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This workshop was offered by Kirsten Thompson and Sally Dalton during Open Access Week 2018 as part of the Leeds University Library programme of events.
Digital Practice Adviser, blogger and patient research advocate
This workshop was offered by Kirsten Thompson and Sally Dalton during Open Access Week 2018 as part of the Leeds University Library programme of events.
1.
Using social media to promote your research
Kirsten Thompson | @iamKirstenT
k.thompson@adm.leeds.ac.uk
Sally Dalton | @SallyDalton18
s.dalton@library.leeds.ac.uk
2.
Aims of session
• Discuss the benefits of using social media as a researcher
• Provide practical advice on using social media effectively
• Signpost to some examples of researcher social media accounts
• Start to think about how you can develop your personal online brand
• Develop a set of social media actions/goals to take away from session
3.
Which social media tools
do you use?
www.menti.com
4.
Why use social media as a researcher?
• Chat in small groups about why you think researchers use social media, what
are the benefits?
• Put your ideas on the menti:
www.menti.com
5.
Benefits of using social media as a researcher
• Reach a wider audience - get your ideas out there to a wider world
• Effective form of research dissemination - reach policy makers, journalists, other
researchers, general public
• Connect with research participants
• Reaching new audiences – see above!
• Develop a network of online colleagues - identify possible collaborators
• Actively engage with your audience - knowledge exchange
• Increase altmetrics scores
7.
What could happen when you tweet an Open Access Paper
• Prior to blogging and tweeting
about the paper it had been
downloaded twice
• The day (Friday) she tweeted &
blogged about it got 140
downloads
• On the Monday it was retweeted
and it received another 140
downloads
• Melissa’s advice – if you want
people to read your papers,
make them open access and let
people know about them!
A paper by Melissa Terras in Literacy and Linguistic Computing
2009
http://melissaterras.blogspot.co.uk/2011/11/what-happens-when-you-tweet-open-access.html
12.
7 Steps to Developing Your
Social Media Strategy:
1. Review
2. Plan
3. Brand
4. Protect
5. Connect
6. Engage
7. Evaluate
(Your Social Media Strategy workshop)
Social MEdia by John Atkinson,
Wrong Hands | CC BY NC ND
13.
Activity: Developing your personal brand
1. What do you think your current brand says about you?
2. What are your keywords? Are they clear in your profiles?
– Keyword research: https://hashtagify.me
3. Share/discuss at tables.
4. What will you change, if anything?
14.
Actions/take aways
• What are you going to do now?
• #WhyResearchersTweet – please use and
share.
• More resources here:
https://www.sdduonline.leeds.ac.uk/socialmedia
• Going Social Programme
• Think about how the University could support
you in using social media as a researcher and
let us know!