Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to break the internet

5,526 views

Published on

A talk done at BarCamp London 4 on how to break the internet using social applications

Published in: Business, Technology
  • Be the first to comment

How to break the internet

  1. How to Break the Internet <ul><li>Paul Johnston </li></ul><ul><li>Entrepreneur, Innovator, Businessman </li></ul><ul><li>Addicted to Twitter (when it's up!) </li></ul><ul><li>http://twitter.com/pjnet </li></ul><ul><li>http://friendfeed.com/padajo </li></ul><ul><li>http://padajo.wordpress.com </li></ul>
  2. How to Break the Internet In The Beginning...
  3. How to Break the Internet <ul><li>It was all very simple </li></ul><ul><li>First came email </li></ul><ul><li>The internet came into being off the back of email </li></ul><ul><li>Then some other stuff like Usenet and Gopher </li></ul><ul><li>Then came HTML and the Mosaic browser </li></ul><ul><li>The interwebnet was truly born </li></ul>
  4. How to Break the Internet The Egyptians are coming!
  5. How to Break the Internet <ul><li>Companies started creating brochureware </li></ul><ul><li>Lots of content started to be added to the fledgling interwebnet </li></ul><ul><li>It all got a bit difficult to navigate </li></ul><ul><li>Companies started providing organisation and searching </li></ul><ul><li>Yahoo! Won the day </li></ul>
  6. How to Break the Internet Wandering in the Wilderness
  7. How to Break the Internet <ul><li>Proper Search Engines started to come along </li></ul><ul><li>Google happened! </li></ul><ul><li>Everyone loved Google </li></ul><ul><li>Google ads started allowing people to easily make money </li></ul>
  8. How to Break the Internet <ul><li>Peer to peer technologies emerged </li></ul><ul><li>Really big files started to move </li></ul><ul><li>Copyright started to be infringed </li></ul><ul><li>Media companies started seeing revenue problems </li></ul>
  9. How to Break the Internet The Promised Land...? Web 2.0
  10. How to Break the Internet <ul><li>Blogs, wikis, RSS, Video, all started to happen </li></ul><ul><li>UGC happened </li></ul><ul><li>The interwebnet felt like it was changing and becoming more something for the community that used it </li></ul><ul><li>Someone thought that we should call all this stuff something different </li></ul>
  11. How to Break the Internet <ul><li>So someone came up with... </li></ul><ul><li>Web 2.0 </li></ul><ul><li>And we had a proliferation of Web 2.0 Websites and Social Networks </li></ul><ul><li>Then we got things like Twitter </li></ul><ul><li>And then Friendfeed came along </li></ul>
  12. How to Break the Internet Uh Oh
  13. How to Break the Internet <ul><li>I love Twitter </li></ul><ul><li>... and blogs </li></ul><ul><li>... and friendfeed </li></ul><ul><li>And I love content aggregators </li></ul>
  14. How to Break the Internet The Problem with Aggregators
  15. How to Break the Internet <ul><li>Friendfeed is the most interesting tool of the moment (for me) </li></ul><ul><li>It's an aggregator of all your stuff on the internet </li></ul><ul><li>Commenting on any web-based content </li></ul><ul><li>Aggregators cannot easily distinguish between 2 versions of the same content </li></ul>
  16. How to Break the Internet RSS is the problem... or is it?
  17. How to Break the Internet <ul><li>So here's the problem </li></ul><ul><li>Setup an account on twitter (e.g. extremefeedback) </li></ul><ul><li>Then go and setup a friendfeed account (the same) </li></ul><ul><li>Tell friendfeed you've got a twitter account and it starts to consume it </li></ul><ul><li>Then use twitterfeed to consume the friendfeed feed and post it to twitter </li></ul><ul><li>You have the perfect feedback loop </li></ul>
  18. How to Break the Internet Internet Feedback Loops: SpamBack
  19. How to Break the Internet <ul><li>One piece of content </li></ul><ul><li>Propagation across the internet </li></ul><ul><li>Re-post back to the original place </li></ul><ul><li>It's not new </li></ul><ul><li>It will become a problem </li></ul><ul><li>We're going to get more and more SpamBack </li></ul>
  20. How to Break the Internet Is there a way out of this?
  21. How to Break the Internet <ul><li>Yes </li></ul><ul><li>But we need to change how we consume content </li></ul><ul><li>Especially RSS </li></ul><ul><li>The key is the unique content ID </li></ul><ul><li>As well as passing around the content we need to pass around an ID </li></ul>
  22. How to Break the Internet <ul><li>Pass around an ID alongside the content </li></ul><ul><li>System that consumes will need to check that it hasn't already seen that ID </li></ul><ul><li>If it has, it drops the content </li></ul><ul><li>It's not foolproof, but it's a starting point </li></ul><ul><li>The more aggregators there are, the more this idea of SpamBack will need to be taken into account </li></ul>
  23. How to Break the Internet ” Dude! You'll break the internet!”
  24. How to Break the Internet <ul><li>We have to be more careful about how we program consumption of RSS and other content feeds to avoid SpamBack </li></ul><ul><li>Responsibility lies with both the aggregator and the feed creator </li></ul><ul><li>As a friend of mine said when I was going to test this theory: </li></ul><ul><ul><ul><li>” Dude! You'll break the internet!” </li></ul></ul></ul>
  25. How to Break the Internet <ul><li>Paul Johnston </li></ul><ul><li>Entrepreneur, Innovator, Businessman </li></ul><ul><li>Addicted to Twitter (when it's up!) </li></ul><ul><li>http://twitter.com/pjnet </li></ul><ul><li>http://friendfeed.com/padajo </li></ul><ul><li>http://padajo.wordpress.com </li></ul>

×