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Ten ways that hr staff can get involved in social media


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Ten simple ways that Human Resources and Recruitment staff can get involved in social media.

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Ten ways that hr staff can get involved in social media

  1. 1. Ten Ways that HR staff can get involved in Social Media Clayton Wehner - Blue Train Enterprises M: 0438 925 613 E: [email_address] This presentation can be found at:
  2. 2. A short video to start… <ul><li> </li></ul>
  3. 3. What is Social Media? <ul><li>Social media is ‘media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques’ </li></ul><ul><li>Blogs, micro-blogging, social networking, video/file sharing, wikis, social bookmarking, community sites and more </li></ul>
  4. 4. 1. Launch a dedicated career portal <ul><li>More than just an ‘Employment’ page on your organisational website! </li></ul><ul><li>Consider doing this first - because your website is your core online asset </li></ul><ul><li>Career portal represents your ‘employer brand’ – why your organisation is a great place to work </li></ul><ul><li>Rich and dynamic content – news, video, photos, case studies, testimonials, staff profiles, FAQs, current job vacancies, contact details </li></ul><ul><li>Provide linkages to social media – LinkedIn, Twitter, Facebook – and options for connecting </li></ul>
  5. 5.
  6. 6. 2. Follow industry blogs <ul><li>Join the HR blogger community – learn, discuss and share info with like-minded people </li></ul><ul><li>Respond via comments – adds credibility + search engine optimisation benefit </li></ul><ul><li>Get inspiration and ideas for your own blog… </li></ul>
  7. 7. Australian HR Blogs <ul><li>Here are some HR blogs to follow: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  8. 8. 3. Research candidates, suppliers & other stakeholders <ul><li>Who has googled themselves? A candidate for a job? </li></ul><ul><li>Facebook, Twitter, MySpace and other social media sites can be very insightful about individuals. </li></ul><ul><li>Ethical? Legal? Nobody’s really sure (even the lawyers) </li></ul><ul><li>Make sure that your own internet ‘footprint’ is ‘above board’ and educate employees about this too </li></ul><ul><li>Be aware that it is often impossible to erase information posted to the internet…think twice before posting those drunken images! </li></ul>
  9. 9. &quot;Kyle Doyle is not going to work, f*** it I'm still trashed. SICKIE WOO!&quot;
  10. 10. 4. Monitor what people are saying about your organisation <ul><li>Just as the web is a good place to research individuals, it’s also a great place to research organisations, including your own. </li></ul><ul><li>People are commenting about your organisation on the web! </li></ul><ul><li>Where appropriate, you should respond; sometimes best to ignore </li></ul>
  11. 11. Tools for managing your reputation <ul><li>Use Google Alerts – </li></ul><ul><li>Use Twitter Search - </li></ul><ul><li>Also take a look at: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  12. 12. 5. Establish a presence on LinkedIn <ul><li>Over 8 million users worldwide </li></ul><ul><li>Things you can do on LinkedIn: </li></ul><ul><ul><li>Create a company profile </li></ul></ul><ul><ul><li>Actively link to people – send a LinkedIn invite after a meeting, add a link button to your email signature </li></ul></ul><ul><ul><li>Respond to Q&A and set yourself up as an expert in your field </li></ul></ul><ul><ul><li>Let people know if you are recruiting </li></ul></ul><ul><ul><li>Recommend others and get recommended – good for your own personal ‘brand’ </li></ul></ul><ul><ul><li>Ask for introductions to key people via your network </li></ul></ul><ul><ul><li>Search for candidates for vacancies </li></ul></ul>
  13. 13. Deloitte on LinkedIn
  14. 14. 6. Start a blog about HR issues <ul><li>Anybody can be a content publisher – not just the media companies </li></ul><ul><li>Establish yourself as an ‘authority’; build credibility </li></ul><ul><li>Write interesting, provocative posts to engage with readers </li></ul><ul><li>Write short articles; write regularly – maybe twice a week </li></ul><ul><li>Link blog content using plugins, so that content appears automatically on Twitter, Facebook and career portal </li></ul><ul><li>Start at for free </li></ul><ul><li>Transition to a domain hosted blog later – ie. </li></ul>
  15. 15. SMS’s Blog
  16. 16. 7. Start a Facebook Page <ul><li>Over 250 million users worldwide! </li></ul><ul><li>Be careful – Facebookers are wary of businesses encroaching on their leisure time </li></ul><ul><li>Not appropriate for all businesses, but has some applications: </li></ul><ul><ul><li>For existing staff – boost employee morale and loyalty </li></ul></ul><ul><ul><li>For alumni – get them back to your organisation </li></ul></ul><ul><ul><li>As a mechanism for maintaining contact with stakeholders and sharing light-hearted content (jobs?) </li></ul></ul><ul><li>Successful only if regularly updated and there is two-way dialogue </li></ul><ul><li>A question: does your organisation block Facebook? Why? </li></ul>
  17. 17. Deloitte on Facebook
  18. 18. 8. Start a Twitter feed <ul><li>Micro-blogging; 140 character limit – basically ‘SMS on the web’ (but also can be done via a mobile device) </li></ul><ul><li>You follow people, they follow you; your ‘tweets’ are seen by your followers, you see the ‘tweets’ of people you follow </li></ul><ul><li>Many people write off Twitter: who would be interested in this seemingly banal, nebulous information? </li></ul><ul><li>Applications: </li></ul><ul><ul><li>Use it to maintain casual contact with stakeholders </li></ul></ul><ul><ul><li>Connect to other HR specialists and share information, links to articles etc </li></ul></ul><ul><ul><li>Use the viral effect of Twitter to reach candidates for job vacancies </li></ul></ul><ul><ul><li>Auto-syndicate a job feed through Twitter </li></ul></ul>
  19. 19. Deloitte on Twitter
  20. 20. Twitter feed
  21. 21. 9. Publish video online <ul><li>Video is the biggest growth area on the web as bandwidth and online storage increases </li></ul><ul><li>Over 20 hours of video every minute is uploaded to YouTube </li></ul><ul><li>Video can be done cheaply with a handheld camcorder </li></ul><ul><li>Viral impact can bring thousands of visitors to a website in a short space of time </li></ul><ul><li>Applications </li></ul><ul><ul><li>Video job advertisements </li></ul></ul><ul><ul><li>Internal training videos </li></ul></ul><ul><ul><li>Interviews, testimonials, tour of premises video for career portal </li></ul></ul><ul><ul><li>Take footage of company events to build employee loyalty and morale </li></ul></ul>
  22. 22. Deloitte on YouTube
  23. 23. 10. Start an internal wiki <ul><li>Hawaiian term for ‘quick’ </li></ul><ul><li>A website created by a group of people who have the ability to contribute and modify content </li></ul><ul><li>Often used to create collaborative and community sites – best known site is Wikipedia </li></ul><ul><li>Great for internal collaboration – think intranets, knowledge management, document sharing </li></ul>
  24. 24. That’s it… <ul><li>Questions? </li></ul><ul><li>Blue Train Enterprises does: </li></ul><ul><ul><li>Workshops </li></ul></ul><ul><ul><ul><li>19 May 2010 - How to use Twitter, Facebook and Social Media to market your business </li></ul></ul></ul><ul><ul><ul><li>26 May 2010 - How to rank No. 1 on Google and other search engines </li></ul></ul></ul><ul><ul><ul><li>3 June 2010 - How to use a Blog to market your business </li></ul></ul></ul><ul><ul><li>Website health checks </li></ul></ul><ul><ul><li>Web development, career portals, wikis, blogs etc </li></ul></ul><ul><ul><li>Web and social media strategy </li></ul></ul><ul><li>Go to for details… </li></ul>