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Social media for researchers #OpenResLeeds2018

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Social media for researchers #OpenResLeeds2018

  1. 1. Using social media to promote your research Kirsten Thompson | @iamKirstenT k.thompson@adm.leeds.ac.uk Sally Dalton | @SallyDalton18 s.dalton@library.leeds.ac.uk
  2. 2. Aims of session • Discuss the benefits of using social media as a researcher • Provide practical advice on using social media effectively • Signpost to some examples of researcher social media accounts • Start to think about how you can develop your personal online brand • Develop a set of social media actions/goals to take away from session
  3. 3. Which social media tools do you use? www.menti.com
  4. 4. Why use social media as a researcher? • Chat in small groups about why you think researchers use social media, what are the benefits? • Put your ideas on the menti: www.menti.com
  5. 5. Benefits of using social media as a researcher • Reach a wider audience - get your ideas out there to a wider world • Effective form of research dissemination - reach policy makers, journalists, other researchers, general public • Connect with research participants • Reaching new audiences – see above! • Develop a network of online colleagues - identify possible collaborators • Actively engage with your audience - knowledge exchange • Increase altmetrics scores
  6. 6. @DavidCookeMD @ancientchildren @JPUHResearch #WhyResearchersTweet
  7. 7. What could happen when you tweet an Open Access Paper • Prior to blogging and tweeting about the paper it had been downloaded twice • The day (Friday) she tweeted & blogged about it got 140 downloads • On the Monday it was retweeted and it received another 140 downloads • Melissa’s advice – if you want people to read your papers, make them open access and let people know about them! A paper by Melissa Terras in Literacy and Linguistic Computing 2009 http://melissaterras.blogspot.co.uk/2011/11/what-happens-when-you-tweet-open-access.html
  8. 8. Mini case studies
  9. 9. Simon Stones
  10. 10. Dr Sian Halcrow
  11. 11. Professor Melissa Terras
  12. 12. 7 Steps to Developing Your Social Media Strategy: 1. Review 2. Plan 3. Brand 4. Protect 5. Connect 6. Engage 7. Evaluate (Your Social Media Strategy workshop) Social MEdia by John Atkinson, Wrong Hands | CC BY NC ND
  13. 13. Activity: Developing your personal brand 1. What do you think your current brand says about you? 2. What are your keywords? Are they clear in your profiles? – Keyword research: https://hashtagify.me 3. Share/discuss at tables. 4. What will you change, if anything?
  14. 14. Actions/take aways • What are you going to do now? • #WhyResearchersTweet – please use and share. • More resources here: https://www.sdduonline.leeds.ac.uk/socialmedia • Going Social Programme • Think about how the University could support you in using social media as a researcher and let us know!

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