan #qfm9 #quality2016
strong ties vs. weak ties
Source of image: http://www.forbes.com/fdc/welcome_mjx.shtml
58. @LynneMaher1 @helenbevan #qfm9 #quality2016
When we spread change through strong ties:
ā¢ we interact with āpeople like usā, with
the same life experiences, beliefs and
values
ā¢ Change is āpeer to peerā; GP to GP,
social worker to social worker, nurse to
nurse, community leader to
community leader
ā¢ Influence is spread through people
who are strongly connected to each
other, like and trust each other
60. @LynneMaher1 @helenbevan #qfm9 #quality2016
When we seek to spread change through weak
ties
ā¢ we build bridges between groups and individuals who
were previously different and separate
ā¢ we create relationships based not on pre-existing
similarities but on common purpose and commitments
that people make to each other to take action
ā¢ We can mobilise all the assets in our
organisation, system or community to help
achieve our goals
61. @LynneMaher1 @helenbevan #qfm9 #quality2016
Why we need to build weak ties AS WELL AS
strong ties
ā¢ Weak ties are more likely to lead to change at scale
because they enable us to access more people with
fewer barriers
ā¢ In situations of uncertainty, we have a tendency to
revert to our strong tie relationships
ļ§ yet the evidence tells us that weak ties are much
more important than strong ties when it comes to
searching out resources in times of scarcity
ā¢ The most breakthrough innovations and most radical
change will come when we tap into our weak ties
63. @LynneMaher1 @helenbevan #qfm9 #quality2016
Think about a change you are making
or want to make. Who are your strong
and weak ties?
Source of image:brucemacvaresh.com
68. @LynneMaher1 @helenbevan #qfm9 #quality2016
āWhen we talk of social change, we talk of
movements, a word that suggest vast
groups of people walking together, leaving
behind one way and travelling towards
anotherā
Rebecca Solnit
69. @LynneMaher1 @helenbevan #qfm9 #quality2016
Framing
ā¦ is the process by which leaders construct,
articulate and put across their message in a powerful
and compelling way in order to win people to their
cause and call them to action.
Snow D A and Benford R D (1992)
70. @LynneMaher1 @helenbevan #qfm9 #quality2016
āWhat the leader cares about (and typically bases at
least 80% of his or her message to others on) does
not tap into roughly 80% of the workforceās primary
motivators for putting extra energy into the change
programmeā
Scott Keller and Carolyn Aiken (2009)
The Inconvenient Truth about Change Management
Source of image: swedenbourg-openlearning.org.uk
The reality
71. @LynneMaher1 @helenbevan #qfm9 #quality2016
1. People speak intellectually but engage
emotionally
2. Facts are hard to remember and easy to
challenge
3. If we only talk about our success people wonāt
believe us
4. People donāt want more communication; they
want meaningful communication
http://www.peterfuda.com/2014/10/30/traditional-comms-fail-engage/
Four gaps between
how we
communicate
change
how people
engage with that
communication
72. @LynneMaher1 @helenbevan #qfm9 #quality2016
Leaders ask their staff to be ready for change,
but do not engage enough in
sensemaking........
Sensemaking is not done via marketing...or
slogans but by emotional connection with
employees
Ron Weil
73. @LynneMaher1 @helenbevan #qfm9 #quality2016
āI have some Key
Performance
Indicators
for youā
or
āI have a
dreamā
Source: @RobertVarnam
74. @LynneMaher1 @helenbevan #qfm9 #quality2016
Three components of a great narrative
ā¢ Diagnostic ā what is the problem that
we are addressing? What is the extent
of the problem? What is the specific
source or sources?
ā¢ Prognostic ā what could the future look
like? What is our āplan of attackā and
our strategy for carrying out the plan?
ā¢ Motivational ā why is this urgent?
What is our call for action that
connects with the motivational and
emotional drivers of our audience?
Source: Benford and Snow
Source of image: www.ecommercedefense.com
75. @LynneMaher1 @helenbevan #qfm9 #quality2016
If we want people to take action, we have to
connect with their emotions through values
action
values
emotion
Source: Marshall Ganz
āStorytelling is
the best way
to help the
person in front
of you build trust
and ultimately
be able to
connect to youā.
IDEO
78. @LynneMaher1 @helenbevan #qfm9 #quality2016
Effective framing:
what do we need to do?
1. Tell a story
2. Make it personal
3. Be authentic
4. Create a sense of āusā (and be clear who the āusā
is)
5. Build in a call for urgent action
Source of image: woccdoc.org
80. @LynneMaher1 @helenbevan #qfm9 #quality2016
Effective Communication continues
throughout the change
ā¢ Q- How is the project going?
ā¢ Change Agent- Good. The number of people
who did not attend reduced by 20% and the
staff survey showed that satisfaction had
improved.
Are you excited by this?
83. @LynneMaher1 @helenbevan #qfm9 #quality2016
Employee resistance is the
most common reason
executives cite for the
failure of big
organizational-change
efforts
Scott Keller and Colin Price
(2011), Beyond Performance: How
Great Organizations Build Ultimate
Competitive Advantage
Source of image:
Businessconjunctions.com
84. @LynneMaher1 @helenbevan #qfm9 #quality2016
Resistant behaviour is a good
indicator of missing relevance
Harald Schirmer
http://de.slideshare.net/haraldschirmer/strategies-for-corporate-change-the-new-
role-of-hr-driving-social-adoption-and-change-in-the-enterprise
Source of image: driverlayer.com
āā
86. @LynneMaher1 @helenbevan #qfm9 #quality2016
āStages of changeā
Transtheoretical model of behaviour change
Prochaska, DiClemente & Norcross (1992)
87. @LynneMaher1 @helenbevan #qfm9 #quality2016
ā¢ smoking cessation
ā¢ exercise adoption
ā¢ alcohol and drug use
ā¢ weight control
ā¢ fruit and vegetable intake
ā¢ domestic violence
ā¢ HIV prevention
ā¢ use of sunscreens to prevent skin cancer
ā¢ medication compliance
ā¢ mammography screening
The model is mostly used around
health-related behaviours
88. @LynneMaher1 @helenbevan #qfm9 #quality2016
ā¢ smoking cessation
ā¢ exercise adoption
ā¢ alcohol and drug use
ā¢ weight control
ā¢ fruit and vegetable intake
ā¢ domestic violence
ā¢ HIV prevention
ā¢ use of sunscreens to prevent skin cancer
ā¢ medication compliance
ā¢ mammography screening
It works for
organisational and
service change too!
The model is mostly used around
health-related behaviours
89. @LynneMaher1 @helenbevan #qfm9 #quality2016
āStages of changeā
Smoking
I am not aware my
smoking is a
problem ā I have no
intention to quit
Prochaska, DiClemente & Norcross (1992)
90. @LynneMaher1 @helenbevan #qfm9 #quality2016
āStages of changeā
Smoking
I am not aware my
smoking is a
problem ā I have no
intention to quit
I know my smoking
is a problem ā I
want to stop but no
plans yet
Prochaska, DiClemente & Norcross (1992)
91. @LynneMaher1 @helenbevan #qfm9 #quality2016
I am not aware my
smoking is a
problem ā I have no
intention to quit
I know my smoking
is a problem ā I
want to stop but no
plans yet
I am making plans
& changing things
I do in
preparation.
āStages of changeā
Smoking
Prochaska, DiClemente & Norcross (1992)
92. @LynneMaher1 @helenbevan #qfm9 #quality2016
I am not aware my
smoking is a
problem ā I have no
intention to quit
I know my smoking
is a problem ā I
want to stop but no
plans yet
I am making plans
& changing things
I do in
preparation.
I have
stopped
smoking!
āStages of changeā
Smoking
Prochaska, DiClemente & Norcross (1992)
93. @LynneMaher1 @helenbevan #qfm9 #quality2016
I am not aware my
smoking is a
problem ā I have no
intention to quit
I know my smoking
is a problem ā I
want to stop but no
plans yet
I am making plans
& changing things
I do in
preparation.
I have
stopped
smoking!
I am continuing to
not smoke.
I sometimes miss it
ā but I am still not
smoking
āStages of changeā
Smoking
Prochaska, DiClemente & Norcross (1992)
94. @LynneMaher1 @helenbevan #qfm9 #quality2016
I am not aware my
smoking is a
problem ā I have no
intention to quit
I know my smoking
is a problem ā I
want to stop but no
plans yet
I am making plans
& changing things
I do in
preparation.
I have
stopped
smoking!
I am continuing to
not smoke.
I sometimes miss it
ā but I am still not
smoking
āStages of changeā
Smoking
Prochaska, DiClemente & Norcross (1992)
95. @LynneMaher1 @helenbevan #qfm9 #quality2016
Prochaska, DiClemente & Norcross (1992)
āStages of changeā
Transtheoretical model of behaviour change
96. @LynneMaher1 @helenbevan #qfm9 #quality2016
ā¢ Which stage do most change activities in
health and care focus on?
ā¢ Which stage are most people actually at?
Some questions
97. @LynneMaher1 @helenbevan #qfm9 #quality2016
The reality of our change situation
ā¢ Our tools are often not effective at the stage of change
that most people we work with are at
ā¢ Itās hard to engage people in change
ā¢ Itās hard to get people to make the changes we want
them to make
ā¢ People get irritated, defensive, irrational
ā¢ We feel powerless in our ability to lead or facilitate the
change
90% of the tools available for health and care change
agents are designed for the āactionā stage
98. @LynneMaher1 @helenbevan #qfm9 #quality2016
ā¢ Designed for Stage
4 ā ACTION!
ā¢ Mandated it
through targets
ā¢ Despite compelling
case for change ā
people often
resisted it
ā¢ People did the task
and missed the
point
Example ā WHO Surgical Safety Checklist
99. @LynneMaher1 @helenbevan #qfm9 #quality2016
Source: Russ et al (2015) A
Qualitative Evaluation of the
Barriers and Facilitators
Toward Implementation of the
WHO Surgical Safety Checklist
Across Hospitals in England:
Lessons From the āSurgical
Checklist Implementation
Projectā Ann Surg
Source of infographic here
100. @LynneMaher1 @helenbevan #qfm9 #quality2016
āIn hospitals without adequate resources and efficient systems, simply
requiring the checklist to be used might not only fail to improve
patient safety but might also introduce new risks for staff and
patients. This is the exact opposite of what the checklist was designed
to achieveā.
101. @LynneMaher1 @helenbevan #qfm9 #quality2016
ā¢ Lower our ambitions for improvement
ā¢ Focus our energies on those who are
already in the āactionā stage
ā¢ Put negative labels on those who are
not yet at the action stage such as
āblockerā or āresisterā or ālaggardā
ā¢ Blame āthe managementā for not
enforcing change
So what do we TEND to do when people
resist?
102. @LynneMaher1 @helenbevan #qfm9 #quality2016
The single biggest problem
in communication is the
illusion that it has taken
place
George Bernard Shaw
āā
103. @LynneMaher1 @helenbevan #qfm9 #quality2016
ā¢ Listen and understand
ā¢ appreciate the starting point
ā¢ elaborate interests
ā¢ Roll with resistance
ā¢ Donāt argue against it
ā¢ Be curious and accepting
ā¢ Encourage elaboration of resistance
ā¢ What makes it so hard?
ā¢ What would help?
ā¢ Build meaning and conviction in the change
So what SHOULD we do?
See Motivational interviewing as a change management strategy
104. @LynneMaher1 @helenbevan #qfm9 #quality2016
If your horse dies,
get off it
Cherokee proverb
Source of image: fenwickgallery.co.uk
āā
105. @LynneMaher1 @helenbevan #qfm9 #quality2016
Focussing on Prochaska, DiClemente and
Norcrossās Stages of Change model:
ā¢ What stage of change are some of the key
people that you need to influence for your
change initiative at?
ā¢ What actions can you take to help them move
to the next stage?
Thinking about your own situation-
Discussion
106. @LynneMaher1 @helenbevan #qfm9 #quality2016
How to make change happen
ā¢ Stop bribing
ā¢ Make people feel
something
ā¢ Emphasise progress
ā¢ Start a cult (a group
unified by a provocative
idea)
Source: How to motivate people:
four steps backed by science
108. @LynneMaher1 @helenbevan #qfm9 #quality2016
Study guides
Programme Study Guide:
http://www.slideshare.net/TheEdgeNHS/school-for-health-and-care-radicals-iii-
study-guide-2016?related=2
Module 1 Study Guide:
http://www.slideshare.net/TheEdgeNHS/the-school-for-health-and-
care-radical-2016-module-1-study-guide?related=1
109. @LynneMaher1 @helenbevan #qfm9 #quality2016
The School has been formally evaluated by the Chartered
Institute for Personnel & Development
http://theedge.nhsiq.
nhs.uk/school/school-
evaluation/
How has the School for Health and Care
Radicals made a difference?
110. @LynneMaher1 @helenbevan #qfm9 #quality2016
Goodbye and good luck!
āBe the change you want to see in the world.ā
Goodbye and good luck!
Editor's Notes
Link belowhttp://www.bbc.co.uk/news/magazine-23790147http://www.bbc.co.uk/learningzone/clips/martin-luther-king-i-have-a-dream-pt-1-2/1293.html
With the brooding statue of Abraham Lincoln peering down at him, King began by telling protesters that their presence in the symbolic shadow of the "great emancipator" offered proof of the marvellous new militancy sweeping the country. For too long, he complained, black Americans had been exiles in their own land, "crippled by the manacles of segregation and the chains of discrimination".
The whirlwinds of revolt would continue to shake the very foundations of the country: "And those who hope that the Negro needed to blow off steam and will now be content will have a rude awakening if the nation returns to business as normal," King said. It would be fatal for the nation "to overlook the urgency of the moment and to underestimate the determination of the Negro".
āHe's good - he's damned goodā
Kennedy on King
Wearied by the suffocating heat, the crowd's initial response was muted. The speech was not going well. "Tell 'em about the dream, Martin," shouted Mahalia Jackson, referring to a rhetorical riff that King had used several times before, but which had not made it into his prepared speech because aides insisted he needed fresh material. But King decided to cast aside his prepared notes, and launched extemporaneously into the refrain for which he will forever be remembered.
"I have a dream that one day this nation will rise up and live out the true meaning of its creed," he shouted, his out-stretched right arm reaching towards the sky. Soon he was hitting his rhythm, invigorated by the chants and cries of the crowd. "Dream on!" they shouted. "Dream on!"
With his voice thundering down the Mall, King imagined a future in which his children could "live in a nation where they will not be judged by the colour of their skin but by the content of their character". Then he reached his impassioned finale.
King asked the crowd to yell so it was heard the world over
Watching at the White House, the president was riveted. Like so many Americans, it was the first time he had heard the 34-year-old preacher deliver a speech in its entirety - the first time he had taken its measure, listened to its cadence. "He's good," Kennedy told one of his advisors. "He's damned good." The aide was struck, however, that the president seemed impressed more by the quality of King's performance rather than the power of his message.
So Emotions help us understand what we value in the world.
Why did the story of Alice work ?
So why was this story powerful?
Why do we respond differently when we hear about Alice rather than when we see the policy data and financial balance sheet?
So public narrative when used intentionally for a purpose to connect with others to move to action is a powerful skills set and leadership gift. When we hear stories that make us feel a certain way those stories remind us of our core values. We experience our values through emotions. Then we are prepared to take action on those values. Through our emotions we are more likely to take action
Research by Martha Nussbaum a Moral philosopher, tells us that people who have a damaged (a-mig-da- la) Amygadla the part of the brain which controls emotions, when faced with decisions can come up with many options from which to choose but cannot make a decision because the decision rests upon judgements of value. If we cannot feel emotion we cannot experience values that orient us to the choices we must make
Shortly we will be thinking about the lived experiences that have moved you to actionā¦weāll be drawing on those a few minutes as you start to craft your own stories.
Remember the power of āKiller Factsā
Have one that really illustrates this for you.
JG ā I often use one from Kath Evans. If we had the health care system in England that matched the best in Europe 1500 children a year, would not die in our care.