Robert: A) Is there any value left in the big-screen movie experience? If you measure value by the ticket sales and what the movie grosses in theatres, then yes, there is still value left in the big screen movie experience. Box office hits continue to challenge movies of the past in what they gross in ticket sales (IMDb, 2016). If you measure value by the nostalgia of leaving the house; ordering your popcorn, soda, and maybe sneaking in a personal beverage of your own and then sharing the movie with strangers in a semi comfortable chair, that is all in the eye of the beholder. I appreciate on the rare occasion of escaping on a date night and enjoying the big screen movie experience. B) Will online streaming video overtake the other motion-medias? Why or why not? Online streaming has the potential to overtake other motion media. According to a survey from a consulting firm Deloitte, 56% of those surveyed now stream movies on a monthly basis. 72% of Millennials surveyed cited “streaming video as one of the most valuable services versus 58% who said the same for pay TV” (Spangler, 2015). C) How can broadcast television change to remain competitive and can you cite any examples of programming changes that they have made to do so already? How does "free content" in television play into this? With media experiencing a shift to using internet as a platform of the future, television network need to engage with the internet at a medium. Currently networks are already shifting to using the internet and streaming to reach its audience (Pisharody, 2013). A example would be the online and live streaming coverage of the 2016 Olympics in Rio by NBC. D) After reading "21st Century Commuication: A Reference Handbook: Chapter 96: Radio and Television Programming," explain how cable TV was instrumental in leading to greater demassification (look it up if you don't know what it means) of media content. In the 1980’s cable TV was able to broadcast a wide range of channels through use of satellites for programs like HBO, ESPN, Showtime, CNN, etc…Cable TV was also instrumental in changing media content by allowing programming directors to target niche audiences with multiple channels, versus having to target a wide range of views as broadcast networks had to do. This led to the FCC abolishing the fin-syn and allowing broadcast network to producing their own programing. (Gross, 2009) Bibliography Gross, L. S. (2009). Radio and Television Programming. In W. F. Eadie (Ed.), 21st Century Communication: A Reference Handbook (pp. 868-876). Thousand Oaks: SAGE Publications, Inc. doi:http://dx.doi.org/10.4135/9781412964005.n96 IMDb. (2016, September 7). All Time Box Office. Retrieved from Box Office Mojo: http://www.boxofficemojo.com/alltime/domestic.htm Pisharody, A. (2013, May). The Future of Television: Will broadcast and cable television networks survive the emergence of online streaming? New York: Leonard N. Stern School of Business. Retrieved from http://www.stern.ny ...

1. Robert:
A) Is there any value left in the big-screen movie experience?
If you measure value by the ticket sales and what the movie
grosses in theatres, then yes, there is still value left in the big
screen movie experience. Box office hits continue to challenge
movies of the past in what they gross in ticket sales (IMDb,
2016). If you measure value by the nostalgia of leaving the
house; ordering your popcorn, soda, and maybe sneaking in a
personal beverage of your own and then sharing the movie with
strangers in a semi comfortable chair, that is all in the eye of
the beholder. I appreciate on the rare occasion of escaping on a
date night and enjoying the big screen movie experience.
B) Will online streaming video overtake the other motion-
medias? Why or why not?
Online streaming has the potential to overtake other motion
media. According to a survey from a consulting firm Deloitte,
56% of those surveyed now stream movies on a monthly basis.
72% of Millennials surveyed cited “streaming video as one of
the most valuable services versus 58% who said the same
for pay TV” (Spangler, 2015).
C) How can broadcast television change to remain competitive
and can you cite any examples of programming changes that
they have made to do so already? How does "free content" in
television play into this?
With media experiencing a shift to using internet as a platform
of the future, television network need to engage with the
internet at a medium. Currently networks are already shifting to
using the internet and streaming to reach its audience
(Pisharody, 2013). A example would be the online and live
streaming coverage of the 2016 Olympics in Rio by NBC.
D) After reading "21st Century Commuication: A Reference
Handbook: Chapter 96: Radio and Television Programming,"
explain how cable TV was instrumental in leading to greater
demassification (look it up if you don't know what it means) of

2. media content.
In the 1980’s cable TV was able to broadcast a wide range of
channels through use of satellites for programs like HBO,
ESPN, Showtime, CNN, etc…Cable TV was also instrumental in
changing media content by allowing programming directors to
target niche audiences with multiple channels, versus having to
target a wide range of views as broadcast networks had to do.
This led to the FCC abolishing the fin-syn and allowing
broadcast network to producing their own programing. (Gross,
2009)
Bibliography
Gross, L. S. (2009). Radio and Television Programming. In W.
F. Eadie (Ed.), 21st Century Communication: A Reference
Handbook (pp. 868-876). Thousand Oaks: SAGE Publications,
Inc. doi:http://dx.doi.org/10.4135/9781412964005.n96
IMDb. (2016, September 7). All Time Box Office. Retrieved
from Box Office Mojo:
http://www.boxofficemojo.com/alltime/domestic.htm
Pisharody, A. (2013, May). The Future of Television: Will
broadcast and cable television networks survive the emergence
of online streaming? New York: Leonard N. Stern School of
Business. Retrieved from
http://www.stern.nyu.edu/sites/default/files/assets/documents/co
n_042968.pdf
Spangler, T. (2015, April 22). Streaming Overtakes Live TV
Among Consumer Viewing Preferences: Study. Retrieved from
Variety: http://variety.com/2015/digital/news/streaming-
overtakes-live-tv-among-consumer-viewing-preferences-study-
1201477318/
William:
A). I feel that there is some value left in the movie theater

3. experience. Most movies are made and produced to be viewed
on the big screen.. Because of that formatting, and the fact that
most people don't have the option to put a ten foot high by 100
foot wide (guessing the dimensions) screen in their house, you
wouldn't get to "enjoy" the movie as the director intended it. It
also allows for an escape from day to day life, a luxury to
reward yourself.
B). I don't know if online streaming will ever overtake other
medias. I think it will definitely be a market for big screen
movies to battle with. Because of my reasoning in the first
question I think there will always be a big screen venue, but I
also think that more and more movies will come out formatted
for the small screen of a computer of television. Once the
movie industry figures out a way to make streaming movies as
profitable as opening weekend at the box office you will see the
decline of big screen theaters.
C). Broadcast television is the back bone of your day to day
media viewers. To keep up with the times what I have seen is
that shows are being supplemented online with extra content
and "sneak peeks". A lot of the shows I watch you can see "on
demand" on the networks website. They have tailored their
broadcasting to be not just on the television, but online or via
some sort of mobile app.
D). In the 1970's television started to expand from the three or
so major networks and branched out to cater to different
markets. There was more to choose from and viewers weren't
locked into the standard television line-up as they were used to
prior to this expansion. Fast forward to today with
cable/satellite television, a viewer can pick and choose which
channel packages they want to view, order shows that aren't in
their subscription and generally have more control over what
they view .
Referrences
Eadie, W. F. (Ed.). (2009). 21st century communication: a
reference handbook. Sage Publications.

4. Aaron:
Internal Factor Evaluation Matrix (IFE Matrix) and External
Factor Evaluation Matrix (EFE Matrix) are strategic
management tools for evaluating and identifying the internal
and external strength and weaknesses of Southwest Airlines.
IFE Matrix
Weight
Rating
Weighted Score
Internal Strength
It has experienced fast growth in its operations
8%
3
0.24
It has strong leadership and of other employees team
11%
1
0.11
Effective slogan and loyal and dedicated employees
6%
4
0.24
Good relationship with the stakeholders
14%
1
0.14
Efficient health and safety system
9%
4
0.36
Internal Weakness

5. Little diversification
12%
4
0.48
Limited access to the global market
7%
3
0.21
Strong employees union
10%
2
0.20
Limited space for carriage of freight and cargo
13%
2
0.26
Depends on single airline manufacturer
10%
2
0.20
Total Weighted Score
2.44
EFE Matrix
Weight
Rating
Weighted Score
External opportunities

6. Expansion in the international markets
11%
4
0.44
The development and innovation of services
10%
2
0.20
Loyal and dedicated employees
12%
3
0.36
New technology in the planes
16%
3
0.48
Growth of low cost sectors
8%
4
0.32
External Threats
The threat of strong and potential competition in the airline
industry
15%
1
0.15
New government regulations and taxes
5%
3
0.15
Rising labor and other costs
10%

7. 1
0.10
Costs for airline security is increased
5%
2
0.10
Large promotional resources from other competitors
8%
2
0.16
Total Weighted Score
2.46
Michael:
I chose the strengths and weaknesses based on what Southwest
Airlines was performing well in comparison to their competitors
in the airline industry and areas they could improve in to
distance themselves from their competitors. The opportunities
and threats were chosen based on separating themselves from
their competitors by being one of the first airlines to fly
commercially into Cuba and they have the potential to turn their
threats into opportunities. The fact that Southwest Airlines
started flying to Mexico, Latin America, and the Caribbean in
2015 is a step in the right direction (Southwest Airlines, 2016).
Southwest Airlines actually created a new word "transfarency"
to describe their lack of fees that their industry competitors
impose at will. No fees to check 2 bags, no change ticket fees,
or even watch live TV. Southwest Airlines has generated a
profit for 43 years straight (Southwest, 2016), a fact no industry
competitor can claim. The scores for the weighted IFE and EFE

8. mean Southwest Airlines has leveraged their competitive
advantage with exemplary customer service which include
“wanna get away” round- trip fare specials starting ate under
$200 (Southwest, 2016). Southwest is known for their triple
bottom line approach that contributes to their performance, the
importance of their personnel and the communities they serve,
and their overall commitment to efficiency.
(2016). Southwest Airlines. Retrieved from:
http://investors.southwest.com/our-company/corporate-profile
1) Albert Einstein was quoted as saying "Great spirits have
always encountered violent opposition from mediocre minds."
Every organization has their strengths and weaknesses; that is a
reality that every organization must face, but it doesn't mean the
strengths will make the organization succeed or that the
weaknesses will cause the organization to fail. Every effective
manager/leader will most likely face opposition within their
own organization; however, in order to capitalize on the
strenghts and mitigate the weaknessses, an organization must
first understand their key internal forces. An internal analysis
is an opportunity for the employees within the organization to
understand how what they do fits into the organization as a
whole. Using either Southwestern Airlines or Subway, create
an abbreviated IEF and EFE chart using the format below
EFE - Key External Factors
Opportunities Weight, Rating, Weighted Score, Threats.
Totals 1.0
IFE-Key Internal Factors
Strenghts, Weight, Rating, Weighted Score, Weaknesses
Totals 1.0

9. Learning Activity # 2
2) Once you have completed both charts from Learning
Activity # 1 prepare a paragraph that discusses: 1) Why you
chose those strengths, weaknesses, opportunities and threats and
2) What the weighted IFE and EFE scores mean for that
organization from a strategic planning point of view. Offer
supporting rationale for your explanation and be sure to
reference your statements using proper APA formatting.
#1
Review the Learning Resources for the week before preparing
your response to the week 3 discussion. Come to our Thursday
evening class prepared to share your response and discuss the
responses of other students. (If you are unable to attend class
on Thursday, please post your written response to the discussion
question here, and contact the instructor to discuss the reason
for your absence.)
Please respond to the following questionsin regard to broadcast
media. Be sure to reference material from your required
reading to validate your points as you answer these questions:
A) Is there any value left in the big-screen movie experience?
B) Will online streaming video overtake the other motion-
medias? Why or why not?
C) How can broadcast television change to remain competitive
and can you cite any examples of programming changes that
they have made to do so already? How does "free content" in
television play into this?
D) After reading "21st Century Commuication: A Reference
Handbook: Chapter 96: Radio and Television Programming,"
explain how cable TV was instrumental in leading to greater
demassification (look it up if you don't know what it means) of
media content.

10. #2
Bottom of Form
After studying the assigned reading The Handbook of
Communication Science, Second Edition: Chapter 20: Media
Entertainment, considering the topic of parasocial relationships,
answer the following questions or prompts.
A) Identify a character in a show with whom you have
developed (in the past or present) a parasocial relationship.
Remember, this personal can be “real” or a character role.
Explain why this character/person is compelling to you.
B) How do you “know” or view this character outside of their
role on the show? Have they influenced you in any way besides
the aspect of entertainment?
C) Explain any emotional attachment to the character or person.
Have they disappointed you? Motivated you? How and why?
Make in text citations where necessary, and cite any outside
sources that you use.
Submit your response in the file submission area for this
assignment. If you choose to “add a file” by attaching a
MSWord or PDF document, please also copy and paste your
response into the comments area.