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Rock Your Blog: Protect Your Brand + Reputation

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Kirsten Thompson
Kirsten Thompson

Opening guest speaker talk at icelolly.com's 2nd #BlogAtTheBeach in Leeds, UK, April 2016. We work hard to build an online presence and make successful connections with audiences, brands and PRs; your reputation can be at risk if it's not protected though, so let's explore strategies and reduce the risk. Get more tips at RockYourDigital.com

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Rock Your Blog: Protect Your Brand + Reputation Kirsten Thompson April 2016 #BlogAtTheBeach Heart Padlock by MsSaraKelly | CC BY 2.0
Blogs in education: 10yrs+ Travel blogging: 2010 University of Leeds: 9yrs staff development: •  Webmaster for 30+ WordPress sites •  E-learning design + development •  Social media + reputation management strategy + development New site > RockYourDigital.com LinkedIn: https://uk.linkedin.com/in/kirstent Twitter: @KookyTraveller | @_KirstenT A little about me…
Slides will be available online with links to more resources + linked from my travel blog: kookytraveller.com I’m not legally trained = I’m not providing legal advice It’s not possible to cover everything or to go into much detail I’m not affiliated with any products or services I may recommend There is no one-size-fits-all strategy – “choose your own adventure” J Before we start…
1. Your brand + digital footprint
Your digital identity = everything about you on the web Verified / non-verified – both important
Who manages your digital identity?
This guy?
What about websites like this? Scraping + merging identities.
What will you find?
Are you feeling lucky? Think like a search engine – be the top of your own search results, not just your blog/niches search results.
Use Google Alerts to keep updated on what others are saying about you (your work, project etc) on the web. It won’t search everything, but can assist in managing your digital identity.
You can manage your digital identity + brand, you cannot control it
2. Security
Who do you trust? How do you verify who you are talking to online? Who do you add on Facebook? Who has your mobile phone number?
What else are you sharing? WHOIS database Location services on/off? Social media privacy e.g. custom locations Apps + privacy
Ion, Reeder, Consolvo (2015) “...no one can hack my mind”: Comparing Expert and Non-Expert Security Practices [online]. Last accessed 03/09/15 https://www.usenix.org/system/files/conference/soups2015/soups15-paper-ion.pdf
Consider… •  Fragment your identity: you do not need to manage your entire digital life via one or two email addresses. •  Check your privacy settings. •  Beef up your security: Strong passwords, 2 factor authentication + use a password manager. •  “Find my iPhone” •  Be wary of hackers, account cloning, phishing scams, rogue links. •  Internet security: private networks, VPNs
For self-hosted websites: Use a security plugin •  iThemes •  Securi •  WordFence Back-up your site e.g. UpDraft Plus, Backup Buddy Remove plugins and themes that are not in use (keep a spare theme for emergencies) Site access: who really needs to be able to login?
3. Compliance
“Don’t say (or do) anything you wouldn’t on 5 Live.” Rory Cellan-Jones Social media = public Separate personal + professional, makes each presence more useful to your networks You’re not anonymous on social media – dangerous to think you are Impact of liking, re-tweeting Personal vs. Professional
Do you have a privacy policy? Terms of use?
Consider… •  Copyright + IP •  Defamation •  Electronic mail marketing + mailing lists http://roniloren.com/ https://ico.org.uk/for-organisations/guide-to-pecr/electronic-and-telephone-marketing/ electronic-mail-marketing/
ASA ruling on Mondelez: https://www.asa.org.uk/Rulings/Adjudications/2014/11/Mondelez-UK-Ltd/ SHP_ADJ_275018.aspx#.VeovxVfF9qp
Case: Lord McAlpine falsely accused Alleged offence: Libel Case: Twitter users name victim of rape by footballer Ched Evans Offence: The Sexual Offences (Amendment) Act 1992 Case: Social media users circulated alleged pictures of child killer Jon Venables Alleged offence: Contempt of Court http://www.bbc.co.uk/news/magazine-20782257
accidentaloutlaw.knowthenet.org.uk
Keep updated about online safety and the lawwww.thatsnonsense.com/
4. Develop your strategy
1.  What will you include in your strategy? 2.  What changes (if any) do you need to implement right away? 3.  How will you deal with issues that arise? 4.  What do you need to go away + learn more about? Homework…J
Thank you Questions? Kirsten Thompson RockYourDigital.com | KookyTraveller.com Twitter: @_KirstenT | @KookyTraveller April 2016 #BlogAtTheBeach

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Rock Your Blog: Protect Your Brand + Reputation

  • 1. Rock Your Blog: Protect Your Brand + Reputation Kirsten Thompson April 2016 #BlogAtTheBeach Heart Padlock by MsSaraKelly | CC BY 2.0
  • 2. Blogs in education: 10yrs+ Travel blogging: 2010 University of Leeds: 9yrs staff development: •  Webmaster for 30+ WordPress sites •  E-learning design + development •  Social media + reputation management strategy + development New site > RockYourDigital.com LinkedIn: https://uk.linkedin.com/in/kirstent Twitter: @KookyTraveller | @_KirstenT A little about me…
  • 3. Slides will be available online with links to more resources + linked from my travel blog: kookytraveller.com I’m not legally trained = I’m not providing legal advice It’s not possible to cover everything or to go into much detail I’m not affiliated with any products or services I may recommend There is no one-size-fits-all strategy – “choose your own adventure” J Before we start…
  • 4. 1. Your brand + digital footprint
  • 5. Your digital identity = everything about you on the web Verified / non-verified – both important
  • 8. What about websites like this? Scraping + merging identities.
  • 10. Are you feeling lucky? Think like a search engine – be the top of your own search results, not just your blog/niches search results.
  • 11. Use Google Alerts to keep updated on what others are saying about you (your work, project etc) on the web. It won’t search everything, but can assist in managing your digital identity.
  • 12. You can manage your digital identity + brand, you cannot control it
  • 14. Who do you trust? How do you verify who you are talking to online? Who do you add on Facebook? Who has your mobile phone number?
  • 15. What else are you sharing? WHOIS database Location services on/off? Social media privacy e.g. custom locations Apps + privacy
  • 16. Ion, Reeder, Consolvo (2015) “...no one can hack my mind”: Comparing Expert and Non-Expert Security Practices [online]. Last accessed 03/09/15 https://www.usenix.org/system/files/conference/soups2015/soups15-paper-ion.pdf
  • 17. Consider… •  Fragment your identity: you do not need to manage your entire digital life via one or two email addresses. •  Check your privacy settings. •  Beef up your security: Strong passwords, 2 factor authentication + use a password manager. •  “Find my iPhone” •  Be wary of hackers, account cloning, phishing scams, rogue links. •  Internet security: private networks, VPNs
  • 18. For self-hosted websites: Use a security plugin •  iThemes •  Securi •  WordFence Back-up your site e.g. UpDraft Plus, Backup Buddy Remove plugins and themes that are not in use (keep a spare theme for emergencies) Site access: who really needs to be able to login?
  • 20. “Don’t say (or do) anything you wouldn’t on 5 Live.” Rory Cellan-Jones Social media = public Separate personal + professional, makes each presence more useful to your networks You’re not anonymous on social media – dangerous to think you are Impact of liking, re-tweeting Personal vs. Professional
  • 21.
  • 22. Do you have a privacy policy? Terms of use?
  • 23.
  • 24. Consider… •  Copyright + IP •  Defamation •  Electronic mail marketing + mailing lists http://roniloren.com/ https://ico.org.uk/for-organisations/guide-to-pecr/electronic-and-telephone-marketing/ electronic-mail-marketing/
  • 25. ASA ruling on Mondelez: https://www.asa.org.uk/Rulings/Adjudications/2014/11/Mondelez-UK-Ltd/ SHP_ADJ_275018.aspx#.VeovxVfF9qp
  • 26.
  • 27.
  • 28. Case: Lord McAlpine falsely accused Alleged offence: Libel Case: Twitter users name victim of rape by footballer Ched Evans Offence: The Sexual Offences (Amendment) Act 1992 Case: Social media users circulated alleged pictures of child killer Jon Venables Alleged offence: Contempt of Court http://www.bbc.co.uk/news/magazine-20782257
  • 32. 1.  What will you include in your strategy? 2.  What changes (if any) do you need to implement right away? 3.  How will you deal with issues that arise? 4.  What do you need to go away + learn more about? Homework…J
  • 33. Thank you Questions? Kirsten Thompson RockYourDigital.com | KookyTraveller.com Twitter: @_KirstenT | @KookyTraveller April 2016 #BlogAtTheBeach