3. #SoMeTransform #APACforum @FreerMary @helenbevan
What this session ISN’T about
•How to sign up to social media
•A technical crash course in Twitter
•Hints and tips to increase your followers
•How social media is part of seismic shifts in change and transformation
•Social media as a transformative force
•How social media can supercharge your improvement efforts
What this session IS about
4. #SoMeTransform #APACforum @FreerMary @helenbevan
We are on a collision course between the new, organic, human-focussed forces of social media and the machine world of our organisations
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“
Source of image: sullybaseball.blogspot.com
Source: Maddie Grant
5. #SoMeTransform #APACforum @FreerMary @helenbevan
We have to see the code in order to break it
Social media implementation hurdles are actually shining a light on much deeper organisational issues
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“
Source of image: cowodoodles.com
Source: Maddie Grant
7. #SoMeTransform #APACforum @FreerMary @helenbevan
“Social Media is a conversation.
Between millions of people.
Word of mouth on steroids. ”
@ FutureGP Dave Townsend
8. #SoMeTransform #APACforum @FreerMary @helenbevan
48% of 18 to 34 year olds check Facebook
right when they wake up...
About 28% check their Facebook on their
smartphones before getting out of bed...
OBSESSED WITH FACEBOOK
ENGAGING WITH GENERATION Y
9. #SoMeTransform #APACforum @FreerMary @helenbevan
SOCIAL MEDIA IS JUST FOR YOUNG PEOPLE
The fastest growing age group on Facebook is 50+
73% of business ppl visit it every day
LinkedIn - largest segment –
45- 54 yrs (36%)
Twitter – Largest segment – 45-54 yrs (35%)
10. #SoMeTransform #APACforum @FreerMary @helenbevan
“Social media is so powerful because it taps into what makes us human… and we like it.”
Maddie Grant and James Notter.
12. #SoMeTransform #APACforum @FreerMary @helenbevan
•Open – decentralised, systems thinking
•Trustworthy- transparency, truth, authenticity
•Generative- inclusion, collaboration, relationship building
•Courageous – learning, experimentation , personal development.
Four aspirational human elements (as seen through social media examples)
Maddie Grant and James Notter
13. #SoMeTransform #APACforum @FreerMary @helenbevan
1.Have a cause
2.Talk like a human
3.Post interesting links -inform, educate, entertain
4.Don’t wear a mask
10 Ways to be a digital influencer or super connector @PaulBromford
16. #SoMeTransform #APACforum @FreerMary @helenbevan
6.Have an opinion
7.Share generously
8.Use a wide rage of media
9.Turn conversations into relationships
10.Don’t be a 9-5er
18. #SoMeTransform #APACforum @FreerMary @helenbevan
If you want to know how we practiced medicine 5 years ago, read a textbook.
If you want to know how we practiced medicine 2 years ago, read a journal.
If you want to know how we practice medicine now, go to a (good) conference.
If you want to know how we will practice medicine in the future, listen in the hallways and use FOAM.
From International EM Education Efforts and E-Learning by Joe Lex 2012
21. #SoMeTransform #APACforum @FreerMary @helenbevan
“Patients and caregivers know things–about themselves, about each other, about treatments - and they want to share what they know to help other people”.
SoMe - Patients and Caregivers
@colleen_Young @JBBC @ePatientDave
29. #SoMeTransform #APACforum @FreerMary @helenbevan
Australia is now part of a global movement for change in health and social care.
15,400 pledges made in 2014
Mary Freer
Founder, Change Day Australia
WE NEED CHANGE DAY
31. #SoMeTransform #APACforum @FreerMary @helenbevan
CHANGE DAY IS A FRONTLINE LED MOVEMENT THAT INSPIRES AND MOBILISES PEOPLE EVERYWHERE.
Change Day 2014 was inspired by the very first NHS Change Day in March 2013.
In 2013 they received over 160,000 pledges to improve outcomes for patients and clients. In their second year they reached over half a million.
WHAT IS CHANGE DAY?
Dr Jacquie Garton-Smith, Clinical Lead, Cardiovascular Health Network, DoHWA
35. #SoMeTransform #APACforum @FreerMary @helenbevan
In our first year more than 15,000 people made a pledge to do something better!
Our mission is to inspire and mobilise people everywhere, clinicians, allied health and auxiliary staff, leaders, patients and the public to do something better: together
We have a shared purpose to improve health and social care outcomes.
36. “ WE CREATED CHANGE DAY 2014 WITH 6 INCHES OF STRING AND SOME STICKY TAPE”
•OUR BUDGET
Website: $98
Marketing $0
Printing $180
Salaries $ 0
Office rental $0
Administration $0
–OUR RESULT
15,400 pledges
Every state and territory
Weekly e-newsletter
Monthly Advisory Team tele conf
1000’s of emails and tweets
= a wildfire of support
38. #SoMeTransform #APACforum @FreerMary @helenbevan
Localised, grassroots engagement of everyone to create a better health and social care system.
Conversations that inspire
Distributed leadership
Enlivened culture
Pledges that bring positive change
Patient-centred health care
HOW CHANGE DAY ENABLES THIS TO HAPPEN
39. #SoMeTransform #APACforum @FreerMary @helenbevan
Education Institute, Royal Children’s Hospital, Victoria
Student Paramedics Australasia
South Australia Dental Services
Peninsular Health,
Victoria
40. #SoMeTransform #APACforum @FreerMary @helenbevan
Change Day resonates with young and emerging health leaders. They have a vision for a future health system and it is a vision that includes collaboration, compassion and innovation. These emerging leaders are connected, and with their help the Change Day message spreads far and wide.
THE CAMPAIGN SPEAKS TO EMERGING HEALTH LEADERS
43. #SoMeTransform #APACforum @FreerMary @helenbevan
We are kind of at the point of no return in terms of trying to deal with some of our problems in a linear way. We need non-linear change and non-linear change only happens when you get a wildfire of support from the people.
Joi Ito Disruptive Technology Innovator
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44. #SoMeTransform #APACforum @FreerMary @helenbevan
I pledge to become the best GP I can for my community.
I pledge to be as friendly, optimistic and approachable as I can whenever I‘m with a patient.
We’re pledging to encourage the community to seriously think about organ donation and
to register on the
organ register.
I pledge to keep working to improve the health and wellbeing of people in rural and remote Australia
I’m pledging no more buck passing!
We have pledged to do one thing every day to embed a culture of patient centred care in our hospital.
WHAT WILL YOU PLEDGE IN 2015?
45. #SoMeTransform #APACforum @FreerMary @helenbevan
WILL YOU LEAVE IT TO OTHERS TO MOBILISE YOUR PEOPLE?
Change Day is an opportunity for you to drive the behaviours and the culture you want to see flourish your organisation.
This movement for social change needs leaders like you.
46. #SoMeTransform #APACforum @FreerMary @helenbevan
CROWDFUNDING is GO!
We’d really appreciate your help to make Change Day 2015 bigger and better than ever.
startsomegood.com/changedayaus
48. #SoMeTransform #APACforum @FreerMary @helenbevan
Our new White Paper
•Examines leading trends in change and transformation globally
•How to make change happen at a faster rate and be more disruptive
•Join the new breed of leaders of health and care across the world, rewriting the rules of change and leading change from the future for different results
www.nhsiq.nhs.uk/whitepaper
49. #SoMeTransform #APACforum @FreerMary @helenbevan
The change agent of the future
Less creation, more curation of knowledge
Source of image: John Curran designedforlearning.co.uk
50. #SoMeTransform #APACforum @FreerMary @helenbevan
Because there’s a problem….
Source of quote: Harold Jarche
Source of image:http://gotcll.com/about-2/
Getting
information off the internet is like taking a drink from a fire hydrant
Mitchell Kapor
@@HelenBevan #Quality2014
#f1
51. #SoMeTransform #APACforum @FreerMary @helenbevan
Finding things out and determining what’s valid from what’s just noise
CURATION
…It’s about identifying networks and communities and seeing where the nodes and amplifiers sit
…It’s about quality and coherence, not volume and mass
Julian Stodd
52. #SoMeTransform #APACforum @FreerMary @helenbevan
A big challenge for improvement leaders
Tacit knowledge is where the action is….
•It’s the people with tacit knowledge who deliver the results
•Tacit knowledge is critical for large scale change
...but
The only way tacit knowledge can be broadly shared…
…is to turn it into explicit knowledge
VERY difficult
Few organisations succeed
Gray D (2012) The Connected Company
Source: Harold Jarche
53. #SoMeTransform #APACforum @FreerMary @helenbevan
Tacit knowledge...
“...is best developed through conversations and social relationships”
Source of image: northcentralcollege.edu
Harold Jarche
54. #SoMeTransform #APACforum @FreerMary @helenbevan
Curating knowledge
Finding things out and keeping up to date
•“pulling” information, but also having it “pushed” to us by trusted sources Making sense and meaning of information
•Reflecting and putting into practice what we have learned
•Plugging information into our own mental models and turning it into knowledge Connecting and collaborating
•Sharing complex knowledge with our own work teams
•Testing new ideas with our own networks
•Increasing connections through social networks
Source: Harold Jarche
59. #SoMeTransform #APACforum @FreerMary @helenbevan
•A virtual school
•Anyone can join
•All the resources are completely open
•Five weeks of virtual lectures, study guides, materials, tweetchats
•Demonstrate learning to earn a virtual badge
The School for Health and Care Radicals
60. #SoMeTransform #APACforum @FreerMary @helenbevan
The School for Health and Care Radicals
More than 1,600 enrollees from 40 countries
90 volunteer mentors
Average weekly twitter reach 2.6 million
Over 25,000 shares of the slides on SlideShare
More than 10,000 shares of the study guides
More than 10,000 tweets using #SCHRchat
Storify has been viewed 2,000 times
150 people achieved full graduation
61. #SoMeTransform #APACforum @FreerMary @helenbevan
Welcome to The Edge, making connections between people, ideas and knowledge for transformational change in health and care.
The Edge brings together ideas and the very latest sources of knowledge so people can inspire and inform each other to be disruptive innovators. The knowledge we share comes from many diverse disciplines, schools of thought, industries and sectors from across the world. Our premise is that by sharing and making sense of leading edge knowledge about change and applying it to our own contexts, we can dramatically improve our prospects for transforming health and care.
The Edge is aimed at all who are committed to bold thinking and urgent action for change including patient leaders, front line change activists, healthcare improvement specialists, educationalists and researchers and senior leaders.
The
63. #SoMeTransform #APACforum @FreerMary @helenbevan
References
Marie Ennis-O'Connor @JBBC Beyond the Buzz: 13 Unwritten Rules of Healthcare Tweeting http://linkis.com/healthworkscollective.com/nv3Iq
Maddie Grant, Humanise: How people centric organisations succeed in a social world http://prezi.com/usju20i0nzhd/humanize-how-people-centric- organizations-succeed-in-a-social-world/
Kevin Lee Social Media Tools
http://www.fastcompany.com/3029711/every-single-of-the- best-social-media-tools-for-startups
Travis Thorpe To Tweet Or Not To Tweet? 5 Tips For Social CEOs http://linkis.com/www.ceo.com/entrepre/0QTym
S Verjans How social media changes the way we work together
