The document outlines research skills that are rated as red, amber, or green based on experience level. It includes definitions of primary and secondary research techniques such as interviews, questionnaires, focus groups, photography, and using ratings/circulation figures. Many of the individual's skills are rated as amber, meaning they have some experience to build upon. Targets for development are identified for each skill area.

1. Unit 2:
Initial Skills
Audits
Term 1: Research
Skills

2. Primary Research Skills: RED (no experience)
AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When R/A/G Evidence Target for
would I use this development
technique?
interviews Interviews are A See Mic
were you ask a set Testing
of questions to find
out what people
think about a
particular subject.
questionnaires Questionnaires are A See 2Pac
used to get Questionnaire
peoples opinions.
Focus groups You would use a A See Questions
focus group to get For Focus
various ideas Group.
about an item.

3. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/W R/A/G Evidence Target for
hen would I development
use this
technique?
Identifying and R
following up
leads
Shifting, R
collating and
storing
information
Quantitative R
research

4. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/W R/A/G Evidence Target for
hen would I development
use this
technique?
Qualitative R
Research
Researching A
content for a
production
Identifying the A
market or
audience for a
product

5. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When R/A/G Evidence Target for
would I use this
technique? development
What an A
audience
thinks of the
product
How large that A
audience may
be
How the A
product
compares to
similar
products

6. RED (no experience)
Primary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When R/A/G Evidence Target for
would I use this
technique? development
Photography R
Filming
Other forms of
observation
Participant A
observation

7. RED (no experience)
Secondary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When R/A/G Evidence Target for
would I use this
technique?
development
Ratings/circul R
ation and
sales figures
Audience and R
market
profiles
Identifying A
likely sources
Researching A
Similar
products to
understand
their
conventions

8. RED (no experience)
Secondary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/Whe R/A/G Evidence Target for
n would I use
this
development
technique?
• identify how and A
where you are likely
to get the
necessary
information
recognise and R
follow-up
information trails
when they present
themselves and
keep records of this
activity
store the A
information so that
it is easily accessed