1.
Using social media to promote your research
Kirsten Thompson | @iamKirstenT
k.thompson@adm.leeds.ac.uk
Sally Dalton | @SallyDalton18
s.dalton@library.leeds.ac.uk

2.
Aims of session
• Discuss the benefits of using social media as a researcher
• Provide practical advice on using social media effectively
• Signpost to some examples of researcher social media accounts
• Start to think about how you can develop your personal online brand
• Develop a set of social media actions/goals to take away from session

3.
Which social media tools
do you use?
www.menti.com

4.
Why use social media as a researcher?
• Chat in small groups about why you think researchers use social media, what
are the benefits?
• Put your ideas on the menti:
www.menti.com

5.
Benefits of using social media as a researcher
• Reach a wider audience - get your ideas out there to a wider world
• Effective form of research dissemination - reach policy makers, journalists, other
researchers, general public
• Connect with research participants
• Reaching new audiences – see above!
• Develop a network of online colleagues - identify possible collaborators
• Actively engage with your audience - knowledge exchange
• Increase altmetrics scores

6.
@DavidCookeMD
@ancientchildren
@JPUHResearch
#WhyResearchersTweet

7.
What could happen when you tweet an Open Access Paper
• Prior to blogging and tweeting
about the paper it had been
downloaded twice
• The day (Friday) she tweeted &
blogged about it got 140
downloads
• On the Monday it was retweeted
and it received another 140
downloads
• Melissa’s advice – if you want
people to read your papers,
make them open access and let
people know about them!
A paper by Melissa Terras in Literacy and Linguistic Computing
2009
http://melissaterras.blogspot.co.uk/2011/11/what-happens-when-you-tweet-open-access.html

8.
Mini case studies

9.
Simon Stones

10.
Dr Sian Halcrow

11.
Professor Melissa Terras

12.
7 Steps to Developing Your
Social Media Strategy:
1. Review
2. Plan
3. Brand
4. Protect
5. Connect
6. Engage
7. Evaluate
(Your Social Media Strategy workshop)
Social MEdia by John Atkinson,
Wrong Hands | CC BY NC ND

13.
Activity: Developing your personal brand
1. What do you think your current brand says about you?
2. What are your keywords? Are they clear in your profiles?
– Keyword research: https://hashtagify.me
3. Share/discuss at tables.
4. What will you change, if anything?

14.
Actions/take aways
• What are you going to do now?
• #WhyResearchersTweet – please use and
share.
• More resources here:
https://www.sdduonline.leeds.ac.uk/socialmedia
• Going Social Programme
• Think about how the University could support
you in using social media as a researcher and
let us know!